28.04.2019
On the occasion of the All-Russian Library Day in Library-branch No. 8 With 1 to 31 May will pass campaign “Library without debtors”. And this is a wonderful opportunity for all readers who, for some reason, were unable to return books or magazines borrowed from the library on time.
24.05.2019
Within
(15. 04.- 05. 06.) April 23 V library branch No. 5 took place environmental lesson “Save the Earth’s charm” (12+).
Users were offered a slide presentation “Colorful Planet”. It introduces the basic concepts and laws of ecology, considers the problems of preserving the habitat and its impact on human health.
21.04.2019
Since 2012, in April, Library Night has been held throughout Russia - an annual socio-cultural event dedicated to reading. Since 2013, municipal libraries of the city of Yelets have become active participants in the action. The organizers of the event are the Ministry of Culture of the Russian Federation and the portal of cultural heritage and traditions of Russia “Culture.RF”.
April 19 at 18-00 we again invited our readers to the annual
. The official theme of this year’s event is “The whole world is a theater!” This year the platform for the event was library branch No. 4, which is located in the building of the House of Culture of Railway Workers. We invited high school students in grades 9-10 and first-year college students to take part in the event.
19.04.2019
April 15 within XII general library campaign “Days of protection from environmental hazards”
, as well as on the eve of International Earth Day, in library branch No. 2 throughout the day in the form of a slide presentation was broadcast to readers environmental report “The planet is choking on garbage.” Today, pollution of the planet with garbage has become one of the global environmental problems. A huge amount of household waste is generated every day in cities and villages. Statistics show that the amount of garbage is growing every day.
18.04.2019
Environmental problems concern everyone. Technological development of human civilization has now led to significant environmental pollution. As a result of everyday and economic activities of humans, an excessive amount of various substances and elements entered the natural environment, which led to devastating consequences for living organisms, as well as their habitat.
10.04.2019
April 19 V 18-00
municipal libraries of the city of Yelets will again invite their readers to the annual All-Russian event “Library Night”
. The organizers of the event are the Ministry of Culture of the Russian Federation and the portal of cultural heritage and traditions of Russia “Culture.RF”. The official theme of the event is “The whole world is a theater.”
This year the platform for the event will be library branch No. 4, which is located in the building of the House of Culture of Railway Workers (Ordzhonikidze St., 9 A).
Participants library and theater carousel "Backstage" A fascinating journey into the magical world of theater awaits:
27.03.2019
Within general library event “Journey to the World of Theater”
March 27 at the school camp MBOU "OSH No. 17(3)", by the team Library-branch No. 8 was held information hour “Theater and Books”. Children from several classes had the opportunity to have an interesting time during their stay at the camp.
The librarians reminded the children that in accordance with the Decree of President Vladimir Putin, 2019 was declared the Year of Theater in the Russian Federation. The students were told about theater as one of the forms of art, and were introduced to the history of the origin of theater in Russia. The children learned that Russian theater dates back to ancient times. Not a single holiday in Rus' was complete without theatricalization. In Rus', as mentioned in the chronicles, there were buffoons - wandering singers, musicians, trainers, and acrobats. Many people associate the formation of theater in Rus' with the appearance of buffoons.
27.03.2019
March 27 By decision of the IX Congress of the International Institute of Theater at UNESCO, since 1961, International Theater Day has been celebrated.
On the eve of this wonderful holiday in library branch No. 5 opened book art exhibition “The Magical World of the Backstage”(12+) (within general library event “Journey to the World of Theater” and art project “...And the miracle of the performance is born”
(reflection at the theater entrance)).
Recently, such an active form of working with readers as an action has become widespread in libraries.
Action (lat. actio) is an action aimed at achieving a goal. Depending on the goals set, events held in libraries can be roughly classified into several types:
· charitable,
· protest,
· to support reading.
What distinguishes the action from other forms of mass events?
Action is involvement (movement, action), the ability to create an event to achieve a set goal.
Promotion - it should be bright!
A promotion is a large complex event, the duration of which depends on the objectives.
In order to give importance to the action, to get from it not only a public response, but, above all, an effective result, it is necessary to clearly think through the goals, content and organization of the events held within the framework of the action. To do this you need:
1. Understanding what the result should be (clear goal - clear result);
2. A clear scenario (program) with a task for each participant and a culminating event during the action. Each major event of the promotion program must have a separate scenario;
3. Bright format (good name, slogan, unusual paraphernalia, bright action, etc.);
4. Attracting partners on a mutually beneficial basis;
5. Advertising of events, information support for the media;
6. Competitiveness (competitions, tournaments);
7. Use of modern means of communication (Internet, mobile communications, etc.);
8. Encouraging participants in the action and demonstrating its results.
Step-by-step creation of a promotion:
Step #1. Definition of information occasion.
The reason for the action can be any:
· significant (anniversary) calendar date: political, historical, literary, etc. (on the scale of a country, region, city, etc.); leading theme of the year;
· significant event in the country or the world (new bill, elections, military conflict, disaster, etc.);
· a problem that concerns everyone (ecology, drug addiction, AIDS, Nazism, etc.);
· a problem that concerns certain categories of the population: parents, teachers, librarians (reading for children, youth; legal education of youth, family reading, etc.);
· the problem of the institution, in particular the library: lack of funds, books; closure of the library, etc.;
· implementation of a program or project in the library.
Sometimes a news story is on the surface - it is covered in all media, disturbs the minds of the population, and is actively discussed.
Step #2. Determining the target audience.
Identifying the main participants in the action is very important. The development of the entire promotion program depends on this. The more specific the reader groups (participants of the action), the more visible and effective the result of the action can be.
· Youth (students, working youth, high school students);
· children (preschoolers, schoolchildren of various ages, children with deviant behavior, children with disabilities);
· young parents. Many libraries begin working with this audience literally from the first months of mothers’ pregnancy;
· readers conditionally divided into groups according to professional characteristics:
Ø entrepreneurs,
Ø teachers and educators,
Ø employees, etc.;
· mass reader. This is the largest group, but such an audience is most often intended for one-day actions, actions of a general nature.
