Obtaining results, therefore, the one who knows how to achieve them wins. Recently, the concept of a dream has been greatly depreciated, since it is commonly believed that dreams are useless, they say, a dreamer will never achieve anything, a dream will remain a dream. And dreaming becomes somehow shameful, and setting goals is commendable, don't you agree? I believe that this attitude arises as a result of a misunderstanding of the essence of the dream and the essence of the goal. You can’t just cross out one thing from your life without impoverishing it, it’s important to understand that a dream and a goal perform completely different functions, then you can easily find a balance between two processes - dreams and.

Why do we need dreams?

Remember some cherished dream from the past - how did you feel when you lived it? Immerse yourself in these pleasant sensations, and now return to the present moment and answer yourself - how do you feel about this dream now? If it is fulfilled, then, for sure, you feel pride, pleasure. If the dream has lost its relevance due to changed views and circumstances, then most likely you do not care. And if the dream is still relevant, but not fulfilled, probably, the sensations are close to disappointment, frustration, resentment, right?

With this paragraph, I tried to show you that a dream is directly related to human feelings, it affects us at the deepest level (where it was born), excites and gives us energy. The function of a dream is to inspire, and after all, everyone knows that when there is, everything is easier, life itself brings pleasure. Do you notice the difference when you do something to fulfill your dreams and when you just do it because it "should"? In the first case, everything turns out by itself, you are on the rise and catch the buzz from what is happening. This is the function of a dream - to give you strength to fulfill your strongest desires.

Why are goals needed?

How is a goal different from a dream? The most commonly used expressions with these two concepts will help me demonstrate the difference - the dream is usually "fulfilled" (itself), and the goal is "achieved" (by a person). And indeed, in a dream there is a moment of shifting for its fulfillment to other people (“someone came and gave me this”), higher powers (“a miracle happened”), etc. Target same always achieved directly to those who placed it, while help from other people or higher powers is not excluded, but the responsibility for achieving the goal lies entirely with the person himself. If you are not ready to take on this responsibility, then you can remain just a dreamer. A dream is an inspiration, and a goal is that the moment you decide to fulfill your dream.

Another difference between a goal and a dream in specifics and. The dream can be very extensive, often indistinct. If you want to fulfill a dream, you need to turn it into a goal or several goals. The goal has specific deadlines, it is real and achievable. Then the goal is divided into tasks, and you get a plan for fulfilling your dream. In order to fulfill your dream, make it concrete!

What if there is no dream

Everyone has dreams in childhood, adolescence and youth, but often they shrink under the pressure of reality and are forgotten. Maybe your old dreams have lost their relevance, but you don’t have new ones? In fact, they are, just hidden deep under the pressure of problems, disappointments and negative thoughts. I'll show you some ways how to know your dreams:

1. Imagine that you received ten million dollars, which is not taxed - what will you spend it on? I must say right away that your debts and loans were automatically repaid, and you still have $10 million, what will you do with them?
2. Answer the question: what will you do if, from now on, you no longer need to work to provide for yourself and your family? What do you want to do more than anything in the world, solely for your own pleasure?
3. If you knew that you had only six months to live, how would you spend them (assuming that you would be absolutely healthy during these six months)?

The answers to these questions are your dreams, which can be converted into goals, broken down into tasks and fulfilled. Start right now!

If a person does not have a dream and a goal ... he ... Continue?)) and got the best answer

Answer from KASMANAFD[guru]
Dreaming is a brain distraction. While that part of a person that is resting is watching the dream, the brain is building its business plans and working. A person cannot work as hard as his brain. A person, apparently, also owns some small part of the brain. A dream is a kind of escape from suffering by setting an impossible task for the brain. And he fulfills it until the person calms down with ineffectiveness .... Dreams, if they do not exist, a person will definitely set a program of hopeless and uncontested survival. After all, no one has canceled the fulfillment of dreams, which means that the presence of dreams and goals is mandatory. Dying simply will not work - you will have to live by force.
Source: The Second Coming of the Scarlet Flower

Answer from Andriano Bravo[guru]
not a person, a vegetable.

