Each person is individual: each has its own appearance and character, its own and different features. But still, you can draw an analogy and highlight some common features of the psyche that will make it possible to classify people by type. It is useful to know what type of personality this or that person belongs to under any circumstances, especially if this is a critical time. What kind of people are around us? Who is the hardest to communicate with? Further in the article we will try to define the typical categories of "difficult" personalities.

We all differ from each other not only in certain innate individual traits, but also in developmental features associated with the course of life. A lot of things influence a person's behavior: in what family he was brought up, by whom he works, what kind of environment he is.

People with a complex character: types.

1. Hysteroid

People whose mood can change instantly. “Hysteric” or “hysterical” is what those around them call them.

Hysteria is an example of a complex mental disorder. A person suffering from such a disease is very emotional, tries to attract attention to himself and is able to "play a role." He constantly needs support and praise from the outside.

A woman who has a hysterical disorder is a kind of caricature of femininity: she is too dependent, selfish, vain, immature, superficial and demonstrative. She may experience psychosomatic reactions and illnesses. The hysteroid man often hides under the guise of antisocial tendencies.

The main essence of such people lies in the fact that they are not able to learn how to live on their own, and therefore they try to make others take care of them. Hysterical women from childhood were rewarded for beauty and charm, and not for efforts that require patience and thinking. Men - for courage, coolness of character and strength, and not for the ability to solve problems. Hysterical people are so passionate about the goal of being liked that they can lose their real goal.

At first glance, hysteroids seem to be very charming people. Although after a while they are considered too demanding and in need of support. They are cunning, can manipulate, blackmail and even coerce. Their reaction is intense and spontaneous, conclusions are made hastily.

2. Pedantic.

People who are prone to doubt and caution, preoccupied with details and rules, are too conscientious and stubborn. These are people who are so engrossed in details that they can't pick out the most important thing. They always have a lot of work. Because of their standards, they will be tormented by regret for a long time, they will punish themselves and others. With any serious "failure" they can fall into a depressive state. Such people are valued at work: they know their job, you can rely on them.

3. Excitable.

People prone to impulsive actions. They are ruled by desires, ideas and interests. They are often irritated, scandalous. In anger, they can even turn to assault. Such people cannot exchange thoughts. Many of them drink alcohol.

Sometimes an excitable personality is a little smoothed out by the presence of mind by nature, but the power of instinct still prevails. It is especially pronounced in children.

4. Avoider.

These are individuals who believe that they are incompetent and socially inept. The reason lies in the fear of being defeated, rejected, humiliated or condemned. These are inactive people who avoid even communication.

People with this disorder believe they are bad and uninteresting. Their behavior is driven by the slogan "It is better not to take part in risky business."

5. Dependent.

These are people who consider themselves helpless, who are trying to find for themselves some kind of strong guardian, a protector who helps them survive, and it is next to whom they will act successfully. For example, a dependent woman often says that she cannot live without a man.

6. Paranoid.

Individuals who constantly experience fears (fear of attack, humiliation, criticism). In any life situation, these people are distrustful of others, behave with extreme caution and always try to find signs of the “insidious plans” of their opponent. It seems to them that others are hiding or plotting something.

7. Antisocial.

People with antisocial disorder see themselves as lonely, independent, and strong. They feel that others abuse them and treat them cruelly. Such individuals can be cunning, able to manipulate and exploit others, and can even show aggression. In their understanding, others are either exploiters (and therefore deserve “exploitation”) or weaklings (that is, deserving the role of a victim).

Their emotions show up as anger that others own something they don't, but which they feel they deserve more.

8. Narcissistic.

Narcissistic personality disorder is a disorder in which a person exalts himself, believes that he should be admired by everyone, because he alone is so unique and special. However, he has no prerequisites to think so.

Narcissists consider other people their subordinates, although at the same time they are dependent on them, because they are waiting for some admiration from the outside. They are convinced that people should recognize their special position, otherwise they should be punished.

Their most common reaction is irritation or anger, which occurs when other people do not respect, do not admire them, or argue.