Step #3.
Key points of the promotion.
Determining the key points of the planned action: what is there, what is planned, what resources are available, who the participants are, who the action is intended for, what results are expected, etc. All these points are very important and must be specific.
Step #4. Planning.
It includes:
· determination of the theme of the action;
· determination of the purpose and objectives of the action;
· name, motto;
· determination of the date (place, time) of the event;
· development of regulations for holding the action;
· distribution and assignment of those responsible for the action;
· compiling lists of organizers, participants, invited guests;
· Distributing press releases, attracting media;
· preparation of promotion attributes;
· preparation and replication of printed materials (posters, bookmarks, booklets, etc.);
· determination of the action budget.
Step #5. Writing a script (program) for an action.
The promotion is a large and bright complex event of an event nature. And for it to be such, there must be a key event in the script: a theatrical action, a colorful procession, a concert, a game show, etc.
The scenario (program) of the event depends on its purpose. The duration of the campaign also depends on the goal.
Approximate forms of events of the promotion program:
Ø holidays, presentations, excursions, processions;
Ø meetings with writers, famous people;
Ø discussions, competitions, photo competitions, quizzes;
Ø surveys, questioning, testing;
Ø games, puppet and other theatrical performances;
Ø book exhibitions and viewings, loud readings.
Step #6. Carrying out the action.
The action requires one coordinator (moderator, presenter, organizer - the one who knows the answers to all the questions and leads the entire action). The organizer must know all the options for holding a promotion in unforeseen circumstances:
Ø What to do if the weather is bad?
Ø What to do if there are fewer participants than planned?
Ø What to do if there are not enough funds or prizes?
Ø What to do if the media doesn’t come?
Step #7. Stock analysis.
At the end of the action, a final report is usually prepared, which includes the following important components:
· progress of the event as a whole;
· the most successful moments and shortcomings, as well as difficulties encountered when organizing the event;
· overall effectiveness of the event;
· responses in the media to the campaign;
· Feedback from participants.
The ability to create promotions lies in the ability to combine form and content. This is the main algorithm of the promotion: CONTENT – WHAT?; FORM – HOW?
Promotion "Non-boring twilight in the library"
(approximate schedule)
Recently, such an active form of work with readers as promotion. Sometimes an event is called an action unjustifiably.
It is no coincidence that the consultation is called “The Art of Creating a Promotion.” This means that organizing and carrying out an action is not at all easy. First, let's delve into the semantics of this term.
Action (lat. actio ) – an action aimed at achieving a goal. Depending on the goals set, events held in libraries can be conditionally classified into several types:
· charitable,
· protest,
· in support of reading.
What distinguishes the action from other forms of mass events?
Action is involvement (movement, action), the ability to create an event to achieve a set goal.
Promotion - it should be bright!
A promotion is a large complex event, the duration of which depends on the objectives.
In order to give importance to the action, to get from it not only a public response, but, above all, an effective result, it is necessary to clearly think through the goals, content and organization of the events held within the framework of the action. To do this you need:
1. Understanding what the result should be (clear goal - clear result);
2. A clear script (program) with a task for each participant and a culminating event during the action. Each major event of the promotion program must have a separate scenario;
3. Bright format (good name, slogan, unusual paraphernalia, bright action, etc.);
4. Attracting partners on a mutually beneficial basis;
7. Use of modern means of communication (Internet, mobile communications, etc. .;
8. Encouraging participants in the action and demonstrating its results.
Let's take a closer look at the step-by-step creation of a promotion.
Step No. 1. Determination of the information occasion.
The reason for the action can be any:
· significant (anniversary) calendar date: political, historical, literary, etc. (on the scale of a country, region, city, etc.); leading theme of the year;
· significant event in the country or the world (new bill, elections, military conflict, disaster, etc.);
· a problem that concerns everyone (ecology, drug addiction, AIDS, Nazism, etc.);
· a problem that concerns certain categories of the population: parents, teachers, librarians (reading for children, youth; legal education of youth, family reading, etc.);
· the problem of the institution, in particular the library: lack of funds, books; closure of the library, etc.;
· implementation of a program or project in the library.
Sometimes a news story is on the surface - it is covered in all media, disturbs the minds of the population, and is actively discussed.
Step No. 2. Determining the target audience.
Identifying the main participants in the action is very important. The development of the entire promotion program depends on this. The more specific the reader groups (participants of the action), the more visible and effective the result of the action can be.
· Youth (students, working youth, high school students);
· children (preschoolers, schoolchildren of various ages, children with deviant behavior, children with disabilities);
· young parents. Many libraries begin working with this audience literally from the first months of mothers’ pregnancy;
· readers, conditionally divided into groups according to professional characteristics:
Ø entrepreneurs,
Ø teachers and educators,
Ø municipal employees, etc.;
· mass reader. This is the largest group, but such an audience is most often intended for one-day actions, actions of a general nature.
Step No. 3. Key points of the promotion.
Determining the key points of the planned action: what is there, what is planned, what resources are available, who the participants are, who the action is intended for, what results are expected, etc. All these points are very important and must be specific.
Step No. 4. Making a plan.
It includes:
· determining the theme of the action;
· determining the purpose and objectives of the action;
· name, motto;
· determining the date (place, time) of the event;
· development of regulations on holding the action;
· distribution and assignment of those responsible for the action;
· compiling lists of organizers, participants, invited guests;
· preparation of promotion attributes;
· preparation and replication of printed materials (posters, bookmarks, booklets, etc.);
· determination of the action estimate.
Step No. 5. Writing a script (program) for the action.
It was already said earlier that the action is a large and bright complex event of an event nature. And for it to be such, there must be a key event in the script: a theatrical action, a colorful procession, a concert, a game show, etc.
The scenario (program) of the event depends on its purpose. The duration of the campaign also depends on the goal.
