We, people from PR, are sometimes ashamed not to know how the names of leading brands are pronounced correctly - after all, we often learn from their cases. Not to mention the fact that we ourselves often become consumers of things of famous brands. Once again, after listening to the people around me and watching the release of the program "America's Next Top Model", which featured the incomprehensible "Christian Lacra" and "Hermes", we decided to prepare this post.

If you have a desire to argue, then please, not here. We checked each entry, so if you didn’t hear with your own ears how Christian Lacroix said that his last name is pronounced “Lacroich”, then please don’t argue. We researched a dozen sites of people who do not get out of fashion shows and checked the correct pronunciation. Those in which there were discrepancies, we did not include in the review.

Since there is a big problem with the accent icon in the editor, we will highlight the accents with a capital letter. Let's make a reservation right away that sometimes there are several pronunciation options and different pronunciation options in different countries. We will take those that are considered correct in Russia.

Alexander McQueen - [Alexander McQueen]

Giorgio Armani - [Giorgio Armani] / [Giorgio Armani]

Balmain - [balmAn]. Here, please pay attention: the brand is French, so the combination ai is read as “a”. Some especially advanced ones read, of course, “balmain”, but you are not one of them, right?

Bulgari - [Bulgari]

Burberry - [burberry]. Whoever said anything. don't believe? Listen.

Byblos - [byblos]

Cacharel - [kasharEl]

Carolina Herrera

Cartier - [cartier]

Celine - [celine]

Chanel - [shanEl]. Well, it is you who must know how Our Father is.

Chloé - [chloe]

Christian Dior - [christian dior]. Another Our Father.

Christian Louboutin - [Christian LouboutAn]. Listen

Christian Lacroix - [christian lacroix]

Clarins - [clarins]

Dior Homme - [Dior Om]. By the way, a note. Homme means "male, male" and is always and everywhere read as [Om]. Femme means "feminine, woman", and is always and everywhere read as [fam]. Accordingly, the names of perfumes “for him” - pour homme - will be read [pur Om], and “for her” - pour femme [pur fAm].

dolce & gabbana

Dsquared - [diskEirt]. There is also a lot of controversy about this name, but it is pronounced that way.

DKNY (Donna Karan New York)

Emilio Pucci - [emIlio pucci]

Escada - [escada]

Estée Lauder - [este louder]. There is also an interesting story here. The name seems to be French, although the brand is American. Therefore, in such abnormal eclecticism, such a hybrid as [este louder] turned out. Listen.

Ermenegildo Zegna But this is a must-know for all men.

Etro - [etro]

Hermes. There is a very interesting story going on with this brand. All over the world, including in Russia, the townsfolk pronounce the brand name as "GerMes". But it's not right. French inhabitants, whose land, in fact, gave birth to this brand, read the name of the brand as "erme". And they do it right from the point of view of French phonetics - the first letter is mute, the stress is on the last syllable, the last letter is not readable. The French inhabitants just forget that proper names are exceptions to any rule. The name of the founder of the brand was Thierry Hermès, so the only correct pronunciation of the brand is [ermEs], with not a slight accent, but aspiration on the first syllable. You can listen.

Hublot - [ublO]

Guy Laroche

Gianfranco Ferré - [genfranco ferE]

Givenchy - [givenchy]. The founding father of the brand was named Hubert de Givenchy

John Galliano

Jean-Paul Gaultier - [Jean-Paul Gaultier]

Jimmy Choo - [Jimmy Choo]

Gucci - [gucci]

Guess - [ges]. The vowel is something between "E" and "E"

Jimmy Choo - [Jimmy Choo]

Lacoste - [lacoste]

Karl Lagerfeld - [Karl Lagerfeld]. And tell these clever Anglo-lovers that Lagerfeld is German.

Louis Vuitton - [lui viiton] / [lui viton] / [lui viuiton] - in all three cases, “n” is pronounced in the nose

LVMH (Louis Vuitton Moët Hennessy) - [el ve em ash], [louis vuitton moet ennessy]. Listen and.

