Instruction

Think about what kind of courses you want to organize. Choose a program, for example, it can be classes in accounting, programming, management. In addition, you can organize seminars and trainings (“Business Etiquette”, “Effective Sales”, “Personal Growth”).

Assemble your staff. These should be experienced and good teachers. If you are on a budget, hire outside part-time workers or enter hourly wages.

Take care of paperwork. First of all, register with the tax authority as a legal entity. To do this, you will need constituent documents (minutes of the meeting of shareholders, the charter of the company, an application, a receipt for payment of state duty). Submit a folder of documents to the Federal Tax Service for registration. After you receive a certificate of registration, order a seal and open a current account at any banking institution.

Rent a room for classes. Its size depends on the number of courses and groups. Let's say you plan to start small. In this case, you can rent a room with a small area in any educational institution. You will also need an office where you will negotiate with clients and keep accounting records. Acquire equipment for carrying out activities, such as computers, tables. You also need to purchase literature for training.

After the premises are rented, you must obtain the conclusions of the SES and the Ministry of Emergency Situations on the safety and suitability of classes for further education of people. To do this, fill out an application and collect a package of documents, which includes statutory documents, bank details, agreements with the landlord, and a receipt for payment of state duty. Pay for an examination. The conclusion will take a maximum of 30 days.

Create a curriculum with your teachers. Collect all of the above documents in one folder and submit to the Education Committee to obtain a license to conduct educational activities.

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Raise qualifications is one of the types of additional education in your profession. With this promotion, your employees will update their theoretical and practical skills, which is dictated, as a rule, by changing requirements for the level of professional knowledge and the need to introduce new methods of solving problems. Raise them qualifications it is important to correctly draw up at all its stages.

Instruction

Determine the composition of the qualification commission, which will resolve issues related to the promotion at your enterprise qualifications and its design.

Accept a written statement from the worker in which he asks to be assigned a new qualification rank. Employees submit such an application after completing the corresponding one. Also accept a certificate of completion of training with an indication of the number of hours, which is issued by the training center. If you are the unit to which this worker belongs, write a description of him. Send these three documents to the commission.

Invite an employee to a meeting of the qualification commission and check his theoretical skills, which he acquired during the training, as well as practical skills. Make sure that he is able to perform, which belong to a higher (compared to what he currently has) category. Enter the course of the commission in the minutes. Formulate and print the conclusion of the qualification commission. Attach it to the protocol.

Issue an order to assign the appropriate qualification category to the employee.

Make the necessary changes to the contract that was concluded with the employee when he was hired, indicating the new qualification. If it is not possible to make changes to the employment contract itself, draw up an additional agreement to it.

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Useful advice

Only appropriate training (on the job or on the job) can improve the qualifications of an employee. If an employee improved his qualifications at a training center, instead of a certificate, he may be issued a document that automatically assigns a new rank to the employee. In this case, there is no need to assemble a qualification commission.

Today, courses in any specialty are in demand more than ever. However, before opening them, you will need to soberly assess your capabilities as a teacher or leader and think about whether you can organize the educational process so that your company gains a foothold in the educational services market?

Instruction

Study the educational services market in your area and decide which specialties are most in demand. Not only the quick payback of your business depends on this, but also what kind of premises you have to rent, what equipment and consumables you need.

Register a legal entity or individual entrepreneur with the tax authorities, get a certificate. Submit an application to Rosstat and get OKVED codes. Open a bank account.

Rent a suitable space. Calculate how much space will be needed for lectures and practical classes. The main thing is that the premises be located in a fairly prosperous area, and best of all - on the basis of a university or a children's center.

Buy or rent equipment (computers, projectors, visual aids, office equipment) and furniture. Acquire all the necessary educational literature.

Develop your own course or use existing programs. Make a staffing table and a rough schedule of classes. Place in the media and the Internet job advertisements for teachers. If you plan to charge for your services, you will need a license, so you must have staff with a teaching degree and relevant work experience.

You may not receive a license to provide educational services if you open courses for the purpose of retraining employees of your company or developing a dealer network. But in this case, you will not be entitled to charge tuition fees. To obtain a license, you will need the following documents:
- founding documents and charter;
- certified copies of the founders' passports;
- certificate of registration with the tax authorities;
- OKVED codes;
- certificate of tax registration;
- list of educational programs;
- information about staffing;
- information about the provision of the learning process with literature and the material and technical equipment of the courses;
- information about teachers;
- information about the premises.

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If in the course of your work activity you realize that your theoretical knowledge and practical skills lag behind the constantly updated information in your professional field, then in this situation it would be quite natural to decide to get additional education. Of course, you can also pay for training out of your own pocket, and take a vacation without pay for the duration of the course. But do not rush to make such a decision, your organization can also pay for advanced training courses. To do this, proceed as follows.

Instruction

Speak with your direct about your intentions for further training. Perhaps, if your interests coincide with the interests of your company, and management is interested in improving your skills, you will not only be paid the cost of the courses, but they will also find a suitable training center.

