The paint and body shop is one of the most profitable areas of auto repair. As in any other business, having a business plan will help you avoid mistakes. I present to your attention a typical project for organizing my business. A body repair shop requires more than just start-up capital. but also certain knowledge.

Summary

This project is a business plan for organizing an auto repair enterprise providing car body repair and painting services with a payback period of two years.

Project goals:

1. Creation of a highly profitable enterprise
2. Organization of obtaining a stable profit
3. Satisfying the relevant market segment with car body repair and painting services.

Project funding source: own funds or bank loan

Form of doing business: IP

The total cost of the project: 4.6 million rubles

Payback period: 1 year

Included in the calculations interest rate: 24%

The total interest payments will be: 1.104 million rubles

The investor's income will be: 1.104 million rubles

Payments of loan funds and interest on the loan will begin from the first month of the project.

Main stages of project implementation

The beginning of the project implementation - immediately after the acceptance of the business plan by the Customer, or after receiving credit funds.

The main stages for the implementation of this project, the conditions and terms of their implementation are presented in Table No. 1:

Stages of the project	Deadlines
Conclusion of an investment agreement	1 month
Getting borrowed funds	1 month
Entering into the state register, registration in administrative and tax authorities	1 month
Location selection and design documentation	1-6 months
Purchase and installation of equipment	1 month
Recruitment	1 month
Carrying out a marketing campaign	1-24 months

General description of the project

This business plan for opening an auto body shop is designed to create a small business that provides related services. The proposed direction of business in the field of motor transport was chosen from the following considerations:

1. According to official statistics of the analytical agency "AUTOSTAT" in Russia there are 1000 people in different regions of cars:

Table #2:

1. In Russia, up to 270,000 registered traffic accidents occur on average in 1 year, and about a quarter of this number are unregistered.
2. The state of most of the road surfaces in the country and the huge congestion of road routes leave "much to be desired."

All of these factors show that the number of requests from car owners to car body repair shops is large enough to make this business profitable and promising for at least the next few decades. So the paint and body shop will provide its owner with a solid profit.

The main strategy of the future enterprise is to provide highly qualified services for car body repair and painting, the use of modern technologies in the performance of work, a different form of payment from competitors and the use of a discount system.

Range of body shop services

A car body and paint shop usually provides highly specialized services without affecting other types of car repair, such as engine, chassis, and electrical repairs:

• Straightening (leveling) of damaged elements of the car body
• Replacement of those elements of the body that cannot be restored
• Restoration of the correct geometry of the body, violated as a result of an accident
• Painting restored and damaged body parts

Despite the fact that a wider range of services provided at first glance would bring more profit than a highly specialized direction, it was decided to focus on the latter, taking into account the following factors:

1. Qualified personnel of the repair shop in a narrow specialization will significantly increase the competitiveness of the enterprise. In choosing between a car service with a wide range services and a specialized workshop, car owners, as a rule, choose the latter, rightly expecting that a more experienced staff works there.
2. A narrow specialization will improve the skills of working personnel in a matter of months, unlike a car service, where one specialist often has to perform several types of repair work.
3. A small, highly specialized enterprise will make it easier to introduce new technologies and acquire / use modern equipment, which will improve the quality of services and reduce the time spent on them.

room

A paint and body shop, like a regular car service, requires the correct layout of the premises, the adjacent territory, and access roads. It is necessary to immediately determine the form of acquiring premises for the opening of body repair. There are three options to choose from here:

1. Building a building from scratch
2. Buying a building
3. Rent or sublease

To equip or re-equip the premises in accordance with the required standards of GOST, SNiP, and SanPin, it is planned to contact the architectural bureau in order to save time on carrying out the necessary work, and to exclude the possibility of a negative result of the acceptance of the premises by the inspection commissions.

The best option is to purchase a land plot and build a body repair shop building on it. At present, prefabricated metal structures are actively used in the country - a frame and sandwich panels, which make it possible to build a building in the shortest possible time. A wide range of panel colors and flexible frame assembly make it possible to give the building an attractive appearance, which is very important for attracting customers.

The layout of the room should ensure the quick and consistent movement of the repaired vehicle from the body repair shop to the spray booth. This business plan for opening a body shop provides for a room ranging from 120 to 180 square meters. meters, which will allow you to simultaneously repair 2-3 cars.