Stella McCartney - [Stella McCartney]

Mandarina Duck - [mandarina duck]

Max Mara - [max mara]

Miu Miu - [miu miu]

Moschino - [Moskino]. The designer's name is Franco Moschino

Nina Ricci - [Nina Ricci]

Paul Smith

Pierre Cardin - [Pierre cardan]. This is ideal. Often in Russia they also say "karden". The main thing is not to "cardin".

Prada - [prada]. Designer - Miuccia Prada [miUcha prAda]

Ralph Lauren - [Ralph Lauren] - again a French-American linguistic setup.

Robert Piguet

Salvatore Ferragamo - [selvatore ferragamo]

Seiko - [seiko]

Sergio Rossi - [Sergio Rossi]

Sonia Rykiel - [Sonia Rykiel]

Shiseido - [shiseido]

Tommy Hilfiger English, so the last letter is soft to read

Tissot - [tissO]

Ulysse Nardin - [Ulysse NardAn]. "U" is more like "Yu". Listen.

Van Cleef & Arpels - [Van Cleef & Arpel]

Versace - [versace]

Viktor & Rolf - [Viktor and Rolf]

Wyler Genève

Yohji Yamamoto - [yoji yamamoto]

Yves Saint Laurent - [Yves Saint Laurent]

Zuhair Murad - [Zuhair Murad]

Naturally, I have covered far from all brands here, but at least those that are on everyone's lips. Thank you in the comments. If you take something to your site or blog, do not forget to throw a direct active link to me.

For those who are especially advanced in fashion brands, but not particularly advanced in phonetics, we advise you to watch-listen-read this entry by fashion blogger Brian Boy - there he mentions many brands that we did not talk about here.

On this, perhaps, everything. Pronounce the names of your favorite brands correctly!

Are you sure you pronounce brand names correctly, such as popular cars, sneakers, or clothing? To check yourself and correct the existing errors, you should look at our selection.

Statistics show that more than half of people pronounce the names of popular brands absolutely wrong. In order not to fall into their number and not look like an illiterate person during the next trip to fashion boutiques, you need to learn how to pronounce at least the most popular brands correctly. We will gladly help you with this.

1. Hermes

The well-known brand of bags and scarves, which are very loved by women around the world, does not sound right "Hermes", and even more so not "Hermes". There are people who pronounce it like “Erme” and from the point of view of the grammar of the French language, this is correct, but there is one detail - the name was chosen not because of the god of trade, but in honor of the founder - Thierry Ermes, therefore it is correct to call it “Ermes ".

2. Levi's

In many countries of the world, the name of this famous denim brand is used in two versions: "Lewis" and "Levis". The second version is more common in English-speaking countries, since their name Levi (the creator of the first jeans was called Levi) reads like "Levi". At the same time, many do not know that at birth the founder of the brand received the name Loeb, but after moving to the USA, it was changed to Levy. Summing up, we come to the conclusion that, according to the grammar of the English language and the word source, the correct variant is still “Lewis”.

3.Dsquared

There are many versions of the pronunciation of a popular brand, since it is very difficult for Russian-speaking people to pronounce it. The most common but incorrect versions are "Diskvaer" and "Diskverd". Only one name is correct, which is worth remembering - "Diskuaed".

4 Philipp Plein

The most common version of the pronunciation of this brand is "Philip Plain", but this English version is incorrect. Since the designer was born in Germany, then his name must be pronounced in the German manner - "Plein". Here it would be appropriate to mention the famous brand of underwear - Calvin Klein, which is read as "Calvin Klein".

5. Moët & Chandon

The problems of correct pronunciation also affected the world-famous brand of champagne. Many are sure that it is necessary to remove the letter “t” in the first word when translating, but this is not so, since the second “n” in the second word is excluded. The ampersand (& sign) is read in the French manner, like "e". The result is "Moet e Chando".

