Probably, there is no teacher who would not dream of opening a private school. Some parents dream of their own school, and of course, children. Their fantasies bear little resemblance to the real life of the educational institution.

But even teachers who have worked in a regular school all their lives have a poor idea of ​​how to open a private school, what it is for and what thorns will have to go through.

Teachers are usually bad managers, so both are needed for the successful functioning of such an institution.

Opening a private school: three reasons

A private school as a business that generates income is not considered by everyone. Statistical studies show that in Russia there are three main reasons for their discovery.

• Some businessmen try to open a school not for profit, but for the children of the founders to receive a decent education. Such parents finance the educational institution on their own. It often happens that at the end of the education of the children of the founders, the school slowly dies.

• Large companies often open closed schools, in which only the children of employees study. These institutions also do not generate income, and most often are fully subsidized by the founders. Similar establishments in Russia and abroad are run by Gazprom and some other business giants. The purpose of the training: obtaining a European level education, preparing a reserve for your company.

• Only a third of private schools are opened so that children can get a decent education, and founders and teachers can get the same profit.

Where to begin?

If we consider the school as a business project that makes a profit, you will have to start with a market analysis. At first, you will have to think not about how to create a private school, but about what kind of educational institution the city lacks and what it should be like.

General words and vague goals like “to provide a quality education” are fundamentally wrong. The goal that should be set immediately after the market analysis, as well as the entire business plan of the school, should be extremely specific. Here is a good example.

• Short-term goal: building a recognizable own name, entry into the private school market, return on investment (or profit).
• Long term goals:
  • creation of a network of schools;
  • expansion of the service market;
  • creation of a base for preparing for international exams;
  • establishing links with universities;
  • the creation of a kindergarten as a link preceding the school.

Goals may be different, but no less specific. There is such a pattern: before you understand how to open a private school, you need to learn how to set goals.

What makes one school different from another?

Many of those who wanted to open "their" educational institution were wrong at the very beginning, trying to open a private school as an end in itself.

It should differ from those already discovered not only by the level of education, but also by the original author's methods, additional courses, and an educational process unlike any other.

Thinking about how to open a private school in Russia, the founder must clearly understand: a good school skillfully combines adherence to established standards and all the wishes of parents. Not every manager or teacher can do this. That is why the staff of such an institution should not only include teachers, administrators and psychologists.

If the founder wants to open a school in order to make a profit, he must include managers, economists, analysts, marketers, and entrepreneurs in the staff.

Naturally, the institution's budget, which consists of 80% of parental money, will not withstand such a load. And then the director or founder will have to decide who will cope with the duties of these specialists.

All these reflections should form into the business plan of the school and its charter.

How does a private school start?

Once the goals are set, and worthy employees have appeared in mind, you can move on to the basics: start opening a private school in real life, and not on paper. First, a legal entity is registered, an individual entrepreneur is opened.

Open an account, receive a seal and proceed to obtain a License. And here is the first difficulty.

A license to open a private school is issued only when the Founder provides:

• Permission (duly executed) of all instances.
• Staff schedule.
• Schedule of lessons.
• Software (meaning school, not computer programs).

The process of collecting these documents takes a very long time, and this should be taken into account.

At the same time, you can look for a building, remembering that it must not only meet the requirements of the authorities, but also have its own parking lot: most of the students are brought by their parents.

If at this stage the businessman is still thinking about how to open a private school, he can deal with its equipment and selection of curricula.

About programs, textbooks and chairs

The question is no less important than the thought of how to open a private school without outside help. You can take standard programs, but then such an institution will be of little demand. It is better to develop them yourself, taking into account existing standards and requirements.

Therefore, the Founder will have to take care of a methodologist who can check all documents before submitting them to the Ministry.

Then it will be necessary to purchase the necessary textbooks, manuals, manuals, etc. This means that already at this stage the issue of financing will have to be decided.

Not only economists and methodologists, but also business executives should take care of how to open a private school. It is they who buy furniture, provide repairs, form the technical base. It's good if the staff is recruited by competition: the best school needs the best employees.

Where to find teachers and how to attract them?

When the question of how to open a private school is on the agenda, the project organizers start looking for good teachers.

They (but not only them) will become the basis of the new educational institution.

Many recruit teachers on a competitive basis, but not many know how to choose the right incentive for a teacher.

The salary, which, of course, should be an order of magnitude higher than in ordinary schools, does not attract everyone.

Some teachers appreciate the opportunity to work on their programs, others like to experiment.

Therefore, before inviting a teacher to the competition, the leader should learn as much as possible about him.

Teachers do more than just teach.

In their free time, they should teach children dance and music, computer science, economics, everything that the children like and that will be included in the program of the educational institution.

Opening a private school requires not only good teachers, but responsible, child-loving technical staff. This should not be forgotten either.

Sample business plan diagram

Opening a private school should start with a business plan. You can compose it in different ways. Here is a brief diagram of one of the most successful options.

• The plan begins with a statement of the essence of the project, for example, "creation of a full-cycle private school for grades 1-11."

• In second place are short-term and long-term goals set for the school.

• Indicate the time frame for which the project will be calculated and implemented.

• Marketing description. This section indicates in detail what kind of educational services will be provided, prescribes the sources of funding, the total cost of the project.

• Advantages of this educational institution. Usually, it indicates the ability to change the number of subject hours at the request of students, atypical subjects, author's methods, etc.

• Project risks. When amateur founders think about how to open a private school in Russia, these risks are not always taken into account. But it is they who can not only make the future business unprofitable, but also lead to the closure of the school. The risks include: a decrease in demand for education due to the crisis, the opening of competing institutions, etc.

We continue to create a business plan

The second section of the plan should be devoted to describing the proposed services.

It is necessary not only to explain in detail why these particular subjects will be studied by children, but also to indicate how this study will be different from the same work in other schools.

Be sure to indicate the educational orientation of the future school: "Organization of circles to identify and reveal the talent of students." In the same section, it is worth defining the pricing concept.

Since not all schools can keep prices stable for years, some leaders report that they plan to "set the cost of education at the level of competitors, but lower than in elite schools."

The third section should be the marketing plan. It starts with the positioning of the uniqueness of the school, continues with the pricing policy. Here you can specify the order of admission of students.

Financial justification of the project

The following sections of a business plan can be:

• School occupancy plan.
• legal status.
• Management policy and structure.
• Analysis of planned costs.
• Complete financial plan.
• Organizational plan for the implementation of the planned project.

