Quite by chance, I stumbled upon one article on the net. The article has a pretty long shelf life. You can even say that she has a beard, but right now it turned out to be most welcome. I think this is because this theme is eternal - honesty.

Honesty and… personal branding. Previously, branding was mainly corporate. And now personal branding is sometimes much more important than the brand of the company. What is the relationship between personal branding and integrity? Directly. Because when you build your brand, you can't be honest people and find yourself in your own trap. And in order to get out of there, you need to start telling people the truth again. But the truth is that people don't really like honesty. And this applies to both the business world and the personal environment. What happens if you suddenly begin to honestly answer questions and tell how you really are doing?

Which of the friends is better: the one who will tell the truth, because his friend is not indifferent to him, or the one who will keep silent or say that the choice of a life / work / new home / tie is even nothing, just like it? As practice has shown, it is better the one who agrees or makes a helpless gesture. And the one who honestly answers the question, in the end, turns out to be an enemy.

The same goes for work. If you are building your personal brand, then you must be successful: post beautiful photos with beautiful and successful (or with those and those separately) people in beautiful places; give comments in fashion magazines; periodically star in front of cameras and cameras and delight your fans with photos on Instagram and Facebook. And it's not at all interesting for anyone to know, even harmful to know, that you really hate being photographed, that you are already tired of commenting, or that you want to stay as far away as possible from those with whom you constantly flicker in photographs?

But you can't do that, because then you will lose the respect of the public and your customers. You will lose your own brand and, as a result, money. But for a long time it is also difficult to endure, and sooner or later a person has a nervous breakdown, because he constantly lies to himself and others.

It's like signing a contract with a company - you can't talk bad about it as long as you work with it. But as soon as the contract expires (or you yourself terminate it with all the ensuing consequences), you become free again and can finally express your real feelings for the brand you worked with. But breaking the contract with yourself is much more difficult.

What will happen if you suddenly start telling everyone the truth? And it will be a lot of fun! Trust me, I know what I'm talking about ;)

People will stop talking to you

If you start telling the truth, get ready for some people to stop talking to you. It could be your family members, your friends, your colleagues and your investors. Get ready for the fact that your environment will change dramatically, and this applies to both real people and your "friends" on social networks.

When you tell the truth, it's hard not to offend someone. But it is also known that only those who benefit from it are offended. If a person is honest with himself, it is very difficult to offend him. He can only cause bewilderment by his act.

People may think that you decided to take your own life.

Imagine what will happen if you start writing only the truth to your feed? Most likely, if the day turned out to be difficult, each post will resemble a suicide note or it will clearly read signs of manic depressive psychosis.

People will start to think you're crazy

Reading your notes or communicating personally with you, many will begin to have a completely natural question: “Are you crazy ?!” It is possible that they will start asking this question to your friends or relatives and be interested in your general mental state. Someone can politely recommend a good psychoanalyst.

People will get scared

People will start labeling you. Someone will say that you are just trying to stand out among the crowd and be “not like everyone else” (city crazy or crazy genius - who will understand?). Someone will call an upstart. Telling the truth is not exactly natural behavior for today's Homo sapiens, and no one likes it when at a corporate meeting someone gets up and starts telling the truth about what's wrong. In general, few people like it when they tell the truth about obviously unsuccessful things.

People will start to find you funny

After people around you get used to your statement, some will even find you funny and people will slowly start to come back to you. They will be wondering what this crazy man will do this time? And, most importantly, they will be sure that what you write or say is 100% true. You will become almost the only source of “uncensored” news for them. You will become something like a series that is hard to tear yourself away from, only cooler.

After the stage of addiction and liking, people will begin to trust you. Because they will know for sure that you will tell them the truth, and not sing beautiful stories in your ear just to sell something. They may not like you, they may even be afraid of you, but they will come for advice anyway. You can become something of a last resort, King Solomon in your settlement.

You will be free

And the last, most pleasant stage - you will become free from your golden cage of your own brand and build yourself a new brand that will have no boundaries. If before, you didn’t say what you really liked or what you really thought about this or that because you were afraid of not pleasing someone or losing friends, now you can safely say what you really think. Because there will be people around who like you precisely because of their personal preferences, and not because you agree with them just to please.