Approximate forms of events of the promotion program:
Ø meetings with writers, famous people;
Ø surveys, surveys, testing;
Ø games, puppet and other theatrical performances;
Ø book exhibitions and viewings, loud readings.
Step No. 6. Carrying out the action.
The action requires one coordinator (moderator, presenter, organizer - the one who knows the answers to all the questions and leads the entire action). The organizer must know all the options for holding a promotion in unforeseen circumstances:
Ø What to do if the weather is bad?
Ø What if there are fewer participants than planned?
Ø What to do if there are not enough funds or prizes?
Ø What if the media doesn’t come?
Step No. 7. Stock analysis.
At the end of the action, a final report is usually prepared, which includes the following important components:
· the course of the event as a whole;
· the most successful moments and shortcomings, as well as difficulties encountered when organizing the event;
· overall effectiveness of the event;
· responses in the media to the action;
· feedback from participants of the action.
This analysis will help draw conclusions, lessons and recommendations that need to be taken into account when planning subsequent activities. And the most important thing is whether it was possible to convey the key idea, the idea of which was put into the action. After all, in essence, the meaning of any action is the opportunity and ability to convey one’s vision of the problem through a different plot, action, using certain forms, mechanisms, and sequences of actions.
The ability to create promotions lies in the ability to combine form and content. This is the main algorithm of the promotion: CONTENT – WHAT?; FORM – HOW?
Using the example of the “Reading Student” campaign, conducted by NGOUNB named after. Lenin, we will consider all stages of its organization and implementation.
Approximate promotion program
· opening of the event in the White Hall of the library;
· surveying students in libraries and universities;
· poll “Vote for a book” using SMS -messages of the mobile communication channel TELE 2;
· discussion “A person reading” on the library website forum;
· survey “Writers – Leaders of the Internet Forum”;
· final event “Library Party”.
1. The event is dedicated to the Year of Youth.
2. Participants of the action are university students.
3. The purpose of the event: to organize an exchange of impressions of what they have read, to get acquainted with each other’s reading worlds and to discover new books.
4. Objectives of the action:
· creating conditions for orientation in the best literature that has stood the test of time and is recognized as such by the readers themselves;
· developing the reader’s skills in choosing the book he needs, forming his own opinion about what he read, improving his discussion skills;
· involving non-reading students in the process of action, reading;
· stimulating the reading activity of librarians themselves.
5. The apt name “The Reading Student” and the motto “Create your future - read!”
6. Duration of the promotion – 2-3 months. This is justified by the objectives of the action.
7. The partners of the action were:
· city and regional libraries;
· educational institutions;
· local media;
· public youth movements;
INNOVATIONS IN THE ACTIVITIES OF LIBRARIES TO PROMOTE BOOKS AND READING
(certification work)
Belogortseva A. G.,
Librarian of Nedvigov Library No. 9
MUK "Library of the Nedvigovsky rural settlement"
2011
Currently, innovation has affected absolutely all types of human activity. Librarianship was no exception.
The main trend in recent years is the loss of the exclusive role of reading in the life of society. This situation is associated with great social risk, since reading is the most important way to master vital information. Without reading, the integration of an individual into the multinational Russian culture, which includes the entire complex of spiritual, material, intellectual traits, worldview systems, and traditions that characterize society, is unthinkable. The economy, politics, national security and competitiveness of the country largely depend on the level of cultural competence of citizens.
In the context of information globalization, a weakening interest in reading is a worldwide trend, and in Russia this problem is becoming more acute. There is not only an alienation of young people from books, a decline in the general book culture, but also a loss of national book traditions. The increase in the number of “non-readers”, loss of interest in books and reading among various age and social categories requires close attention. Today in Russia, reading problems are so serious that both the state and the whole society must take part in solving them.
In order to fundamentally reverse the emerging crisis phenomena, it is necessary to rethink the organization of library science, because the future of libraries is not only the ownership of funds, but also the high-quality provision of information to the reader. And therefore we must constantly strive to be interesting, attractive to users and change a lot in the library in accordance with the times.
The main goal of reading support is to create a positive public opinion about reading.
The National Program for the Support and Development of Reading has generated a surge of creative activity: a number of libraries have pleased us with their new projects and high level of understanding of complex problems. Festivals, competitions, and holidays spill out from libraries into city squares and streets, creating an atmosphere of joy around the book. Increasingly, librarians appear in print, on radio and television, helping people understand that reading is pleasure, the happiness of knowledge and creativity.
Promoting books and reading is the main activity of every library.
Programs to popularize books and reading are implemented with the involvement of all categories of the population in libraries, but special attention is paid to promoting the reading of children, adolescents and young people. A necessary component of modern educational activities of libraries today should be the motivation of children and youth to read useful literature, participate in various competitions, and creative self-realization.
The modern teenager is, first of all, a consumer of computer products, a person focused on the perception of virtual rather than verbal information. Today's schoolchild needs information to be presented brightly, dynamically, and preferably briefly. The main thing for a librarian is to attract attention, evoke an emotional reaction, and a desire to pick up a book.
Instilling a “library habit” in children is a gradual process. It is necessary that when preparing for lessons they cannot avoid the library - and this is the joint work of librarians and teachers. This work should begin with us from a very early age, in kindergarten. And then children will definitely become simply interested in the library, they will be drawn there...
Serious work is needed to create a comfortable environment for intellectual communication. To do this, book collections must be completed primarily with highly artistic literature of various formats: books, periodicals, electronic publications, with the obligatory involvement of the best and proven Internet resources.
The problem of organizing library space comes to the fore today. Today's library is designed to be multifaceted and different: with “noisy” and “quiet” areas, with open spaces and secluded rest areas. Therefore, it is necessary to reconsider the organization of library space, literally every corner of the room, making it as convenient and attractive as possible for users.
The layout and placement of departments and services in the library should ensure comfortable stay and work in it.