Answer from Valentina Fryshko[guru]
not interesting

Answer from Evgenia[guru]
he was tired of dreaming and moving...

Answer from Papuan unbaptized[guru]
He stupidly does not rush about in life!

Answer from Evgeny Frost[guru]
He is an ant .... I have a dream-goal, but it is so great that it is not even feasible, but it still warms the soul, but it is still better than without a dream.

Answer from Alexander Vladislavovich[guru]
He will pick up millions of bad habits like an infection, which themselves will determine for him what will be his dream and goal.
Addiction comes out of nowhere. Addiction consists of constructed needs, completely artificial and completely conditioned reflexes. To begin with, any need is suffering. Only the magnitude of the pain that the word “suffering” in Russian contains in itself prevents you from believing in this. Let's solve the problem mathematically. Let's express the maximum amount of suffering that the nervous system can experience by the unit "Absolute suffering" - AC. Then the suffering that NN experiences while waiting for the bus could be expressed as 0.0001 AC. Further, it is easy to understand the mechanism for creating any dependence. Take, for example, a smoker. The boy, let it be a boy, has already learned to smoke, but is not yet used to smoking. He doesn't buy cigarettes himself yet. He still does not clearly understand why he would need smoking at all. He is not yet a smoker in the sense that he does not have any daily need to smoke 20 cigarettes. Let's say he's waiting for the tram. He's bored. Boredom is suffering. Suffering causes a need to get rid of it. The boy, on the advice of a friend, lights up "out of boredom". Until that moment, he had been bored waiting for the tram and endured this petty suffering stoically. Or maybe not stoically: he did not even know that this suffering should be unbearable. Well boring - and boring. But from the moment he first lit a cigarette from boredom, he recognized the right of insignificant suffering to demand tobacco satisfaction. That is, the need to get rid of boredom was placed in the piggy bank of the need for smoking. If a boy were bored to sort through cards with English words, perhaps boredom would become a factor inducing him to learn languages. But he chose a cigarette. Note that the boy did not have any physical, on behalf of nature, built-in desire to smoke. The urge to smoke consists of the sum of the anxieties drowned out by smoking. These worries had nothing to do with smoking, and smoking had nothing to do with silencing the worries. But now the boy has admitted that if he is anxious at 0.0001 AU, that is reason enough to smoke. Therefore, if the anxiety is 0.2 AC, this will be all the more reason for smoking. In other words, to become a smoker, it is enough to smoke once for nothing and for no reason, recognizing the subtle, no more than slight anxiety, suffering for a reason to smoke is sufficient. A habit develops when the urge to smoke reaches subliminal suffering. These are sufferings that we do not feel, but we can feel if we direct our attention to the search for suffering. The hunt for suffering immediately reveals it. It turns out that it was itching under the right shoulder blade, it turns out that the right side of the left foot is freezing. It turns out that a spot of slight itching formed on the back of the head. It turns out that there is a lot of saliva in the mouth and it must be swallowed. It turns out that the back is tired. A lot of things turn out, if you only take a closer look at the search for suffering. Here's another! Some bitterness in the mouth. Some heaviness in the stomach, but you never know what. By the way, I'm already tired of writing, but the idea is still not fully expressed - and this is also suffering. A normal person will endure this suffering without even noticing. But the smoker will notice them, and since he has already smoked once while waiting for a tram, and the suffering he is experiencing now is 0.01AC more than the suffering of waiting for a tram, they can be assessed as a good reason to smoke. And he will smoke.
*****************************************************************************************************************
(If not tired, the continuation is in the comments)

Answer from Anatoly Kosmach[guru]
... he goes with the flow!

Answer from ETRANNIK[guru]
he will find it anyway

Dreams can inspire. With a dream, you can achieve any grandiose goal. But what if you don't even know what to dream about? If you feel that the present does not suit you, but to the question “what do you want?” nothing good comes to mind?

