Opening an online store and cutting the costs of warehousing services as much as possible is possible in cooperation with pickup points. In fact, these are intermediary companies that take on part of the courier services and eliminate the need to wait for the client in the office to receive the goods. So, the advantages of issuing points are:

• assistance in filling out forms and accompanying documentation for the product;
• no need to visit the central warehouse to give the goods;
• for customers, the convenience is that the goods are ready for delivery on the day of registration;
• transfer of money to the account of the owner of the online store will be carried out in any convenient way.

WHAT CONDITIONS DO POINTS OF ORDER ISSUANCE WORK ON?

Usually, a service agreement is concluded with the seller, according to which warehousing of the goods or courier pickup of the paid goods according to the schedule is provided. By the way, unlike online stores themselves, order pickup services are required to work on weekends and holidays. Otherwise, what's the point in them! It should be convenient for the buyer to pick up his order at any time.

For their services, these points, of course, take a commission. It can be from 100 rubles for each order (to make it interesting to work with them). Or in the form of% of the value of the goods, if it is high. Further, prices depend on the set of ordered services. For example, some points offer services of warehousing, documentary registration, packaging of goods and labeling, issuing a check for goods. As well as the possibility of returning and exchanging goods.

ADVANTAGES OF COOPERATION WITH PICK-UP POINTS

For small forms online store s

First of all, this is the absence of expenses for renting a room. A weighty argument that allows you to move a small office closer to the city center and forget about hangars and their maintenance. Further, working with order centers brings a good customer base and increasing profits. Remember that the buyer likes to feel an exclusive attitude towards himself, likes the ability to choose the delivery method - pick up the order at the point or wait for the courier at home all day. Finally, experience: when an experienced company takes over logistics services, it eliminates many of the mistakes made at the initial stage.

For big players

The scale effect is very simple: the increase in the possibility of issuing goods entails the possibility of increasing the load, selling a larger volume of items. Savings in warehouses have not gone away, and taking into account the volume of goods passing through them, the commission of points of issue pays for itself. The implementer, on the other hand, assumes minimal risks, transferring responsibility to the other party, and he switches his attention to diversifying the business or improving the quality of service.

NECESSARY - MEANS NECESSARY

It turns out that distribution points play an important role in helping the business to develop. It remains to understand how to reach them and conclude favorable conditions for cooperation. To do this, study the list of services operating in your city. Give them a call and ask about collaboration opportunities. Check prices for different volumes of goods sold. Finally, select the pickup point with the most adequate technical support and the geographically closest location. Believe me, although this is the concern of their couriers, but reducing the distance greatly simplifies life.

The modern trading format is a convenient and fast registration of any purchases via the Internet. The buyer and seller only have to decide how to deliver and receive the goods. One of the most popular options is pick-up points. An incredibly profitable business idea can become the main source of stable profits, you just need to understand the nuances of its implementation. Do you want to know why open a pick-up point? All answers are in our article.

Pickup points are a great way to organize a small (usually limited to one city or region), but very stable business. Want to try? Then, first of all, you should decide which online stores will become your main partners.

The choice is incredibly large, but you should focus not on the popularity of a particular Internet site on the Web, but on the demand for the goods it offers in your locality.

Here are a few almost win-win options for product lines, from which it makes sense to start developing your own business:

• women's and children's clothing;
• developing goods and toys for children;
• cosmetics of popular brands that prefer the network method of distribution;
• electronics and goods for needlework.

To manage and automate the point of issue of orders, a cloud service is perfect - Biznes.Ru Ecommerce. Convenient work with orders and clients, full-fledged trade and warehouse accounting, all primary documents.

Step 1. Assessing the main risks

The main risks of this project include:

• problems with regulatory authorities as a result of insufficiently competent financial and accounting management. How to avoid risk: to outsource bookkeeping and personnel records.

• loss of reputation due to breach of customer service terms. How to avoid risk: establish customer service standards and strictly follow them.
• high competition with transport companies. How to avoid risk: organize a wide and convenient network of points of issue with the maximum set of bonuses.
• financial losses due to improper organization of delivery, accounting and storage of goods. How to avoid risk: think in advance where the products will be stored, test the delivery mechanism on small batches.