An important point in creating an open, comfortable library space and revealing collections for users is a well-thought-out arrangement of furniture, primarily book and exhibition shelves. It is the arrangement and appearance of the shelves that determine the style of the entire library. The methods of arranging racks can be very diverse: even parallel rows, “galleries”, “zigzags”. The arrangement of shelving in a “semicircle” or “semi-oval” is currently particularly attractive.
It is necessary to create recreational areas in libraries for readers with furniture comfortable for relaxing and reading: tables, armchairs, banquettes and sofas. In these areas you can create corners for intellectual relaxation, where you can solve a crossword puzzle, play chess, and get acquainted with the latest issues of magazines and newspapers.
But it’s not only modern design that makes a library space comfortable. The main thing is a well-thought-out organization of funds, understandable even to a less experienced reader.
The availability of collections is considered an expression of trust and respect for readers, therefore even inevitable losses should not serve as a basis for limiting accessibility in the library. The arrangement of the free access fund requires special attention. In an open collection, where readers browse and select books themselves, it is necessary to “adapt” to them.
Thus, the “multi-level” models with work and rest areas created in libraries take into account the needs and interests of readers as much as possible. Each user occupies his own level - a certain zone of “open” space. In this case, zoning will not have “hard” boundaries and each reader, if desired, will be able to freely move from level to level until he finds the most convenient place for himself. He will be happy to visit the library where it is comfortable, cozy and modern, not only thanks to innovative working methods, but also to a modern appearance and internal functional design.
Mass events, exhibitions– the most effective forms of attracting the attention of readers. Spectacular information is well received by the audience, increases the influx of users, encourages many people to turn to literary primary sources, and can improve the image of the library. Priority should be given to presentational, interactive forms of informational, educational and cultural-leisure activities, which will position reading as an integral part of the life of a modern person, necessary for successful educational, professional and creative activities. It is these forms of holding events that will enhance the reading and creative interest of real and potential visitors, will make reading and books attractive and relevant in the eyes of users, especially young people, who often perceive the printed counterpart as an outdated format.
No one doubts anymore that the development of computer technology makes it possible for the library to be competitive in the information services market. The computerization of libraries has made it possible to use new forms of work - video clock, media travel, media kaleidoscopes, electronic presentations, which raised library events to a different quality level.
Today, the country's libraries are actively using new, non-traditional forms of educational activities. Among them:
Festivals– “The whole world is a library!”, “The Reading Land.”
Various competitions– creative works “With a book through life”, virtual advertising “Reading wisely”, competition of reading habits “Reading Leader of the Year”, “Your choice, reader!”, creative competition “Young face of a reading country”, photo competition “Photo with your beloved” book."
Stock– “How to go to the library”, “With a book - into the future”, “Give a book to children”, “Declaration of love to your favorite writer”, “You don’t read yet - then we are coming to you!”, “Enroll in a friend’s library” , “Let's read together!”
Open days– “Library5a is great!..”, “The library is familiar and unfamiliar”, “Our doors and hearts are open for you!”, “What could be more beautiful than our library?!!”.
Cultural and leisure programs– “Sunday in the Library”, “Library Night”, “Library After School”.
Literary brain-rings– “In the circle of favorite books”, “Writers of our childhood”.
Complex forms of book and reading promotion– “Day of Reader's Pleasures”, “Day with the Writer”, “Day of the Literary Gourmet”, “Unboring Classics”, “Reader’s Day”.
Round table- a complex form that has enriched itself with new content: “Youth and books: are there any common points left?”, “Reading youth is the hope of a new Russia”, “To read or not to read: in search of a compromise.”
Popular forms in recent years have become Youth street flash mobs: “Favorite book”, “Minute of reading”, “How to get to the library?”, “Open your book.” The advantage of such actions is their mass, speed and colorfulness. In the future, we plan to organize and hold a flash mob, or, more precisely, a flash book “A Minute to Read,” together with the school library. The gist of it is that during the big break, high school students will put on bright T-shirts with the sewn slogan “In the computer there is news, in the book there is life” and will spread throughout all the corridors of the school. At a certain time, a signal will sound, the student will simultaneously open their favorite books and read them out loud for a minute, showing by their example that reading is fashionable and interesting.
Promotion of books and reading in transport and recreation areas– “Literary gazebo in the park”, “Reading boulevard”, “Book alley”, “Reading courtyard”, Literary readings “On the steps”, “Summer open-air reading room”, “With a book on a bench”, “Book in way!”, “We read without stopping”, “Reading route”, “Literary bus”, etc.
Summer Reading Programs- “A holiday without a book is a summer without the sun.”
Activities aimed at reviving family reading traditions: promotions “Reading as a gift for mom”, “Reading from the cradle”, “First books for our baby” (in maternity hospitals, all newborns are issued a library card, and parents are given sets of literature, booklets, reminders and lists); competition “Dad, Mom, Book, Me: Together – a Book Family”; an hour of reflection for parents “What are our children reading?”; parent hour “There will be harmony in the family if you are happy with the book”, family holiday “Take a book into the family circle”; family reading circle “Read It”; evening meeting with the book “What My Parents Read”; quiz “The theme of family in works of fiction”; complex forms “Family Benefit”, “Family Reading Day”.
Bright, innovative forms of book promotion attract young people. Therefore, library specialists are looking for something new in their work and are creative in organizing events for the younger generation. In all libraries for youth, poetry rings, literary stagecoaches, dossiers, New Book Days, Literary Games Days, Birthday Book Days, book shows, literary salons, poetic swings, literary salons, etc. are held, is developing bookcrossing.
When promoting books and reading, librarians constantly study readers’ opinions about literature, identify their preferences and assessments, and conduct surveys. For example, blitz polls“Ten books that shocked you”, “What role does reading play in your life?”, “They read in my family”; telephone surveys about reading preferences, blitz polls with a video camera" Do you like reading books?"; surveys“Culture, reading, library through the eyes of youth”, “Library of my dreams”, “You and your library”, “Book, reading, library in your life”; monitoring“Who are you, our reader?”