Prepare for a conversation with the leader in advance, collect information about training centers, course programs, dates, and tuition fees. Call the training center, ask to send you a price list and information about the courses you are interested in by fax or e-mail - this will be the "documentary" of your conversation with the management. If the management of the company agrees to pay, proceed as follows.

Write an application addressed to the company with a request to send you to advanced training courses. In the application, indicate the terms of the course, the name of the course, the cost of the course. Sign the application with your immediate supervisor. Attach to the application a price list or a commercial offer from the training center where you are going to take the courses. After signing the application, he will conclude an agreement with the training center and pay the cost of the courses.

Take courses at the appointed time, take or write. At the end of the course, you will be issued a certificate of completion of the course (on qualification,) and an act of work performed (services rendered) under the contract. Ask the course teacher for a copy of the certificate of state accreditation of the educational institution. Give this document, a copy of your certificate and an act of work performed to the accounting department of your company.

Submit a copy of the course completion certificate to the Human Resources Department. On the basis of this document, you will be made an entry in the labor office on advanced training or on the assignment of a new rank. A copy of the certificate will be kept in your personal file.

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note

At the end of the course, the administration of your company will conclude an agreement with you, according to which you are obliged to work for a certain period. If you leave before the end of the term specified in the contract, part or all of the cost of the courses will be deducted from your salary.

If you take advanced training courses during the day at the expense of the company, then you are paid for the time you take the courses according to your average earnings.

Useful advice

If you yourself choose a training center for taking courses, then ask if it has state accreditation. The presence of state accreditation of an educational institution is one of the conditions for paying the cost of courses at the expense of the company.

Sources:

• Training

A training center that allows you to increase the level of professional training or even change your profession is a type of business that is useful for society and does not require titanic efforts to organize it. As long as the situation on the labor market encourages people to active professional development, the services of the center where training courses are organized will always be in demand.

You will need

• - the concept of the training center, which distinguishes it from other similar institutions;
• - several premises in a school or other educational institution on an hourly basis;
• - a certificate of registration of the NOU and a license for the right to carry out educational activities;
• - administrator and secretary in the staff of the training center;
• - a base of teachers of various disciplines working on an hourly basis.

Instruction

Develop the concept of the training center, trying to organize as many courses as possible, but at the same time emphasizing a few "highlights" of your program that will set you apart from other centers. The set of curricula, according to which the centers of additional education conduct training, has developed a fairly standard - basic computer courses and courses mastering individual programs, landscaping, layout, budgeting are the most widespread. Generally speaking, organizing courses can be in almost any discipline, the teacher of which you can find.

Arrange with a government agency to rent several of its classrooms for the duration of your courses. It is better to choose schools or technical schools as the "base" for the training center, which already have almost all the equipment necessary for conducting classes. In addition to training facilities, however, you will also need a mini-office, which will be staffed by an administrator and a secretary of the center, who will advise everyone who wants to study there.

Register a non-state educational institution - this is the legal form that is suitable for your undertaking, while a simplified form of taxation will be available to you. Any educational activity is subject to mandatory licensing, so you will have to collect a whole package of documents in order to obtain a license. You will need to submit course syllabuses, information about the facility, faculty, and facilities of the center to the local Education Committee.

Start looking for teachers, most of whom will work for you on an hourly basis. It is best to use in the training center those teachers whom someone recommended to you, although if you are going to introduce sufficiently “exotic” training courses, standard job advertisements in the media cannot be avoided - you will have to evaluate specialists during the interview. It is important to constantly collect information from the trainees in your center about the level of qualification of a particular teacher and all the nuances of his behavior during classes - this will allow you to get a complete picture of each of the teachers working for you.

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Sources:

• How to open a training center - from idea to launch

A hair stylist is a highly demanded profession that guarantees a stable income. But learning hairdressers is an even more promising, albeit highly competitive business. When opening your own school, consider an interesting offer that is not yet on the market - it is non-standard ideas that will bring you income.

Instruction

Study the market. Perhaps an already working Russian or foreign school will suit you. By choosing a brand that is popular in hairdressing circles, you will ensure an influx of interested customers. Companies of interest to you can be found on the Internet by asking the appropriate query in the search bar.

Find a suitable space. You will need a spacious hall for classes, two or three hairdressing places equipped with work tables, armchairs and mirrors. You can choose a room in an office or residential building. The location area is not important, but make sure that the place of future courses is conveniently accessible by both public and private transport.

Purchase equipment and supplies. The choice of the brand of products you will work with may depend on your partner. If you work on your own, sign a contract with a professional cosmetics and salon equipment store.

Expand the circle of potential customers. Offer a course for those who want to master the basics of art. Teach your students how to do their own hair, tell them about the intricacies of professional hair care. Design an effective program for non-specialists - it can be your unique proposition.

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Advice 7: How can a teacher take professional development courses for free

For school teachers and teachers of additional education, periodic professional development is mandatory. In addition, the "crust" on the passage of courses gives a solid "increase" in points for certification for the category. A teacher can take advanced training courses both in commercial educational organizations and free of charge.

How often should teachers improve their qualifications?