Modern multifunctional equipment for car body repair and painting is a guarantee of high-quality work. The “standard” kit for such enterprises consists of the following devices:

• Leveling stocks - platform, frame, rolling, and floor type + grips, clamps, and jacks for cars of various brands.
• Two Post Car Lift
• Measuring rulers, 2D and 3D measurement systems.
• Hydraulic straightening kits
• Paintless dent repair kit
• Steel Type Detectors
• Straightening tool kit
• Welding machine
• polishing machine
• Painting and drying chamber
• Spray gun kit
• Special colorist lamp
• Mini spray chamber
• Rotary painting tables for painting body parts
• Thickness gauges

All equipment has rather bulky dimensions, so the correct location of the equipment in the body shop will allow you to “win” additional space without actually increasing the area. However, in order to open a body repair, one equipment is not enough.

Staff

The issue of qualification of the craftsmen performing the work is extremely important, since the success of the entire enterprise depends on the experience of the staff. In the first year of the work of the paint and body shop, it is planned to recruit 4 people to the staff:

• An administrator who performs the duties of an accountant, cashier, purchase manager for consumables and tools.
• Automotive tinsmith-bodyworker - 2 persons
• Car painter - 1 person

In the next 2 years, it is planned to expand production by increasing the usable area of ​​the body shop to 350 sq. meters, and the number of staff up to 8 people.

Today, the automotive repair market, in particular the highly specialized body and painting direction, has many companies, but despite this, there is fairly free competition in the service sector, in which business owners do not have the opportunity to influence the price of the service provided, but form it through their offer .

The number of car owners is increasing every day by several dozen, the repair time for one car takes from 1 to 5 days, so the demand for the services of paint and body shops will be in demand for a very long time.

As a rule, even with the most negative calculations, the payback period of investments will be a maximum of 1 year, which classifies the auto body shop as a project with a fast payback period.

Analysis of the consumer market of services

The presence of a car today is more an indicator of a person's success, part of his image, than a convenient and fast way to travel. Especially in big cities, where it is much more expedient to use public transport (metro). However, the demand for cars is growing. Of course, the economic crisis in Russia, which began at the end of 2014, and which, according to experts, will last until 2018-2019, has made significant adjustments to vehicle sales.

But there are no fewer cars. In 2015, sales of budget models of new cars slightly increased, and the volume of the used car market increased by about 3 times. According to the traffic police, in comparison with 2012 and 2013, the number of people who received a driver's license for the first time in 2015 increased by almost 2.5 thousand people. And this despite the tightening of the rules for passing exams.

The probability of a driver with a driving experience of up to 1 year getting into an accident is up to 95%. More than 40% of drivers with less than 3 years of driving experience are responsible for all accidents on the roads of the country. These sad statistics show that in the next few years, the demand for the services of paint and body shops will only grow.

Marketing plan

The decline in real incomes of the population has led to the fact that the main competitors of officially operating car services of various specializations have become "garage" workshops offering lower prices. There are two ways to successfully counter this rivalry:

1. Sufficient investment in the company's advertising campaign
2. Provision of quality services by professional craftsmen

As a rule, the formation of consumer opinion is necessary not to convince of the need for body repair services (this is already understood by all car owners), but to promote their own car repair shop, to quickly determine its location. This can be achieved:

• Placement of outdoor advertising - at busy intersections directly near the car repair shop, signs at car washes, gas stations, auto parts stores, small tire shops, etc.
• Placement of advertisements in local media - on TV, in newspapers (preferably with a TV program).
• Distribution of company business cards in car dealerships
• Creating your own Internet resource
• Placement of advertising on the websites of partner stores (those where you will purchase materials)

To create an image, it is planned to create a company logo, come up with an attractive name, define corporate colors, and sew a uniform for the staff.

The owner of a car who first encountered the need for body repair or painting a car, as a rule, is looking for a car service personally, or comes on the advice of friends. One way or another, the main task of the company's personnel is to provide services at such a level that the client in a similar situation in the future no longer hesitates where to turn.

To do this, you need to create comfortable conditions for both the client himself and for his "wallet". To do this, you can apply the following marketing techniques:

• Pricing slightly lower than competitors
• Working with insurance companies. This, by the way, will guarantee the influx of car owners, provided, of course, the quality of work.
• Placement of information about services on thematic sites, forums in your region.
• Organization of a convenient place to wait for quick work - a small cafe, or a hall with coffee machines installed in it, cigarette vending machines, etc.
• Organization of the "delivery" of visitors who leave their car for repair to their destination.
• Issue and distribution of discount cards
• Implementation of a system of discounts for the provision of several services at once. For example, having driven a car with a broken front fender for repair, its owner can order the correction of a small dent on the trunk lid, or something similar, for half the price.
• Provision of business-related services. Example: A spray booth can also be used to coat a car with liquid rubber or airbrush. An excellent option would be the organization of the interior upholstery.
• Proposal for the conclusion of contracts on mutually advantageous conditions to motor transport enterprises.

