Below are the words-magnets developed by Viktor Orlov. These words are recommended for use in the preparation of advertisements. Word magnets, or as they are also called words-hooks, are designed to catch the eye of a person precisely on your ad. Using these words will give you better performance and better ad performance.

I will not tell you how to use them, I think you can figure it out for yourself. The main thing I want to note is how I have them located. In the original words, each phrase is on a separate line. I glued the lines together, breaking only the letters. Each new magnet word begins with the letter indicated above. The comma is not a mandatory phrase separator. separator Orlov's magnet words are spaces.

Numbers

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BRIGHT EVENT CLARITY

Hello! In this article, we will look at the main phrases to attract customers that stimulate the level of sales.

Today you will learn:

1. Why is it so important to use the right words when talking to a client.
2. Examples of bright phrases that will attract the attention of buyers.
3. How to conduct a dialogue.

Importance of the words of the first dialogue

Every person who sells a product or offers a service knows and understands the importance of the first dialogue. It is precisely because of how quickly the seller earns the trust of the buyer, determines his needs and helps with the choice, the level of sales depends, and, accordingly, his salary.

In practice, it turns out that it is not so easy to get the location of a client. Surely everyone found themselves in a situation where you go to the store, for example, for shoes. At the same time, you yourself do not know what you want, and at this moment the seller comes up and says the hackneyed phrase “What interests you?”. At this point, most shoppers immediately respond, "I'm just looking," and exit the store.

In this case, the seller made several mistakes due to which he lost the client. But if he was not so intrusive, showed creativity and earned your trust, then perhaps you listened to him, and he helped with the choice, after which you would buy shoes from him.

There are situations when well-written phrases for the store help to increase the number of goods sold. In this case, you have to come up with slogans and interesting expressions, distribute. Their goal is to interest the client and make them learn more about your offer.

The main task of phrases to attract customers is to grab attention, achieve location and ingratiate themselves.

The main mistake of many sales managers is that they immediately try to sell the product. This technique works quite rarely, so the level of sales of such people is not very high.

How to use phrases correctly

Many managers mistakenly believe that salespeople should devote maximum time and attention to each customer. As a result, they get a result that they did not expect at all.

Example. The call center receives calls from customers and operators are obliged to communicate with customers as politely as possible, try in every possible way to increase the conversation time and offer the maximum number of products.

The executives believed that because of this, the caller would enjoy the attention and purchase the maximum amount of product.

In practice, this has backfired. A queue formed among the callers, followed by complaints that it was very difficult to get in touch with the operator. In addition, during the "sugary" conversation, the client had a double impression of a company that wants to "sell" a lot of products "jumping on its hind legs to do this."

In order to really, you need the basics of correct and effective communication with customers. It does not matter whether you sell goods by phone or communicate personally with the buyer.

We have developed a small instruction, according to which you can easily train your staff.

Step 1. Learning to classify people

You must explain to your employees that there are different types of buyers. One can impose some kind of product, but not the other. One category of people is led to some phrases, and the other to others. Therefore, it is very important to divide buyers into categories.

There should not be more than 5, otherwise it will cause confusion among the employees themselves.

We propose the following classification:

1. girls- These are people who were advised one specific product. They don't want to listen to the advice the salesperson gives them. They came (called) to buy one specific product. There is simply no point in offering them something else, they will refuse.
2. Guys- This is a category of people who do not fit into other categories.
3. Engineer– buyers who know exactly what they want to buy. They name the main characteristics of the product or a specific model.
4. Mister- a person who communicates with the seller in a technical language, using numbers. He knows what brand or brand he needs, but he can't decide on a model.
5. mistress- people who speak the language of emotions. They want to buy something stylish, beautiful or exclusive. Decided on the brand, but did not choose a model.

It is important to understand that a “girl” can be both a representative of the stronger sex and a nice lady. Categories of clients are not tied to a person's gender, social status or age.

Step 2. Before offering something, let the client speak

In no case should the buyer be immediately “attacked” with his proposals. You must understand what exactly he needs. To do this, you need to give the client the opportunity to tell why he came or called.

Empirically, it was found that 72 seconds is enough for a person to voice his desire and speak out. This is an average figure, so it is worth considering that some people may need more time, and others less.

After you listen to the client, you can enter into a dialogue. What exactly to say you must understand based on which category the buyer belongs to.

for example, "guys", after they speak out, you need to say: “I can offer an option a little more expensive, but it will be cooler.”

If the client is a "girl" or "engineer", then you are required to listen to them, take the order and fulfill it. Any suggestions you make will be rejected anyway.

For "lady" the following is suitable phrase: "I can offer a model a little more expensive, but it is more luxurious than the previous version".

And the “master” will appreciate the remark: “ There are a little more expensive, but this is a great professional model».

The most promising clients are "Mr" and "Mrs." It is with them that managers need to work.

By implementing such a customer classification system, you will quickly realize how effective it is.