6 Lamborghini

One of the most famous manufacturers of expensive sports cars is based in Italy, and it does not produce Lamborghini, but Lamborghini. At the same time, it is worth noting that it is the first incorrect option that is common in Russia, so even the Google automatic search system issues it.

7. Christian Louboutin

The shoe brand that many girls dream about is often misnamed. A huge number of people and even those who are interested in fashion make mistakes in the pronunciation of the surname, for example, "Louboutin" or "Lobutan". At the same time, the real name of the designer is translated as "Christian Louboutin".

Connoisseurs of the English language and those who study it from scratch should get acquainted with the peculiarities of the pronunciation of individual sounds. This will help in the future to avoid problems with the pronunciation of individual words.

In contact with

Features of phonetics

To learn how to pronounce words in English correctly, you must first learn how to pronounce all sounds without errors. To acquire this skill, transcription of the English language is used, since this is the only guarantee of the exact pronunciation of words.

Each Russian-English dictionary has a transcription of English words that allows you to pronounce them in full accordance with the orthoepic norms of the British or American version.

Why do you need a translation into Russian

In English, almost every word is equivalent to several Russian counterparts. To check this, just look into the dictionary of foreign vocabulary and familiarize yourself with the content.

In the standard English-Russian vocabulary there are numerous lexical meanings that have more than one or two matches in Russian, but at least five. This is due to the fact that the modern English language is very rich.

In addition to the translation of words, there is also an exhaustive base of pronunciation norms in the form of transcription, which allows you to learn how to read and perceive it by ear in foreign speech.

Techniques for improving pronunciation

There are different ways to improve the pronunciation of an English word. The fact is that it is a complex speech act. Only experience allows you to learn how to pronounce word forms correctly, without the need to constantly read theoretical reference books. The best option to achieve an effective result is constant communication with native English speakers.

We offer the main list of methods that are used in the system of self-education and in classrooms:

• daily training with a teacher, communication on simple topics;
• listening and repeating short phrases and words in English after the speaker;
• development of the laryngeal apparatus through the use of special phonetic techniques;
• reading aloud in Russian the most complex combinations of word forms that form speech competence with their translation.

All of the above methods have a high level of efficiency and provide an opportunity to learn independently. Also important is the experience of communicating with a teacher or with a native speaker. This will significantly reduce the training time.

Lessons with a tutor

Features of the pronunciation of individual words

Take, for example, the pronunciation of "the". The sound of this word is especially difficult for a number of reasons. Let's dwell on the main ones. To learn how to pronounce this combination correctly, you need to adhere to the following principles:

1. The tip of the tongue should rest against the hard palate. Without this moment, it will definitely not work to pronounce the sound.
2. The back of the tongue should be in close contact with the larynx. Only in this case the sound will match the original. The back is always pulled back to create a gap between the laryngeal cavity on exhalation.
3. It is important to consider the pronunciation of British speakers, as it differs significantly from the American version.
4. The sound of English words is considered one of the most difficult, due to the lack of similarities in other European languages.

But no matter how difficult the theoretical component may seem, it is easy to really learn how to pronounce the sound “the” in Russian with constant practice. Otherwise, serious problems may arise, even if there is a desire to learn.

How to pronounce th in English

How to learn correct pronunciation

Any teacher strives to ensure that his student can correctly pronounce sounds, first in Russian, and then in a foreign language. They are the basis of a deep understanding of the context and the ability to convey their thoughts in another language. How to pronounce English words correctly can be taught by phonetic exercises to develop the laryngeal apparatus. They include the following points:

1. The skill of forming varying degrees of jaw elevation for pronouncing vowels, in accordance with the norms of communication.
2. The duration of the operation usually does not exceed 15 minutes, but it turns out to be extremely useful with a deeper study.
3. All English sounds are divided into two types: upper and lower rise. For exact observance of the pronunciation norm, they usually resort to the need for phonetic training.