1. Remember all your childhood dreams and highlight the 3 main ones. Recall what you dreamed about as a child with enthusiasm. List everything you wanted to buy, where to go, who to meet, what to do, where to go. Make a list. Highlight only three points - what you would like to bring to life to this day.
   Try these 15 easy ways from Barbara Sher's Dream Dreams to find your passion and enthusiasm. They will make your heart sing, remember your dreams and start realizing them in life.
2. Answer the question "Who in this world would you like to spend a day with?" Describe why, with this person and how you would like to spend one day.
3. Remember what you liked at five, ten, fifteen years old - and so on? What did you love to do? Try to understand the essence of the things you enjoyed doing. Why did these activities give you pleasure?
4. Answer the question "What famous person would you like to be for a day?" Describe why this person and how you would spend the day?
5. Think about what you can't stand doing? Your real talents only show up when you do what you want to do. This does not mean that you indulge your whims. A quick and guaranteed way to see what you love is to do everything you don't like.
6. Think about what kind of animal you would like to be for a day? Why this particular animal? And how would your day go? Get into the essence of these activities - what do you lack in your real life?
7. If you had 10 lives at the same time, how would you manage them? Write down what you would do in each of these lifetimes. The list might look like this: a poet, a movie star, a musician, an antiquarian, a cook, a photographer, a journalist, and so on. Think about how to combine all these activities? What can you do every day for twenty to thirty minutes? How to fit into life all your many gifts?
8. Answer the question "Which place and time in history would you like to visit?" Why this particular place and time? What attracts you to them?
9. Read the autobiographies of people who have done what you do.
10. Read the autobiographies of people who did something completely different from what you did.
11. Learn something new. What is good is to compose poetry, or ride a horse, or collect ancient African masks, or become a connoisseur of Dali painting. The area of ​​the brain that you use too much and often in ordinary everyday life will rest, and another one that you have not used before will start working. Quite possibly, unexpectedly for yourself, you will discover your passion for some kind of occupation.
12. Imagine your perfect family. Imagine a family in which you are understood, supported, accepted by all your undertakings. By allowing yourself to see what your ideal family life could be, you will realize what you are missing.
13. Do the Perfect Day exercise. You are probably familiar with this exercise. Do it again, but this time pay attention to 2 important points. To the key scene: close your eyes and imagine the peak moment in your fantasy. What happens in a key scene in a movie about your ideal life? To rest: how will you rest and relax in your ideal life? Reflect on the topic of relaxation for at least five minutes.
14. Just trust your gut. Do whatever you want, as long as it's interesting for you. Get rid of everything that seems boring to you! Like a flower that follows the sun, you will begin to grow in the direction of things that interest you.
15. Dream about the main events of your future. Take a sheet of paper and divide it into four columns. Age: In it, write down your age, starting from your current (20, 25, 30, 35, and so on) up to 100 years. You can break these intervals into smaller ones. The main event: it's going to a course, creating your own company, having a second child, moving to another country - whatever you want to happen in the future, whatever seems important to you. What I've Learned: The most important thing you'll understand at every age. The most amazing thing I've seen: something that will amaze you to the core.

Look at your answers, keep them all in front of your eyes. The key to the secret of your desire is somewhere in them! Even if you think you wrote down stupid things, or things that are impossible, or activities that no longer interest you, you can build a future based on what you write.

You need to understand the essence of the things you like to do. And then you will find your cornerstone, the wonderful essence of what you are really attracted to, what you want. All activities recurring in fantasies or continuing from childhood, everything that you like to do and left on the list after the cuts, definitely points to her.

Once you go after your dream, you will wake up and be happier.

Based on the book.

We launched the project "Coaching for the Manager", the purpose of which was to help managers who are experiencing a professional and personal crisis, who want to understand the accumulated problems and open up new horizons for growth.

Everyone knows where good intentions lead. So our desire to describe and film the coaching process led us to a dead end. At the beginning of the project, just in case, we selected two participants. But even before coaching began, one of them went through a reorganization, and his position as chief executive was reduced. With another participant, we began to work quite fruitfully. However, along the way, requests began to come in that this should not be indicated in the report, it would be desirable to retouch it, etc. In general, this is confidential, not for the press, we play here, we wrap fish here ... So we made sure that coaching and publicity are still incompatible things.

Therefore, we bring to your attention a description of coaching with SIMPLE Alexey. How did he initially perceive his situation?