Background phrases and common examples of words that are used when working with a client

Regardless of what exactly you are selling or what service you offer, the client must feel your sincerity. At the same time, you need to behave outside the box, creatively and start the conversation not with advertising the product, but with a simple conversation with the buyer.

It is important not to attack the client and try to lay out as much information as possible in the shortest possible time.

To start, you need to set interrogative questions, thus you identify the needs of the client:

• “Which shade of this model do you like best?”
• “Very handy and practical! Don't you think so?"
• Why did you choose this particular model?

After the interrogative behavior, you need to change tactics and clarify the situation with the following best phrases:

• “It seems to me, or do you doubt that…”
• “Tell me, I understand you correctly…”

Very often the client needs the advice of the seller. At this moment, you provide support and assistance with the following words:

• “If I were in your place, I would not hesitate for a minute”;
• “I am 100% sure that you will not regret your choice”;
• "You have very good taste."

In case of any difficulty, you must take a position of understanding. After the client voices his problem, you need to answer something like this:

• “I understand you very well, because my friend also faced a similar problem. But she found a way…”;

In their work, salespeople, managers, and all people who want to get a buyer should remember that the phrase "Are you interested in something?" and use a glare. The buyer automatically answers in the negative and leaves.

Bright phrases, as well as replicas of an advertising nature, which perfectly attract the attention of customers

Often, it is non-standard phrases that help sales agents find new customers. Most often, such phrases are of an advertising nature. But don't be afraid of them. Here are some of the most successful expressions.

Phrase	Her goal
“Are you already a member of our promotion?”	The client becomes interested, he begins to ask questions and quickly starts a dialogue
“If you recommend our store to your friends, then you will receive bonuses that can be used on your next visit. What do you think of it?"	This phrase encourages the client to advertise your business and make purchases in the future.
“If you need to consult with your soulmate, then this can be done right now. What phone number to dial?	This statement will allow you to keep the client and will contribute to the fact that the purchase will be made exactly from you, and not in a neighboring store, for example
"May I consult with you?"	Thanks to this question, you achieve the location of the client, after which it is easy to establish an open dialogue
“Now I will name the total amount, which includes all discounts”	Having heard the phrase, the client understands that it is pointless to bargain and the price is final, so he does not ask any more questions related to the price
“Do I understand you correctly, do you want to purchase a high quality product at the lowest price?”	By asking this question, you show that you are interested in the needs of the buyer.
“Soon we will hold an interesting event. Would you like to reserve a seat?"	Such advertising phrases are appropriate if you offer an expensive product. At such events, buyers get acquainted with brands and do not feel compelled to purchase anything.

Conclusion

The secret of a professional seller is that he knows how to choose the right moment when to approach the client and offer his help. At the same time, he selects the right words that show his sincere interest.

Do not be afraid of non-standard situations and improvise more often! We are sure you will succeed!

Tell me, what is your favorite dish? Describe it. How about potatoes sizzling in a skillet with butter and onions? Or juicy chicken, fried to a crisp and with garlic? Yes OK. The dishes are imaginary, but the salivation is real. Such is the magical power of the influence of words on our consciousness.

But, as you understand, you can influence in different ways. After all, if you do not like fried potatoes or chicken, then my example is unlikely to inspire you. Also in sales. Some words may cause unpleasant associations in the client. Why create unnecessary resistance? Such words have no place in our vocabulary.

Sales vocabulary

Sales and sell are the first words to forget. They do not like sellers, but they are afraid of sales. Everyone loves to buy, and no one likes to be sold to. For the client, selling is pressure and manipulation. So stop selling, help buy. Become a consultant, assistant and do not sell, but recommend and offer. A consultation or recommendation does not oblige the client to purchase, and he feels much more comfortable.

Sale => offer, consultation
Sell ​​=> recommend, offer
Buy, buy => acquire, acquire
Purchase => Acquisition

Another reason people don't like sales is parting with money. Everyone loves money, but not many like to spend it.

“Price”, “cost”, “costs”, “expenses” - these words tell the client about one thing: they will have to say goodbye to money.

All people love to possess, own and invest. Turn the sale into an investment that brings dividends to the client, talk not about price and costs, but about investments. As a last resort, talk about the amount, it is perceived more neutrally.

Price, cost, costs, expenses => investments, investments
Payment, installment => investment
It costs => it will be, it turns out, it amounts
Price => amount

Is the sale accompanied by a contract in your company? If so, then such concepts as “agreement”, “contract” or “documents” should be handled very delicately.

Treaties, contracts cause concern and oblige to something, and they also need to be read. By the way, make sure that your contract is typed in an easy-to-read font - small print alerts the client.

Instead of concluding a contract or agreement, offer to confirm the agreement or agree on papers. The word "agreement" does not contain a threat and is perceived as a confirmation of cooperation.

And mind you, not to sign, but to confirm, you can, of course, say “approved”, but this is in especially official cases.

Separately, I would like to dwell on such a word as “deal”. It has a negative connotation and evokes thoughts about something not entirely honest, remember at least the stable expression “deal with the devil”. Isn't it better to offer cooperation instead of a deal?