How to deal with "difficult" people.

1. Accept the person as they are. It is almost impossible for any of us to change. Offering cooperation can help change behavior.
2. Develop your skills. Perhaps a person likes the way he behaves. Therefore, you should be more decisive and behave with him on an equal footing (that is, express your opinion and be honest).
3. Be calm. Expressing your emotions will not lead to anything good. You must be able to express your opinion in such a way that the interlocutor makes contact.

There are also many general approaches for communicating with all types of "difficult" people:

• smile;
• learn to listen;
• empathize;
• show respect;
• consult;
• take care;
• consider other people's opinions and ideas.

difficult character

Alternative descriptions

Stubbornness, character with quirks

habit, custom

Stubbornness

Horse defiance

Decembrist (1793-1853)

. "Young horse, yes... old"

. (colloquial) character, set of mental properties, stubbornness

. "young horse, yes... old" (last)

. "whatever the city, then ..., whatever the village, then the custom" (last)

Abraham Sergeevich (1795-1869), statesman, collector, participant in the Patriotic War of 1812

Vasily (1793-1853) Decembrist, retired lieutenant colonel, participant in the Patriotic War and foreign campaigns

eccentric character

Raven from end to start

Arrogance, stubborn character

Decembrist

Cool character

Cool stallion character

Dashing and stubborn character

M. norov psk. disposition, custom, custom; special, personal property of a person or animal, more in a disapproving sense; originality, stubbornness, perseverance; any bad habit, custom, property, from which it is difficult to lag behind, esp. about a horse. Our headman is painfully cool in a temper. There are no burrows for burrows. What is a city, then a habit, what a village, then a custom. Norov is not a cage, you can't rearrange it. Norov is not a hog, you can’t fatten for slaughter. Klyachenko is not without a temper. A horse with a knack: not a single gate will pass by, everything wraps up. good fellow, yes there is a burrower. This woman is so daring that the devil won't break her. The horse is young, but the temper is old. No matter how humble, but there are knacks. Even he was not born, who would have known the woman's temper. Good temper, but worthless dexterity. Not years old, but stubborn. One father, one and a nobleman. The husband beats his wife, and she leads him under her temper. The girl exhausted the guy, let her down under her temper. Rough or naughty, with a twang; stubborn in general; with bad qualities, stubborn in his habits; cunning, also changeable cunning, or stubbornly bizarre. To strive, to strive for someone, to improve, to give a drink, to sip; to please, to be friends in what business; try to please. I didn’t like anyone in my life, but I lived by the truth. Everyone strives for his own. Every Demid strives for himself. He strives to deceive God. It is easy (good) to steal, who strive. He strives for himself: he strives to seize everything, guards the opportunity for this, intends and waits. Strive for yourself, for striving and for people. So and strives to offend than. Strive for what, aims, aims. Strived for a crow, but hit a cow. Trofimych strives in the head. the right court does not strive for anyone, they do not strive. He strives to go to the city, arch. going. Having learned, having worn out time, he left. The horse has completely worn out! He wore out a sparrow with a pebble, hit, pleased. Improve the horse, do not hurt the drive. Spend a little time here, wait, wait. you can’t get used to him, you can’t get used to him, he is bizarre. Dot to dot can not be adjusted. To pierce someone, to miss. Killed the dog with a stone. You can master everything, you won’t unorovish. Norovlenie lasting. knack w. about. action by vb. Miner m. - vnik, -nitsa, snooper, indulgent, indulgent. I am your norovnik and servant, old

Not so hot what a character

Disobedience, stubbornness, character with quirks, quirks

Mare's defiance

Horse defiance

Recalcitrant character

Custom, custom (old)

donkey temper

donkey character

Very stubborn character

Russian writer and translator of the 19th century

Masterful character

Bad character

obstinate character

Such a character

The same character

Stubbornness

Stubbornness (simple)

Stubborn character

Stubborn, self-willed character

Character

The character of a buck horse

Donkey character

Character with kookies

Quirky character

The nature of the shrew

The character of an obstinate person

The nature of the obstinate horse

The character of a stubborn horse

The nature of the stubborn

Character, hold on

Character

. “whatever the city, then ..., whatever the village, then the custom” (last)

Russian writer and translator of the 19th century.