It is good if the business plan is accompanied by diagrams, tables and diagrams. Suitable, for example, would be:

• Charts showing the age of children, the number of additional subjects studied, children's interests, etc.
• Financial and time tables indicating costs, terms, ratings, schedules.
• Diagrams that visually show the management structure.

What should be considered by the future businessman?

How to open a private school in Russia for profit? If such a question occurs to someone, then the entrepreneur should know: no way.

There is only one way to legally collect money: tuition fees, strictly fixed by the contract. The school cannot be turned into a JSC.

She must spend all the money she receives on herself. Private schools can enjoy preferential taxation, but it is worth opening their own production (printing house, greenhouse, etc.)

d) how it will be cancelled.

The next nuance will be more interesting to parents. An educational institution can work without accreditation if the documents for it are in production.

However, in this case, graduates may have difficulty with final exams, which will have to be taken at a public school.

The future entrepreneur should also take into account the fact that there are more inspections and commissions in a private school: in our country, this kind of business is still treated with distrust.

parents and money

The success of a private school, among other things, depends on its occupancy. Research shows that today only 20% of parents are willing to pay for education.

Therefore, in order to attract students to a new school, the director will have to convince their mothers and fathers that it is for the education received at this school that one should pay. It's hard to do this.

Therefore, regardless of whether the manager or teacher will lead the school, he must be able to:

• Understand the requirements of parents and popular areas of study.
• Be an excellent speaker, be able to convince (sponsors, management, parents).
• Create a positive image of the school using word of mouth, the Internet, and any other types of advertising that are in demand.
• Understand the psychology of children, parents, sponsors, etc.
• Build the right financial policy.

Private non-public schools

A comprehensive school is not the only type of private educational institution. Private music, sports, art and dance schools are very popular. How to open a school of additional education?

The scheme of this process is similar to that described above. You will also have to analyze the market, calculate how much the services are in demand, draw up a business plan for a private school and approve programs.

Narrowly focused private institutions are not an alternative, but an addition to ordinary, state-owned ones.

Their task should be not only the development of children's talents (which goes without saying), but also their upbringing, protection from the negative influence of the environment.

We choose, we are chosen

Private schools take exams every year. This is not about state exams, but about those that parents take.

It is they who choose the school among competing institutions, so teachers have to constantly create an image.

Winning competitions, early admission to universities, landscaping, high-tech equipment - these are the tools with which you can influence parents. But…

only adequate parents are interested in a serious education, and not in getting grades for money. Therefore, when taking children to school, one should pay attention not only to the wealth of the family, but also to its adequacy.

Source: https://BusinessMan.ru/new-biznes-plan-chastnoj-shkoly.html

How can you open a private school?

Finding a place for a school

Private schools are in vogue, but because they are more profit-oriented, their quality leaves a lot to be desired.

Only a little more than half of the parents who sent their children to such institutions did not regret the money spent.

The rest felt that private schools were not worth the money.

This is no coincidence.

Such a business should be built around the idea of ​​giving children the best education that will allow them not only to cope effectively and at a high level with the secondary school program, but also to learn additional subjects that will help them in admission or in life. Parents of such children should feel the real benefits of the fact that the child attends not a regular, but a private school. This is what will become the key moment that will ensure the filling of the educational institution.

A business plan for a private school should include 3 important conditions:

1. Separate building for the project.
2. Developed its own original methodological program, which is aimed at the high result of students.
3. Investments, especially for the initial period

The premises of the former kindergarten are ideal.

It will accommodate 150-200 students, while being quite small in size, it does not require very large utility bills, and has its own territory. In addition, it can be rented from the state, which means that the lease amount will not be huge.

With his search and rent you need to try. There are several options, namely:

• rent from private individuals;
• rent from the state;
• buy from the state or private individuals;
• rent land and build educational buildings.

Each of these methods has its positive or negative sides. For example, renting from the state is fraught with the fact that if the municipal government needs this building, it can terminate the contract ahead of schedule. You can use the following option:

• rent a land plot in the suburbs or outside the city;
• build a school on it from modular structures;
• build a dormitory for the school from modular structures.

In this case, the business plan of a private school will provide for the stay of children on the territory of the educational institution for the entire working week.

It is not necessary to provide for the delivery of children to such a school.

Since education is not cheap, parents are able to independently ensure the arrival and departure of students.

For construction, it is better to use modular structures. They cost several times cheaper, and the appearance will correspond to a modern educational institution.

Whatever method is chosen, a simple person from the street will not be able to solve the issue of a room for a penny.

Even if it is possible to rent a former kindergarten from the state, in which communications are in good condition, at least 3 million rubles must be provided for repairs and furniture.

And on average, for such a project, it will be necessary to spend at least 15 million rubles just to resolve the issue with the premises.

How to reduce project costs

It is necessary to solve the issue of reducing your own costs for starting a project even when a business plan for a private school is being created.

Set as a goal some tangible end result: to give high training to students who then go to study and work in some specific areas.

Teachers of even prestigious universities who train personnel for important areas of the state: diplomats, managers, designers, military, etc.

They complain that the secondary school prepares children very poorly.

If the idea of ​​improving the quality of school education is presented to local authorities, the leadership of universities and large enterprises, this may give a positive response.

As a result, tangible assistance to the project will be provided. For example, the municipal government can allocate some premises on very good preferential terms. Interested enterprises and institutions can finance repairs, pay for the purchase of furniture.

The very fact that potential employers are interested in future graduates of a private school will create a stir and a queue of parents who want to enroll their own children in it. A competent approach at the planning stage, the ability to show the benefits of the project will seriously save your own funds for opening a private school.

Accreditation and maintenance costs

Before opening an institution, it is necessary not only to build and equip the premises, but also to obtain permission for teaching.

Only after that it makes sense to engage in construction, purchase furniture and everything you need.

To obtain this permission, it is necessary to submit curricula to the relevant department of education.

In practice, it turns out that the first students of private schools take the exam twice: in the institution where they study, and then in a regular high school.

In order to successfully cope with the paperwork, it is recommended to hire good teachers who have experience as a deputy director for education. It will not be difficult for them to prepare everything they need, they already know all the bureaucratic nuances, pitfalls and ways to get around them.