Important! Every student who speaks Russian should be aware that not a single English sound is similar to its Russian counterpart, since a different articulation, degree of tongue elevation and contact with the larynx are used to pronounce it. Sound development takes a long time.

To pronounce English words correctly, you need to practice every day.

Activating Skills

To learn how to speak English easily and quickly, you need to do phonetic exercises in Russian. This is the technique recommended by the best teachers in the world. Modern English has 11 vowel sounds and their Russian counterparts, which you can see in the table below:

The student should not be afraid that he will have to learn many new sounds. Yes, their analogues cannot be found in modern Russian, but the classification given above allows us to understand their main essence.

We also offer a list of English consonant sounds that every language learner should know. There are 24 of them in total:

p	f	t	th	ch	s	sh	k	b	v	d	dz
z	g	gue	h	m	n	gn	r	l	w	j	th

Important! The notorious sound "th" can sound differently, depending on the position in the word.

Practicing sounds and words

Practicing sounds cannot be accompanied only by a theoretical review. Since no English sound is similar to Russian, you can learn how to pronounce it correctly only under the guidance of an experienced mentor. An independent attempt may turn out to be a failure.

Standard development occurs step by step, from simple variants to more complex ones. More than half of all sounds belong to the last category, since their pronunciation is a difficulty for the Russian speech apparatus.

Attention! The role of the teacher in the process of mastering English phonetics is difficult to overestimate. It provides an opportunity to avoid mistakes at the initial stage. Without prior preparation, the student runs the risk of becoming an object of misunderstanding in an English-speaking environment or in an authentic setting.

Consider how the word knight is read in English. Not every beginner will be able to read a given word in English without errors, relying only on the spelling component. The word "knight" has six letters, but the word is pronounced differently, out of correspondence with the letter combination. In this case, there is only one syllable. In Russian, it sounds like "night". What is the cause of this dissonance? It's all about the historical development of the British dialect. This is important to understand for both a simple layman and an experienced linguist.

British today is considered one of the oldest dialects in Europe. Over the 1000 years of its existence, there have been major changes in the norms of pronunciation. Today we have the opportunity to see it as it became in the middle of the nineteenth century. A deep understanding of the changes in the field of phonetics and vocabulary became possible thanks to the work of the reformers of the literary form.

Words with significant differences in principles and pronunciation can be identified more than one hundred. Only a good knowledge of transcription makes it possible to learn how to pronounce any British words.

Useful video: one of their English reading lessons from scratch

Conclusion

Now the reader understands how important correct pronunciation is. Without such an important aspect, further study may become meaningless. High-quality study of the material, translation and transcription of words is required. Now you know how to learn a language in a short time and read either syllables without errors.

Even the most advanced fashionistas sometimes do not know how to pronounce the names of some brands correctly. Knowledge of the English language from school in this case will not help - the names of many well-known brands come from the names of their founders, who come from different countries: French, Italians, British, Americans ... Therefore, the brand name is often (not always) pronounced like their surnames are read according to the rules of their native language.

So that trips to fashion boutiques and beauty corners do not turn into an illiteracy test, we have compiled a list of how to pronounce brand names that most often cause problems with correct pronunciation. How to pronounce the names of fashion brands Buying clothes and shoes from famous brands seriously complicates our lives. Now we not only cannot live without our favorite Christian Louboutin pumps, but we also do not know how to pronounce the brand name correctly. You should not try to translate the name of the brand into Russian on your own, at best they will simply not understand you, and at worst, you will look ridiculous.

Azzedine Alaïa is a French designer with Tunisian roots. Usually difficulties in pronunciation are caused by his surname with a letter of the Latin alphabet. Azzedine Alaya - everything is simple and easy. Balenciaga is the correct answer to Balenciaga. Everything is very simple!

Balmain - according to English rules it sounds “Balmain”, but the brand is named after the name of the creator of the French designer Pierre Balma, so it’s correct to say Balmain.

Chloé - Chloe - just like that, with an emphasis on "e". Don't tell me you thought "Chloe".