“We are a family run business. We have been trading in food wholesale and retail for many years - there is a network of small stores. We are not poor. Everyone is happy, life in the company is measured - the average joys of an average life, an average business ... But we have stopped in our development! Lately, I've had the feeling that you're sitting in a cramped, old suit that you've outgrown a long time ago. All in all, I feel like I can do more. At one time I tried to write a book - it turned out to be a rather tedious moralizing. Did you even think about going to the deputies? Although now in our Duma, perhaps, it is boring ...

I really want to change something in my life, in my business, in myself. But I do not know how to do it and what, in fact, to change? Just like in that fairy tale - go there, I don’t know where ...

I usually have a special, pleasant feeling when I buy a new suit. You feel like a different person - a cheerful, energetic optimist. But what kind of costume do you need to choose for yourself and for others, so that everyone has a desire to change ... Often there is a desire to be alone with myself, I feel uncomfortable next to those who surround me now. Maybe fire half of the employees and recruit those who, as they say, have eyes on fire ... But the company employs an ex-wife, father-in-law, brother, old friends, people with whom much is already connected, to whom I owe ... And I’m not sure what it is something will change, and it is not clear what exactly needs to be changed? After all, in general, there are no special problems. Yes, and there is no complete certainty that he himself is ready for changes ... "

Often my clients are not aware of their true, primary goals and objectives. I had a client who thought that his main goal in life was to make a million dollars, but in fact he just needed the safety and approval of others.

There was a client who aspired to make a successful career, but at the heart of this was a desire to drown out the pain associated with a recent divorce, the loss of a loved one.

Therefore, it was important for me that Alexei clearly articulated the purpose of our work and his long-term goal. He did not have a goal that would saturate him with energy and give meaning to his life, his destiny. After all, as the classic said, no wind will be fair if you do not know where to sail. Alexei was going through a classic midlife crisis, and he needed to find himself new, to understand and accept the necessity and consequences of his internal changes, to define new values ​​and interests.

“... I discovered that for a long time I no longer had a dream that would capture me and bring joy to my life. I didn’t have real friends, I didn’t have a loved one - my ex-wife and I were strangers for a long time, we lived separately. The son, thanks to his mother's treatment, showed interest in me only when he needed money. Such a consumer attitude offends me and, by and large, I don’t understand why, for whom I earn money, I’m not interested in living ... "

We determined the energy of his path and the current situation - what is the degree of opposition to him from the environment, circumstances, what factors are favorable. (All this is reflected in the energy map that I usually draw up for clients: it is built on the basis of a personal scenario-energy code, which calculates energy costs at various stages and takes into account resource and non-resource zones - people and situations that can strengthen or weaken our energy .) At the same time, I made sure that Alexei's goals were in tune with his spiritual mood and harmoniously integrated into the surrounding reality, if possible, without encountering resistance or rejection. After all, we had to rationally use energy and properly distribute it.

Sometimes I acted as a trustee, reduced the pressure on Alexei from relatives, friends (in the process of changing his relationship with them and reorganizing the business), reducing the level of confrontation in communication. One of the tasks was to find a common language with a student son. Alexey did not consider him a member of his team in life. And unlocking their relationship proved to be the hardest thing for us. I found out that Alexei cannot forgive his son for “betrayal” when he chose his mother at the trial, during a divorce, despite his father’s requests to live with him.

Alexey described the stages of our work with the following metaphors:

“...And then I realized that I could live for an idea - I had many significant ideas, even in my “pre-business” life. And one of them suddenly popped up by itself. This made me very happy. I have an interest in life ... "

“... I had a feeling that I was getting out of a swamp. At first, I discovered a whole group of sucking leeches, and mosquitoes overcame the shore, and the croaking of frogs was very annoying ... "

“... When I washed and dried, I began to pick up the very suits in which I and my team would be cozy and comfortable. And, as there, in the song: the main thing is that the suit fits and that my appearance causes not only respect and interest in me, but also the desire of others to win my respect and my interest ... "

At the “fitting” stage, Alexey made sure that his and the team’s “suits” should still be different. He psychologically began to rebuild from the team under the slogan: "What is allowed to Jupiter is not allowed to bulls!". But we also passed the stages of “intolerance”, and then “delusions of grandeur” quite quickly and without any special complications ... Thus, receiving the reaction of the perceiving environment, I “translated” it to Alexei in the form of advice, images and corrected his strategies.