Please note that for a school for 150-200 students, a teaching staff of at least 30 people will be needed. Their salary should start from 30 tr. per month. Still need service personnel and security.

The wage fund is about 2 million rubles a month. Rent and utilities range from 600 thousand to 1.5 million rubles.

Taking into account unforeseen expenses, it is necessary to calculate that an educational institution will cost 3-3.5 million rubles or more per month.

If we take as a basis the indicator of 3.5 million rubles. and that there are 200 students in the school, tuition fees cannot be less than 17.5 tr. Payment of 25 tr. will bring a monthly profit of 1.4 million rubles.

For one academic year, lasting 9 months, you can return 12.5 million initial investments.

The value of private schools lies in the fact that their preparation is focused on entering prestigious universities, and given the fact that private kindergartens cost parents 15-20 tr. per month, the indicated cost is quite adequate.

Source: http://xn----8sbebdgd0blkrk1oe.xn--p1ai/biznes-plan/obrazovanie/kak-otkryt-chastnuyu-shkolu.html

How to open a private school

Educational activity always remains the most demanded and necessary branch in our life. But the level of general educational institutions does not always suit parents, and then they start an alternative for their children - private schools.

At the moment, such educational institutions are becoming increasingly popular, therefore, according to demand, the number of offers is also growing.

Even though starting a private school is an exciting and interesting activity, this type of business involves many nuances and complexities.

Experts note that in order to open a private educational institution, three conditions must be met:

1. Such a project requires independent and sufficiently powerful sources of financing. Since parents can only pay 80% of the costs, investors must provide the rest.
2. You need a separate building with sufficient territory.
3. It is highly desirable to have your own methodology in the system of education and upbringing. The original idea - the so-called "chip" - will greatly help the development of the school.

The process of opening a private school is quite complicated. In short, it looks like this: the first step is to obtain permission to teach.

Details about this procedure can be found in the district department of public education.

• Those who count on quick profits should also not start such a project: the only legal way to make money in a private school is to charge tuition fees (about $ 500 per student).
• The school cannot be turned into a JSC and open a savings account for profit or sell shares. All funds received by the educational institution should be spent on itself.
• You also need to remember that a private school will not receive state accreditation immediately, so the first students will take exams twice - at the school itself and at a public educational institution.

Private schools also have advantages:

• In accordance with the wishes of students and their parents, the curriculum and the number of hours may change.
• Teaching methods in such institutions are aimed at developing communication skills, leadership qualities and business activity in children.
• The list of subjects studied may include dances, vocals, Italian, etc. that are not typical for ordinary schools.
• In addition to one or two foreign compulsory languages, two more are taught optionally in private schools.
• Successful private schools are guided by prestigious universities, so students are trained according to a special program designed to prepare for admission to a particular institution of higher education.

Note!

* Due to frequent changes in legislation, information sometimes becomes outdated faster than we can update it on the site.

* All cases are very individual and depend on many factors. Basic information does not guarantee the solution of your specific problems.

Therefore, FREE expert consultants are working for you around the clock!

Basics

To begin with, it is necessary to analyze the educational services market in your region, develop a charter for a future private school, and draw up a business plan.

The second step should be the opening of a legal entity or individual entrepreneur with an indication of educational services as an activity. You also need to open a bank account and register a seal. The main point is to obtain a license.

It is issued by government agencies, such as the Department of Education. Documents for obtaining a license are listed on the websites of the state organization.

Obtaining a license is a complex and lengthy process, because it is issued only to those who already have a pants schedule and a team of teachers, there are permissions from all instances.

room

The best premises for a private school may be the premises of the former kindergarten - this is a separate building in a separate territory. Such buildings are most often found in residential areas.

But it is worth remembering that a private school also needs a parking lot, since most students from private schools are brought by car.

It is important to arrange the premises in accordance with all the requirements of the fire and sanitary services.

Training programs and equipment

You can develop training programs yourself or use existing ones. They must be compiled by specialists and approved by the Ministry of Education.

It is also necessary to purchase the necessary equipment and furniture, educational and scientific materials, textbooks, manuals, manuals, etc.

To form a library, you can conclude agreements with one or more publishers.

Staff

Teachers must be recruited by competition, because a private school assumes the highest level of qualification. Private school teachers should not only have a high level of knowledge and teaching experience, but also be able and love to work with children.

In addition to the main teachers, teachers for additional classes, such as choreographers or musicians, may also be needed. You will also need medical staff, an accountant, an administrator, cleaners, security.

If the school plans meals for students, then you will need a cook and staff for the kitchen.

Advertising

At first, a private educational institution will need advertising more than ever. One of the ways to attract students is a website where you can study in detail the concept of schooling, its advantages and prospects.

You can also advertise the opening of a new school in local media and print publications. Since an important factor in choosing a school is its reputation, you should not immediately count on a large number of students.

Over time, when the institution becomes 'at the hearing', there will be no problems with the enrollment of students.

In order to attract as many students as possible, a private school should develop its own author's programs, while not forgetting the standard curriculum of general education schools.

Results

The main cost items for starting a private school are:

1. Registration of a legal entity
2. Rental and renovation of suitable premises
3. Creation of comfortable conditions (purchase of equipment, furniture and inventory)
4. Employee salary
5. Advertising and creation (promotion) of the site
6. Current expenses
7. Development of new curricula and purchase of teaching material

Private school income may consist of:

• Monthly tuition fee (70%)
• Grants (15-20%)
• Entry fees (3-7%)
• Paid additional classes (2-5%)

On average, the profit of a private school is 3-7 thousand USD, but most of it has to be spent on developing new programs, organizing studies, and covering unforeseen expenses.

Source: http://NewBusiness.su/kak-otkryt-chastnuyu-shkolu.html

Open business | How to open a private children's school, what documents are required?

The organization of a private educational institution is a business that has many complexities. To open a private school, you need to go through many difficult stages, prepare a lot of documents and take care of various nuances. But if everything is done correctly, the result will not be long in coming.

It is only worth doing this business to someone who understands well what a private school is - an institution that provides educational services in accordance with state standards, but at the same time may have a number of unique courses. All this is offered for a fee.

At the same time, a private educational institution is usually small (150-200 people), up to 15 students study in classes, and it can work not the prescribed 8 hours a day, but much more (for example, from 8:00 to 21:00).

Also, such a school must have a well-developed infrastructure - a good gym, swimming pool, computer classes, etc.