Christian Lacroix - the name of the Christian Lacroix brand sounds right with an emphasis on the last syllable. Moreover, the sound “r” is practically not pronounced, as if you were burring.

Christian Louboutin - the name of the French shoe designer, recognizable by the signature red sole, sounds like Christian Louboutin. But even professionals are mistaken when they say: "Louboutin", "Louboutin", "Lobutan".

Givenchy is a French fashion house created by designer Hubert Givenchy, respectively, Givenchy should be said.

Guy Laroche - the name of the French designer is correctly pronounced by Guy Laroche. But many sometimes call "Guy".

Hermés - the name of the brand is often pronounced Erme. It seems that according to the rules this is correct (the sound “s” in the French transcription should be absent), but in this case it is correct to say Ermes.

The same applies to the Rochas brand - Rochas sounds right.

Hervé Léger is a French brand that became famous for the invention of the bandage dress. Previously Hervé Peugnet, but Karl Lagerfeld advised the designer to change the unpronounceable name to Léger. Pronounced Herve Leger.

Lanvin - I immediately want to say Lanvin, but Lanvin is correct.

Louis Vuitton is the correct pronunciation of the brand name Louis Vuitton, not Louis Vuitton or Louis Vuitton.

Maison Martin Margiela - even with a good knowledge of French, it is difficult for a beginner to correctly pronounce the name of the famous French brand. And it actually sounds very simple - Maison Martan Margiela.

Rochas - Rocha with an accent on the last syllable. Note that the "s" is not pronounced.

Sonia Rykiel - Sonia Rykiel is the name of the queen of knitwear and the founder of the fashion house of the same name Sonia Rykiel.

Yves Saint Laurent is a French fashion house founded by Yves Saint Laurent, which is why we say Yves Saint Laurent.

Zuhair Murad - literally sounds like Zuhair Murad in Russian.

Anna Sui - very often the name of a famous designer can be heard as Anna Sui, but it sounds right Enna Sui.
Badgley Mischka - you might think that this is the name of one person. In fact, the name consists of the names of the two designers who founded the brand - Mark Badgley and James Mishka, and sounds like Badgley Mishka.

Burberry Prorsum is an English company recognizable by its brand name - "cage". It is pronounced Burbury Prorsum, but not "Burbury" or "Barbury".

Carolina Herrera is a Venezuelan-American designer. Usually difficulties arise with the pronunciation of the surname. You need to speak in the Spanish manner, that is, Carolina Herrera.

Gareth Pubh - in Russian, the name of the English designer sounds like Gareth Pugh.

Coach - many people love the bags of the famous Coach brand, but not everyone knows how to pronounce the brand name correctly. Coach - this is the name of the brand known for its fashion accessories in Russian.

Levi's - the creator of the famous jeans was called Levi and by all the rules you need to say Levi's, not Levi's. Although both options have long been in common use. By the way, in the states everyone says “Levis”. You can argue on this topic endlessly.

Manolo Blahnik is an English brand specializing in the production of women's shoes. In Russian, the name of the brand is correct as Manolo Blahnik.

Marc Jacobs - The designer and founder of the fashion brand of the same name is Marc Jacobs. Although some manage to pronounce Marc Jacobs - it sounds funny.

Marchesa is an English brand, but its name is pronounced according to the rules of the Italian language - Marchesa.

Mary Katrantzou - despite the fact that the designer was born in Greece, the brand is English. Therefore, we pronounce it in the British manner - Mary Katranzou.

Monique Lhuillier - the name of the famous designer of luxurious wedding dresses is correctly pronounced as Monique Lhuillier.

Naeem Khan - The name of the American designer of Indian origin sounds like Naeem Khan, but definitely not "Khan".

Prabal Gurung - as it is written, so it is read - Prabal Gurung.

Proenza Schouler - no "Sharp", it's correct to say Proenza Schouler. That's the correct way to pronounce an American brand.