And it will definitely become easier for you, because now you will not need to follow what you wrote, or what you wore, or who you now appear in photographs with. You are you. And next to you are those people who love you, appreciate you and trust you precisely because of this.

Do not confuse honesty with outright rudeness and rudeness. This freedom does not mean at all that you can say nasty things right and left. This freedom means you can now build your personal brand on trust, make yourself better, and learn to take responsibility for what you say.

Quite by chance, I stumbled upon one article on the net. The article has a pretty long shelf life. You can even say that she has a beard, but right now it turned out to be most welcome. I think this is because this theme is eternal - honesty.

Honesty and… personal branding. Previously, branding was mainly corporate. And now personal branding is sometimes much more important than the brand of the company. What is the relationship between personal branding and integrity? Directly. Because when you build your brand, you can't be honest people and find yourself in your own trap. And in order to get out of there, you need to start telling people the truth again. But the truth is that people don't really like honesty. And this applies to both the business world and the personal environment. What happens if you suddenly begin to honestly answer questions and tell how you really are doing?

Which of the friends is better: the one who will tell the truth, because his friend is not indifferent to him, or the one who will keep silent or say that the choice of a life / work / new home / tie is even nothing, just like it? As practice has shown, it is better the one who agrees or makes a helpless gesture. And the one who honestly answers the question, in the end, turns out to be an enemy.

The same goes for work. If you are building your personal brand, then you must be successful: post beautiful photos with beautiful and successful (or with those and those separately) people in beautiful places; give comments in fashion magazines; periodically star in front of cameras and cameras and delight your fans with photos on Instagram and Facebook. And it's not at all interesting for anyone to know, even harmful to know, that you really hate being photographed, that you are already tired of commenting, or that you want to stay as far away as possible from those with whom you constantly flicker in photographs?

But you can't do that, because then you will lose the respect of the public and your customers. You will lose your own brand and, as a result, money. But for a long time it is also difficult to endure, and sooner or later a person has a nervous breakdown, because he constantly lies to himself and others.

It's like signing a contract with a company - you can't talk bad about it as long as you work with it. But as soon as the contract expires (or you yourself terminate it with all the ensuing consequences), you become free again and can finally express your real feelings for the brand you worked with. But breaking the contract with yourself is much more difficult.

What will happen if you suddenly start telling everyone the truth? And it will be a lot of fun! Trust me, I know what I'm talking about ;)

People will stop talking to you

If you start telling the truth, get ready for some people to stop talking to you. It could be your family members, your friends, your colleagues and your investors. Get ready for the fact that your environment will change dramatically, and this applies to both real people and your "friends" on social networks.

When you tell the truth, it's hard not to offend someone. But it is also known that only those who benefit from it are offended. If a person is honest with himself, it is very difficult to offend him. He can only cause bewilderment by his act.

People may think that you decided to take your own life.

Imagine what will happen if you start writing only the truth to your feed? Most likely, if the day turned out to be difficult, each post will resemble a suicide note or it will clearly read signs of manic depressive psychosis.

People will start to think you're crazy

Reading your notes or communicating personally with you, many will begin to have a completely natural question: “Are you crazy ?!” It is possible that they will start asking this question to your friends or relatives and be interested in your general mental state. Someone can politely recommend a good psychoanalyst.

People will get scared

People will start labeling you. Someone will say that you are just trying to stand out among the crowd and be “not like everyone else” (city crazy or crazy genius - who will understand?). Someone will call an upstart. Telling the truth is not exactly natural behavior for today's Homo sapiens, and no one likes it when at a corporate meeting someone gets up and starts telling the truth about what's wrong. In general, few people like it when they tell the truth about obviously unsuccessful things.

People will start to find you funny

After people around you get used to your statement, some will even find you funny and people will slowly start to come back to you. They will be wondering what this crazy man will do this time? And, most importantly, they will be sure that what you write or say is 100% true. You will become almost the only source of “uncensored” news for them. You will become something like a series that is hard to tear yourself away from, only cooler.

After the stage of addiction and liking, people will begin to trust you. Because they will know for sure that you will tell them the truth, and not sing beautiful stories in your ear just to sell something. They may not like you, they may even be afraid of you, but they will come for advice anyway. You can become something of a last resort, King Solomon in your settlement.