If you want to open a private music school, then it should have modern and high-quality musical instruments and classes with excellent equipment for mastering various skills.

In addition, a private school is always the presence of highly qualified personnel who teaches according to special methods.

At the same time, the program should not only teach certain subjects, but also educate students in sociability, business activity, leadership and other qualities that are important in the modern world.

So, you can open a private school that will teach the basics of business, foreign languages, law, theater, linguistics, etc.

And, of course, a private school should offer its students food services (sometimes even full board), leisure activities. Graduates, on the other hand, should be able to take the Unified State Examination on the basis of their educational institution and enter universities without unnecessary difficulties.

In order to establish such work, not only documents are needed for opening a private school, but also full compliance of the institution’s work with the existing regulatory framework - the law on education, the Government Decree on the provision of paid educational services, the Order on the procedure for attesting teachers, the Model Regulation on a general education institution. It will also be necessary to achieve compliance with all the rules established by the sanitation station, fire inspection, SanPiN, etc.

All this must be approved by the relevant documents, and among them are:

1. Certificate of registration of a non-profit organization (private schools cannot be commercial). An individual entrepreneur can also open a private school - an entrepreneur can work on his own or with the help of attracted personnel. In any case, you can choose a simplified taxation.
2. A license to conduct educational activities - it will confirm that the school complies with all regulatory requirements
3. Accreditation (passed voluntarily) and allows you to determine the status of the institution, gives it the right to issue state certificates

Accreditation is issued only five years after the start of the school, and when it appears, the institution becomes eligible for state financial assistance.

Is private education profitable?

rubles monthly). Moreover, there is also an entrance fee for parents, which can range from 50 to 700 thousand rubles (depending on the school, its location, work features, etc.).

However, most of these funds will be spent on teachers' salaries, operating expenses, the purchase of new equipment, and in general everything that is needed to open a private school and keep it running at a given level.

The main costs, in general, are:

• 15-20 thousand rubles - to obtain a license
• 85 thousand - for utility bills
• 80-90 thousand - for meals for students
• 600-700 thousand - for teachers' salaries and updating the educational base
• 1 million - for the purchase of equipment for the school, the purchase of furniture

With some savings, the last amount can also include the repair of the premises (after which documents will be needed to open a private school, issued by the sanitary station, fire inspectorate, municipal authorities). Renting a building for a school will cost from 200 thousand rubles a month - usually educational institutions are offered discounts. The new building will require investments in construction at the level of 7-8 million rubles. If you want to open a private music school, about 1 million more will need to be spent on instruments and various equipment. Similar expenses will be required for the creation of a powerful sports section, scientific laboratories, a mini-theater at the school, etc.

Thus, initially an entrepreneur should have at least 1-1.5 million rubles if there is a room for rent, or 9 million if it is not. The rest of the expenses can already be taken from the education fee: if there are 150 students and a minimum fee of 15 thousand rubles.

rubles monthly income will be 2.2 million rubles. Moreover, entrance fees in the amount of 50 thousand rubles from 150 will give another 7.5 million.

This will allow you to recoup the initial investment quickly, but remember that it is very difficult to achieve a large number of students in the first months of work.

Usually, in order to open a private school, you need to recruit up to 30-50 students, which means that the first income will be minimal. In addition, parents may refuse to pay contributions in the first month, wishing to first familiarize themselves with the level of education.

Given this, it will often be possible to reach full break-even only by the time accreditation is received - that is, 5 years after opening. However, this time will be enough for the private school to perform well and have every right to increase the prices for their services.

For childrenFor womenFrom 1 million rubles up to 3 million rublesServices

From this article, you will learn how to open a private school and start making money on the education of children. You will understand what difficulties you will face, how to choose a room, furniture, and what expenses and profits from a business you should expect in the future.

Types of private schools

Before talking about classification, we need to understand what a private school is from the point of view of the law.

“A private school is a non-state educational institution that provides primary and secondary general education services in a particular locality.”

Now about the types.

• Classical - a school with a standard curriculum.
• Elite - an institution with in-depth study of specific disciplines, applying a unique or individual approach to learning.
• Part-time school - development and preparation of children for school.
• Schools with "advanced" curricula - teaching in new experimental methods, partly different from the curricula of state institutions.
• Urban or rural - determined by location.

Features of private schools

Private schools operate according to the current educational standards set by the state, but at the same time offer expanded programs of study in many disciplines, including the education of ethics.

An example of such institutions is schools with in-depth study of foreign languages, economics, mathematics, with a sports or other bias.

The average occupancy of private schools in Russia is 125 students. The number of teachers is about 15.

Very important criteria by which parents make their choice are:

• reputation of the institution.
• Availability of certificates, diplomas and awards.
• School age.
• Professionalism of teachers.
• Material and technical base.
• Location.
• The price of education.
• Cooperation with universities.

It is these points that every parent who wants to send their child to a private educational institution pays attention to.

Difficulties in opening and further work

Like any other business, the activities of private schools have their own difficulties that a leader may face in organizing and further work.

For example, in 2010 discounts on rental premises and tax breaks for private educational institutions were abolished. Therefore, you will have to pay taxes on property and land.

It will also not work to freely spend the money earned, since everything that is on the accounts is controlled by the Ministry of Education and Taxation. This makes the business unattractive for investors - they cannot receive their profit with money.

Despite the fact that the institution is non-state, it must still comply with the requirements of the Federal State Educational Standard. Failure to comply may result in license revocation.

Stages of opening a private school

The action plan for starting a business is as follows.

1. Registration. You need to visit the tax office and register the future organization. Form of management - IP or LLC. Taxation - USN.
2. Obtaining licenses. One license must be obtained from the Ministry of Education, the second - from the Ministry of Health.
3. Room rental. It is necessary to find a suitable room for the institution, repair it and equip it so that it meets the requirements of the SES, the State Fire Supervision Service and the Ministry of Education.
4. Purchase of material and technical base. This includes textbooks, computers, furniture and other equipment for further work.
5. Hiring. Hire a director, teachers with experience, cleaners, cooks, medical staff, security, etc.
6. Promotion. Advertise the institution on the Internet and offline, attract parents and form classrooms according to the age of the children.

It is also worth considering that after 5 years it is necessary to be accredited by the Ministry of Education. And teachers are required to recertify every 5 years. Failure to comply with these requirements also entails the revocation of the license.

Package of documents for registration

To open a private school and obtain a license, you need to collect the following package of documents (copies).