We made a transactional analysis of Alexei's unsuccessful managerial experience, when he had to overcome conservative negativism, the resistance of employees towards himself (as well as towards everything new, which not only changes the usual, but also threatens with unpredictable changes). A typical mistake in these cases was the situation when he either “pushed through” his decisions (an evil Parent), or began to generate positive, and sometimes even ingratiating his own characteristics for others, risking switching to the position of a weak or naive Child. In this case, the subordinates began to perceive themselves as an Adult, displacing "our" leader from the niche of Strength and Confidence.

The winning position in these office games is for someone who assumes the role of an Adult or a wise Parent, automatically placing the opponent in the position of a Child who can be rewarded for good behavior and punished for bad. The child is forced to make excuses, play up and feel his dependence and weakness. But the Group Child does not need a Despotic Parent or another single Child with “pretensions”.

When using methods of influencing group consciousness, you need to find an ally in the person of the Parent, sitting in each of us, with whom you can negotiate by entering his system of moral and ethical criteria: right-wrong, possible-impossible, good-bad. Thus, the pressure is transferred inside the system: the Child falls under the control of the Parent, and the Adult will substantiate and systematically correct the process of “correct” actions…

After designating the range of personal and managerial tasks, psycho-correction of inadequate reactions and forms of behavior was carried out to normalize them. When we worked out the reasons for Alexei's resentment towards his son, he realized that he himself had provoked coldness in their relationship. Because at that time he had a stormy romance, because of which the family broke up, and the son’s choice in favor of his mother was caused by a desire to protect her, and even an insult to the “traitor” father and a secret desire to save the family, return him to them with mom. A frank and difficult conversation took place between them: the father shared with his son his thoughts, feelings about their relationship, his plans and asked for his help ... After that, the son gradually became an energy resource for Alexei, and soon Alexei entrusted him to lead one of the directions in his business ...

At the same time, Alexey learned the basic techniques of self-relaxation and stress resistance. In accordance with the chosen status-role tasks, his new image was formed. Moreover, the work was carried out not only on the appearance (the same suit, hairstyle, etc.), but also on the style and demeanor.

I had a client with a choleric temperament, impulsive and rather irritable, but trying to appear imposing and stern. It was this image that corresponded in his mind to the image of a real businessman and should have aroused respect and reverence among those around him. However, those around him reacted to this either with hidden ridicule or conflicts. So, irritability was the result of an internal contradiction between his natural state and the restrictions that he himself set for himself. After an appropriate correction, he returned to himself - the present. And now everyone is comfortable with him, he is the ringleader and inspirer, both in business and with loved ones.

In addition, a concept and strategy for Alexey's interaction with the business environment (employees, partners, clients) was developed. The main task was to strengthen and position the charisma of Alexei. After all, as you know, the team "for exploits" is usually inspired not by corporate values ​​and the mission, which usually differ little in different companies - people follow the person-leader. And if the project does not have a charismatic, charming, disposable and attractive person (not only indirectly, but also figuratively), then such a group is doomed to failure.

The behavior and appearance of Alexei had to confirm the installation: “Trust me! I know what I'm doing! With me you will be better! Therefore, I am confident and open!”

Since it turned out that Alexei was really "cramped" in the business that he led, alternatives were discussed: either prepare for the transition of himself and his business to another level, or try himself as a public and political figure. As a result, we combined his business opportunities with the promotion of some social projects. Alexei's humanitarian education has finally become in demand ...

• creation of the concept of personal promotion (creation of an energy map, structuring goals and ways to achieve them, determining the target audience, archetypes, working out personal history and main messages);
• adaptation to the client (mental, acting and situational transformation with a parallel study of psychological problems);
• testing (checking the degree of adaptability of prepared I/WE-messages - messages);
• improvement taking into account the identified "weaknesses" or areas of growth of the client;
• consolidation (creation and strengthening of the installation that encodes the desired scenario with sufficient energy).