Agreement, contract, documents => papers, agreement
Deal => cooperation
Make a deal => conclude an agreement, agree on papers
Sign => accept, approve, confirm, endorse

Forget "NOT"

An additional negative connotation of our speech is given by the use of the “not” particle. In addition, our consciousness does not perceive this particle. So, when a mother asks a child: "Don't play around", the kid only hears "Play around" and continues to play pranks. Think about what your client hears when you say to him: “inexpensive”, “not bad”?

But “if” cannot be

When you use the union “if” in negotiations with a client, you set a condition for him. The client does not like when conditions are dictated to him, and this should be reckoned with. Your speech will not look so categorical if you replace “if” with “when”. Feel the difference:

If we make an agreement….
When we make an agreement...

At the same time, “if” can be used to push the customer to buy, for example:

There is only a white teapot in the window, but if you take it, I will bring you a black one from the warehouse.

The client doesn't owe anything.

Is it appropriate to say that the client does not owe you anything? Just in case, check yourself if you are not sinning by using words with a touch of obligation: “should”, “must”, “necessary”.

must, must, must => should

Words that help sell

Opportunity, you, benefit, achieve, ideal, investment, maximum, cute, reliable, victory, useful, advantage, pleasant, productive, joy, decisive, consent, save, satisfy, smile, success, character, good, valuable.

Who to tell and who to show

When communicating with a client, listen to what he says, what words he uses to express his thoughts and feelings. By observing the client, you can determine which way of perception is a priority for him.

For example, if a client uses such words and phrases as “clearly”, “look”, “apparently”, “obviously”, “I see it this way” in speech, then you have a visual person in front of you - a person who comprehends the world with his eyes.

He needs not to tell, but to show and draw bright prospects.

A client who listens attentively, with a good rhythmic or melodic voice, perceives all information by ear (auditory). Words are needed to convince him, he attaches great importance to them.

You can say: “Just listen…”

The perception of the world through aromas and touches is characteristic of kinesthetics.

When it is important for a client to be soft, comfortable, pleasant, environmentally friendly, comfortable, it is better for him to immediately give the goods in his hands to feel, touch, feel.

By capturing how your client perceives information, you will always find the right words and the best way to convey them.

We live in our era, the era of progress and achievement. The market, politics, culture are developing every day. Businessmen, in order to obtain high profitability of the enterprise, use marketing tricks, or rather advertising. Marketing is a type of human activity that is aimed at meeting the needs and requirements of customers. No company can do without advertising today.

A slogan on a poster of a couple of words attracts 90% of the people who read it. Only a master who knows his business can make such magic.
If you want ordinary words to work for you, you must adhere to certain principles:
- use "magnet words" - words that attract people to stop to read ads
- create amazing titles

The ability to attract customers is an art. And for this there are a number of words and phrases that are called magic.

Certain words in combination with each other create the perfect phrase that literally draws a person to get a grasp of the text of an advertisement or announcement. Some of these words are: You, Exceptional, Power, Discovery, Money, Master, New, Free, Power, Reliable, Incredible, Proven, Scientific, Private, Secret, Cash, Revealed, Discover, Shocking, Hidden, Revealed, Inside, Intimate , Breakthrough, Sex…

The most common word is FREE. Such a word works in combination with any one hundred percent. For example, “Swimwear in stock. Points for FREE” The word will have special power if it is highlighted in bold letters from the entire text.

The word Sex is used extremely rarely, but by changing its meaning hiddenly, you can make a profit. For example, “Besides porn sites, there are others with earnings of $10,000.”
Phrases with the word OPENING are guaranteed to bring you profit, as they almost always work on buyers.

“Secrets of making money”, “Training to become a Master of Web Design in half an hour” are magic phrases used by almost every advertiser.

Power phrases affect customers deeply, just because they mean. Brain viruses that cannot be resisted, the weakest lend themselves to a strong impression.

Phrases with the word Discovery affect people like a current running through the body. It attracts everyone, as if this phrase is a breakthrough in science. Therefore, if you took this phrase to create an advertisement, then your activity will give its results.

All magic phrases primarily affect the human subconscious psychologically. Brain activity takes place in the head and a person, like a drug, seeks to peer into every letter of the text.
In order to penetrate into the subconscious of a person, it is necessary to use the necessary words-verbs that fill your phrase with power. Through actions, your phrase gains vitality and latent energy.

Verbs needed to use:
Push, Save, Tear, Find, Create, Discover, Learn, Save, Spread, Throw, Do, Push, Discover, Explode, Hit, Come, Dig, Do…
The most popular phrase with the word save. There are rich, poor and middle people in the world. For the poor and middle-aged these days, saving is in the first place, so the very word Save is already sitting deep in people's minds.

Examples of phrases that are one hundred percent successful:
Get profit!
Reveal the secret!
Use the latest!
Throw away unnecessary ballast!
Turn into money!
etc…

Written phrases evoke a reaction from buyers and, as if subjected to hypnosis, succumb to the actions that are told in advertising.