• Application from an individual entrepreneur or founder of an LLC.
• Certificate of registration with the Federal Tax Service.
• Copy of the charter (for LLC).
• Certificate of registration of a non-profit institution.

A copy of each document must be notarized.

Academic plan

This plan will be needed to register the school and submit it to the Ministry of Education. It is worth being prepared for the fact that the regulatory body can make changes to it.

The default plan looks like this.

• Russian language and literature.
• English, German and other foreign languages.
• Society for Safe Life.
• Mathematics.
• Informatics.
• Physical Education.
• Story.

According to the approved disciplines, you need to buy textbooks and teaching aids.

Search and rental of premises

It is better to look for a room before going to the Ministry of Education for a license. If there is a lease agreement, then it will be issued much faster.

At this stage, you need to pay attention to the requirements of SanPiN.

• The building should not be located near transport facilities: roads, service stations, car washes, car services, etc.
• 50% of the adjacent area must contain trees and shrubs.
• The presence of a fence and street lighting.
• Providing car access to the school.
• The presence of a sports area, recreation area and utility block.
• The height of the premises - from 3.6 m, the gym - from 6 m.
• The class area per student is 2.5 m 2.
• The presence of a locker room, toilets, a gym and a school doctor's office.
• The temperature in the rooms is 18 - 22 °С.
• Compliance with fire safety requirements: fire extinguishers, "panic" button, detectors, etc.
• In schools located outside the city, security is mandatory.

You also need to pay attention to communications. The building must have sewerage, proper ventilation, water supply and heating. Check the presence or availability of a telephone and Internet connection.

Purchase of furniture and equipment

For classrooms, administrative and utility rooms, you need to purchase:

• Office equipment: computers, laptops, tablets, printers, phones, etc.
• Sports equipment: balls, volleyball net, football goals, basketball hoops, wall bars, horizontal bars, fitness equipment, etc.
• Furniture: desks, chairs, tables, cabinets, boards, etc.
• Chemical equipment for chemistry class.

This is the minimum set of furniture and equipment for the functioning of a private school.

“Please note that student desks and chairs must meet legal standards.”

The purchase of furniture and the arrangement of the school will require about 2,000,000 rubles. Preliminary cost calculations should be done in the process.

Search and recruitment of personnel

It is necessary to look for staff among teachers with experience. They can be found in public schools. Not all, but some teachers are willing to accept a job offer in a private school. However, we must remember that the main motivator is salary and working conditions. If teachers are offered a lower or the same salary and a higher workload, then hardly anyone will agree to change their previous job.

As a director, it is desirable to hire a person with a higher pedagogical or psychological education. An important criterion and experience in the field of education. Such people know how to find an approach to children, which is the main key to business success.

So, for a private school you will need:

• Director
• teachers
• Child psychologist
• medical worker
• cleaners
• cooks
• guards
• Accountant

If additional classes are planned, then it may be necessary to involve teachers of choreography, music, etc.

Attracting the attention of parents

Parents are the main source of income that goes to the development and maintenance of the business. After all, as mentioned above, due to the current tax legislation, private schools are unattractive to investors. Therefore, all the money comes from the parents.

The main way to attract the attention of parents is advertising on the Internet and offline.

To promote on the Internet, the school will need a website with information about the institution, scans of documents, licenses and contact details.

Offline, it is worth distributing ads in the district or city where the school is located.

And of course, parents should be attracted to the curriculum and approach to teaching their children.

How much does it cost to open a private school

When creating a business plan, the following financial investments should be considered:

• Salaries - 700,000 rubles.
• Renovation of premises - 2,500,000 rubles.
• Furniture and equipment - 2,000,000 rubles.
• Catering for students - 1,000,000 rubles.
• Rent, utilities and other payments - up to 1,000,000 rubles.

Accordingly, about 6,500,000 rubles will be required to start.

How much can you earn

The profit of a private school is divided into two items:

• Entry fee – when parents want to enroll their child in an institution.
• Monthly fee - charged from parents every month.

In the first case, the average contribution is 100,000 rubles. And monthly fees - 50,000 rubles.

On monthly payments for 30 students per year, you can make a profit of 18,000,000 rubles. It is worth adding 3,000,000 rubles to this. entry fees. As a result, in a year you can earn 21,000,000 rubles. And the net profit depends on the number of staff, the cost of rent, taxes and other factors.

How to increase school income

To earn more, the school can organize:

• Additional courses for children in specific disciplines.
• Children's camp during the summer holidays.
• Additional services: consultations, tutoring, etc.

This will help the business owner increase profits and avoid a seasonal decline in the demand for private school services.

As a result, in the spring of 2016, Shurygina sold her share in the authorized capital to Dubrovina, and also received dividends after the distribution of profits. According to Dubrovina, the payment amounted to about 350 thousand rubles.

School in two months

After that, Shurygina went on maternity leave and gave birth to her third son, but did not leave the idea of ​​​​opening her own school. In June 2016, her friend, the owner of the Moscow-Sokol business center on Leningradsky Prospekt, offered a low rental rate (which Shurygina does not disclose, referring to the personal request of the owner) for a suitable room, and she decided not to put off the dream for a long time. box.

This time, Shurygina began to look not for partners, but for hired employees who would help her raise the project. “When I decided that I was opening a school, I posted a request on Facebook if anyone would like to sit with me in a cafe and brainstorm. About six people responded, almost all of them were directors of children's projects,” recalls Lola. Among them was Ekaterina Sikorskaya, ex-co-founder of the developing children's center "Sunny City", working according to the Montessori method, she later became the executive director of the school and deputy Shurygina. “Katya was the most silent at that meeting,” Lola recalls. - I asked her: why were you silent all the time? And she says: “Why talk? You have to do it!” And I realized that we will work together.”

Lola Shurygina

Shurygina and Sikorskaya first of all announced admission to a new school and began to look for teachers. Most of the parents came through word of mouth - someone knew Shurygina or Sikorskaya from previous projects, someone became interested in the Facebook ad. There were problems with the search for teachers: Shurygina went through more than 80 resumes and conducted dozens of interviews, but there was no way to find a suitable primary school teacher. “We were looking for a person familiar with the developmental teaching methodology, who would already apply it in practice, so that he would have a pleasant appearance, competent speech, a desire to learn and grow. With so many requirements, it was very difficult to find a teacher without signs of emotional burnout, ”says Shurygina. As a result, Facebook helped again: they not only found teachers there, but subsequently gathered most of the staff, said Ekaterina Sikorskaya.