Step 2. Paperwork

When registering as a business entity, it is best to choose the most popular and simple option - IP. Its design takes a minimum of time and money. When choosing OKPD, it is best to focus on paragraph 47.91, it reflects the specifics of your activity as accurately as possible.

Depending on the set of additional documents required in your region, up to 20 thousand rubles may be required for registration and payment of the state fee.

Activities are taxed under the simplified taxation system. Additionally, you will need to open a bank account of the paying agent and purchase a cash register for accurate accounting and reporting.

Step 3. Choosing a location and premises

To save on office rent, you should focus on finding a suitable option in areas of the city that are remote from the center, but have good transport accessibility. At the initial stage, 20-25 square meters are enough to organize a workplace and a warehouse, because the parcels will not be stored with you for a long time.

Rich decoration is an unnecessary excess, it is enough that the room is clean and comfortable, preferably located on the 1st floor, heated, equipped with a bathroom and high-quality ventilation.

Step 4. Technology and the Internet

As for the equipment of the premises, then there will not be a large cost. All you need is shelving for decorating the warehouse area and a stand for the operator who issues parcels to customers. Of the equipment, you must purchase a computer or laptop, as well as a cash register that meets the minimum requirements.

Of course, since you work directly with online stores, you will also need a stable connection to the Global Network. The safest way is to use a fiber optic connection from an operator that provides a wide range of tariffs and round-the-clock technical support.

If desired, you can install video surveillance cameras at the point to ensure security and control over employees, the system can be connected to the private security console.

Step. 5 Recruitment

To eliminate the risk of downtime and failures in the operation of the point, it is worth providing for two operator positions with a shift work schedule. If you plan to deliver bulky or heavy goods, choose stronger men, otherwise you will also have to pay for the work of a loader.

Your employees must be friendly and decent. After all, by organizing a point of issue of orders for a particular online store, in the eyes of customers, you become part of a particular brand, company. Your reputation directly affects the attitude of customers towards the store itself.

Ozon.ru is one of the largest online stores operating in Russia and neighboring countries. 18 years on the market, over 1.2 million visitors and over 4 million products. To start cooperation with Ozon.ru by opening an order pick-up point, you need to:

• have a certificate of registration as a legal entity or individual entrepreneur;
• rent a comfortable room in an accessible area of ​​the city with a daily work schedule of at least 19 hours, including weekends;
• purchase and register a cash register;
• organize stable Internet access and conditions for calling customers;
• provide for the possibility of returning unclaimed parcels and collection of profits.

You may be denied if your pickup location:

• is not on the first line or far from public transport stops;
• less than 10 square meters;
• not equipped with a burglar alarm and access system;
• not well enough ventilated;
• does not have the furnishings and necessary equipment, as well as a place for the customer to check the contents of the order.

The CRM system for an online store from Business.Ru has the ability to integrate with delivery services, which allows you to track the status of shipped orders by track number. And an open API and our experts will help you set up an exchange with those delivery services that your online store works with.

Wildberries is another of the largest players in the e-commerce market. A million visitors and 120 thousand orders daily, more than 15 million products available for order.

The store management did not formulate special conditions for those wishing to organize a point of issue of goods from Wildberries. However, the list of main requirements for partners includes mandatory registration as a legal entity or individual entrepreneur.

Basically, the store focuses on the benefits of mutually beneficial cooperation, actively promoting the idea of ​​expanding the network of representative offices and expanding the client base of wholesalers. At the Store Forum, those who wish to cooperate are offered to personally negotiate the terms with the management.

Do you want to open a pick-up point for this store? We advise you to contact a specialist of the Wildberries Customer Service Quality Control Group directly and discuss individual terms of cooperation.

How to open a Lamoda pickup point

About 2 million products, a thousand brands, prompt delivery and a unique service: "measure, choose, pay later." The popularity of the Lamoda online store is due not only to the fact that foreign specialists founded and promoted the project, but also to the fact that the store is completely autonomous. How to open a point of issue of goods from Lamoda? You will not find such information on the official website.