Ralph Lauren - despite the fact that the designer's last name is French and many mistakenly pronounce "Laurent", the brand is American. And it is correct to say Ralph Lauren with an emphasis on "o".

Rodarte - Rodarte.

Roksanda Ilincic - but the name of the brand Roksanda Ilincic, despite the fact that it is English, is pronounced according to the rules of Serbian transcription, since the designer was born in Belgrade. And sounds like Roksanda Ilincic.

Vera Wang - the surname Wang can be pronounced as Wang and Wong, but the first option is still preferable. And the designer herself introduces herself as Vera Wang. The same applies to the Alexander Wang brand.

As a bonus, we present another name of a popular brand that does not get along in the minds of Russian fashionistas. Nike - everyone knows the brand as Nike. In fact, it is correct to say Nike. But the first option has taken root in Russia so much that even the official representative office of the company sounds different from us, like Nike.

Bvlgari - the brand name is based on the Latin alphabet, where "V" is equivalent to "U". There is one more "but" - stress, so we say: "Bulgari", and not like many "Bulgari".

DSquared2 is an Italian brand founded by Canadian brothers, it should be pronounced Discworth, not Disquared.

Ermenegildo Zegna is a real brain explosion. It’s quite difficult to pronounce the first time, but after practicing, Ermenegildo Zegna is pronounced as easily as the well-known brands Chanel and Christian Dior.

Fausto Puglisi is another Italian brand that can often be difficult to pronounce. It is correct to say Fastu Puizi.

Miu Miu is an Italian brand that is pronounced according to the rules of Italian transcription - Mew Mew.

Moschino - this Italian brand is read according to the same rules. Pronounced Moschino, not Moschino as it sounds in English.

Giambattista Valli - nothing complicated - Giambattista Valli.

Other designer brands and brands

Ann Demeulemeester - the Belgian designer would be correctly called Ann Demeulemeister and nothing else.

Dries Van Noten - it is difficult to make a mistake in the name of this brand. As you may have guessed, Dries Van Noten sounds right.

Elie Saab is a Lebanese designer whose name sounds like Elie Saab, but not El Saab.

Issey Miyake - A Japanese designer has finally made it to our list of hard-to-pronounce brand names. The name of the legend of Japanese fashion is correct to say Issey Miyake. The name of the second famous designer Yohji Yamamoto from the Land of the Rising Sun is Yohji Yamamoto.

Loewe - the pronunciation should be something between Loewe and Loewe.

Peter Pilotto - the name of the international brand is correctly pronounced Peter Pilato, and not "Pilotto", as it seems at first glance.

Philipp Plein is a German designer, which is why the name is pronounced Philipp Plein, not Plein. The same case as with Calvin Klein - after all, we are talking about Calvin Klein.

To find out, the British magazine i-D decided to give a fashion lesson on illiteracy by releasing an educational video. In the four-minute lesson, along with the show of the collections, the models announce the names of the brands, starting with Azzedine Alaïa and ending with Zegna.

How to pronounce beauty brand names correctly

The same story with the pronunciation of the names of cosmetic brands. For example, everyone knows the l'occitane brand, many of us even use it. But no matter how they call her: Lokitan, and Lossitane, and Lochitan. There is even a joke that the brand name has about 40 pronunciations, but only one is correct - Loksitan.

Kiehl's is an American brand founded by John Keel, which is why it is pronounced the same way as his last name is read - Kiels.

Sephora - most of us pronounce the name correctly, the only thing is that the emphasis should be placed on the last syllable, on "a", that is, Sephora.

Babor - the name of the German brand also confuses many. BAbor is correctly read with an emphasis on "a".

La Roche-Posay - the name of the brand of cosmetics is read according to the rules of French transcription - La Roche Posay.

Pierre Fabre is another representative of high-quality pharmacy French cosmetics. Reading - Pierre Fabre.

