book author David Novak in search of work, he sent out not standard resumes, but a brochure with poems of his own composition about why he should be hired for a vacant position. Then he got a job at PepsiCo, worked for eleven years in all sorts of positions and was sure that he would vegetate like that until retirement. But one fine day...

No, just don't think that this is a Hollywood story about a loser who caught the eye of the celestials and was assigned an experiment for the sake of the president of a corporation. Of course, when PepsiCo employees found out that the management decided to separate the holding's restaurant business into a separate structure, they had no idea who would be entrusted with its management, however, David Novak, who was appointed to this post, was still not chosen by chance - some he certainly had experience. It’s another matter to move from major marketers straight away to director generals - to the position of chairman of the board of directors and CEO of Yum! Brands (the world's largest restaurant chain - 35,000 restaurants around the world, brands KFC, Pizza Hut, Taco Bell, etc.) .

It is clear that getting an appointment does not mean becoming the boss - it is important to hold on and show the celestial shareholders that their choice was the right one. Actually, the book is exactly about this - what to do if you suddenly became the head of a newly created company with a turnover of ten billion dollars, how to use all your own and other people's experience, process an avalanche of new information in order not only to stay in your chair, but and build a real beautiful business.

“What I want to achieve with my book is to help other people realize their ambitions, no matter what direction their careers take, by showing by my own example how I managed to realize mine,” says the author himself. Everything is relative in business. Whoever you work with, always look at your equals in position and status and judge for yourself whether they are superior to you in anything. If you're as competitive as I am, work hard to be better than them. And when you succeed, you will look at your boss and think: “What is there in him that is not in me? “And then you start working so as to become better than him. It has always helped me advance in my career."

Unlike many other memoirs of financiers or industrialists, this book is especially valuable for its "proximity to the people" - after all, street bistros, like no other business, are connected with ordinary people, both customers and those who stand at the counter. Moreover, the owners of each individual point are small franchisee companies. Can you imagine what a bunch of questions the new boss had to solve, and what a tangle of relationships to unravel? He established a council of chefs and tasted fried chicken with them and chose the recipe, thought through the service and built a system of relationships with franchisee partners. The KFC or Pizza Hut companies existed for many years before being merged under Yum!Brands.

David Novak managed to shake up the old system and bring the company to a different level of turnover and profit. Anyone who has ever had to eat, for example, at KFC, can get an idea of ​​\u200b\u200bhis achievements. And in itself, the opening of new bistros around the world already speaks of the success of the business. The book is written in normal human language, without specific terms and special cleverness. All the problems described are clearly understandable to anyone who has encountered management at any level. After reading it, it makes sense to think, but if you were appointed boss tomorrow, would you manage?

NOVAK

1. The prevalence of the surname is explained by the fact that in the old days every newcomer, stranger, newcomer was called a novice. This definition quickly became a permanent nickname and passed to descendants in the form of a surname. It is no coincidence that in the ancient census books, the records of some people nicknamed Novik are marked "hallway" (that is, a stranger). (F).
2. Novik - a young warrior. A rookie could get such a surname.
Novik is Polish and Novak is Czech.
From the additions of visitors. At Al. Tolstoy, it seems, in "The Tale of Troubled Times", it is written that the name Novik was awarded to a young nobleman who first entered the royal service. That is, something like the first officer rank. There was even such a legendary cruiser "Novik". About me: Vlad Novikov

(Source: Dictionary of Russian Surnames. ("Onomasticon"))

David

Craig Ashley David ( Craig Ashley David, born , ) is a British singer and songwriter.

Craig David started playing music from an early age. His first guitar lessons were given to him by his father, who himself studied music and played in a musical group called the Eboney Rockers. Already a teenager, Craig began to compose his own songs, and at the age of 14 he became a DJ at a pirate radio station. At the same time, he played in a local club. Craig's first notable success was winning the national competition with "I'm Ready".

After that, Craig began working with Mark Hill of the duo Artful Dodger. Craig contributed to the duo's album, including the successful single "Rewind". Later, Mark Hill helped him record a solo album, Born To Do It, released in 2000. Already the first single from this album, "Fill Me In", made Craig David the youngest British musician to occupy the first place.

“Once in a lifetime, fate knocks on everyone’s door. But often this one sits in a neighboring tavern and does not hear a knock.

When PepsiCo employees learned that the management decided to spin off the holding's restaurant business into a separate company, they had no idea who would be entrusted with its management. And they certainly did not expect that this person would be their colleague David Novak. As, however, David himself did not assume this ...

This book is about what to do if you suddenly became the head of a newly created company with a turnover of ten billion dollars. About how to use all your life experience and an avalanche of new information, so as not only to “not burn out” in a new place, but also to turn half the kingdom that has fallen on you into a strong empire.

And a little about what to do BEFORE you, if the opportunity arises, become the head of the company.

Book chip

If you think there are no Cinderella stories in business, you are wrong. They happen. True, in a business fairy tale, Cinderella and the good fairy are one and the same hero.

From the author

“No one knows in advance what he is capable of”
“What I want to achieve with this book is to help other people realize their ambitions, no matter what direction their careers take, by showing through my own example how I managed to realize mine.” “In business, everything is relative. Whoever you work with, always look at your equals in position and status and judge for yourself whether they are superior to you in anything. If you're as competitive as I am, work hard to be better than them. And when you succeed, you will look at your boss and think: “What is there in him that is not in me? “And then you start working so as to become better than him. It has always helped me advance in my career." "There is a huge difference between what you know and what you do"