Each color has its own meaning, its own character, which affects our lives and behavior much more than it seems. What is color psychology? How do colors affect our emotions? What does each color mean? What is the symbolism of flowers in different cultures? What is the meaning of colors in psychology? Each tone and shade is associated with certain feelings, thoughts… In this article, we will get acquainted with the basic concepts of color psychology and give you some tips on how you can use the influence of color in everyday life. You will learn how to apply the knowledge of this science in practice.
The psychology of color
The psychology of color: what is it and what is it used for
What is the meaning of colors in psychology? What does each color mean? There is a whole science of color, which includes knowledge about the nature, components, characteristics of color, color contrasts, harmony, etc., called coloring. The psychology of color, in turn, explores How do colors affect us?. Colors may change our perception feelings and even make us worry. With the help of color, you can improve memory and attention, and even convince a person to make a particular decision. Knowledge of the meanings of colors is the key to understanding human behavior.
Color can completely change our idea of a particular object, subject or element. Imagine for a moment a toy for toddlers. Most likely, you imagined a bright, cheerful rattle or a shiny, contrasting fun toy. Now imagine the same toy, only ... completely black with silver details ... shocking, right?
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Very likely. Although there is no color code for certain things as such, throughout our lives, we associate everything we see with certain colors. We do it every day and don't even think about it. However, when suddenly we notice, for example, a blue banana, orange eye lenses, or a sparkling yellow tree, it surprises us.
Research in the field of color psychology does not stop. The possession of this knowledge is of key importance for creative people, businesses and companies that plan to bring new products to the market. However, this science is also useful in everyday life: how not to make a mistake with the choice of a gift for a special occasion, how to please your best friend with the right present, how to create comfort in the house - understanding the psychology of color can help us in all this.
Color affects emotions and mental state. The psychology of color: the brain and emotions
Every day we do a huge number of things and are influenced by numerous incentives. Our brains are constantly being challenged. We do not even always have enough time to process all the information received through the senses during the day.
So, the associations we have adopted about shape and color save us a lot of time because they are processed automatically.
The psychology of color: the symbolism of blue
The meaning of green
Green is the most natural color, the color of nature, grass, youth and hope, health, fertility, money. According to the psychology of color, it is also the color of freshness and harmony, peace, tranquility. People who protect nature are also called "greens".
However, this color also has its “dark” side. It is also associated with poison, with that which poisons us, as in the above example - "turned green with envy or anger." However, most of the meanings of this color are positive.
neuropsychological
The meaning of brown
Brown is associated with laziness, dirt, vulgarity, vagrancy and ugliness. It may seem outdated, boring. This is one of the most underrated colors.
However, brown is also the color of wood and autumn, warmth and comfort. It is the color of chocolate and tan. This color surrounds us everywhere and evokes a huge variety of associations.
Psychology of color: what brown says
The meaning of gray
In the psychology of color, gray symbolizes mainly old age, modesty and simplicity. It can be dark, boring or bland, and even harbor secrets and mysteries. Hence the expressions - “gray scheme” or “gray salary”. On the other hand, this color reminds us of elegance in fashion or the “gray matter” of the brain.
What does black mean
As with white, there is still debate about whether black is actually a color. According to color psychology, black is associated with night, power, and death. It represents mystery, mourning, denial, hatred, cruelty, and the like. Black cats are associated with bad luck and no one wants to experience a “rainy day”.
However... who doesn't have black in their wardrobe? This color surrounds us everywhere, it is useful and functional. A beautiful black dress or suit is always an elegant option for evening wear.
Psychology of color: what does black mean
Eva Geller's book The Psychology of Color goes into detail about the meaning of colors. This book is one of the main sources for this article.
Color symbolism in different cultures
Research has been done as to whether the classification of colors is natural or determined by society. B. Berlin and P. Kay, having studied various cultures, came to the conclusion that among most cultures there are general trends in the categorization of colors. It is generally accepted that there are six primary colors, and all the rest are somehow grouped around them. The concepts of primary colors are the same, and then variations are already possible.
As for the meanings: in Europe it is not customary to dress brightly for a funeral, black or dark colors are preferable. In Asia, mourning is symbolized by the white color, since this color is associated with ideas about reincarnation. However, earlier in Europe, this color was widely used by women in mourning, they covered their heads with large white scarves.