But the fate of the project again hung in the balance: the hostess of the premises could not agree with the partners and asked Shurygina to move out. Finding a new building and renovating it a month before the start of the school year seemed hopeless. And Shurygina has already invested 450 thousand rubles in repairs. (subsequently, they were only partially compensated). “The situation was desperate,” says Lola.

However, she was lucky: in the CIAN real estate database, she found the former building of the Moscow Institute of Management, which was suitable for educational purposes. “For another month, we agreed on a lease agreement, and only on September 10 did we begin repairs,” she recalls. The official start of the school year was already behind us, so some of the parents who were going to Makarun sent their children to other schools. The rest of Lola vowed to launch in early October.

The name "Macaroon" Shurygina came up with herself. “At first we were a little doubtful whether this strange word would fit,” recalls Ekaterina Sikorskaya. - My husband asked me what the name of the school is, where I go to work. - Macaron. — What is it? - And then my daughter says: these are such delicious round cookies! And it became clear that the name would work.”

There was so little time left for preparation that some of the processes had to be “finished” after the launch, recalls Shurygina. But on October 3, 2016, the Makarun school, as promised, opened its doors. At the opening, one of the parents baked a huge cake with those very macaroons.

school economics

The total budget of the project amounted to 8.75 million rubles. According to Shurygina, 7 million rubles. of this amount - a subsidy from the Department of Science and Industry of Moscow for the creation of centers for youth innovative creativity. This is where Lola's previous experience with tender documents came in handy. According to her, getting a subsidy is not as difficult as it seems to many: “It is enough to submit an application for a competition, it is considered by the commission, and if you prove your intention to implement the project, this usually finds a response.”

In the morning, Makarun works as a school, and in the afternoon, workshops and scientific laboratories open in the center, where children are engaged in creativity, from drawing to 3D modeling and robotics. Most of the subsidy was spent on laboratory equipment, the rest was spent on repairs and the purchase of furniture. In addition, one of the rooms in the building was used as a kindergarten.

About 1.75 million rubles. Shurygina invested from her own funds together with her husband Sergei Shurygin, who became the sole founder of the school (Technikum LLC). “My husband accepted my desire to found a school as an inevitability, but agreed to participate in this when he realized that the tank had gone and was not clearing the roads,” laughs Lola.

After the launch, about 2 million rubles had to be invested in the school. “It was important for us to organize a comfortable environment, and this implies a lot of little things that shape the comfort of a parent and a child — buy a notice board, lamps, plow the ground in front of the building, put up a fence,” she says.

Now the operating expenses of the school amount to 1.3 million rubles. per month, most of which goes to rent and payroll. The Makarun team consists of 39 permanent and temporary employees, including 30 teachers (11 for the main unit and 17 for the additional, workshops and circles), two tutors-assistant and administrators. For rent of premises with an area of ​​430 sq. m, it takes about 400 thousand rubles, for salaries - more than 700 thousand rubles. including taxes.

In the 2016-2017 academic year, 17 children studied at the school in two grades - first and second, seven more preschoolers grew up in kindergarten, mostly younger brothers and sisters of Makarun students. In theory, the number of children can be several times larger without a significant increase in costs. According to Shurygina, there can be three to five children per teacher. In order to attract new students for the next academic year, in the spring of 2017, the hostess of the school launched an advertising campaign through Yandex.Direct and social networks.

“At launch, I relied too much on word of mouth. If we had invested in advertising then, perhaps now we would have been in the black,” says Shurygina. According to her, now the school is operating with an operating loss of about 400 thousand rubles. per month, however, by September of this year, it plans to reach operating profit, since it has signed 20 contracts for the next academic year, and plans to enroll 40 students in total. At the same time, the peak of demand usually falls on August. This already brings the project to a plus. The school can recoup the investment in two or three years, Shurygina expects.

The cost of schooling starts from 30 thousand rubles. per month, the maximum price with an extension and mugs is 46 thousand rubles. Kindergarten costs parents 29 thousand rubles.

What is taught at the school "Macaroon"

Education is based on the traditional model, but there are differences. Firstly, teachers conduct lessons based on textbooks for developing education, conduct elective classes in reading, and use an original method for developing beautiful handwriting in a child. Secondly, the school has a tutor approach: each subject is taught by a separate teacher, and a tutor helps him work - an assistant who monitors discipline in the lesson and helps arrange games during breaks. In addition, the tutor observes the children as a psychologist - monitors their progress and resolves conflicts, helps to work on projects.

Classes start at 9:00: first a physical warm-up, then four or five lessons, a walk, lunch, homework preparation, and then either mugs or an extension until six or seven in the evening. Once a month, on Saturday, a “family day” is held, when a psychologist, orthopedist or other specialists are invited to the school, with whom parents can consult.

The school has a communication lesson - this is a synthesis of psychology, communication training and teaching etiquette, where students are taught to communicate, correctly recognize themselves and resolve conflicts. In the second half of the year, children attend a special lesson-project, where they learn the basics of entrepreneurship.

Photo: Vladislav Shatilo / RBC

On "trial"

Running a private school involves meeting mandatory requirements. First, you need a license and state accreditation, which allows you to issue your own certificates. To receive it, the school must carry out at least one graduation of students. “The state here protects the interests of the consumer of educational services. The point here is a certain trial period that the school must go through to show that it is not a one-day business, it will not start stamping diplomas, ”says Sergei Safronov, chairman of the board of the League of Education.

While the “trial period” has not been passed, and the first graduation is still to be expected, private schools often operate in the format of leisure and developmental education centers, which does not require licensing. This does not mean that officially students do not receive knowledge of the program. For example, children from Makarun are enrolled in home schooling at the accredited private school Our Penates. This costs Makarun about 42 thousand rubles. per year (2.5 thousand per child). “They send us tests two or three times a year, we complete them, send them, they are checked, marks are put in an electronic diary and entered in the personal file of each student,” says Shurygina.

Sergey Safronov says that many private schools are starting to work according to the following scheme: “Obtaining a license is a complex and long process, but you need to test the business model and improve the educational process. In fact, this is a test drive until the project becomes large and does not need to be transformed into something formal.