Production plan

To operate an enterprise with a staff of 4 people, you will need the following tools and equipment:

• Leveling stocks - platform, frame, rolling, and floor type + grips, clamps, and jacks for cars of various brands - 1 of each type
• Two-post car lift - 2 pcs.
• Measuring rulers -3 pcs.
• 2-D and 3-D measuring systems - 1 pc.
• Hydraulic kits for body straightening - 2 pcs.
• Set for straightening dents on the body without painting - 1 pc.
• Detectors for determining the types of steel - 2 pcs.
• A set of straightening tools - 2 pcs.
• Welding machine of semi-automatic type - 1 pc.
• Inverter machine for spot welding - 1 pc.
• Apparatus for welding plastic elements - 1 pc.
• Polishing machine - 2 pcs.
• Painting and drying chamber - 1 pc.
• A set of spray guns - 2 pcs.
• Special colorist lamp - 1 pc.
• Mini-chamber for spray tests - 1 pc.
• Rotary painting tables for painting body elements - 2 pcs.
• Infrared short-wave drying - 2 pcs.
• Thickness gauge - 2 pcs.

When choosing equipment and tools, you should always remember that expensive does not always mean high quality, and it is the last factor that should be decisive when buying.

organizational plan

Table 3 shows the job responsibilities of bodyshop personnel:

Each employee has an indefinite employment contract. There are two options for remuneration for an 8-hour working day of a 5-day working week:

1. Time wage + 15% of revenue for each repaired vehicle
2. 30% of the proceeds for each repaired car

In any case, the employees of the body shop will have a personal interest both in attracting car owners for repairs, and in the quality of the work they perform.

To optimize the workload of workers of different specialties, cross-training should be applied so that, if necessary, any of them can replace the other.

Financial plan

The beginning of the company's financial year is January.

The currency accepted in the calculations is Russian rubles.

The main types of taxes payable are shown in Table No. 4:

Type of tax	tax base	Period	Interest rate
income tax	Incoming profit	Month	20%
Property tax	Estimated value of the property	According to the payment schedule	2,2%
VAT	Added value	Month	18%
Income tax	payroll fund	Month	13%
Social payments	payroll fund	Month	34%

The forecast of the volume of services provided and their revenue from their payment for the first 2 years of operation of the enterprise is presented in Table No. 5:

Period	Type of service	Volume of sales	Price	Service revenue
1-12 month		from 100 cars in one post		from 4.8 million rubles
1-12 month	Implementation of auto parts			from 1.1 million rubles
13 - 24 month	Provision of repair work, taking into account the services of a garage workshop	from 100 cars in one post	according to the price list for the provision of services	from 6 million rubles
13 - 24 month	Implementation of auto parts	according to the available range	according to the current price list	from 2.1 million rubles

Provided that the current state of the market is maintained, the enterprise will reach the break-even point in 1 year. With the market development trend and an increase in the consumption of services by 15% per year, this stage will be reached in 9 months of work.

Analysis and insurance of existing risks

The following main potential risks in conducting this type of business can be identified:

• High dependence on the location of the building of the paint and body shop. Minimized by the possibility of building a building from scratch.
• Difficulty in recruiting highly qualified personnel. The issue is solved by offering higher wages and / or more favorable working conditions, taking over the training of personnel, regular motivation of employees.
• Lack of necessary consumables (for example, paint "in the color" of the body), long delivery of the necessary body elements. Risk is mitigated by having a reliable, uninterrupted supply chain for materials
• Appearance of new competitors in the immediate vicinity. The risk is reduced by carrying out a competent pricing policy of the enterprise, constant monitoring of prices, and improving the quality of services provided.
• Unstable exchange rate of the ruble, economic sanctions as a result of which there will be disruptions in the supply of imported spare parts.

Conclusion

The presented analysis of a business project for the organization of a paint and body shop showed that this type of business activity is profitable and promising with an average degree of risk, most of which can be minimized. The main conditions for the successful operation of the enterprise are its location, the availability of modern equipment and highly qualified specialists.

Auto business - how to open a car painting service?