However, within our culture color symbolism is not permanent. Did you know that in Europe, girls began to dress in pink and boys in blue, around 1920? In recent years, this tradition has come under increasing criticism. Over time, we change the meanings of colors and create new traditions that will someday also be forgotten or fashion will dictate its own new rules.
The brand of a company is very important. If we are told about the color red and a drink… no more clues are needed, we understand what kind of company we are talking about. Various companies use certain colors and other visual elements in their logo in a way that conveys their individuality. The role of color is key in marketing strategies, and sciences such as neuromarketing explore the effects of colors on the brain and human consumer behavior.
Imagine that the same restaurant chain will decorate each of its restaurants in completely opposite colors, without respecting the corporate style. In this case, our understanding of this brand will be blurred, we may not even remember that this is the same network. As a result, such a restaurant will lose many opportunities to retain and expand the customer base. Of course, the image, logo and corporate style is not everything, but it is important. Especially now, with a high level of development of competition in the market.
We can even see how companies use colors depending on the target audience or current market trends. For example, many people add a green light to their logo, which symbolizes ecology and environmental protection.
Color is important not only for customers and consumers. Employees will also feel better and be more productive if they work in a comfortable office or space. A dark, poorly lit space will have a bad effect on performance and force workers to spend as little time as possible in the workplace.
And vice versa, if we paint the walls white, add something green, blue and other warm colors to the interior (taking into account the corporate style), the workplace will become cozy.
How colors affect our daily life
Colors play a big role in our daily life. From birth, we are asked what color we like, and here everyone has their own preferences. Almost all items that are sold are available in different colors. Therefore, for sure, when buying a cup, we will choose our favorite color.
For more serious purchases, options are possible. The main thing here is not to make a mistake. Maybe you love the color orange, but when you buy a car, you realize that you don't want to draw undue attention on the road. Therefore, probably, the choice will fall on a car of a different color.
On the other hand, black or blue cars are hard to see on the road at night. White color is very picky about cleanliness, and you might want something “fun”. Such doubts are resolved through much thought and advice from family and friends.
neuropsychological
1 Your favorite color is not suitable for all occasions
Maybe you love purple, but this color can be dreary if you over-decorate your room with it. However, it is a wonderful color in clothing. You can create unusual, unusual combinations, for example, by combining it with orange. But before you get dressed, always think about whether such an outfit is suitable for this particular occasion.
2 Context plays a key role in choosing a color
We know about the meaning of color in different cultures and circumstances. Showing up for a lawyer interview in a bright green sequined suit doesn't make much sense. In other situations, don't be afraid to experiment.
3 The main thing is to be able to combine colors
Imagine that we need to send an important letter or design a poster, and we have taken into account all the elements of color psychology. However, there is another aspect - how will two colors be combined with each other together? For example, brown combined with golden, yellow or orange is associated with autumn. However, in combination with black or gray, it becomes too conservative and unimpressive.
4 Colors should also be functional
When wearing a white shirt, who hasn't thought about how easy it can get dirty with anything during the day? There are colors that are more resistant to dirt, or those that are more appropriate to wear in the heat, or those that will help us to remain unnoticed when we are not in the mood ...
When writing a letter or creating a poster, it is important that the font color stand out against the background color. As much as we would like to write in light pink on white, black on orange shows up much better. Moreover, this is one of the most contrasting combinations.
5 Use colors to
If you're studying for an exam and can't remember, say, a list or checklist, try associating each item with a specific color. Mnemotechnical techniques increase our learning ability. The same method works if you need to make a presentation. Use color to highlight the most important and associate each color with a specific meaning.
6 Be Consistent
If you have your own business or are just thinking about it, think carefully about what message you want to convey to your customers. Once you've completed your analysis, determine what your brand needs to do to achieve those goals. It is important that all divisions of the company act in a single corporate style. Choosing the right designer to develop a brand that can take into account all these aspects can be a key condition for the successful launch or development of a business.
Thank you for reading this article. Do you now think about what colors surround you most in everyday life and why? Do you use advice? As always, we will be grateful for questions and comments on the article.
Translation by Anna Inozemtseva
Choosing a new tire is no easy task. Many options can be confusing. For a meaningful and correct choice, there is an approved wheel marking. All tires have mandatory inscriptions that carry any information about the characteristics of the product.
You can often find various colored stripes, red or yellow colored dots on tires. About what these designations mean and what this or that color says, as well as how to choose the right rubber, is described in this article.