. "young horse, yes ... old" (last)

Character, hold on!

. "young horse, yes... old"

The notorious "transitional age" is also characterized by a change in character, not for the better. During this period, most of them have just such a character - complex and difficult. But, when the hormonal restructuring ends, the guy or girl again becomes quite adequate, and the epithets that those around them describe no longer include these definitions. Hormonal changes, the cause of menopausal changes, are also often accompanied by changes in behavior and deterioration in character. But these are all temporary phenomena. There are people whose character is "difficult" for others throughout their lives.

People with a complex character tend to have strong energy, creativity and the ability to make unconventional decisions, which, in some cases, makes them good employees.

This behavior is a psychopathic disorder and, most often, it is a hereditary disease and one of the parents of this person also had a difficult character. A child who from childhood took such manifestations for granted will also not learn to restrain himself emotionally. But this problem is not only pedagogical, but also medical. Neurologists say that a difficult character is the result of a slight dysfunction of the brain. The average person has special mirror neurons in his cortex that help him understand the feelings of those around him and predict their behavior and reactions. As a result, a person easily predicts what will please others and what can hurt them. According to one of the medical theories, people with a complex character, or, more simply, psychopaths, have a deficiency of mirror neurons, especially in the frontal lobes of the brain.

Accept the complex nature of the partner as a given and do not try to remake it, just take it into account in everyday life.

Manifestations of a complex nature

The inability and unwillingness to understand the feelings of other people makes the owners of a complex character sociopaths, they are not constrained by generally accepted norms of behavior. Therefore, it seems to them that they can afford anything: violate moral principles, throw public tantrums and not control bouts of anger or irritation. They can make a scandal in the family or at work because of some nonsense, and then, when the rest are unsettled and drink Corvalol, they are completely sincerely surprised - what did they say or do? It is difficult to expect sympathy from a person with a complex character, moving towards his goal, he does not recognize moral barriers, therefore you should not expect adequate behavior from him, from your point of view.

"Heavy character" in medicine - psychopathy. It is inherited. It is not corrected by upbringing, it depends little on the social environment. It manifests itself in an abnormally strong expression of some character traits.

It's all about nature

A difficult character is not the result of poor upbringing or childhood, as many believe, it is heredity. If your offspring was given the "bad blood" of a great-grandfather-buyan, humble yourself. It is useless to break and remake his character. It is better to teach the child some restraint in behavior and develop talent in every possible way. Surely, nature did not deprive him.

There are many highly gifted people among people with character: academician I.P. Pavlov, composer L. Beethoven, writers F. M. Dostoevsky, N. V. Gogol ... Descendants are only interested in the creations of geniuses. And the burden of their personal shortcomings is borne by relatives and friends.

Together is not fun

Having a child prodigy is much more pleasant than having a bully who, with age, will turn into a difficult teenager, and then an unpleasant type will grow out of him. For example, a notorious brawler, gossip or complainer. Such colleagues will easily discourage the desire to go to work.

The first is ready to inflate a scandal for any reason, even on trifles. He has one desire - to scream. In the person of the second, you will find your “best friend”. He will gladly listen to the stories of your family quarrels, impartial statements about colleagues and superiors, understand, console. And will make you the eternal subject of gossip. The third will endlessly complain and whine, causing sympathy. And you meekly work for two, linger in the evenings while the complainant goes about his business.

Defect or diagnosis

In medicine, a congenital severe character is usually called psychopathy. It has certain signs: it changes little during life, it manifests itself equally everywhere and in any circumstances. And, finally, his entourage is constantly overcoming life's problems.

It is not easy to communicate with such a person: some of his character traits are expressed so strongly that they differ significantly from the norm. For example, extremely timid and shy among colleagues, he can tyrannize his family with constant outbursts of anger and irritation from petty insults. Or obsessed with his work, ready to sweep away everyone in his path, aggressive, vindictive, prone to crime. The environment suffers from such purposefulness.