Exhibition activities become more information-rich, laconic, unconventional, with the involvement of artistic and decorative elements, natural materials, drawings, crafts, things and objects that help create the image of a person or an era.
Libraries should take an active part in events conducted by book publishing and bookselling organizations aimed at promoting reading. Such as the projects of the publishing house AST “Read books!” and EKSMO publishing house “Read books - it’s harmful not to read!” They provide us with a wealth of illustrated material, telling us about the benefits of reading. In the first project, modern fashionable writers appeal to people to read books; in the second, readers share their vision of the problem of reading. Who is a “reading person”? How to combine reading and the dynamics of life? What awaits the one who abandoned the books? What does someone who takes the time to read get? All these questions will undoubtedly arouse interest among regular readers and attract potential readers to read. Our library took an active part in these events to popularize books and reading.
When developing any advertising product, it is important to pay attention to developing a slogan. Slogan - advertising slogan or a slogan containing a concise, easily understood, effective formulation of an advertising idea. It gives emotional meaning to the entire advertising campaign. For example: “I have arrived.” Saw. I read it!”, “Go through life with a book!”, “Successful people read a lot!”, “Come in! Look! READ!”, “A person who reads is a successful person!”, “Create your future - read!”, “Reading is great!”, “Strive to be a reader - sign up for the library!”, “Come. Saw. I read it!”, “Read always, read everywhere!” etc.
Promotion of books and reading in the electronic environment.
Today, the library space is also the virtual space of the library. Librarians in the electronic environment create their own communities, interest groups, discuss current topics, and exchange work experience. The presence of a Web site in a library significantly increases its status. After all library website– this is its image in the information space. Library blogs They act as a tool for promoting library news, exchanging experiences in promoting books and reading, informing about upcoming events, new additions to the library collection, attracting new audiences, creating an online club for reading lovers where they can discuss books.
Libraries form and improve the information culture of users and the entire local population, teaching them computer literacy in library resources and the basics of working on the Internet. Many libraries create Information Culture Services and offer free computer courses for various segments of the population, which teach the basics of computer and information literacy. These courses are becoming very popular, especially among older people.
And, of course, we should not forget about the corporate style, which includes the development of a logo, letterheads, business cards, invitations, certificates, diplomas for awarding readers, etc. The set of graphic elements that libraries use on corporate order forms, advertising materials, publishing products allows you to create a holistic picture of the library’s activities so that it is remembered and recognized as a kind and good friend.
Library events are designed to attract the attention of readers and city residents to the activities of libraries. They make it possible to promote intellectual products and services of libraries, improving them in accordance with consumer demand.
Book mood
The open library has become a new, attractive format for our readers and all citizens who value intellectual relaxation. Sitting in soft armchairs, visitors were able to take a break from the busy program of city events, get acquainted with unusual publications and many new books. Adults and children took part in master classes on quilling, scrapbooking and applique. For the youngest readers, a corner was also organized with the opportunity to look through colorful books and join the creative process. At our site, everyone could take advantage of the classic-style photo zone and join the biblioselfie campaign. Many townspeople became interested in the book exchange service; teenagers were keen on board games and crosswords. All visitors to our open library were able to express themselves and immerse themselves in the world of knowledge, intelligence and creativity!
GROWING WITH THE BOOK
Fountain of Wishes
“Fountain of Wishes” - a good mood event (35 people). On City Day, the library held a good mood event “Fountain of Wishes”. With volunteers and the best readers, librarians walked through the streets of the neighborhood, inviting guests and residents to write their desires or wishes for the neighborhood and the city on balloons. And then, on the Vyngapur Central House Square, all library readers released a multi-colored fountain of balloons into the sky, wishing their beloved city and neighborhood that all their written wishes would come true.
WITH A BOOK – TO KNOWLEDGE
This action has become traditional; it is aimed at popularizing reading among first-graders and attracting new readers to the library. Its employees congratulated all the children on the holiday in a solemn atmosphere, and young readers - first-graders who visited the library from an early age - were presented with gifts provided by the entrepreneurs of the microdistrict. This surprise pleased the schoolchildren and stimulated interest in books among those children who had never been to the library.
Good luck
Many of the graduates were active participants in the Rodnik library club, so the staff held a gala event for them, which took place in the school hall, where more than twenty children were awarded special diplomas and postcards. Photos of the 2009 edition of the Rodnik club were a pleasant gift for them. The children experienced a pleasant surprise when they saw a daisy of wishes, petals with their kind messages, filled out by them in elementary school and saved by the head of the club. The graduates added new dreams to them and, tying them to balloons, released them into the sky. The event became a real holiday surprise for graduates and an opportunity to remember their childhood within the walls of the library.
Living word
Every year on May 24, all Slavic countries celebrate the Day of Slavic Literature and Culture and solemnly glorify its creators - the holy Equal-to-the-Apostles brothers Cyril and Methodius. Library staff told city residents about the holiday, the contributions and achievements of famous monks, and distributed thematic leaflets. High school students answered quick quiz questions, remembered Russian proverbs and sayings, and learned the true interpretations of some of them.
Book from hand to hand
Read for your health
The Yamal-Nenets Autonomous Okrug "Noyabrskaya Central City Hospital" and the Yamal-Nenets District AIDS Prevention and Control Center held a joint event with librarians, the goal of which was to create favorable conditions for patients for rehabilitation and treatment through reading books. A set of literature from city residents was donated to create “Read for Health!” bookshelves in healthcare institutions. with the opportunity for patients to freely read books during treatment.
Library night 2016
The children visited a creative studio, where they showed their skills and learned how to make unusual and colorful crafts from paper and various natural materials. Children were able to fully express their imagination and imagination, as several thematic zones were organized. In the “Freeze Frame” master class, the children learned masterly work with paper, at the end of which those present created a bright origami picture. Guests also received important lessons and practical skills on planting and caring for plants. And in the “LibraryKADRil” zone, the most energetic were able to take lessons from a dance and physical training coach, learn new things about sports training and a healthy lifestyle.