In working with Alexey, one of the important tasks was solved - the creation of the mentality of a leader. And this, in my opinion, is the main difference between the tasks of a practical psychologist and a coach-image maker. The category of clients of an image maker or a brand coach are, as a rule, people who aspire to public activities. Otherwise, why should they construct their own image, a system of signs and signals designed to influence others? Different people come to a psychologist. Moreover, many of them seek to solve psychological problems, to achieve personal integrity. In this case, the task of self-acceptance is more often, the development of complexes and a radical intervention in their mentality, the construction of new characteristics, most likely, will be unacceptable for them and may even cause protest.

And also, the client and I often determine his opinion about his own significance and importance, and we try to make his self-assessment adequate ...

In order to judge the real importance of a person, one must assume that he died, and imagine what a void he would leave behind him: not many would stand such a test. (P. Buast).

We change the phrase “psychological problems” to “eliminate blocks” and “tasks of the leader”, which should be solved by converting them into an additional internal resource that stimulates and motivates for active social and social activity. At the same time, it is very important that the image of a person correspond to his archetype, which means that the next step is the archetypal adaptation of the image.

With Alexey, we replaced the archetypes of the Nice Guy and the Caring One with the archetypes of the Seeker, the Creator. And this strengthened his archetype of the Ruler, which before that was in third place in the role priorities of Alexei.

How does the archetypal adaptation of the image take place? And what are archetypes anyway?

“Archetype (from the Greek arche - beginning and typos - image) - the category of the prototype. In this capacity, the archetype has become an important concept of Christian aesthetics, since, according to Clement of Alexandria(III century AD), the universal prototype is God. And in the future, the archetype was invariably conceived as belonging to the sacred sphere. Imitation of the prototype are images - icons, which can be outwardly similar to the archetype or, conversely, opposite to it in their qualities. The idea of ​​the absolute incomprehensibility of the archetype - "unlike similarities" - was developed in the 5th century. Pseudo-Dionysius the Areopagite. With regard to the practice of icon painting, the prototype is considered to be the object of the image - a sacred event or person, and the icon itself should serve as a means of "raising the mind to the prototype." An image of a circle with geometric figures inscribed in it - crosses, rhombuses, squares, which form the basis of universal human symbolism, can also act as an archetype.

According to the theory of the Swiss psychologist Carl Gustav Jung, the deepest levels of the human subconscious contain inherited images of the "collective unconscious", or archetypes - the most ancient universal ideas and symbols that have become the basis of myths, folk and traditional art for all cultures.

I will add that archetypes are also carriers of emotions and energy charge. So, the Hero delights us, the Jester amuses us, the Nice Guy touches us. And therefore, when we recognize in someone the carrier of one or another archetype, an energy resonance occurs, this revives similar emotions in our memory or anticipates them.

By the way, each egregore has its own set of archetypes. So, in the egregor Family, these are children's archetypes: Simpleton, Nice fellow, Seeker, often a Jester, causing tenderness and kind smiles, or a Rebel trying to prove that he is a full member of the family, as well as parental archetypes: Caring, Hero, Sage, Ruler .

We will return to this topic, but for now let's talk a little about the construction of the image.

In my practice, the processes of psychocorrection and image formation are practically inseparable and interdependent. But if psycho-correction is based on scientific and practical psychological methods, then the design of the image is largely influenced by cultural, humanistic and aesthetic patterns. The success of an image in brand positioning will depend on how well it matches the expected societal archetype.

So, the image of a show business star (which is designed to entertain) originates from the areal entertainers and farce buffoons with their bright, catchy paraphernalia, kitsch, shocking, eccentricity. The image of the politician is based on the leadership archetype, when the hero resists evil, protecting others from disasters and enemies. On the one hand, the hero has such qualities as masculinity, fearlessness, determination, ruthlessness towards enemies, on the other hand, he is kind, fair, wise and sensitive towards friends and the group, which recognizes him as a leader.