There are certain marking standards that any manufacturer must indicate on the tire. These inscriptions are applied on the sidewall of the tire and contain useful information for the buyer. In large letters, the manufacturer, tire model, and size are indicated.
There are two types of sizing - European designation or American. The European marking uses the metric system and looks like this: 185*45*R17. The first number is the tread width, the second is the profile height, and the third is the inner diameter. The letter R refers to the radial weaving of the cord.
One American format is similar to the European one, only there are additional letters in front of the numerical values. For example, LT 195*45*R17. These tire designations indicate their area of \u200b\u200bapplication (LT - light track, P- passenger, T - track). This allows you to quickly find the right kit.
The second American method uses the inch system. Marking 30 * 10.5 * R17 tells the buyer first about the outer diameter of the wheel (30 inches), tread width (10.5) and inner diameter. This method is most convenient, because the external dimensions of the tire are indicated.
Special attention should be paid to the label with the load and speed index on the sidewalls of the tires. These marks are marked next to the dimension of the wheel and are indicated by a number and a Latin letter, respectively. Like road signs, such signs carry important information for the buyer.
The load index indicates how much weight a single tire can support. If two values are marked on it, separated by a hyphen, this means that the tires can be installed in pairs and the first value indicates the load for a single installation, and the second for a dual installation. Additionally, there may be an EL (Extra Load) mark, which indicates a reinforced weaving of the cord and that the load index of such tires is three points higher. 
The speed index is denoted by a Latin letter. This marking indicates the speed limits that can be developed on such rubber. Everything is simple here - the closer the letter is to the end of the Latin alphabet, the higher the speed value.
Tire seasonality is important. Summer tires are not marked in any way - if there are no special pictograms on the sidewall, such tires are considered summer tires. An additional presence of an umbrella icon, rain, the words Aqua or rain is possible, which indicates a developed pattern that allows you to effectively drain water and resist hydroplaning.
All season tires are labeled M+S or Mud+Snow. Such rubber feels good at medium temperatures, but significantly loses to profile sets when deviating from average values. Therefore, it is desirable to have two types of seasonal tires, and all-weather to be considered as a "transition kit".
Winter tires are indicated by a snowflake icon or the letter W (Winter). Such kits consist of soft grade rubber, which does not tan in the cold and clings perfectly to the coating. The buyer can choose between studded or non-studded rubber (Velcro).
A studded kit is needed only for harsh winters and frequent movement on icy asphalt. If you live in an urban environment, then studless tires are enough. Depending on the type of climate, you can give preference to Scandinavian tires (cold snowy winters) or European equivalents (mild climate).
It also happens that additional signs are applied to the tires in the form of the inscription Rotation, Outside or Inside, arrows indicating the direction of rotation. Such marks are placed on tires with an asymmetric and directional pattern and indicate the correct location of the wheel, its outer or inner side. All this greatly facilitates the installation of tires with your own hands.
Sometimes you can find different colored stripes on the tires. In the form of multi-colored lines, stripes, triangles, squares or seals. These strips carry interesting information about the composition of the rubber compound and provide valuable information for the tire worker.
What do the colored labels on tires mean?
Marking tires of certain manufacturers involves applying colored lines directly to the tread itself. Depending on the width or color of the mark, you can determine the size of the wheel, the date of issue of the rubber, its specification, and whether coconut oil was used in the production.
This application option allows you to quickly find the right tire in a stack in the warehouse. However, there is no common unified designation system. Tires that come in the same size may have different background colors from different manufacturers.
Among other things, sometimes there is a white stamp with a number on the sidewall of the wheel. This is the serial number of the inspector who accepted the batch of tires and carried out the final inspection of the product.
Yellow and white labels
Some of the color markings on the tires are designed to facilitate mounting on the rim. The disk itself also has additional designations in the form of the letter L or the upper mark. The first designates a place with a hole for the nipple and, in combination, the lightest part of the wheel.
In some cases, there is a white dot or circle on the tire. This label indicates the most flexible part of the tire. Thus, this label should be aligned with the top mark or, if there is none, it is worth positioning the L designation 180 degrees relative to the white spot.
Among other designations, there is a yellow dot or triangle. This is a common marking that indicates the lightest place on the tire. For proper mounting and lack of imbalance, you should correctly mount the tire on the rim, placing the light point on the opposite side of the L mark or the lightest place on the rim.