Lola Shurygina (Photo: Vladislav Shatilo / RBC)

Second, the registered public school must operate as a non-profit organization. According to the law "On non-profit organizations", although it can receive profit, it does not have the right to distribute it among the founders. Thus, the founders of a private school are obliged to reinvest everything they earn in development. “A school is not a canteen where you can sell every pie with a 100-200% markup. Almost everything that our parents bring us allows us to break even, covering our basic expenses. If something remains, it goes to the development of the school,” said Vladimir Andreev, director of the St. Petersburg private school Teaching in Dialogue, which he founded in 1988.

But there is still an opportunity to turn the school into a full-fledged business. If you can’t make money in the lessons, then you can do an after-school program, additional courses, services of a psychologist and a speech therapist. According to Shurygina, now the revenue from additional services accounts for approximately 25% of total revenues, in the future she plans to bring this figure to at least 60%. Lola also intends to divide the school into two legal entities - NOU (a non-profit educational institution with a license and accreditation) and LLC. Thus, it will be possible to separate the educational part from the commercial one and be able to withdraw profits.

Business or asceticism

There are 158 accredited private schools and kindergartens in Moscow, Karina Chernyakova, chairman of the Moscow branch of the Association of Non-Profit Educational Organizations, told RBC. Most of them were founded in the 1990s. A few dozen new ones operate without accreditation, for example, as additional education organizations or children's clubs.

The cost of education largely depends on the area: in the "working" education costs from 27-35 thousand rubles. per month, in more prestigious ones - from 45 thousand. In the largest and most famous private schools in the capital, for example, in the Pavlovsk gymnasium or the Lomonosov school, the cost of education exceeds 150 thousand rubles. per month. For the area of ​​​​the Sokol metro station, where Makarun is located, the base price is 30 thousand rubles. seems quite democratic.

Despite the high prices, private schools are not so much a business as selflessness, an opportunity to do what you love without the bureaucracy that public school employees face, says Karina Chernyakova: educators, and these leaders have created fairly well-paid jobs for themselves and their employees.”

There are no problems with demand, Chernyakova assures: “In public schools, teachers have forgotten how to work. Previously, if a child did not understand something, the teacher would leave him after school, study with him, but now this is a separate service.” Therefore, many opt for private schools, where children, among other things, are fed two or three times a day, and teachers do lessons with them during the after-school period.

Private schools are attractive due to the atmosphere they create, Sergey Safronov from the League of Education is sure: about which system of education for your child to choose, what ideas to lay down.

Many of us have to face the problem of choosing a school for our children. Parents often have to transfer their child from one school to another. The reasons for this can be: extortion of money allegedly for the needs of the school, conflicts with the director and the ever-increasing cases of physical abuse of teachers. In this regard, the thought of a private school involuntarily comes to mind, but there is no complete certainty that the child will still be able to get a decent education there, and the price bites (about $ 10,000 a year) ...

Which school to choose: private or public? According to a study by Topschools (a Begin Group company), among those who chose a private school, 67% believe they did the right thing, but 42% considered their experience unsuccessful. There are a lot of rumors around non-state education, and those who have never encountered private schools treat them with distrust. What exactly is a Russian private school and how does it work? And can you call it a business?

The first private schools began to be created in Moscow in the early 1990s and took the form of cooperatives. After the law “On Education” was adopted in 1992, these institutions were assigned the official status of NOU (non-state educational institution).

In accordance with the law, NOUs are non-profit enterprises. Consequently, for them there are certain restrictions regarding economic activity and the distribution of profits. The sources of income for a private school include entrance and monthly fees, sponsorship assistance, government subsidies, and grants.

Many experts argue that a private school can hardly be called a business.

Very often people open a private school, but not for profit, but for their own children to be educated there. There are also companies, such as Gazprom, for example, which open schools for the children of their employees, while not demanding extra income from them, and even subsidizing them.

State support is necessary for this "business" like air, without it, he simply could not survive. The rent for which the school is provided with premises is much lower than the market. In the past, however, material support was unstable, but not so long ago, standards were introduced in Moscow to finance non-state schools. Now, knowing the number of students, we can accurately calculate the amount of funds allocated.

Until recently, private schools enjoyed considerable tax breaks. But amendments to the law "On Education" and the new Tax Code were issued, which deprived the NOU of its main tax privileges. Now they have to pay income tax (if any), land and property - just like, for example, oil companies and banks. The only good news is that private schools are exempt from paying VAT.

NOUs receive state support, but it cannot be said that they receive great care. Recently, officials have at least become accustomed to the existence of private schools, whereas in the past it often caused them shock.

"Veterans" of the school business, working in the market of private school education for 10-15 years, as a rule, own the premises. This allows them to significantly develop the "materiel" and gives some guarantees of stability. It is possible to invest in the repair of a rented premises if the lease term is at least 10 years, otherwise it is not worth doing. However, at present, few landlords are ready to conclude an agreement for such a long period.

It is not easy now for schools renting premises. There are cases when schools were most arrogantly “thrown out” of a rented building, and even before the expiration date of the contract.

Lack of ownership of the premises is one of the main restrictions for this type of activity. Even those schools that have been relatively lucky with their lease terms complain of a sense of instability.

If the authorities suddenly need the premises of former kindergartens, then private schools are first of all escorted out. In addition, the preferential rental rate, which was canceled in 2006, hit LEU hard. And the prices for education in private schools immediately jumped by 30-40%.

The number of private schools in Moscow remains stable from year to year. This is due to the fact that some schools are closed, while others, on the contrary, begin to work. The market for private school education in Moscow, in the opinion of many, is not yet saturated, but so far this business has attracted few people.

And the point here is not so much the difficulty of obtaining a license, but rather the choice of premises suitable for the needs of education. To obtain a license, it is necessary that it meets all the requirements of Rospotrebnadzor, fire safety and licensing conditions, approved, by the way, back in 1993.

Although the very conditions for obtaining a license are devoid of any quibbles, experts say.

It is important to note that tuition fees set by schools are not taken from the ceiling.

The laws of the market rule here. One school may charge $500 a month, another $2,000, and this doesn't necessarily mean a big difference in the quality of education. However, there is a limit to the price, below which it is no longer possible to obtain a decent education. After all, good teachers will not work for an idea for free. By the way, it is wages that can become a criterion in determining the quality of education at school.

What is the minimum cost of education in a private school in Moscow, without losing the quality of knowledge? Experts call the amount of 15 thousand rubles a month.