Recently, there has been an increased demand for cars, as a result, there is an increase in demand for car repairs, for recovery from minor damages or serious accidents. Therefore, opening a car painting service is a relevant and cost-effective idea. At the same time, the car painting service is popular not only in large cities, but also in small regional settlements.

Business organization

In order to open a car painting service, it is necessary to register an LLC and coordinate the opening with the central city administration. Special requirements for space and ventilation are put forward for the service room. A license for this type of activity is not required.

Room requirement

To open a car painting business, you need a room of at least 25 square meters. m. You can use a garage space purchased or rented. The room must be well ventilated or ventilated. It's great if your service is located near a car repair shop or a spare parts store.

If the service will be located in a garage cooperative, then you should agree on some issues with its chairman. Including the issue of switching to a more powerful power supply or assistance in attracting customers. In addition, it is necessary to provide good lighting, install a sufficient number of lamps, it is better if they are fluorescent lamps. It is worth noting that there is no need to save on lighting, since comfortable working conditions have a positive effect on the final result of the work.

In the upper part of the room it is necessary to install a heat gun with heating elements and an air duct. You should also make changes to the floor of the room, it should be raised by 10-15 centimeters. This is necessary to install a fan that draws air from the chamber. In order for the drying process to accelerate several times, infrared lamps can be installed, but it should be borne in mind that their use will change the drying technology.

Features of car painting

The car painting process includes the following operations:
- surface preparation for painting;
- applying paint to the surface;

The prepared surface should be as smooth as possible so that the paint layer does not crack or swell. It should be noted that the client sees the quality of painting immediately, so it is necessary to use only high-quality equipment and consumables, as well as hire only experienced and qualified craftsmen. In addition to professional skills, service personnel must be able to communicate with customers, show their interest in the quality of work and a friendly attitude.

Paint shop equipment

To organize a car painting service, you need to purchase special equipment:

1. Paint-drying chamber.
2. Infrared emitter for drying parts and small surfaces.
3. Paint sprayers.
4. Paint hydrant.
5. Surface grinding tools.
6. Dust removal equipment.
7. Racks for fixing parts during painting.
8. Compressor.

As practice shows, it is impossible to save on the quality of equipment for painting cars, since it is difficult to perform high-quality painting on cheap equipment, or rather, it is almost impossible. Namely, the success of your business depends on the quality of painting.

When choosing a spray booth, the following parameters should be taken into account:
- internal size of the chamber;
- injection-pulling characteristics;
- thermal insulation of the chamber;
- camera lighting;

The most popular camera manufacturers:ColorTech, Termomeccanica and Saico. On average, the cost of the camera is about 700 thousand rubles.

The main equipment in the paint shop is a spray gun. The cost of a painting hydrant ranges from 600 rubles of Chinese production to several thousand. The most popular brands are Sata, Dewillbis and Iwata.

The compressor can be purchased for 8-10 thousand rubles. But, in addition to it, you need to purchase a filter to remove oil and moisture from the air.

Expendable materials

Before you open a car painting service, you should purchase a batch of various paints. There should be no problems with the choice of manufacturers, since there are a lot of them, including those producing high-quality products.

The desired shade, as a rule, is selected using a mix system. For the preparation of paints, it is better to allocate a special room.

To realize the business idea of ​​​​creating a paint shop, a capital of at least one million rubles is required. In addition, current costs should be taken into account:
- purchase of consumables (grinding skins, nozzles for drills, etc.);
- purchase of chemicals (varnishes, paints, etc.);
- the cost of paying for electricity;
- purchase of new pistols;
- rent for the premises;
- salaries of employees;
- purchase of overalls and so on.

Painting cost

To set the cost for painting cars in your own service, you need to focus on the cost of services in specialized car dealerships.

During one day, two to four cars can be serviced in your cell. The exact amount depends on the method of heating the air and the skill of the staff.

If drying is carried out using ventilation at a temperature of 60-80 degrees, then only two cars can be painted. When using infrared drying, three to four cars can be painted. Do not forget that the chamber should always look clean and tidy, so you need to keep the equipment clean and clean the chamber after each painting.

Car painting technology

The technology of painting cars in the spray booth consists of the following operations:

1. Paint spraying operation. During this operation, two main fans draw fresh air into the chamber from a special intake and filter it to remove dust. The purified air then enters the top of the spray booth. Further, the air enters downward, flowing around the car and passing through the floor filters, exits through the air duct.