Sometimes changes in character are caused by chronic diseases that disrupt the normal functioning of the hormonal system. In this case, adequate treatment, care and understanding of loved ones will help.

Sources:

• Difficult adults (part 1)
• What to do if you are being harassed at work by an "unpleasant guy"

It is often said that a person has a complex character. Moreover, such a description does not always characterize an evil and terrible person. It is known that leadership positions are most often occupied by people who are difficult in the opinion of others.

What is a complex character

A complex character is a rather broad concept that can include a number of personality flaws or vice versa - advantages that are hard to perceive by people around. For example, first you need to imagine a person with a complex character and then take it apart “in parts”. The fact is that a complex character is our assessment of this or that person, but he himself can feel great in his body. It is difficult to find a common language with him or agree on anything. With a simple person, you can always easily decide something, since his emotions are always visible, that is, there is a feeling that the conversation is going on as if you have known your interlocutor for 100 years.

A powerful person is a complex person

A complex character, as a rule, is in people who are powerful, reasonable. They have their own unshakable point of view and it is impossible to convince them. Also, such a person with a difficult character may be afraid of criticism or negative evaluation, because he is excessively quick-tempered. You don't know how to react to behavior. Strong people are often called complex because their behavior is unpredictable and their thought patterns are solid.

What is meant by "complexity"

So, a complex character is a quality that we are not able to influence or cannot explain. Human behavior is difficult for us. Among such people, strong and authoritative personalities are distinguished who have their own rules, principles and solid ground under their feet. These qualities can be called positive, so a complex character is not a sentence, but simply a different point of view on the world.

The reverse side of a complex person

But there is also a negative person with a difficult character. For example, excessive touchiness, whims. Everything should be exactly as he said! These are usually gaps in education. A person is accustomed to the fact that everything around creates conditions for his better life. Here you need to work on yourself and embody your desires on your own, without demanding anything from others. After all, everyone in this world works for himself.
Excessive touchiness is a kind of manipulation. Through resentment, psychos a person achieves what he wants. And this can go on for years. You can continue to live like this and the fact that a person has a complex character, but it is best to help him overcome his weaknesses. Thus, not only improve the life of yourself, but also those around you.

What to do if you have a difficult character?

If you have a difficult character, then think about what can create difficulties for others and if these qualities are negative, then try to improve!

Sources:

• People's opinions about a complex character

2 chose

It is very difficult to communicate with a person who has a difficult character. Such people constantly offend others, hurt their feelings, spoil the mood. Soon they are avoided, and those who cannot do this in any way become unhappy. If you are faced with such a difficult person, the simplest and most correct solution is to minimize communication. But if you are surrounded only by such people, you should think about it: maybe the problems with the character are not with them, but with you. Let's see how to diagnose a complex character in oneself and whether it can be cured.

View from the outside

The first and most difficult step is to recognize and acknowledge your shortcomings. The fact is that people with a complex character tend to notice flaws in others and not see their own. And even in a situation where everyone around them says that he is wrong, such a person will sincerely believe that he was offended and not understood.

Therefore, you should try to drown out your own feelings for a while and ask what others are saying and thinking about you. Do not rush to make excuses or be rude in response: listen to criticism with a cool head. This will help you understand how you look in the eyes of other people. And if you do not like this image, it will need to be adjusted.

Anger management

Recognizing your shortcomings is half the battle. But, unfortunately, many get stuck in the middle of the road. . "I can't help it - that's my character" they say in response to claims. And this phrase becomes a convenient and universal justification for them.

But character is not a sentence. It is formed throughout life, and it depends only on us where we direct our natural inclinations. For example, everyone knows that choleric people are unrestrained and aggressive, but they are also quite capable of controlling their outbursts. This is no longer a matter of temperament, but of self-discipline and upbringing.