Payot - we bet you didn't even suspect that the brand has Ukrainian roots - its founder was born in Odessa. Only at the time of the creation of the brand, she was already Mademoiselle Payot, so the brand name is read in the French manner - Payot, without the pronunciation of the letter "t".

Sothys - Satis.

La Biosthetique - La Biostetique.

Methode Jeanne Piaubert - French cosmetics seems to strive to win the love of Russian beauties. Another popular beauty brand based in France is Method Jean Pubert. Guerlain - Guerlain, and nothing else.

Estée Lauder - Estée Lauder - this is how the name of the founder and the very name of the brand are pronounced.

La Prairie - one of the best beauty brands for the production of luxury cosmetics reads like La Prairie.

Erborian is another cosmetic brand that combines traditional Korean medicine with modern European technology. The Korean-French brand Erboria in Russian sounds Erborian.

Oribe - Orbe Canales is a well-known stylist and creator of the eponymous brand of professional hair products. By the way, this is one of any Jennifer Lopez stylists.

Essie - the brand of nail polishes popular all over the world is correctly called Essie.

Lalique - the name of the creator of unique fragrances is Rene Lalique, which is why we pronounce the name of the brand only as Lalique.

NYX - the name of the American brand, consisting of three letters, pronounced short and clear - Nix.

If you carefully read everything to the end, you will no longer make stupid mistakes in the pronunciation of famous brand names. Speak clearly and confidently, as if you always knew that it was Sephora to speak correctly, not Sifora or Sephora.

Representatives of perfume and cosmetic brands told vogue.uahow to pronounce their names correctly

Acqua di Parma

"Parma water" - translated from Italian, this is the name of the brand that produces exquisite accessories, fragrances and candles. Aqua di Parma - all with stress on the first syllable.

Azzedine Alaïa

The illustrious couturier, whom everyone, out of friendly habit, refers to as “Alaya”, with a “French” accent on the last syllable, is in fact “Alaya”. In 2015, he released the first perfume, which is reminiscent of the scent of whitewashed walls, which are sprinkled with water during the heat in Tunisia.

Carolina Herrera [Carolina Herrera]

Carolina Herrera, the founder of the brand, under which elegant clothes have been produced for several decades, was born in the Venezuelan Spanish-speaking Caracas. Accordingly, the first letter of her surname, according to the rules of the Spanish language, is not readable. In September, after a 14-year hiatus, Carolina Herrera will release a new fragrance, Good Girl, whose face is top model Karlie Kloss.

Chanel [Chanel]

With this legendary name, everything is simple. The only stumbling block is the sound at the end of the word: snobs always pronounce "Chanel" with a hard and uncompromising "L" at the end. Americans also pronounce the brand name with a solid "L" at the end. But the French themselves prefer a more rounded, soft sound. Their example is worth following. Chanel, voila. In September, an updated version of Chanel No. 5 - L'Eau will be released.

Chantecaille [Chantecaille]

The name of an expensive French skincare brand is pronounced "Chantecaille". The brand periodically releases collection sets of shadows. This year, the most beautiful one is with the image of magnolias on the packaging.

Clarins

The name of the French brand of cosmetics, very popular in Ukraine, reads like "Clarence" with an emphasis on the last syllable. This autumn, the Clarins skin care collection will be replenished with booster serums.

Comme des Garçons

“Like boys” – “comme de garçon” – this is how the name of the famous brand Comme des Garçons is translated, famous for its deconstructivist clothing and minimalist, but complex fragrances, popular all over the world. In October, CDG will appear in Ukraine with a dominant note of black pepper.

Diptique [Diptik]

With the name of the famous brand of French niche perfumery, everything is quite simple. The only thing people get confused with is stress: those who often speak English put it on the first syllable. And rightly so - on the last one: "DipTik". Very soon, a new brand will appear in Ukraine - Infused Face Oil.

DSquared2 [Discued]

With this name, the main thing is not to repeat the general mistake that even the fashion community unanimously quotes. "Discued" with an accent on "e". Not Disquired.