You will be free

And the last, most pleasant stage - you will become free from your golden cage of your own brand and build yourself a new brand that will have no boundaries. If before, you didn’t say what you really liked or what you really thought about this or that because you were afraid of not pleasing someone or losing friends, now you can safely say what you really think. Because there will be people around who like you precisely because of their personal preferences, and not because you agree with them just to please.

And it will definitely become easier for you, because now you will not need to follow what you wrote, or what you wore, or who you now appear in photographs with. You are you. And next to you are those people who love you, appreciate you and trust you precisely because of this.

Do not confuse honesty with outright rudeness and rudeness. This freedom does not mean at all that you can say nasty things right and left. This freedom means you can now build your personal brand on trust, make yourself better, and learn to take responsibility for what you say.

"You must always tell the truth!" - Mom said, looking into your eyes when you were a child. You nodded your head in understanding and accepted these mother's words with all your heart, realizing that the truth is something that should never be hidden. Books and films that we watched as children also talked about the same thing. Sometimes, the heroes in them were somewhat categorical, but they certainly behaved correctly, because they spoke the TRUTH. We were taught that you can’t hide the truth that it will always come up and those who try to hide it will definitely be punished.

However, growing up and gaining experience, we began to realize that everything is not so simple. What is true, it looks more like not a sweet candy in a bright wrapper, which is always nice to take out in front of everyone, but a bitter pill that is simply impossible to take. Life among other people shows that the desire to constantly seek the truth is not only not always advisable, but sometimes it can bring not so much joy as trouble. Situations are different, and not necessarily the truth told in person can change something for the better.

Children do not distinguish between shades, they tend to divide everything into black and white. If you did not tell the truth, then you lied, shame on you and shame on you. But, any normal adult person must learn to handle such a powerful weapon as "truth" correctly so that his actions do not harm the people around him. Probably, each of us had to meet with such fighters for justice who are ready to defend the truth with a sword and cut down the “truth of the uterus” regardless of the circumstances or how the one to whom it is intended may react.

Imagine that a seriously ill person, who is supported only by the belief that doctors will definitely cure him, is told by someone that his illness is incurable. As soon as the patient learns about this, he can completely give up any struggle. But as long as a person has faith, it is still possible to change. This is what those who seek always and everywhere to tell the truth sometimes look like. The inability to understand what consequences their desire can lead to speaks of spiritual immaturity.

A wise person will never follow the rule: tell the truth and come what may. Sometimes the truth is so unpleasant and capable of delivering so much pain that getting it out for everyone to see is like a public execution. We all sometimes face a choice: to tell or not to tell the truth. And in this situation it is difficult to give an unambiguous answer. In order for your truth to really be useful, you need to consider the following points:

“Ask yourself the question: “What good is the truth in this situation?” In order to weigh the need for recognition, you need to abstractly look at the situation. It is likely that the truth will not change anything, or even aggravate. So what's the point of bringing her out?

Put yourself in the place of the person you are going to tell the truth to. How would you like to hear it? Is it necessary to inflict a spiritual wound on a person, is the truth worth it?

— Be not only honest, but also tactful. In order to tell the truth, sometimes you need to choose the right time and place, as well as words.

- Do not cut the truth in the heat of the moment, being at the mercy of emotions. In this state, we fail to control the spoken words and evaluate their significance for a person. Sometimes this can lead to serious consequences.

The truth is definitely important. However, we have long grown out of children's pants and we can fully appreciate how necessary or even dangerous the truth can become in this or that situation. If its significance is not comparable to the sacrifice made, then such a truth, perhaps, should be abandoned. At the same time, you will not become a “liar”, but will be a wise person who is fully aware of the powerful force of the weapon called “truth”. It is easy and pleasant to tell the truth, but only when it will help to make a difference for the better and make people happier. Having decided to be honest, be sure to weigh all the pros and cons, and then your words will not become destructive for another person.

Do you think that the truth should always be told? Why? Do you have counter examples? Share them with us, we will definitely post your stories on our website.

Today we will talk about rudeness. About what they “treat” from in good communicative competence trainings. Ham is the one who tells the truth: to everyone, always, no matter what, not thinking about anything, not applying anything to himself. Ham really dislikes lies in all its forms, deceit, even an innocent one. Ham considers himself a fighter for the truth. And yes, he suffers a lot. Therefore, a boor, as a rule, has shattered nerves and an increased temper.