By law, teaching staff must undergo advanced training at least once every three years. However, the administration of the educational institution has the right to establish its own “quality standards”, sending employees to courses, for example, once every two years - in this case, this should be reflected in local regulations.

At the same time, professional development is not only a duty, but also a right of a teacher. In other words, educational institutions must "create conditions" for the professional growth of employees - organize the training of teachers, send them to courses with or without work leave, pay travel expenses if the courses included in the "mandatory minimum" are held in another city, and so Further.

The form of passing advanced training courses is not regulated by law. They can be:

• full-time,


• part-time,


• correspondence,


• using remote technologies.

Until 2014, the minimum course duration for a teacher was 72 teaching hours. Now this requirement is no longer relevant - "to offset" the passage of short-term courses can be programs, the development period of which is from 16 hours.

Who should pay for advanced training courses

The costs of additional education of teachers are included in the budget and the administration of the educational institution is not entitled to oblige the employee to independently pay for the courses included in the prescribed “minimum”.

The only exceptions are long-term (from 250 hours) retraining programs, when it comes to essentially getting an education “from scratch”. This issue has become relevant in connection with the introduction of new professional standards for teachers, according to which pedagogical education is required to work with children. Therefore, graduates of, for example, biology departments of "academic" universities who teach biology at school, or engineers leading children's technical circles, are faced with the fact that their education no longer corresponds to their position. In this case, pedagogical retraining is carried out at the expense of the employees themselves - the educational organization has the right to fully or partially finance the courses, but is not obliged to do so.

If an employee has a pedagogical education, but the school administration wants him to “expand his profile”, master a related profession and start teaching new subjects, it should be at the expense of the educational organization.

How to take advanced training courses at a budget expense

The most common option for taking advanced training courses is in the direction of an educational institution. In most cases, these are full-time or part-time courses that are held:

• institutes for advanced training of teachers,


• departments of continuous education of universities,


• city ​​methodological centers,


• educational institutions that have the status of resource centers or experimental sites.

As a rule, an educational institution has a quota within which they send teachers to study at the budget expense. Sometimes the teacher is asked to choose a course from the list, sometimes a specific program is offered. In most cases, teachers have the opportunity to "take the initiative" - ​​having read the list of programs in advance, choose something interesting for themselves personally and ask to be sent to this particular course.

Courses can be devoted both to the teaching of individual disciplines, and more “universal” things - for example, project activities, inclusive education, interactive teaching methods, enhancing the creative activity of students, work on the Federal State Educational Standards, and so on. For young teachers, special courses are usually provided that introduce them to the specialty.

Free distance courses for teachers

Free-courses are another option for improving the qualifications of a teacher, which is gaining more and more popularity. When choosing a distance course, you should pay attention to whether a standard certificate is issued, which will be “recorded” in an educational institution or during certification. In some cases, distance learning itself is free, but you will have to pay for the preparation of "crusts" about the training you have completed (as a rule, we are talking about small amounts that are not comparable to the cost of commercial courses).

Online courses can be permanent or take place at certain periods of time - in this case, registration for them opens in advance. Training may consist of self-study of text materials, watching video lectures, preparing term papers, and so on.

Free distance courses can be taken, for example, on the following resources that issue state diplomas to successful students:

• 
  Educational portal "My University"(moi-universitet.ru), where both paid and free courses on modern learning technologies are held;


• 
  Foxford Online Learning Center(http://foxford.ru), which offers a wide range of courses on olympiad preparation in various subjects, the specifics of preparing for the Unified State Exam and the State Academic Examination;


• 
  UNESCO Institute for Information Technologies in Education(http://lms.iite.unesco.org), which specializes in courses in new educational technologies and open educational resources.

So, in order to study the features of this business, we will consider the main stages and key points. We will describe the types of training centers and give the criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.

Almost every modern person at different ages thinks about the need to visit various educational institutions. This is due to many reasons that are especially familiar to the inhabitants of our country. Often the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to explore this or that area for their own development and obtaining newer information that will allow them to look at the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers that offer quality educational services in a particular area of ​​activity.

By improving their own qualifications and improving various skills, people open up new horizons for themselves and get new opportunities for earning. It is natural that a quality education is rightfully considered a good investment in a prosperous future and financial stability. The presence of a coveted certificate or diploma is a very big plus in the track record of any person, because this, at a minimum, speaks of his all-round development and earns the respect of others. The presence of such documents at the entrepreneur develops customer loyalty and, as a result, allows you to make larger transactions. Actually, when working with tenders, this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but in general this market is quite free. Even in the largest cities, there are very few such institutions. At the same time, it is important to understand that most of them offer a variety of services, which allows the client to choose one or more areas for development. Naturally, many clients come to study again in order to improve their skills or, for example, to get another specialty. Given such a high demand, many entrepreneurs naturally think about the possibility of opening their own training center.

At the moment, training centers that offer short-term educational courses are considered the most profitable, since in a short period of time each person can acquire all the necessary skills and knowledge that will be useful in the process of work. Based on this, we will consider the opening of an appropriate training center.