Guerlain [Guerlain]

Everyone has long been accustomed to the fact that Guerlain is Guerlain. One caveat: in Paris, the name of the brand is pronounced as "Galan" - this must be borne in mind in order to avoid the rounded eyes of consultants at Sephora. Sales of the brand's new fragrance will start in September.

Hermès [Ermes]

The old French House is not called correctly by everyone. The most common variants are the literal transliteration "Hermes" and the pseudo-intellectual "Erme". In response to the question of how it is still right, the French, representatives of the House, are surprised: “Only Ermes, and nothing else. Erme is a Parisian confectioner" ( Pierre Herme -ed..).

Lanvin [Lanvan]

"Lanvin" and "Lanvin" are wrong options. Lanvan is what you need. If you want to shine, you can pronounce a little through your nose and “round” the letters - you get something like [Lo'nvo'n]. In any case, the stress is on the last syllable. The name of the most popular fragrance of the brand Éclat d'Arpège in Ukraine sounds like [eclat d'arpège].

Loewe

The name of the Spanish brand, famous for its impeccable leather goods and exquisite fragrances, is often tried to be “ennobled”. There are many options: "Love", "Loev", "Catch". In fact, everything is much simpler here: as it is written, it is read: “Lo-e-we”.

Maison Francis Kurkdjian

The famous French perfumer of Armenian origin became famous not only for his great works for Nina Ricci, Burberry, Elie Saab, but also for the fragrances released for his own House of Niche Perfumery, whose name is pronounced “Maison Francis Kurkjan”. In Kyiv, they can be found in Aromateque and Sanahunt. New fragrances of the brand are about to appear in Ukraine - Petit Matin and Grand Soir.

Moschino [Moschino]

The name of the Italian brand, which blew up the social networks with a promotion of its fragrance in the form of a glass spray, no longer causes difficulties for anyone: Moschino.

Penghaligon's [Penhaligons]

A British niche brand known for its floral scents and satin bows on the caps, it reads Penhaligons. New from the House is Endymion Concentré with notes of lime, lavender and sage.

A professional Swedish hair care brand founded by celebrity stylists Sasha Mitik and Juan Rosenlind. The name of the brand is formed by the merger of their names.

Serge Lutens [Serge Lutens]

Parfmaniacs are constantly arguing about how to pronounce the name of a nominal French brand correctly. The most common (and erroneous) option is Serge Lutens, the second is Serge Luthan. And the only correct one is Serge Lutens. This is what the couturier of fragrances calls himself, this is what they call him in France. The rule that "s" at the end of French words is not read does not work in this case. The brand's latest fragrance is Baptême du Feu, which smells distinctly of gingerbread.

Tommy Hilfiger [Tommy Hilfiger]

Apparently, many people believe that the name of the famous designer who produces fresh and vibrant youth fragrances is Halfiger. The most exotic option is Hilfiger. And the correct one is the most obvious: “Hilfiger”.

Valmont

In the case of this brand of expensive and effective Swiss cosmetics, the classic rule of French reading works: the last letter “t” is not readable: “Valmont”, a little in the nose.

Yohji Yamamoto

This is the case when the spelling seems much more intricate than the pronunciation. "Yoji Yamamoto", that's all the wisdom.

boutique fragrances

Recently, many Houses, including Chanel, Dior, Guerlain, Giorgio Armani, have released fragrance lines that can only be found in their own boutiques. The term "boutique fragrances" has become extremely widespread - along with the mispronunciation. It is correct to say "boutique" - with an emphasis on "and".

There are several subtleties in the name of the world's most famous family brand of phytocosmetics. He is sometimes called in the English manner - "Sisli". This is incorrect, as is the pronunciation with the stress on the first syllable. The correct option is " Sisley". In autumn, the brand will have a whole collection of new products. One of the most serious is a neck cream that will deal with the consequences of a "digital life" when people spend hours hunched over smartphone screens.

Read also:

Viewed

Prince Harry will soon make his first public appearance with his new lover