It should be noted that in the process of spraying paint, it is necessary to maintain an increased air pressure in the chamber so that dust does not enter the room. The air temperature should not be below 30 degrees. This is necessary so that the paint fits well on the surface and retains the required properties and qualities.

2. Purge chamber. In this mode, the fans clean the chamber from paint particles and solvent vapors for 10-15 minutes.

3. Drying the painted car. Fans draw air from the chamber through filters in the ceiling. The air passing through the heat exchangers is heated to a high temperature and enters the spray booth and again enters through the grates in the floor to the hot air generator.

At the same time, suction fans regularly take in air and supply it to the spray booth through heat exchangers. The process continues continuously until the temperature reaches the level required for drying - at least 60 degrees. In the future, this temperature is maintained automatically.

Customer acquisition

Your first customers may be your acquaintances and friends who need to update the color of the car or change it. Then friends of your acquaintances will come to you and so on. You can also rent a camera to single masters, they can make up about 60-70% of your clientele. Among those who want to use the services of a spray booth, car service workers who want to earn extra money "on the side" can also become.

You can arrange with bodybuilders to send clients to you, they will also be able to provide you with a stable cash flow. You should not refuse advertising services, especially at first, when few people know about your service. But, remember, car painting is the type of service where the most effective advertisement is the quality of the work performed. If customers are satisfied with your service, then the success of your business is guaranteed.

Any car owner knows that over time, car wheel rims lose their attractive appearance. Since this ruins the overall look of the car, the most effective way to restore visual appeal is to paint it.

Disk classification

Any car disk belongs to one of two groups:

• stamped steel;
• light alloy:
• cast (aluminum and magnesium);
• forged (including titanium).

The most commonly used steel stamped discs. Cast iron is much lighter, but more brittle. If a crack appears, they cannot be repaired. Forged models are more durable, as they are forged in production after pouring. Forging gives these products plasticity and lightness, but significantly increases the cost. The most expensive are titanium forged wheels. They are light and durable, but not affordable for the average car owner.

Related video:

Choice of concept

There are two ways to organize this business:

1) Purchase of used discs, their restoration and resale.
Discs can be bought and sold using popular online message boards.
We buy good but "running" wheels, grind them, paint them and sell them at a good markup. With experience, you will choose more and more profitable options.

Benefits of this business:

• in the growing demand for used drives during the crisis;
• business is not limited to one city;
• cheap labor (if you live in a small town) and the possibility of marketing to large cities.

2) Provision of services for the repair and painting of discs in your city.
With the help of advertising, we attract customers and provide paid services.

Of course, you can combine the two above options.

Related video:

Painting technology

Repair and painting of disks is a rather demanded service. The most popular method is powder coating. When using high-quality professional equipment, it is quite economical, the coating is stable and durable, you can choose almost any color. You can, of course, use acrylic paint, but it is more suitable for repairing minor damage, although it allows you to get any shade by mixing different colors.

The wheel powder coating workshop is divided into several sections: preparation, paint application and polymerization. The sites are united by a transport system (network of guides). The technology of painting disks requires their preliminary maintenance on a sandblasting stand, in a washing bath with a degreasing agent and a drying post with compressed air.

After preparation, the discs are moved to the painting stand (half-chamber or chamber) with a compressor. The stand is equipped with three systems: powder filtration, collection and forced ventilation. The final stage is the polymerization (baking) of the paint in a special oven (chamber) equipped with heating elements. After polymer painting, the discs are treated with compressed air.

Related video:

Wheel painting equipment:

• a complex designed to prepare for painting;
• camera for painting (50-60 thousand rubles);
• polymerization oven (95-180 thousand rubles);
• transport system (from 25 thousand rubles).

The business plan for painting wheels should include the cost of equipment, rent, utility bills, and salary costs. The price of painting discs depends on their type and diameter (the larger the diameter, the higher the price).

Do-it-yourself wheel painting

In addition to powder, there are other painting options:

• painting disks with liquid rubber;
• in chrome;
• water painting of disks;
• in two colors;
• glowing paint.

Almost all of these methods can be applied at home. Regardless of the method chosen, the discs must first be freed from the old coating using a drill and sandpaper. Then the surface is degreased with a powder or abrasive detergent. After drying, a primer is applied.

For painting with liquid rubber plasti dip is used, which is applied in 3 layers. The choice of colors is quite large. Each subsequent layer is applied after the previous one has dried. Tires should be removed before painting.