Yellow marking is not the only correct one. Some manufacturers prefer other color markings. So, instead of yellow circles, you can find markings in green or blue. However, its designation remains the same.
red labels
Among others, a red dot is sometimes located on the tire. The place next to this mark is the heaviest, because here is the most rigid sidewall structure. In scientific terms, the maximum point of deviation of the radial force.
The red triangular mark on the tire indicates the junction point of the breaker plies or the stiffest part of the sidewall. When mounting rubber on a rim, the L mark must be combined with the heavy part, that is, the red mark. Otherwise, it will be quite difficult to “center” the rubber and additional vibrations from the engine and wheels will be felt on the steering wheel.
The question often arises, what to do if there are two colored marks on the tire and they are not located diametrically opposite? In this case, service and repair specialists recommend focusing on the yellow mark, considering the red secondary.
It is worth saying that the colored marks do not carry basic information about the grade or type of rubber, but are rather instructions for competent installation for tire workers. Therefore, when buying tires, it is necessary to be guided, first of all, by the technical characteristics of the product, and the presence or absence of color designations is not a critical factor when choosing.
0 The color meanings in a dream can be very helpful in telling us what is going on deep inside us, in our subconscious. Interpreting Colors in dreams, meaning we can find out what is holding us back from being successful in life.
If you are reading this page, you have a genuine curiosity and interest in the meanings of the dream. You probably already have a good understanding of the concept of dreams, reflecting a deeper meaning in your life experience. I recommend adding our interesting resource site to your bookmarks in order to sometimes wander into our light. Today, as you already understood, we will talk about the color palette, or rather, what the Colors mean in a dream.
However, before you continue, I would like to advise you to read a couple more sensible news on the topic of symbols. For example, what do Symbols of love mean; what do the Symbols of Satanism mean; the meaning of the Tree of Life symbol; what is the White flag, etc.
So let's continue what do different colors mean in a dream?
Awareness of color meanings in dream interpretation adds another level of understanding to our lives. For example, if we see a lizard in a dream, then its color will indicate another aspect of the interpretation of our dream.
Another example color meanings in dreams, some people dream about Auras, and these impressions often lead to real-world solutions. I remember my friend who constantly dreamed of a red aura around the arms of his beloved. For my friend, this meant that his girlfriend would take a few more steps towards her healing. After this dream, after a while, my good friend was offered a place in a well-known hospital, where he took his girlfriend.
We expose! What do the colored squares on the tubes mean? July 18th, 2013
An old joke, I already thought everyone was in the know, but once again, all the same people come across on this bait (or here's another, and further many many on the internet) let's put everything in its place. So what does the version sound like:
Have you ever noticed that on every tube, for example, with cream, there is always a square on the reverse side. They are: black, dark brown, dark blue, dark burgundy (generally dark colors); They also come in RED and GREEN. So what do they mean?
dark squares mean that the product you are using consists entirely of CHEMISTRY!
red squares means that the product is APPROXIMATELY 70% CHEMICAL and 30% NATURAL.
green squares mean that the product you used is WITHOUT chemicals!!! Consists of only NATURAL SUBSTANCES
I'll try to find out why these squares are needed in any case.
It turns out that the whole thing is in the printing production of the tubes themselves. The tube production process is as follows: first, the design of the future tube is developed, and then the design is introduced into production. But not all the ideas of designers can be reproduced on the machine with color printing. For most machines, there are only 4 colors - CMUK (Cyan Magenta Yellow Black). Therefore, the developed design goes to the prepress department for further processing, where problematic design elements are processed: excess colors are removed, replaced with spot colors, and other technological moments are performed.
Let's say the tube design includes an image and text in blue. At the same time, drawing is allowed, the image of blue color is made in color - (SMUK) with further processing. But applying text and a barcode in this way is prohibited, printing such elements by overlaying two colors on top of each other is unacceptable, since if the colors are not combined, the text will not be readable, and the barcode will not be readable. For these reasons, at the prepress stage, text and barcodes are assigned a special spot color from the Pantone catalog. To recognize the color - Pantone is assigned a photo label (in the form of squares), the photo label must be the same color as the barcode.
Photo tags are also necessary for the following production reasons: horizontal - for precise cutting of the laminate sheet in height (when printing on a rolled laminate sheet); vertical - for precise positioning of the tip of the tube during soldering (so that the soldering is parallel to the image and the text part, and not at an angle or perpendicular).