In moments of anger, one should try not to express it as soon as possible, but to slightly reduce the intensity of passions. The pause rule, slow deep breathing, and physical exertion (for example, clenching and unclenching fists, getting rid of aggression) will help. In addition, sports, especially martial arts, help get rid of adrenaline.

Changing glasses

When a magic piece of ice got into Kai's eye, he began to see only the bad in the people around him. I think every person in life has moments when the whole world seems gloomy and unkind. And real misanthropes don't take those dark glasses off at all. Maybe it's time to try on pink?

Conduct this experiment: every time you want to scold someone (verbally or mentally), first find something good in this person. Remember, bad boy superhero Hancock, embarking on the path of correction, began by calling the police good fellows? It won't be easy at first, but then it will become a habit. So you yourself will learn to see the good in the world around you. In addition, people perceive criticism much better if it began with praise.

Have you met people with a difficult character?

“Nizhny Novgorod is always something personal,” a girl sitting nearby told me. In her hands she held a half-empty bottle of "Abrau", imposingly leaning on a bicycle behind her back. I looked at her questioningly. She continued: “It’s like he’s testing for strength: you can or not, you can handle it or give up.”

Road.

We left Kazan for Nizhny in the early morning, at five o'clock. Marat confidently accelerated his crossover, slowing down in the areas known to him, equipped with Avtodoria control systems.

Marat is about fifty. Incredibly lively and intelligently talkative, he constantly entertained with comments about his amazing (in terms of variety) playlist. As Bona Jovi's "It's my life" came on, he said, looking slyly over his glasses:

To this song, Lenin and Krupskaya were going to get married, but they didn’t have time ... The revolution began.

In five hours, the roads were listened to, it seems, everything: from Aria to Skrillex, from Strauss to Makarevich.

There are a lot of children, everyone threw their music on a flash drive, so they get confused, - Marat justified himself slightly embarrassed.

The sun flooded the banks of the Volga, along which the track runs in some places. The reflections of the water reminded me of Baikal, and with it - of August, close to the end. Time zones have ceased to tighten our regime, the arrows finally coincided with the Moscow chimes.

Day 1. City, history, heroes

In Nizhny, the Volga was supposed to come for us, nothing else. And arrived, though a hybrid "Volga-Syber". Alexandra from the press office took off her sunglasses, greeted cheerfully and asked:

Have you ever been to Nizhny?

No, it didn't happen...

Sergey Vasilyich, then in full, ”she threw to the driver, who nodded with noticeable satisfaction, and Alexandra explained:

Now we'll show you the whole city, since we haven't been.

The gray nine-story buildings were quickly replaced by wooden mansions - this is exactly what Nizhny was originally: merchant, isolated, individualistic in spirit. However, isolation and a certain self-sufficiency are associated with the position - at the confluence of the two largest rivers in the European part of Russia, the Volga and the Oka; with a role in history - the capital of one of the strongest principalities, later - the gathering place of the People's Militia under the leadership of Minin and Pozharsky, one of the largest military-industrial centers during the Great Patriotic War. Today, Nizhny Novgorod is shifting the center of gravity from the capital in the field of information technology and the automotive industry, while remaining one of the most popular destinations for domestic tourism in Russia.

The red Kremlin walls stand out brightly against the blue Volga sky. The lower one pleased me with at least the weather and some kind of fairground excitement, revival in the streets, reflected in unprecedented colors on the domes of the Church of the Cathedral of the Holy Mother of God and modernist ornaments on the building of the State Bank.

Volga near Nizhny Novgorod

The Volga in Nizhny is quite special, burlatskaya, wide, arbitrarily and in a businesslike way embracing the city. It seems that the city appeared here not because it occurred to someone to create it, but because the river allowed it. As a sign of instinctive respect, the embankment is made elegantly and carefully, in two levels - the Lower Volga and the Upper Volga.

The psychology of any Russian city implies one pedestrian street in the historical center. The brisk, ever-moving Bolshaya Pokrovskaya is devoid of the Arbat market and the vulgarity of the market place, local musicians do not have their hats lying at their feet, and artists rarely sell what they have drawn, more often they simply enjoy the community and liveliness around.