Related video:

Two color rims best obtained when using acrylic paints designed for cars. The process is quite lengthy, since each color must be applied separately, covering the surfaces that will be painted in a different color.

Today, Russians operate predominantly used vehicles that need regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service center will help an entrepreneur open his own business, calculate expenses and income, performance indicators, and determine the approximate opening time.

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Business Relevance

The business idea of ​​opening a car service is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who buy a new car often turn to private workshops, and not to an official dealer. To a greater extent, this is due to the fact that the service centers of car dealerships have unreasonably high price tags.

Kinds

Car services are of several types:

1. Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private house. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
2. Single car service. This is the most popular market segment. The main advantage of this business format is the perfect combination of service price and quality. As a result, the demand for their services is quite high.
3. Specialized car services. Such establishments work with a focus on a particular brand of vehicle, which significantly reduces the number of their customers. The services provided are of high quality and are focused on a clear target group of motorists. The cost of the work performed is approximately 25 percent higher than that of single car services. Authorized repair shops are usually owned by car manufacturers or major authorized dealers.
4. Network service stations. They have a branch network in certain regions or cover the entire territory of the country. At the moment, network auto repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRAK CENTER", "Tuning & Service".
5. Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Wilgud.

The first two options for organizing a service require a smaller initial investment. However, they are experiencing serious competition from larger market players. This problem is especially acute in large cities.

Choice of field of activity

The scope of activity of a car service may affect the repair of:

• motorcycle technology;
• passenger cars;
• minibuses;
• trucks up to 30 tons;
• agricultural machinery.

The entrepreneur will have to decide on the repair of which cars the service will specialize in. These can be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

The main and additional areas of work of a car service:

• carwash;
• diagnostics;
• refueling and lubricating types of work;
• installation of alarms and other protective systems;
• repair of the motor, gearbox, power windows, bodywork, battery;
• tuning;
• clutch adjustment;
• car glass installation, tinting;
• painting;
• welding work;
• installation and dismantling of vehicle units;
• troubleshooting in steering;
• installation of musical equipment;
• balancing, tire fitting and wheel alignment.

Covering one hundred percent of services in one workshop is almost impossible and irrational. Service owners recommend initial stage the formation of a business, take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared with station wagons.

Market analysis and target audience

After analyzing the market, several trends can be identified:

1. There are more than 50 thousand companies in Russia that provide services for the maintenance and repair of machines.
2. Most of the Russian market (65%) is occupied by authorized services, followed by network, single and self-employed entrepreneurs have the smallest share (10%).
3. According to Avstostat estimates, the vast majority of car repair shops are highly specialized enterprises (58%). Mostly these are tuning studios, car washes, body repair stations, engine repairs, electricians, etc.
4. The growth in demand for car service is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in times of economic crisis, it is more profitable for consumers to fix an old car rather than buy a new one.
5. The target audience is mainly the owners of passenger vehicles. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men between the ages of 18 and 60.
6. The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the opened car repair shop should be the following points:

• high quality the services provided;
• operational diagnostics and repair;
• availability of specialized equipment;
• attractive pricing policy;
• providing a guarantee for the work performed;
• the possibility of ordering auto parts through the service;
• high qualification of masters;
• performance of narrow-profile work;
• advanced training of key workers;
• respectful and friendly attitude towards customers;
• providing the client with the possibility of personal presence during the repair of a car or waiting for the completion of the operations performed in a specially equipped room;
• pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto technical center, you must perform the following sequence of actions:

1. We carry out market analysis.
2. We determine the business format and the range of services provided.
3. We develop a detailed business plan.
4. We open a company.
5. We choose a room or place for its construction.
6. In the case of a lease, we conclude a long-term lease of premises or land.
7. We repair the premises, if necessary, we carry out redevelopment.
8. We buy equipment, inventory and consumables.
9. We select staff.
10. We carry out activities to promote the service.

Business registration

For a workshop created "in the garage", the organizational form of an individual entrepreneur is suitable. And for a single, network or authorized service - the LLC form.

For the work of the company in the provision of services for the diagnosis and repair of vehicles, the sale of spare parts, the following activity codes are indicated during registration:

• 50.2 - "Maintenance and repair of vehicles";
• 50.3 - "Trade in automotive parts, assemblies and accessories";
• 52.1 - "Retail trade in non-specialized stores";
• 50.20.3 - "Provision of other types of vehicle maintenance services."