Depending on the goals of the client, the consultant determines the appropriate archetype for him. For example, the archetype of the Hero, the Savior, the Caring, or, in case of opposition to the system, the Rebel. All actions of the "archetypal" leader must be evaluated as successful and victorious.

And of course, a demonstration of a leader set will be a prerequisite. Force. Rightness. Confidence. Innovation. Hope.

Suppose a client plans to participate in an election campaign. Naturally, in his archetype there should be a leadership set. But even here there are nuances. Thus, a deputy who will be engaged in legislative activities does not necessarily have to have aggressively dominant qualities. There are examples when artists, scientists, journalists, teachers, doctors, who had democratic-liberal images, became deputies.

But if we are talking about the election of the head of a local administrative body, then the requirements are already different. Here, the qualities of a manager are needed: adherence to principles, rigidity, economic competence, etc.

It should be noted that a VIP (or a VIP candidate) is a person who wants to improve his social and social conditions by conquering new heights and expanding horizons. He is often motivated to realize his intentions, to prove something to someone (and, first of all, to himself), to assert himself. This can be formalized in a significant position, in popularity, recognition, influence, increase in fees, etc. To do this, the candidate must position the following:

• that he is objectively better than others;
• may be more useful than others;
• knows the problems of those with whom he communicates, expresses or represents their interests;
• possesses a certain gift (unique abilities, knowledge, charisma);
• is a certain chosen one of higher powers (for some cases of specificity of consumers or the electorate, if we are talking about a political project, it is desirable to demonstrate confirmation of this - a sign from above).

He must show everyone that he has an abundance of vitality and ideas.

He needs the right story, a convincing biography: as a child, inquisitive, but not "egg-headed" - they are not very fond of - from "his own", fair, loves knowledge. The following is required of him: skillfully demonstrate his competence, always look decisive, express sympathy and understanding in time, have an attractive and friendly appearance.

If this is a politician who focuses on the opposition electorate, he must demonstrate non-elite or "epiphany" with subsequent rejection, the ability to criticize, destroy, change.

If the candidate represents power, he exhibits protective and often conservative tendencies.

Although now a representative of power is well perceived in the guise of a reformer fighting negligent local officials. And then the justice and wisdom of the Center is opposed to the corruption, stupidity and rigidity of “individual” (but for some reason numerous) representatives of the regions (good tsar - evil boyars) ...

His speech should be emotional and sincere. It is desirable that his image has a historical or associative connection with already recognized brands - great personalities from the relevant field (reliance on archetypes!), as if he is to some extent their current incarnation and continuation. He must have a charming and inviting smile (in some cases, mean, but sincere) and inescapable cheerfulness, indicating a high level of positive energy. After all, he should instill POSITIVE, OPTIMISM in those around him.

There are times when a person goes to power, sincerely wanting to do good, but on the way he meets so much evil that he has to fight with, that in the end he forgets why he originally needed power. However, no, even the most skillful image can effectively influence if it is created without taking into account the characteristics of a person's personality. An unadapted image can become a dissonant irritant both for the wearer himself and for those whose perception it is designed for. There is an opinion that the image is perceived, and not the person, since only his close circle communicates with the person. Indeed, an artificially constructed virtual image allows you to create an ideal image of a person and can work effectively, but only with large groups. However, the smaller the group, and, accordingly, the closer and more intense the communication, the greater the role played by the personal factor. After all, in this case, the MCE is forced to communicate directly with the objects of influence and it will be perceived already at several levels, through various channels. Incongruity and falsehood become obvious in this case.

When designing and adapting the image, one should also take into account the psychological characteristics of the type of person. Depending on whether he is an extrovert or an introvert, as well as on the situational or social context, either the strategy of openness or, conversely, closeness should prevail in his image policy. So, for example, introverts in direct communication with large groups may have problems with publicity skills, and extroverts may be poorly given confidentiality and mysterious suggestiveness.

Thus, the task of positioning a client in brand coaching is not only to create, but also to combine images: real, ideal and required.