All the "hotly debated problems" - arose due to the imperfection of the language. This is what Wittgenstein noticed. He called them - "philosophical pseudo-problems". Here I am now - I raise the same. Because you will again object to me: “How is it? Are you questioning the truth here? Are you teaching people lies? No, it’s all from the imperfection of the language, such are your thoughts and objections. There is simply "truth" and there is ... "truth". And it's called all in one word for some reason.

Rudeness and communicative competence. Is it always good to tell the truth

I'm talking and I'm going to talk in the future about ... rudeness, which calls itself the Truth in order to hide its true face.

The psychology of communicative competence teaches...

The psychology of communicative competence, by the way, is also different. Like the truth. One “psychology of communicative competence” (more precisely, that which actively pretends to be one) teaches how to deceive customers and your business partners. I'm not interested. Although I was taught this after spending several semesters and calling things by different names. To hide the true face.

But the “other psychology” of communicative competence teaches how not to be a boor in communication. And that's exactly what it all boils down to.

Therefore, today we will talk about rudeness. About what they “treat” from in good communicative competence trainings.

Why is it rude to tell the truth?

You have brown hair. Your friend comes up to you and says the following phrase: “Oh, no, green hair doesn’t suit you that way. I don't understand why you dyed your hair green?"

What a friend says is not true. Because you didn't dye your hair green. Your hair is chestnut. It is obvious. Therefore, her words will not hurt you. They won't hurt anyone at all.

And here is another situation.

You have brown hair. Your friend comes up to you and says: “Oh, you have such sparse hair. I wonder how you have hairpins on them.”

What a friend said this time, unfortunately, will be true. You really do have thin hair. And not every other hairpin rests on them ...

How to calculate a boor by his favorite phrases

Ham is the one who tells the truth: to everyone, always, no matter what, not thinking about anything, not applying anything to himself. Ham really dislikes lies in all its forms, deceit, even an innocent one. Ham considers himself a fighter for the truth. And yes, he suffers a lot. Therefore, a boor, as a rule, has shattered nerves and an increased temper.

We know that a boor suffers for his rudeness, but a boor thinks that he suffers for the truth.

Here are the favorite phrases of the boor:

• And what did I say wrong?
• What really pricks your eyes?
• No, but that's how it is, isn't it?

Yes, boors love the truth. And sometimes they go very far in this love. Now we will consider one of the boors' favorite genre, in which they like to express their thoughts and observations, points of view, anxieties and fears - attitudes and complexes. Attention...

Favorite topic of boors: “I don’t understand ... Why do you need this?”

Everyone who wants to sign up someday for a communicative competence training or go through it - for nothing, on their own! Just remember one thing:

Expressed addressing aloud bewilderment“Why does your friend like something (want something)” and even attempts to get something like an immediate justification report for the question asked

• first of all, stupidity
• secondly, rudeness.

A person will never answer your question: “Why does he like something”, if he hears in the intonation of the Questioner - contempt for the subject of his interest, or if he feels from a person - unwillingness (inability) to share these tastes. And often a person himself does not know why he likes something. And don't bother him with questions.

I have a couple of ladies I know. Both of them are periodically situational - boorish, like all of us, living people who closely communicate with each other, however.

One knows how and loves to knit. In general, she knows how to love and animate things, and often knits - scarves, sweaters.

The second loves to buy and re-read children's books.

Both have different life and everyday experience, different skills, different natural talents. Both souls yearn for ... different things. But she (soul) both have and she - yearns. And this is good.

And everything would have been quite good if both had not started an irritated quarrel - barely seeing a hobby they did not understand.

In the described genre “I don’t understand .. Why do you need this?” communicatively incompetent people also resort to their favorite "truth". They can really prove that your "love":

• useless
• harmful
• doesn't make sense
• takes up your time and other resources,
• does not allow to develop "as it should",
• leads away from solving some pressing problems.

Criticizing the knitting of scarves, a pleasant lady rightly and invincibly makes a clear argument: "The whole market is littered with scarves." It's true. But does anyone really need such a truth? .. published.

Elena Nazarenko, Yakovleva Natalia

P.S. And remember, just by changing your consciousness - together we change the world! © econet