In order for the photo sensor to recognize the photo mark, you need a contrast between the background and the mark. The maximum (desired) contrast is a white material and a black photo mark. If there is a black color in the design, then both the photo tag and the barcode will be black, if there is no black color in the design, then the color that is most contrasting relative to the background is assigned. If the background is dark, then use a white photo label. There are cases when there are no photo tags at all, and design elements play their role. Often, manufacturers take risks by assigning a light color to a photo label and a barcode, since a barcode may simply not be considered by a scanner in a store, and a photo sensor may not catch the label when sealing the tip of the tube. To select the color of labels and barcodes, preliminary tests are carried out, but most often manufacturers do not take risks and release a product with black squares.
The process looks something like this: there is a continuous tape from a reel (foil, on which a pattern has already been applied on one side, for example, the inscription “toothpaste”). This tape falls into the machine, which cuts off a piece from it and makes a blank for the tube from this piece (rolls it around, glues or fuses the ends, etc.). Then, toothpaste is poured into this unfinished tube, which goes along the conveyor with a screw cap down from above, and the upper edge is “wrapped”. In fact, a color mark is necessary for accurate positioning of the cut point - so that the machine cuts off the tubes in the right places and so that it does not turn out that “tooth paste” is written on one tube, and “tooth paste” is written on the other, etc.
What does natural toothpaste consist of, which is safe for our health? Is there such a product at all, or do absolutely all cleaning products contain harmful components? Indeed, most pastes contain chemical compounds that, with prolonged contact with the body, can cause irreparable pathological changes. You can choose relatively safe products. It remains only to learn to distinguish them.
Labeling on packages of toothpaste and cream
To begin with, it is worth debunking one popular myth about toothpaste labeling. Below, at the very end of the tube, there are small multi-colored marks: red squares, green, blue, black stripes. What do these icons mean? For a long time, false information was circulating in social networks that the color marking in the form of a square or a strip on tubes, as well as on other cosmetics, creams in tubes, helps to determine the quality.
The myth says that:
- a green label indicates that the product is natural and safe;
- the red strip allegedly means that the paste contains components of both chemical and natural origin;
- color coded black or blue - this product is a complete chemistry and hazardous to health.
The color of the label does not mean the quality and safety of the cosmetic product. The notorious stripes have a different meaning and are designed for completely different purposes.
What does the color of stripes and squares mean?
This article talks about typical ways to solve your questions, but each case is unique! If you want to know from me how to solve exactly your problem - ask your question. It's fast and free!
Designation of tubes with photo labels is necessary to control the packaging design during printing. What colors are incorporated in the design, this will be the marking. This information is not needed by the consumer, but exclusively by the printer and the people who produce the packaging. For the end user, there are other criteria to consider. First of all, when buying a product, you need to look at the composition.
How to choose a natural product?
When choosing pasta for your family, be very careful and demanding. The fact is that with each use of a cleaning agent, its components enter the oral mucosa, respectively, are sent to the bloodstream, so the quality of the paste and the safety of its ingredients greatly affect health.
In order to choose the safest toothpaste correctly, we will conduct a comparative analysis of several products of well-known brands, such as: Blendamed, Sensodyne, Aquafresh, etc. We will compare the pastes without analyzing them in detail for all components, but paying attention only to the presence of only three components in them: parabens, SLS and propylene glycol.
All three substances are contained in SPLAT paste and Forest Balsam. ROCS and Sensodyne contain parabens, Aquafresh has an SLS component, President and LACALUT sin with propylene glycol and SLS, but none of these substances is present in Siberian Health paste. Therefore, Siberian health is the safest and most natural.
List of hazardous components
The presence of these ingredients in the composition indicates a risk to your health:
- parabens (ethylparaben, methylparaben, butylparaben) - substances that tend to accumulate in the body and cause cancer;
- SLS (sodium lauryl sulfate) - can irritate the oral mucosa, promote bleeding gums and hypersensitivity of the teeth;
- propylene glycol - can cause irreparable harm to the liver and kidneys, causes oncology.
Although these substances are scanty in modern toothpastes, is it worth the risk when there are a huge number of safe, natural alternative products. In addition to the components used in the analysis, there are a number of hazardous substances, the presence of which makes one think about the advisability of choosing a toothpaste containing them.