Library night 2016
The doors of the literary cinema bar were open to all lovers of Russian cinema. Over a cup of aromatic tea, those present got acquainted with the history of cinema and watched the first Russian film “Ponizovaya Volnitsa”, remembered songs from their favorite films, and took part in film quizzes. There was a quest for children - the game “Time on Bookshelves”. There were many tasks for logic and observation. The participants of the game were met by the Fly - Tsokotukha, who complained that there was trouble on the bookshelves! Time has stopped, and she urgently needs to find money, buy a samovar and arrange a holiday for her friends. The guys volunteered to help her and set off on an adventure. The participants coped well with all the tasks and went with Mukha-Tsokotukha to the literary game “The Tale of Lost Time in a New Way,” which was seen by both children and adults. The guests of the meeting and the heroes of E. Schwartz’s fairy tales “Two Brothers”, “An Ordinary Miracle”, “The Absent-Minded Wizard”, “New Adventures of Puss in Boots”, “Dragon” helped the girls Nastya and Olya regain the time stolen from them by evil sorceresses. The children and their parents actively took part in all the games and quizzes. The evening was exciting and fun.
Library night 2016
The “Magic Pillowcase Workshop” invited the children, under the guidance of presenters, to decorate pillowcases with images of Casper and the ghost from “The Kid and Carlson”, as well as take part in a riddle competition and thematic intellectual and literary quizzes. The hostess of the interactive zone “Room of Fun Horror Stories” was Baba Yaga. Together with the famous heroine of Russian folk tales, the children remembered her friends, took part in a test of knowledge of the habits of the inhabitants of the other world and were able to fly on a broom, visit a scary room, take part in the battle of the storm lords and compete in the ring with balloons. The game program “Casper’s Tricks” invited boys and girls to meet the cheerful, mischievous ghost Casper, who really wanted to find friends, and asked the guys to help him with this. The children took a virtual trip around the world and visited the most famous haunted castles, but could not find a suitable friend for Casper. To cheer up the sad Casper, young readers, participating in various games, showed the ghost how they can have fun and play. The children's cheerful laughter awakened the sleeping Book Spirit. He was very surprised to see Casper, and at the request of the guys he agreed to become his friend. In addition, the Book Spirit taught boys and girls to make little ghosts out of sweets and snow-white napkins. By participating in an exciting interactive program, the children discovered two of the most important secrets of the ghost castle. The worst thing can turn out to be very funny, and you don’t need to look for a true friend in distant lands, he can live very close to you!
Library night 2016
A doll is the creation of talented hands and the creation of the eternal human soul; it stores particles of kindness, childhood and magic. At the meeting, young girls learned not only how to make dolls, but also learned a lot about their history. Ancient folk traditions are closely intertwined with modern possibilities, and watching domestic cartoons helped children decide on the choice of characters to create crafts. The invited dollmaker supported the children’s desire to make a doll-amulet from the fairy tale “Vasilisa the Beautiful.” Creating dolls from ordinary scraps of fabric and thread has become a fascinating activity of the past. The participants of the master class took as a model the author's dolls presented at the object-book exhibition “Doll Festival”, but tried to add elements to their own taste and create unique toys. The first unpretentious doll, made, albeit without much skill, but with great desire and love, opened before the guests one of the most interesting pages in the history of culture - the creation of a folk doll.
Library night 2016
The main part of the program was devoted to Russian cinema; participants attended the musical and entertainment programs “Journey to a Magical World”, “From the Beautiful Distant” and “Songs of Our Cinema”. The history of Russian cinema, masterpieces of children's and family cinema resonated with musical compositions and songs, quizzes, cartoon karaoke and many other interesting moments related to cinema. Participants of the interactive platform “Magic Cinema” received a unique opportunity to create an unusual postcard and thereby capture the most striking event in their lives by making a film about it; take part in master classes on beadwork and suite design; take part in a film quiz; drink a cup of aromatic coffee and tea. The play-cafe based on famous films invited board game lovers to remember the plots and characters of their favorite films. Poetry lovers were invited to participate in the creative platform “VERSE and ME”. Everyone was able to demonstrate their talent for versification or simply read their favorite poems. The interactive platform “Literary Umbrella” brought together children of all ages for a master class on making umbrellas depicting literary characters, a cartoon quiz, various board and outdoor games, and animated films included in the golden collection of Russian cinema were broadcast here. The stylized photo zone also attracted our readers and allowed us to take photographs in the image of a literary character. Throughout the day there was a debt forgiveness campaign; 17 “forgetful” readers returned books to the library’s collections.
Read for your health
From March 10 to April 5, preliminary work was carried out in city libraries to collect literature from home libraries from city residents. A set of 68 books, which included colorful baby books, brightly designed poems and stories by classics of domestic and foreign literature, modern novels and stories for children of middle and high school age, was donated to create a children's bookshelf in the hospital with the opportunity to freely read books children during treatment. Library staff conducted a fun interactive program for young patients, in which girls and boys answered fairy-tale quiz questions, solved literary puzzles and riddles, and received a toy made of balloons from the hands of cheerful Toffee for the correct answer.
Do good
Trying to protect children from possible negative situations, we often talk to them about dangers, bad habits and other undesirable phenomena. We constantly use the words “you can’t”, “don’t do”, “this is bad”. However, it is necessary to pay more attention to what is “good” and set a positive example for children, motivate them to do good deeds, a healthy lifestyle and positive thinking in general. All these thoughts served as the impetus for the “DO GOOD!” campaign. As part of the action, during the day, lessons of mercy were held: “If the stars light up ...” with students from school No. 8 and students of KPiIT; “Good begins with you” with teenagers from school No. 4; “We will warm each other with a kind word” with the children from school No. 6. During the events, issues of tolerance, courage and fortitude were discussed. Poems, songs, proverbs, stories about goodness were sung, and fragments of documentaries, feature films and animated films were shown. In the Hall of Fiction, a stand “Library-Territory of Good” was set up, displaying a chronicle of good deeds compiled on the basis of anonymous surveys of students in grades 5-8, where they answered the question “What good deed have you done in your life?” Many guys left the meetings with small souvenirs in the form of smiling hearts - these are pieces of our care and love! Let kindness reign in the hearts of all adults and children!