A large list of vacancies and a list of existing distribution points, along with courier delivery, cast doubt on the relevance of the idea of ​​cooperation. But, if you want to know for sure how this is possible, contact the management. Firstly, you will get first-hand information and discuss individual conditions, and secondly, you will be able to make sure that the company is customer-oriented and the effectiveness of the B2B format declared by it.

How to open an Aliexpress pickup point

The issue of organizing a pick-up point for goods ordered on one of the world's largest Internet sites "Aliexpress" was discussed on the "Aliexpress for Professionals" portal. Given the system of delivery to the recipient, which is mostly used by Chinese online stores, the organization of pickup points looks, to put it mildly, inappropriate.

The portal specialists answer such questions as follows: “Aliexpress is a Chinese company and it is unlikely that they will be interested, a person on the site writes his address and post office index. You need to open your own post office, but you won’t be able to do it - this is the territory of the state.” And, nevertheless, it is worth noting that one such point in Russia still exists. It is located in Moscow.

One of the most popular and largest online stores specializing in books and stationery is Labyrinth. A huge range of books, the possibility of pre-ordering or exchange, a convenient affiliate program designed for cooperation not only with legal entities, but also with individuals…

And not a word about the organization of distribution points. And all because the company has a wide partner network throughout the country and a well-organized courier delivery system. In addition, in almost every major city, Labyrinth has its own pickup points for goods, which dramatically reduces the chances of obtaining individual conditions for cooperation with the store.

The CRM system for an online store from Business.Ru has extensive opportunities for working with your own couriers. In a few clicks, you can create a list of orders for delivery to a specific area for a courier and print a route sheet.

Unlike most network companies selling cosmetics of their own brands, Faberlic does not focus only on private distributors. However, far from everyone can manage their own point of issue of Faberlic goods. To do this, you must be "in the system."

That is, you need to be an ordinary distributor of this cosmetics in the status of a private person. You will receive permission to organize an HTP only if:

• your group's catalog sales will be at least 600 points;
• you will be registered as an individual entrepreneur or receive permission from a superior mentor;
• rent an office in a place with good traffic (but not in a shopping center, and not in an apartment);
• your office area will be more than 10 square meters.

How to open a pick-up point for multiple stores

When planning cooperation with several stores at once in order to open a common point for issuing goods for them, it should be noted that:

1. Being direct competitors to each other, some companies may refuse to partner after seeing a list of alleged "neighbors". You will have to select stores in such a way that there is no conflict of interest.
2. Having received consent to cooperate with the declared composition, it will be necessary to carefully study all the requirements of each of the stores. Be prepared that some of them will contradict each other.
3. Trying to satisfy all requirements, it is worth taking the maximum performance as a basis, otherwise. When expanding your business, you may encounter serious obstacles and refusals to continue cooperation.
4. It is best to resolve organizational issues in this case directly with the managers or senior specialists of the stores, only in individual negotiations can a compromise solution be found to the issues that have arisen.

Opening a point of issue of orders for a franchise

Franchising is a very common practice not only abroad, but also in Russia. It is equally beneficial for those who work under a franchise, and for those who allow their brand to be used. The first gets the opportunity to quickly and successfully start, the second - the influx of new customers and expanding the geography of sales.

The benefits of using a franchise include:

• the opportunity not only to see the product of interest to the client in the picture, but also to touch, measure, evaluate it live, which reduces the percentage of returns;
• simplicity and efficiency of processing the replacement and return of goods that did not suit the client, which positively affects the company's reputation;
• reducing the cost of delivering goods to the recipient.

As for the cons, there are not so many of them. Perhaps, only the need for additional costs for the delivery of goods to the point, which is easily covered by a high level of demand for goods. Such well-known brands as Boxberry, CDEK, PickPoint, and maxima-express actively use the advantages of franchising.

Is it profitable to open a pick-up point

You want to open a pick-up point - how much income will this enterprise bring you and is it worth starting at all? The experience of many successful entrepreneurs who once relied on just such a project suggests: it’s worth it! The project can be considered successful if every day the point issues from 10 to 15 parcels worth 1,000 rubles or more each.

Taking into account the fact that the percentage for the transfer of goods to the buyer is small, only about 1.5-2%, the payback period can range from 3 months to one and a half years.