Advantages and disadvantages

Like any other business, this line of business has its pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the training center in order not to encounter serious errors and not lose profits. The benefits of this business include:

• a high level of profitability, which can sometimes reach up to thirty percent;
• a quick payback period, since with a competent organization and business management, you can count on the return of all invested funds in just six months of successful work;
• high demand for services, moreover, the demand is increasing every year, therefore, if the level of the courses provided is high, and the teachers are experienced and highly qualified, then the training center will always be filled with clients;
• the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
• the ability to quickly reorient activities, because with the availability of training programs and well-established work at any time, you can successfully open new directions for learning.

The disadvantages of this work include the fact that you have to look for reliable and highly qualified specialists. Employees of the company must have the necessary knowledge, as they will need quality training. In order to attract excellent teachers, high salaries are set for them, but this is not always possible in the early stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, low prices can be in small cities, and in cities with a population of one million, they can be made relatively high. At the same time, it is necessary to take into account the presence of competition, so that they are not within walking distance and do not provide similar services.

Like many other types of business, the performance of the training center is directly affected by financial crises and the unstable situation in the country - this is due to the fact that with wage cuts and price increases, people will spend money only on essentials.

Of course, it is also necessary to provide for the possibility of additional investments that may be required in the course of further work. Moreover, it’s no longer possible to just take and close the training center, because people usually pay for tuition in advance (by the way, you can provide for payment in installments if necessary). That is, you need to understand that a sharp suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what way it will be possible to close the training center so that you can make sure in advance.

Concept and direction of work

Before opening this institution, it is important to decide what services it will provide, and you also need to designate the type of concept of the training center. It directly depends on which employees need to be hired to provide certain educational services. In other words, you need to decide on the specializations for which the training center will work. As statistics show, the following areas are considered the most popular today:

• marketing courses;
• study of various accounting programs;
• courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively working specialties);
• educational programs for aspiring entrepreneurs, giving them complete information about starting and running a business.

At the first stages of work, it is advisable to choose only a few of the most popular areas that are either not provided by other similar organizations in the city at all, or these services are already being provided by them, but at a rather low level. Again, pricing matters. Perhaps it makes sense to offer more favorable rates and the shortest possible training time. This will attract a fairly large number of potential customers to the new training center.

After we have decided on the direction, the development of a special concept begins. The latter, in turn, must differ significantly from the features of the work of the company's main competitors, otherwise it may affect profits (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A full-fledged training center in which clients are offered a huge number of educational services - here they can be given the opportunity to receive training for referents or designers, accountants, tax agents, as well as for other specialists (that is, knowledge here can be given not only for beginners, but also for clients with practical experience);

Authorized center, which usually focuses on the study of various computer programs, without which it is impossible to imagine work in a particular field of activity (1C, AutoCAD, CorelDraw, and the like);

Education in the form of trainings, providing not only certain knowledge, but also a positive attitude towards future activities (personal growth trainings, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions in a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since there is often no demand for specific courses;

Conducting individual lessons in various subjects - this includes preparing students for various exams, and it can also be working with students in a particular course in which they have problems.

Of course, the choice here depends entirely on the desires and capabilities of the entrepreneur. You may want to suggest some new direction - there is nothing wrong with that, however, it is important here that the unique training center be in demand among the local population. As practice shows, at the initial stages of work, it is still better to follow proven paths that allow you to almost accurately talk about the potential demand for a particular type of service.

Separately, it can be said about the selection of suitable specialists. In fact, this question is not a problem, because diplomas of higher education are not always needed to work in a private training center. Moreover, here the quality of the knowledge gained is more important than just the standard “reading” of the subject, as is often the case in ordinary educational institutions. That is, the client here more often wants to get exactly the result, and not just a diploma or certificate. Given the fact that many Russian teachers are unhappy with their salaries, a business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers for overtime, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earning here, so they can be used in full.

Room selection

It was not in vain that we indicated this moment at the very beginning, because a legal address is required to register an LLC company. It should be noted that much attention is paid to this moment, since it is important that the premises comply with the numerous conditions of the current legislation. If there are four specializations, then at least four rooms are required, respectively. Additionally, an office is being created for the director and accountant. The most comfortable hall is being made. If possible, a dressing room and other additional spaces can be arranged.

Actually, the choice of premises is, perhaps, even the main issue, because today educational institutions should open in the most suitable places for this. Perhaps the best solution is renting several premises in a university or school, since in this case the entire site fully complies with the conditions and requirements that apply to modern educational institutions.

Purchase of equipment

For the provision of educational services, most likely, it will be necessary to purchase a projector (or a large plasma panel) and tables with chairs. Computers and other equipment are also bought, which will ensure the simplicity and convenience of the educational process. By all means, teachers should have at their disposal modern and relevant educational literature, which also costs a certain amount of money.

Business registration

Having carefully prepared for the opening, you can deal with paperwork. It is allowed to work only officially, therefore, business registration is by all means carried out. To do this, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is possible only when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. Actually, this status is recommended to be indicated in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case, the simplified tax system is chosen, in which six percent is charged from the entire income of the company. By the way, to solve such issues, it is also recommended to employ an accountant who can work both on a permanent and temporary basis (for example, outsourcing).