New Year photo event
To prolong the joy and atmosphere of the New Year, we invited our young library visitors and friends of the official VKontakte page to post their photographs in the bright, festive interiors of the Intellectual Center. The most active participants in the action were Artem Yurchenko and Anastasia Shalaevskaya, to whom we presented a branded souvenir watch on a stand. With best wishes and hope for further fruitful cooperation, we thank everyone who supported our idea!
Fabulous gift
On the eve of the New Year, the staff of the Children's Library went to visit the pupils of the Children's Order of Mercy association to congratulate them on the arrival of the most magical and most fabulous holiday of the year. The children recited poems, read their favorite winter tales together, and answered New Year's quiz questions. The librarians gave the girls and boys moments of joy and fun, and left each of them a wonderful gift - a book, as a souvenir of the meeting!
Night of Arts 2015
Participants of the event who attended the educational program “Reader’s Diary” were introduced to the best “award-winning” book adaptations of past years, such as “The English Patient” based on the work of the same name by Michael Ondaatje, “Life of Pi” based on the novel of the same name by Yann Martel, “Les Miserables” based on the epic novel by the French classic Victor Hugo and other equally interesting films based on famous literary works. In the second half of the educational program, guests were presented with the top best film adaptations, and also told about the highly rated book adaptations of 2015 - “White Moss,” based on the work of the Nenets writer Anna Nerkagi, “Paper Towns” by John M. Green, “The Hunger Games. Mockingjay by Suzanne Collins, The Martian by Andy Weir and others. The story about films was accompanied by fragments of film trailers. An information hour “Fairy Tale on Screen” was held in the comfortable reading and leisure hall. The event was dedicated to animation. At the meeting we got acquainted with the biography of the first animator - Emile Reynaud, and saw an excerpt from his very first cartoon, which was filmed more than 100 years ago. The children learned what techniques they used to create cartoons before and how they are created today. Children took part in quizzes based on the plots of domestic cartoons: “Three from Prostokvashino”, “The Tale of Tsar Saltan”, “Kuzka the Brownie”, “Doctor Aibolit”. Then, the children were offered to watch the cartoon “In the Land of Unlearned Lessons.” In the hall of rare and local history books, an information hour “Gallant Baroque Style” was held, dedicated to the fashion of that period. Guests of the program got acquainted with the pompous fashion style of the Borocco period, learned how men's fashion differed from women's, how masterpiece hairstyles were in that period, why ladies carried pocket dogs with them and what a “fly” was. And also, at the end of the entire event, everyone was able to try themselves in the role of a fashion designer of that period, i.e. recreate women's and men's costumes; in addition, music from this amazing period of world history was played throughout the event.
Let's hug
The guys from among the active readers of Library No. 4, together with librarians, went out into the street with bright posters, balloons and calls for hugs to give the residents and guests of the microdistrict a good mood and smiles. The library's campaign started. Further, on the way to the Vyngapur Central House Square, the guys hugged passers-by, congratulated them on the holiday, gave them balloons and joy. The action continued at the celebration dedicated to City Day. The participants of the action hugged and delighted a large number of those present. The event did not go unnoticed. The action attracted a lot of attention with its brightness and unusualness.
Congratulations to first graders
The good tradition of seeing off our readers to first grade continued! On September 1, at a festive assembly on the basis of the Municipal Budgetary Educational Institution Secondary School, young readers who went to first grade and visited the library from an early age were congratulated by the library staff and presented them with gifts provided by the entrepreneurs of the microdistrict. Such a surprise pleased the first-graders and allowed them to invite those children who had never been to the library before.
Classics at every step
2014-2015 employees of MBUK "CBS" organized a STREET ACTION "Classics at every step", dedicated to the Year of Culture, the Year of Literature and the anniversaries of the classics of Russian literature. City residents were invited to read any of the works of the authors, choose their favorite quotes and write them with crayons on the asphalt of city sidewalks. Then you had to take a photo of your work and send the photo in electronic format to the Intellect Center email or add the photo to the VKontakte library page. As part of the festive program dedicated to City Day, the results of the action are summed up and photo exhibitions with the best works are set up. The most active participants and authors of the most interesting footage receive memorable gifts and letters of gratitude from the library.
Chocolate Day
On July 11, all visitors to the Intellect Center took part in a sweet holiday dedicated to World Chocolate Day. All departments of the Intellect Center were decorated in a chocolate style: readers were delighted with candy bouquets at the departments, an exhibition in the subscription department introduced visitors to publications whose key word was chocolate, chocolate music sounded in the art cafe, a slide composition presented visitors with educational facts about chocolate. In addition to a cup of delicious chocolate, guests of the art cafe were treated to a fun toy library and films dedicated to chocolate. Young readers got acquainted with “Chocolate Stories”, solved sweet riddles, answered quiz questions and took part in chocolate games. Pleasant surprises on this day once again reminded readers of one of man’s most favorite delicacies, which satisfies hunger, improves well-being and gives energy.
With a book on a bench
Library No. 4 invited everyone to a fun interactive program, thanks to which each visitor had the opportunity not only to sign up for the library and take a book home, but also to participate in games and quizzes. During the event, library staff invited people to pay attention to the exhibition-invitation “The Library Offers” and distributed flyer invitations to summer events in the library.