We walked to the National Unity Square, in the center of which there is a monument to Minin and Pozharsky - the same one stands on Red Square. Alexandra spoke with great inspiration about the events of the 17th century:

Just think: a simple zemstvo headman organized a fundraiser - and this was in the Time of Troubles! Each resident sacrificed something for the success of the militia, as a result, they managed to attract soldiers for a permanent salary of 30-50 rubles, depending on the rank.

The second Nizhny Novgorod militia, initiated by Minin and headed by Prince Pozharsky, is an example of the Nizhny Novgorod character. Kulibin, a self-taught, nicknamed "Archimedes of Nizhny Novgorod", anticipated many products of modern science with his inventions, but in the 18th century only the spectacular achievements of the master - toys and fireworks - were popular.

Monument to Minin and Pozharsky

In the 19th century, Nizhny gives birth to another character - "Copernicus of Geometry". That is what Nikolai Lobachevsky was called by his British colleagues in science. The author of non-Euclidean, "imaginary geometry", did not receive recognition during his lifetime. Even Carl Gauss, the greatest mathematician of the day, only expressed admiration for Lobachevsky's work in his diaries and letters to close friends.

On the banks of the Volga near Nizhny, on its streets and in its courtyards, Maxim Gorky, the recognized founder of socialist realism, grew up, formed and went to “his universities”. However, even a foreigner can guess about the connection of the writer with this city. Streets, squares, squares, museums and even a metro station - it seems that every little thing in the city secretly bears the name of Gorky. Globally, Nizhny Novgorod was Gorky from 1932 to 1990, and during this time it gave the name to the largest automobile plant - Gorky, for which the Americans jokingly called the city "Russian Detroit".

See the bright yellow bus at the bus stop? - Alexander points to a public transport stop. Several white buses are parked near the pavilion, and only one is yellow. - This is our public legend, "ipe" Kargin.

The long history of the Nizhny Novgorod entrepreneur began in 1997, when Kargin decided to take up passenger transportation. The routes gradually became “their own” for each of the entrepreneurs. The industry is quite calm - carriers ignore traditional marketing, the ultimate manifestation of their competitive spirit is to cut someone else's bus.

Kargin, on the other hand, began to develop 71 routes in the same way as powerful brands develop. He introduced the lowest fare (now, for example, 15 instead of the citywide 20), hired a conductor on each bus so that drivers would not be distracted from the road, began to hold contests and draws among passengers (Nizhny, although a large, but a provincial city - people love such things ). Thus, a powerful community of users of this particular route, namely Kargin buses, was born.

And then they began to press Kargin. We held a tender for 71 routes and, as a result, the right to transport was transferred to another entrepreneur. In total, the courts dragged on for four years, as a result, Kargin was deprived of the right to carry passengers. He leased the buses to his own father, but did not leave the route. Then started a side business in maintenance

Sometimes motorists helped, - says Alexandra. - We saw that Karghin buses were stopped by the police, they drove up, blocked the exits, even arranged fights. And Kargin seems to be inflexible: he has been working “to zero” for a long time. He thinks to go into politics from the Communist Party ...

View from Ilyinskaya mountain

Day 2. Big talk

The morning on Bolshaya Pokrovskaya Street does not differ from the evening in terms of the number of people. The sun floods the paving stones. Awakened hipsters are returning home. The musicians seemed to have not left their seats since yesterday. On the threshold of the Rodina store, on Piskunova Street, very close to Pokrovka, a young man of 25 years old is vigorously discussing something with a fitter who is conducting an electrician over the front doors. This young man named Artem Malyshev turned out to be the owner of the store and my interlocutor.

How did you find the means and strength for something of your own in Nizhny Novgorod? Against the backdrop of Moscow, everything is a province, of course, but you can’t say that about your store.

The main problem is finding money, of course. Forces and ideas have always existed, all the more often you just need to see them and be able to see them. And I traveled well, in particular, I had an internship in Germany. I go abroad once or twice a year. And clothes have always been of interest, both in production and in the concept of retail, let's say, the right one. I looked at examples, I saw how people do it - beautifully, and not in the format of a shopping center, where people just rummage through a pile of clothes. That's why I got the idea to open a store.