An important point of registration is obtaining a license, without which it is prohibited to provide educational services. This document can be obtained from the Special Committee on Education. For this, the following papers are being prepared:

• special educational programs are being developed, according to which training will be carried out;
• a statement is created, which indicates the list of the above educational programs, as well as other important facts about the new training center;
• staffing data is indicated, so you will have to start looking for teachers in advance;
• the maximum number of students who will be provided with services in the training center is calculated;
• documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
• information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
• other information is provided as needed.

A written application with other documents is considered by the Committee within one month, and during this time it is strictly forbidden to work. It is allowed to open a training center only after receiving all the necessary documentation in hand.

Personnel search

Another important point in opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself works. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, about four different courses are selected, for each of which one teacher is hired. With the growth in demand for the institution, the number of courses, and, accordingly, employees, can be increased.

In addition, the staff should have a secretary who is involved in compiling classes and communicating with potential clients, as well as an accountant who is responsible for compiling reports and calculating taxes.

Customer acquisition

In order for the training center to bring high profits, it is important that the number of clients is large, and that classes are not empty from 9:00 to 21:00. In this case, you should attract customers in different ways. For such purposes, leaflets distributed in various organizations and enterprises (perhaps even profile ones) are used. Naturally, advertisements are made on local television and their own website is created, where each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the main organizational issues, we will calculate the approximate costs necessary to start a business. To open a training center, 765 thousand rubles will be needed, of which:

• registration of a business and obtaining a license - 40,000 rubles;
• renting a room for a month - 55,000 rubles;
• purchase of equipment and literature for work - 350,000 rubles;
• advertising and other measures to attract customers - 30,000;
• salary of employees per month - 250,000;
• other expenses (for example, repairs or purchase of additional equipment) - 40,000.

As practice shows, the total income per month when teaching a hundred people is approximately 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from activities will naturally grow.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is practically no investment required here, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in his education, because without this it is impossible to imagine a comprehensive development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. With positive results, the number of students will definitely grow, because here people will come already on the recommendation and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this area, but in general, you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the place of the head.

I wanted to write an article that would be really useful for me 8 years ago, when I myself started to launch my own training center - an acting course studio.

I then found many articles on how to open a training center. But there was a lot about how to choose statistics codes, how to properly format, etc. But there were few concrete steps that I could take right away - without investments, special knowledge, etc.

In memory of our beginning and to help those active people who want to start doing the most wonderful thing - to open a training center - this article.

This information will be relevant for aspiring entrepreneurs who want to open a training center in the following areas:

• child development centers
• dance schools
• creative courses
• yoga schools
• training centers
• language schools
• refresher courses
• etc.

This article will not contain rules and axioms from textbooks on finance, economics and business. Only specific practical advice and observations are described here, born from my experience of launching a training center from scratch, launching a franchise of creative studios and the experience of hundreds of our colleagues and partners of training center managers from different cities of Russia and abroad.

ATTENTION! Many thoughts you may not like. If you are a supporter of theoretical knowledge, you do not need to read further. This material will cause a lot of conflicting emotions and objections. Then do not write angry comments - I warned you.

Brief overview of the article:

Let's take a closer look at the following questions:

• Major mistakes at the start
• Where to begin
• Working with the base
• First clients
• Consolidation and first staff
• Rent
• Further development

Major mistakes at the start

• Writing a detailed business plan.(Fire this plan!)

Stop writing! Take action!

I have never seen any entrepreneur start his small successful business with a business plan. When you will already be doing your not the first, but already serious business, and will attract big investors, bankers, etc. - then the business plan is relevant.

At the initial stage, writing a business plan is like driving a pitchfork through water. Ephemeral indicators of incomprehensible systems.

In general, absolutely do not worry about the business plan. Below I will describe how to start with real cases and immediately get results, instead of wasting a lot of time and energy on writing this very plan.

• Search for an investor.(Waste yours!)

According to statistics, 95% of the first businesses fail. And believe me, those who started these same 95%, just like you, did not think that they would fall into them. And if there is such a probability of failure, maybe it’s better to fail in such a way as to remain not with debts, but with experience? Business education is the most expensive.

And it’s better to think up (or read below) how to start working with zero, and not with borrowed money. Then later, when you get access to borrowed funds, you will already manage them wisely. Any fool can just spend money. Better think about how to earn them.

• Looking for a big idea.(Well, look, lying on the stove)

When I was leaving a large auditing corporation, some comrades told me that they would also quit, but they would just wait for their idea and immediately quit. 7 years have passed - they are all waiting and complaining about the huge workload and miserable life.

Start doing what you enjoy right away. Otherwise, just create yourself a "golden cage," which then will be much more difficult to quit than a job. After all, it's YOURS!

Start with any, even the most banal idea. We need to start ACT! In the process, the idea will catch up, if it has not yet arrived.

• More focus on costs(Playing businessman)

Rent an office; hire employees, managers; make beautiful business cards, booklets; swell a cloud of money in advertising ...