Good words
May 9, 2015 As part of the city holiday dedicated to the 70th anniversary of Victory in the Great Patriotic War of 1941–1945, at the entrance to the Children's Park, together with specialists from the Museum Resource Center, library specialists held a “Kind Words” campaign. As part of the campaign, a simulation of an interactive object was organized for city residents with wishes and words of gratitude to veterans of the Great Patriotic War. The symbolic art object “Dove” was installed on a pedestal decorated with the symbols of the 70th anniversary of the Victory. All residents of the city had the opportunity to send good wishes and words of gratitude to the veterans, and write a letter in the form of the famous postal soldiers’ “triangles”. The letters were framed in a decorated military tent and then attached to an art object. A master class on making triangle letters was conducted by employees of the Museum Resource Center. Employees of the Centralized Library System MBUK conducted a set of interactive blocks. Intellectual and educational quiz “Dedicated to the winner - the soldier!”, literary and musical composition “Keeping loyalty to distant courage.” In a relay race format, the action participants recited their favorite works of Soviet classic poets from the Great Patriotic War. As part of the composition “Children - War Heroes”, poetic works dedicated to children of war were read, stories from personal family archives were voiced, and all participants sang everyone’s favorite front-line songs non-stop. Carrying out such events contributes to the formation and development of spiritual, moral and patriotic values, respect and devotion to the Fatherland among the younger generation. 159 people took part in the action.
Family is the most important thing in life
A person's life begins with family. Family is the main thing we create in our lives. Our most active families took part in the action: the Belyaevs, Spitsyns, Iskenderovs, Abdrakhimovs, Kovalchuks and others. Employees of the Family Business Center invited the families to the library and visited them at home to congratulate them. Each family was given congratulatory addresses and memorable gifts.
Library Night 2015
Library visitors were able to take part in master classes on making diaries, photo frames, and cute jewelry. Participants in the intellectual play-cafe “Mind Games,” under the guidance of masters, were able to get acquainted with various board games from the Intellect Center fund and try on various masks while playing “Book Mafia.” The photo exhibition “Diary of a Traveler” brought together non-professional photographers to create an exhibition dedicated to their impressions of trips and excursions to cities and countries. “Notes of an Ethnographer” - a creative and educational laboratory invited young local historians to become participants in an interactive program. “Other People's Diaries” - an exhibition-installation introduced visitors to the most famous diaries in works of fiction. Visitors to Library Night learned about the most famous correspondence in classical literature and modern novels in letters, and were able to taste “delicious” literature by becoming participants in a master class on carving. The photo session “Spring Mood” and “In the Wardroom” from a professional photographer will allow participants to preserve the memory of Library Night for a long time. The children's entertainment area “Back to Front is Quite the Other Way” invited young readers to take part in games, quizzes, and a master class on aqua makeup. The creative platform “Notes on Cuffs” turned the “Night of Bright Stories” into a night of surprises: poetic and musical numbers performed by the guests of the event followed each other, and the program ended with a unique educational show from Professor Nicolas.
Friend action
To implement the action, preparatory work was carried out over the course of a month with library volunteers and participants of the Vyngapur CD associations to produce joyful and positive shit stickers. On March 20, several groups of children and teenagers, accompanied by life-sized fairy-tale characters, set off from the gathering place - the Vyngapur Central House Square - to different areas of the village. The guys hung their colorful shit stickers on the doors of all socially significant institutions in the microdistrict, information boards and house doors to lift and create a good and festive mood for all working people and residents of Vyngapurovsky. Along the way, the participants of the action gave passersby smiles, a joyful mood, flyers-invitations to the library, informational literary leaflets-recommendations, book annotated bookmarks, balloons, books and magazines donated by readers to the library.
Tatyana's Day
On January 25, an event dedicated to the Day of Russian Students “Tatiana’s Day” took place at the Intellect Center. The virtual exhibition “So, she was called Tatyana” introduced readers of the subscription to fascinating books and interesting destinies of women who bear this name. The book exhibition “Tatyana’s Day - Students’ Holiday” in the information and service center presented materials telling about the history of the holiday; about the people who stood at the origins of higher education in Russia; about student traditions of the 19th century and today. Help desk specialists helped students get rid of student debt using electronic databases. All Tatianas and students received greeting cards from the library, were able to take part in a quiz and win small gifts.
Books are like people!
As part of the annual Forum “Culture and the City” in March 2009, Intellect-Center organized a new Promo campaign. The most active participants in Intellect Center projects received T-shirts with statements from classical writers about books, literature, and human personality.
One library - different opinions
A one-time event was held as part of the presentation of the Intellect Center. The campaign started on September 11, 2005 on City Day and ended on September 1, 2006 at the opening of the Intellect Center. 500 city residents took part in the action, they left their opinion on the prospects for the development of the city’s new library and information complex. Based on the results of the action, a video clip “Notebook of Opinions” was created.
Our doors and hearts are open for you
Action dedicated to the All-Russian Day of Libraries. Every year on May 27, the city’s libraries organize festive events for readers: regular readers are given books and “Library Without Borders” ribbons are awarded. The decoration of the Intellect Center on this day corresponds to the festive mood: the area in front of the building is decorated with balloons, the facade partitions are decorated with banners with statements about the book and the library, a radio newspaper is played with congratulations, poems and songs about the library.
Celebrate the New Year with us!
Christmas event-congratulations to Intellect Center readers. The best readers of the outgoing year receive souvenirs from Father Frost and the Snow Maiden, and the very first readers in the coming year receive presentation cards and calendars with the symbols of the Intellect Center.
Sign up for the Intellect Center!
Traditionally, the action is held within the framework of the ten-day period dedicated to Knowledge Day and City Day. All city residents who visited the interactive platform “Festive Mood” in front of the Intellectual Center and took part in the entertainment program receive a flag indicating the action. By presenting a flag in the registration sector on this day, the visitor receives a free library card.
Spring week of kindness
Charity event for large, single-parent families, guardianship families and orphanages. During the week, as part of the event, the Family Library and Leisure Center holds holiday programs, gives souvenirs and books to the participants of the event, and holds a win-win lottery.
Say kind words to mom!
In 2009, on the eve of Mother's Day, visitors to the Intellect Center were asked to write the kindest, warmest and most affectionate words for their mother on colored pieces of paper of various shapes. On the day of the holiday itself, an interactive greeting card was decorated in the foyer of the Intellect Center.