And where did they start?

We sewed ourselves first. I drew prints by hand, then they started printing in St. Petersburg. Subsequently, opportunities were found in Nizhny. It turns out that from simple patterns on T-shirts have grown to outerwear, raincoats - this is another level. And everything is sewn here, in Nizhny.

Where do you buy materials, resources? I know that in the regions there are often problems with this.

Almost all material is Turkish, we buy through the capital. Sometimes we find something of high quality in Russia. For example, shorts were sewn from Russian fabric. We don’t do everything ourselves: there are a lot of like-minded people, good Russian guys, Krasnoyarsk “Brevno”, for example, they make handmade glasses. Or watchmakers from Elektrostal. We carry something from Ukraine. In terms of purchases, we try to find slightly promoted brands in Russia, there is some kind of ... spirit of supporting the young, or something. This is not about money at all: when I started, I myself faced the difficulties of reaching people.

How successful is the idea from a business point of view? Does the store pay off?

Well, don't complain (smiles). Now, with the opening of the store practically on the main street of the city, we have received a good flow of people, good interest. It's funny that at first we were perceived as a clothing store for those who are "in the know", for their own. And today we are “carrying it to the masses”. Pioneers, in part.

Your store, however, cannot be called accessible. 4 thousand for a watch, the same amount for glasses, clothes - from 1 thousand rubles ...

Well, it's just a watch and glasses (laughs). Moreover, the prices are set by the manufacturer. Clothing is not more expensive than the average market price. It is clear that you always have to pay a relevant price for quality, it’s just that in Russia they are used to it like this: ours means cheap, because it’s poorly done. We work differently.

How old were you when you started?

It was four years ago, but then it was something of a hobby. In 2011, no one talked about it at all, I was sold in a "luxury" store, there was nothing else. And now the Russian "streetwear" is like a trend, almost every second has its own brand.

Is there some kind of hyper-goal in business? Capturing neighboring regions?

Of course, there is also access to new markets. There is interest from Moscow, Samara, even Arkhangelsk. This is another trend – entrepreneurship among young people. And it seems like everything is on the surface, but in reality everything is not so, the initiative does not always find a real embodiment, I can say from my own experience. Therefore, we approach the choice of partners carefully.

Do you see yourself in this area for the next ten years?

Four years have already passed since I started, initially not expecting any earnings. Everything has grown to the business of life, for the sake of which I left my job, took a loan, risked everything that was at that time ...

And what is your specialty, what job did you leave?

Telecommunications engineer (smiles). Again, I am interested in the development of this topic as a socio-cultural one. I am glad that Russian is in trend, and we are moving in this trend. And no one will look askance at you if something is written in Russian on the T-shirt. I'm glad we're a part of this. After all, everything goes further than clothing: both artists and musicians... There is a dream to try to bring it abroad, to show that we are really developing and will soon be able to abandon imports. Today we will refuse to import clothes, tomorrow - from the import of ideas. It is important.

Rozhdestvenskaya street

At the confluence of the Volga and Oka, the “arrow”, there are usually always a lot of people. Weddings, friendly evenings, ordinary booze - this is the burden of all amazingly beautiful and at the same time affordable places. The sun was slowly setting behind that other part of Nizhny Novgorod, where the stadium for the World Cup will be built (it will be, we were told for sure, although no work is visible - in the summer of 2015). Romance has become either objective or subjective, as a sign of fatigue and the "kaleidoscope syndrome" - satiety with impressions. We started talking about the essence of the Lower, which soon reached a logical dead end.

Nizhny Novgorod is always something personal, - a girl who was sitting nearby suddenly told us. In her hands she held a half-empty bottle of "Abrau", imposingly leaning on a bicycle behind her back. I looked at her questioningly. She continued:

He seems to be testing for strength: you can or not, you can handle it or give up. Road.

Chkalov staircase

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