Test yourself - what are your first steps in your business? Steps that bring in money, or steps that spend that money? If the latter, then it is NOT TRUE! Stop thinking about expenses. I repeat for the third time in this article (and I will repeat many more times) - think about how to make money with zero costs.

Where to begin?

• Choose a topic that interests you(Is it possible?)

Not the most money, not the most fashionable, but the one that you like. Love to dance - great! Get started. Love to draw - great! What you like - in that you have to try yourself.

Only eat ONE CONDITION!

Leo Tolstoy spoke about the art of the writer: “If you don’t write, don’t write”

So, you need to start the training center when you cannot help but start it! If you have any doubts about the topic and whether you need it at all, do not start. After all, it is a big responsibility. Any training center changes the world around it. Changes people. And if you do it without fanaticism, it’s better not to.

• Create a free product.(Not a freebie! But a free benefit)

Make the most of it!

Make a master class, webinar, training, lecture - whatever. Some kind of event where you can show your expertise. And the participants of this event should get the maximum benefit! According to the law of conservation of energy, the more you give, the more you get.

• Tell your friends about the free product(First lucky ones)

Post information about the free product on your social media pages. Invite your friends and ask them to bring their friends. Where and how to hold this event will be described below.

You can also write to all student councils in your city - they can help you attract even more visitors.

If your topic is more for an adult audience, look for various communities, associations, etc.

• Host your free event.(Suddenly)

Host your workshop or webinar.

Be sure to record it on video or at least audio. This will be your initial material for filling the content of the site, blog or page on social networks.

You can hold the event completely free of charge - negotiate. Various anti-cafes, free sites from the Agency for Youth Affairs, training centers, etc. will help you. Seek and ask. Think about how you can be useful to the owners of the premises. At a minimum, you bring new people into the room. And this is a serious asset.

• Start a blog on this topic(This is if trample)

If the free class went well, it was interesting for people and (more importantly) for YOU! So this topic needs to be developed further.

Create a simple website or just a group on social networks and start posting content on your topic there. The first content will be a recording of your free event. From it you can make articles, cut video or audio clips.

And do not think that there are already many competitors in this topic of yours. Don't worry about competitors at all. There will always be people who like exactly your presentation and your teaching style. Believe in yourself.

• Find partners in a related topic.(Any competitor can become a partner - it's all in your head)

Think about who already has the same people who are interested in your topic?

If you are engaged in weight loss courses, then dance schools can be excellent partners for you. Make a free master class on proper nutrition there, and get your first customers.

It is always easier to look for those who are already involved in your topic and who have a base than to build a base from scratch yourself.

And the base decides!

Working with the base

People are everything!

The business of training centers is a business of communication and active work with clients.

If you constantly run around looking for those to whom you sell your course once and quit, you will quickly run out of steam.

There are good statistics that it is 7 times cheaper and easier to sell to an existing client than to a new client.

So from the very beginning, start actively collecting the base and actively working with it.

I just had a bug in this. For two years we worked without collecting the contacts of people who came to us at all. Now I deeply regret it.

I repeat once again - FROM THE VERY BEGINNING OF WORK, START ASSEMBLYING THE BASE! Collect e-mail, phone and name of all your potential customers. This is the bare minimum to start with. Collect them at least in excel. If you feel strong in yourself, master the CRM system right away. This will make your life much easier. Find any with initial free functionality and go!

And understand - it's not the number of people in the database that decides, but the relationship with them. No need to just write down contacts and forget about them. Submit useful content on your topic regularly. And sometimes special good buy deals.

First clients

• First sales on own and partner base(If you do everything right, then here you will start earning without spending a single ruble)

After your first free events, you have a small base of potential clients.

If you have truly contributed to these events, there will be those who want more. They want to buy. This is where you sell your first paid product. It can be a course, training, individual lesson - whatever you want.

For example, if you want to go in for dancing, you held a free master class at any dance school, agreed with the owner on an hourly rent, and in this hall you start leading one paid group. Then another and another, and so on.

• Legal registration(It is better to work in "white")

At the initial stage, no one will arrest you for the first students. But I recommend that you immediately learn to work in the "white", because then you will have to do it anyway, and it will be difficult to get used to a smaller margin.

So in the beginning you do not need to register a legal entity. person - you can agree to work on the basis of an existing company. This is how you test your idea. If everything goes well, you will already open your own company or individual entrepreneur.

Development and first personnel

• Own company(It's already cool!)

But only at this stage, when you have tested the idea, you have already begun to receive real money and the future seems bright - at this moment, start registering your company.

The statistics of closing firms, which I mentioned at the beginning of this article, would be completely different if everyone first tested their ideas for the possibility of earning money, and then registered the company. Do not repeat the mistakes of the majority. Then the results you will not be like most)

• Hiring an assistant (Here you are Boss!

Your first employee is an assistant for a couple of hours a day. You can take a student or find someone. Just write an ad on your contact pages that you are looking for young interesting guys who want to start working already, and not delve into theory.

The easiest tasks. It’s hard to give advice here - until you hire the first employee, you still won’t understand them, and you’ll do everything wrong. But there is no other way! Hire an assistant and start your endless journey of leadership development.