The specifics of education also impose their requirements on school managers. The director is always between two fires. In order to be eligible to issue a state-recognized certificate, you must comply with state standards. Parents, in turn, demand something completely different: more English, drama, economics, computer skills. You have to please both, carefully considering the program. The activities of private schools depend on demand, but the market requires one thing, and the ministry another. So you have to be flexible when making decisions.

A private school also requires high quality teaching. Finding qualified specialists is quite difficult. Moreover, a high salary is not a universal remedy, although in some cases it helps. Teachers at NOU are much closer to parents and their children, this is facilitated by constant meetings, which explain where contributions are spent: monthly and introductory (their value ranges from 30 to 60 thousand rubles.)

The head of the school can be both a director-teacher and a non-teacher. Which is better is still unknown. The director must also be a communicator, marketer, entrepreneur, and even partly a politician. For the effective functioning of an educational institution, investments are needed. But only the teacher understands what kind of investment it should be. A manager whose goal is only financial return and cost reduction will not achieve success, but rather the opposite. Parents are willing to pay for something substantial, and this is not only household services and good food, but also academic success. And this is much more difficult to provide than four meals a day.

However, the opposite also happens. Educators have a lot of first-class ideas, but ... they just don't know how to make money and managers are not important. In this case, the school is also doomed to close. Thus, a successful manager is one who is ready to invest and knows how to earn.

Every year, schools have to pass a kind of exams to parents of students. There is competition between schools for a profitable client. We have to build a certain image in front of our parents: victories in competitions and festivals, participation in olympiads, the number of medals, high-tech equipment, landscaping. Many schools have swimming pools, gyms, three to five meals a day, and even theaters and courts. Parents also seek to protect their children from the influence of bad company. Therefore, many schools look not only at the solvency, but also at the adequacy of children and their parents.

Parents choose a school according to the following criteria:

School reputation (57%)

Qualification of teachers (55%)

Proximity to home (43%)

Educational activity always remains the most demanded and necessary branch in our life. But the level of general educational institutions does not always suit parents, and then they start an alternative for their children - private schools. At the moment, such educational institutions are becoming increasingly popular, therefore, according to demand, the number of offers is also growing. Even though starting a private school is an exciting and interesting activity, this type of business involves many nuances and complexities.

Experts note that in order to open a private educational institution, three conditions must be met:

1. Such a project requires independent and sufficiently powerful sources of financing. Since parents can only pay 80% of the costs, investors must provide the rest.
2. You need a separate building with sufficient territory.
3. It is highly desirable to have your own methodology in the system of education and upbringing. The original idea - the so-called "chip" - will greatly help the development of the school.

The process of opening a private school is quite complicated. In short, it looks like this: the first step is to obtain permission to teach. Details about this procedure can be found in the district department of public education. Next, you should find and rent a suitable room, make major repairs in it, create all the necessary comfortable conditions and purchase everything necessary for the educational process.

• Those who count on quick profits should also not start such a project: the only legal way to make money in a private school is to charge tuition fees (about $ 500 per student).
• The school cannot be turned into a JSC and open a savings account for profit or sell shares. All funds received by the educational institution should be spent on itself.
• You also need to remember that a private school will not receive state accreditation immediately, so the first students will take exams twice - at the school itself and at a public educational institution.

Private schools also have advantages:

• In accordance with the wishes of students and their parents, the curriculum and the number of hours may change.
• Teaching methods in such institutions are aimed at developing communication skills, leadership qualities and business activity in children.
• The list of subjects studied may include atypical subjects, vocals, Italian, etc.
• In addition to one or two foreign compulsory languages, two more are taught optionally in private schools.
• Successful private schools are guided by prestigious universities, so students are trained according to a special program designed to prepare for admission to a particular institution of higher education.

Basics

To begin with, it is necessary to analyze the educational services market in your region, develop a charter for a future private school, and draw up a business plan. The second step should be the opening of a legal entity or individual entrepreneur with an indication of educational services as an activity. You also need to open a bank account and register a seal. The main point is to obtain a license. It is issued by government agencies, such as the Department of Education. Documents for obtaining a license are listed on the websites of the state organization. Obtaining a license is a complex and lengthy process, because it is issued only to those who already have a pants schedule and a team of teachers, there are permissions from all instances.

room

The best premises for a private school may be the premises of the former kindergarten - this is a separate building in a separate territory. Such buildings are most often found in residential areas. But it is worth remembering that a private school also needs a parking lot, since most students from private schools are brought by car. It is important to arrange the premises in accordance with all the requirements of the fire and sanitary services.

Training programs and equipment

You can develop training programs yourself or use existing ones. They must be compiled by specialists and approved by the Ministry of Education. It is also necessary to purchase the necessary equipment and furniture, educational and scientific materials, textbooks, manuals, manuals, etc. To form a library, you can conclude agreements with one or more.

Staff

Teachers must be recruited by competition, because a private school assumes the highest level of qualification. Private school teachers should not only have a high level of knowledge and teaching experience, but also be able and love to work with children. In addition to the main teachers, teachers for additional classes, such as choreographers or musicians, may also be needed. You will also need medical staff, an accountant, an administrator, cleaners, security. If the school plans meals for students, then you will need a cook and staff for the kitchen.

Advertising

At first, a private educational institution will need advertising more than ever. One of the ways to attract students is a website where you can study in detail the concept of schooling, its advantages and prospects. You can also advertise the opening of a new school in local media and print publications. Since an important factor in choosing a school is its reputation, you should not immediately count on a large number of students. Over time, when the institution becomes 'at the hearing', there will be no problems with the enrollment of students.

In order to attract as many students as possible, a private school should develop its own author's programs, while not forgetting the standard curriculum of general education schools.

Results

The main cost items for starting a private school are:

1. Registration of a legal entity
2. Rental and renovation of suitable premises
3. Creation of comfortable conditions (purchase of equipment, furniture and inventory)
4. Employee salary
5. Advertising and creation (promotion) of the site
6. Current expenses
7. Development of new curricula and purchase of teaching material

Private school income may consist of:

• Monthly tuition fee (70%)
• Grants (15-20%)
• Entry fees (3-7%)
• Paid additional classes (2-5%)

On average, the profit of a private school is 3-7 thousand USD, but most of it has to be spent on developing new programs, organizing studies, and covering unforeseen expenses.