To open a service station from scratch, you must submit the following package of documents to the Tax Office:

• statement;
• company registration certificate;
• documents confirming the compliance of the premises with fire and sanitary standards;
• contract for the provision of heating, water supply and garbage disposal services;
• a lease agreement for premises or a document confirming the entrepreneur's ownership of it;
• a document confirming the compliance of the services provided with current standards;
• at the next stage, the company must be registered with extra-budgetary funds and statistical bodies;

Room and location

Service space requirements:

• availability of central water supply;
• availability of central sewerage;
• distance from residential buildings and reservoirs - at least 50 meters;
• availability of electricity and heating;
• inspection pit or the possibility of arranging it (otherwise, the purchase of lifting equipment will be required);
• the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
• appearance;
• availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable land plot that can be rented or bought. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the area.

Requirements for the location of the auto repair shop:

• convenient access roads;
• high permeability;
• the presence of a gas station nearby, a garage cooperative, a highway, a car wash;
• lack of direct competitors nearby.

The profitability of the business largely depends on the competent choice of the location of the car service station.

The area of ​​the building of a full-fledged car service is divided into the following zones:

• reception;
• room for customers to wait for their cars;
• bathroom for clients;
• office rooms;
• workshops for maintenance, diagnostics and repair;
• car wash area
• tire fitting area;
• tool warehouse;
• warehouse of spare parts;
• staff room (with shower and toilet).

Supplier selection

The activity of a vehicle service station is associated with the replacement of old parts and assemblies with new ones. Most services sell them, so the entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are pretty easy to find online. The use of specialized Internet services will save time on finding the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

• price;
• delivery time;
• product quality;
• reputation of the supplier;
• range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped workshop inspires more trust among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Necessary furniture:

Lift for cars - 250,000 rubles Spray booth - 500,000 rubles Tire fitting equipment - 250,000 rubles Oil collection unit - 20,000 rubles Oil dispensing unit - 35,000 rubles Welding machine - 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service. Filmed by the Tandem + channel, Car service equipment.

Staff

The staff of a full-fledged car service includes the following specialists:

• director;
• account Manager;
• Auto Mechanic;
• electrician;
• welder;
• painter;
• locksmith;
• a person engaged in tire fitting;
• bodybuilder;
• receptionist;
• several people engaged in car washing;
• cleaning woman.

In a small auto repair shop, it is better to hire universal workers who can perform various jobs at a fairly good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized firm.

Promotion and advertising

For the bodyshop, the best advertising is word of mouth marketing. It is an informal way of conveying verbal information about a service's service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And on the basis of the information received, try to improve and improve the work of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

• service quality;
• the range of services provided;
• prices;
• advantages and disadvantages.

• banner;
• signboard;
• stretching;
• portable advertising structure;
• stand.

In addition, to promote the service, you should use:

• Internet space;
• radio;
• newspapers;
• magazines;
• flyer;
• leaflets.

On the Internet, you should create a corporate website, pages on social networks, and also maintain your own YouTube channel.

To turn one-time customers into regular customers, you should introduce a loyalty program that provides discounts:

• for future repairs
• when applying on a birthday;
• free car wash
• bonus system, etc.

Key factors for customer retention:

• modern equipment;
• operational performance of work, on time;
• high quality;
• attentive attitude towards customers.

Checks

Private car service is controlled by:

• Federal Tax Service (once a year);
• the fire service;
• environmental service (twice a year);
• local administration (in case of lease of municipal land);
• Police.

The service can be located on a municipal property, or it can have city-owned land adjacent to the workshop building. Thus, the administration has the right to exercise control over this site and conduct inspections.

The Ecology Service checks:

• how waste is disposed of;
• how used fuels and lubricants are stored;
• cleanliness of clothes for locksmiths;
• the presence of oil stains on the floor, etc.

Financial plan

All items of expenditure should be taken into account and their cost should be determined as accurately as possible. Samples with calculations can be found and downloaded free of charge on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. This example of start-up costs is designed for the organization of a medium-sized car service.

Regular investments

Monthly car repair expenses.

Approximate opening times

It will take about five months to open a car repair station, provided that the premises are rented. In the case of construction, the opening date of the service will be delayed by about a year.

It will take about three months to resolve organizational issues, including:

• company registration;
• selection of premises and conclusion of a lease agreement;
• preparation of the project of the premises;
• obtaining permits from regulatory authorities.

While organizational issues are being decided, it is necessary to start preparing the premises in parallel.

Including:

• building renovation;
• ordering and installation of equipment;
• hiring employees;
• purchase of consumables, inventory, tools, furniture and office equipment.