Rent

This is generally an interesting topic. Many amaze with their Napoleonic desires (excuses). So, they say, when I have my own hall or even a building, then I can start normally.

We started with different semi-basements rented by the hour. And I advise you the same. I mean, not semi-basement premises, but rent by the hour.

You collect an advance payment from the students, pay the rent from it by the hour - and that's fine. Switching to monthly payment for your own hall makes sense ONLY when the hourly rent of several halls costs you as much as the monthly rent of the hall.

It is at the moment when you know for sure that just with the current number of students you can afford your hall - that's when you rent your hall.

In the same way, approach the second hall - first by the clock, then the second hall, etc.

Further development

What is described above (before renting the hall on a monthly basis) can be done in a month. Yes, for a month. How long have you been nurturing this idea and dream of yours? Enough to bear - give birth already. It's time.

And when you go through all these stages, you will understand that starting without money, without premises, etc. — these were the smallest problems on your way. Further more. But that's where all the fun is! Like in a computer game. The more experienced you become, the more difficult the levels and the scarier the opponents. If this scares you, you are not an entrepreneur. But if it sparks interest, then you are on the right track.

• New employees(Immediately get used to the fact that finding good people for you will be a matter of life)

Will you hire new teachers and have fun solving problems - how to motivate them to work better, how to make sure that groups are not taken away and do not go to competitors =)

And when you grow up, hire a deputy or an executive director. How to make sure that he does not take away the business, that he cares about development as well as you ...

• New destinations(Appetite comes with eating)

If you want to open new directions - tasks will appear - where to get time for these directions, when you are stuck in a routine, where to get money, where to get normal employees ????

• VIP destinations(Already more interesting)

How not to hesitate to take 50, 100 thousand rubles from people for a month of your work. Such problems are more interesting to solve)

• Automation ( uuuu where did you go)

• Scaling(Eeeeeeeee)

And if everything worked out at the previous stages, you will want more! New branches, new directions, new cities, etc.

But this is all a completely different story.

I hope I scared you.

I'll quote Tolstoy again with a slight change: "If you don't want to run a training center, don't!"

This is a very complex business. A lot has to do with communication. But also insanely important and interesting business.

Each training center is changing the world for the better. We develop creativity, improve health, open borders through learning different languages, help preserve families, relationships and peace of mind ... We make people happier.

And I will be happy if this article helps open another learning center that will make its students happier.

Good luck, friends!

Save your article outline by clicking

P.S. Write your questions in the comments below - I will be happy to answer them.

P.P.S. for those who are more comfortable watching videos, I have prepared a video version of this article. And for those who are more comfortable listening - below you will find an audio version that you can download.

To download the AUDIO version of the article, click

Alexey Beba.
Head of the project "GlavUch"
Head of the creative studio "Evolution".

We wish you even more satisfied students!

“I have never seen any entrepreneur start his small successful business with a business plan” - Arguably, but in any case, the article is very, very interesting, and most importantly, useful. I am nurturing this idea, but I don’t know when the “delivery” will come. I got food for thought after reading it. Thank you.

Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing your ideas for years. Starting a business today is much easier than it was decades ago. With a great idea, an entrepreneurial streak, and a small start-up capital, you can create a truly thriving business.

What is the best business to do? The answer is simple: the one that is closest, understandable and interesting to you. If you are not at all interested in medicine, there is no point in opening a pharmacy.

Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.

Step 1. We draw up a business plan for the training center

Without a business plan, you won’t go far, it’s important to immediately write down everything related to your own business. Decide what type of training center you like. For example, you want to open foreign language courses, an applied sciences circle or a children's development center. This will determine whether your business needs a license or not (note: educational activities in the form of courses do not require a license).

You need to understand that business in the field of education is a responsible business. You must have a university degree and experience as a teacher or tutor if you are going to teach on your own. Consider these points at the very beginning of your business plan.

Step 2. We select a room

It is the premises that should be the next point in the question of how to open a training center. Naturally, it should be large, with a sufficient number of rooms. There must be:

• a reception area for enrolling in classes and getting advice;
• several classrooms, well lit and ventilated;
• a room for employees where they can relax and have a snack during lunch;
• toilet and sanitary room, where the cleaning lady will keep the
  oh inventory.

If you wish, you can add other rooms: a waiting room for parents (if you are thinking about how to open a learning center for children), a dressing room, etc.

The location of the premises depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.

Applied science courses are attended mainly by young people who can easily combine sports and attending educational programs.

But children's centers are better located near bus stops: it will be easier for parents to bring their child to classes. In addition, you should not rent a room above the second floor. If you rent an office in a mall, it should be easy to get to.

Step 3. We buy furniture

The choice of furniture depends on the type of training center. But still there are some mandatory points. The purchase should be included in the business plan:

• tables and chairs;
• computer (if you organize applied courses, there should be several computers);
• cabinet for storing educational literature;
• copier printer;
• educational literature;
• stationery.

Again, look at your profile: a children's development center will need carpets to play freely with kids on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive whiteboard.

Naturally, the room should be refurbished, contributing to a pleasant pastime in training.

Step 4. We select staff and draw up a program

What does it take to open a training center besides all of the above? Of course, find professional educators. If you know teachers or you are a practicing teacher yourself, great. Otherwise, it will take a little longer to search. Do not forget to draw up a plan and program of classes, you will need this to obtain a license to open a training center.

Pay attention only to those candidates for teachers who have the appropriate education and work experience. This is very important in order to create the "face" of your center or courses.

Step 5. We collect documents for opening

What documents do you need to open a training center? There are quite a few of them, because this is a serious business. So, the folder of documents includes:

• a list of educational programs of your center;
• information on the availability of qualified teaching staff;
• information about the existing premises that meet the standards for conducting educational activities;
• information on the availability of the necessary educational and methodological literature and technical equipment;
• information about the organizers of the training center and its registration as a non-state educational institution.

A license to open a business of this kind, of course, is needed. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?

Above, we already mentioned in passing that if you register your activities simply as courses (for example, design courses, programming courses, language courses), you do not need to obtain a license. But you will need to register as a private entrepreneur.

Step 6. We are looking for clients and advertise our training center

So, you already know how to open a training center. It's time to take care of the clientele. To do this, you need to do advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums is a prerequisite for running an advertising campaign.

Since in our time almost everything and everyone has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print ads, leaflets, brochures, but this is not necessary, because such advertising is not so effective now, and sometimes even annoys potential customers.

In this material:

Many businessmen who are planning to start their own business with minimal investment are thinking about how to open a training center, because education is always in demand among the population.

Many people dream of working for themselves and starting their own business, but not all of them decide. The reason for this is often the lack of funds for initial investments, because everyone knows that without initial capital it will not be possible to realize their business idea. At the same time, in our time there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Of course, you should not expect large amounts of assistance, but what is offered in the form of subsidies can be considered quite a worthy amount to start your own business. The main thing is to spend money wisely and implement a really good business plan for the training center.

If a Russian citizen is going to open his own business with a small initial investment, you can try yourself in the field of education. At the same time, it is not even necessary to be a teacher with experience in order to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can be an administrator to save on salaries.

Room and furniture

When it comes to a training center, there is no need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important item that the business plan of the training center should contain should be the selection of experienced staff. But besides this, students must also be provided with a good environment in which it will be pleasant to study. To do this, you need to purchase high-quality and modern furniture for classes.

Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so the rent will become a significant expense item.

As a rule, a training center for all comers consists of such premises as a reception room, where the administrator's desk and a waiting room with upholstered furniture will be located, several training rooms, depending on how many groups are planned to be recruited, as well as a rest room for employees, replacing the teacher's room, and a bathroom.

These are the main premises, without which it will be difficult to do. Additional classrooms may also be needed, although here everything depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.

As for the location of the training center, transport accessibility and developed infrastructure are important here. It is possible to open a training center in a residential area, but it is important that it can be easily found. It is unlikely that people will look for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and on business cards.

Staff and training program

When opening a training center, no matter what direction, the most important condition will be highly qualified staff. If a businessman has acquaintances who are teachers, this is great, because you can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready for a part-time job, since the wages of specialists, unfortunately, are quite low.

The training center will be in demand if it offers its clients a special training program. It can be developed together with experienced professionals. It is important that the training center is different from what other institutions of this type offer. This is the only way to win the competition.

Documents for starting a business

A training center is a business that does not require significant investments, but in order for the work to be legal, it is necessary to correctly draw up all the papers.

Moreover, when it comes to training people, additional licenses that are issued to educational institutions to be able to provide services of this type can play a big role.

But first, a businessman must register as an individual entrepreneur. This is necessary for the official conduct of business in the Russian Federation. In addition, it is necessary to choose an appropriate taxation system, which in this case can be PSN. It is important that the number of employees in this case does not exceed 15 people. In addition, an entrepreneur must go through the registration procedure with the Pension Fund and officially become an employer.

To obtain a license to provide training services, you need to prepare a large package of papers. This includes the program of the training center, information about the staff and their qualifications, data on the premises, the equipment used. The training center must have educational literature in the right amount. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permits, an educational institution will not be allowed to work and will not be able to issue valid course certificates.

But at the same time, it is worth noting that not all entrepreneurs who open their training centers care about a license. If a person wants to get knowledge, not a diploma, he will not be much bothered by a license. But the received certificate will not be taken into account at the official level.

Restaurant advertising

To learn about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity but the quality of the audience that is important, so not all marketing moves are suitable here.

One of the most popular types of advertising to attract customers is the creation of your page on social networks. Here you can find a lot of people who will be interested in such information. Moreover, this way advertising will be available to those people who have the opportunity to study at the new center, that is, those who live nearby.

You can print ads and hang them on poles. This is a good and effective way, but it requires money, unlike the dissemination of information on the Internet. The main thing is to gain the first class, and after that, when one group of people becomes aware of the high quality of education at the center, popularity will begin to grow rapidly.

A training center is a good way to start your own business with little investment. At the first stage, 10 thousand dollars are enough, which will quickly pay off.

Order a business plan

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