Marketing activities should begin two months before the date of the proposed opening of the service.

Advantages and disadvantages

Strengths of the auto repair business:

• stable and high demand;
• promising market;
• high profitability;
• a wide range of service areas.

Weaknesses of the auto repair business:

• high competition;
• to get started, you need a serious start-up capital;
• paperwork during registration;
• numerous checks.

Risks and payback

The main risks affecting the operating activities of a car repair shop:

• the risk of hiring low-skilled personnel;
• the risk of loss of professional specialists due to their departure to work for competitors;
• increased competition from large networks with great financial capabilities and aimed at the same target audience;
• a decrease in demand due to a decrease in incomes of the population.

Due to the large initial investment, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.

Everything related to the car costs a lot of money. Therefore, any business related to machines looks promising. Painting stands out against this background, it is required not only after accidents, but also to give originality to your favorite car.

Everything related to the car, as you know, costs a lot of money. Therefore, any kind of auto-related business certainly looks very promising.

Car painting even stands out against this background, since the great demand for this type of service is explained not only by the need for post-accident body repair, but also by the desire of many motorists to see their pet as especially beautiful and unlike others.

Let us consider in more detail how attractive this type of business is in Russia and what are its commercial prospects in the near future.

Where to start

Nothing original - from the study of the competitive environment.

On the net, you can easily find a general trend of reviews about "car paint". Clients massively complain about the insufficient quality of services. The problem often becomes matching the color of the car and the freshly painted body part, the quality and evenness of the surface, preparation for painting. Having successfully solved these tasks, you can count on a constant load of work.

Find out how many paint shops are operating in your area and what their production capacity is. As a rule, each paint shop has a kind of "specialization" or focus on a certain category of customers.

Determine the consumer sector, the work in which will be the most promising for you. This does not mean at all that, for example, in the main work with budget cars, you will not have to deal with luxury cars, however, such clients will not be typical for you.

So choose a free niche

The lion's share of body painting volumes falls on cars that have been in minor and medium-sized accidents. In order to carry out body repairs in full, you will definitely need a welder and straighteners. Elimination of small defects (scratches, dents) of wings, doors is very profitable, since it does not require much labor.

Don't forget about additional features as well. In recent years, for example, airbrushing on car bodies has become fashionable. Wealthy owners are willing to pay very decent money for unique images on their cars.

Staff

The car paint shop staff includes:

• Painter 1 person.
• Preparer (puttyer) 1 person (for 2 jobs).
• Levelers 2 people.
• Disassemblers 3 people.

Car painting equipment

The basis of the car painting shop is a spray booth and a modular building in which it is installed.

The paint booth includes:

• Camera room and gate.
• heating elements.
• Supply and exhaust ventilation.
• filter elements.
• Safety system.
• Lighting.
• Remote Control.

Additionally, the spray booth is equipped with a compressor and spray guns.

Costs for the acquisition and start-up of equipment:

• Spray booth included - 2,500,000 rubles.
• Modular building - 1,500,000 rubles.
• Permits - 150,000 rubles.
• Transportation costs - 240,000 rubles.
• Installation, commissioning - 200,000 rubles.
• Advertising expenses - 150,000 rubles.
• The cost of purchasing materials - 250,000 rubles.

Total: 4,990,000 rubles.

Income from car painting

Revenue from car painting will increase as the number of orders increases in the course of the work of the paint shop. Prices for painting services should also be raised as the number of orders increases. You should start with the lowest prices in order to quickly attract as many customers as possible. With an average painting price of 30 thousand rubles. for 1 body at the beginning, in a year you can bring the price up to 40 thousand rubles.

Quarterly revenue in thousand rubles from car painting will look like this:

First year

• 1 sq. (8 cars) 240.
• 2 sq. 36 cars) 1,260.
• 3 sq. (45 cars) 1,570.
• 4 sq. (45 cars) 1,570.

Second year

• 1 sq. (48 cars) 1,680.
• 2 sq. (48 cars) 1,680.
• 3 sq. (48 cars) 1,680.
• 4 sq. (52 cars) 2,080.

Total: 11,760,000 rubles.

Payback for a car paint shop

From the experience of car paint shops, the maximum total current costs, including wages, are no more than 30% (customers pay for paint, putties, grinding materials separately).

Thus, for two years of work, the total capital and current costs will amount to about 8.5 million rubles and will pay off in 1.5-2 years of operation of the shop.