It sometimes takes as much intelligence to take good advice as it does to give good advice to yourself. (F. La Rochefoucauld)

I will briefly outline the directions of his / my / our activities. This is help and support in harmonizing relations with oneself, one’s self and with the world, which can be expressed, for example, in eliminating conflicts in the family, in obtaining a higher position in the company, promoting one’s own project, running for election, developing and implementing a personal development plan and etc.

Such a format, in addition to standard sessions and telephone training, may include the participation of a consultant in negotiation processes, holding 1-2-day workshops, trainings, facilitating important meetings and client meetings with subsequent analysis, and so on. After working through the main problem or solving the problem, the client receives the skills of independent work with post-problem situations, while having a constant connection with the consultant, who corrects the client's actions in accordance with the energy map. In the event of new serious problem situations, a new session is held. Thus, the outcome of each session is a concrete action plan with clearly defined deadlines.

So, did Alexey manage to achieve his goals or is he still in search?

He is still in search, on the way, mastering the next life meters! True, now he is already one of the hundred most influential people in Russia ... But! At his request, I omitted and changed the specific details of his story ... Confidentiality, you know ... And this is his right, because the client is always right!

If we talk about the results of consulting, then, according to the majority of clients, with the help of a brand coach, they were able to solve the following tasks:

• harmonize your own energy;
• define goals and the first steps to achieve them;
• raise the "bar" of their own capabilities;
• increase independence;
• learn to get more satisfaction from their activities;
• learn to find new ways of effective cooperation;
• increase personal responsibility and self-respect;
• satisfy your ambitions and ambitions;
• coordinate individual goals with the goals of the project, organization;
• discover new abilities and opportunities, develop creativity;
• realize the importance of creating and positioning one's own and corporate reputation;
• create charisma and successfully promote a personal brand (as a result of our joint efforts).

In conclusion, I will add that in parallel with the main process, the consultant carefully monitors that the achievement of the goal in one area of ​​life does not occur at the expense of other areas. So that changes bring harmony, love, joy to the client's life. To have a reasonable balance between career, family, friends, spiritual growth.

Although, frankly, often VIP status is still not harmony and balance, but, on the contrary, dissonance and imbalance. But this is precisely what provides the internal energy and dynamics of actions that lead to VIP goals. However, I have clients who have already reached certain social heights. Now they are returning to themselves, to their mental origins, gaining inner integrity and understanding of the highest meaning...

A photo: facebook.com

I talk about how to achieve a goal, make dreams come true, and many write in response that they don’t want anything at all: they don’t have goals or dreams. Why does it happen?

1. LOW ENERGY.
To even begin to dream, and even more so to make dreams come true, you need free resources. And if your moral and physical strength, time is only enough to go to work or sit with the children, somehow cook food and “forget” in social networks, then you can’t even think about it, “no strength.”

What to do: work on energy. I already wrote about this in .

2. YOU WERE FORBIDDEN TO WISH AND DREAM.
Some were brought up in such attitudes that, they say, it’s bad to be an egoist, there are “objective” useful things, so do them, but there’s no time to dream and soar in the clouds, do stupid things, and this is the lot of lazy people, good for nothing. And now such a child wants to draw, and his mother says to him: “There is nothing to waste time, go wash the dishes.” It is interesting that mother globally may not be opposed to going towards dreams. And I just wanted to make a hardworking person out of a child, to stifle laziness at the root. But these emotional statements are absorbed into the subconscious of a person, and he begins to think that being good means working like a bee from morning to evening, and you can’t sit down and do nothing for yourself, you endlessly need to please others in order to be loved.

I had this, at the beginning of my marriage I couldn’t lie down on the sofa when my husband was at home, I was terribly ashamed, I broke myself for a long time to learn how to relax and allow myself to lay out the puzzle in the evening, instead of doing something useful.

What to do: start setting aside time for your “useless” hobbies, reading, walking just like that ... Allow yourself to do all this, even if the house is a mess and the children are not excellent students.

And the same thing about money, many were scolded in childhood that they spend on nonsense, now a person cannot buy anything for himself - everything is in the house, everything is in the house. And if you do not spend money on yourself, then why want something? It makes no sense.

3. YOU DON'T BELIEVE YOU CAN ACHIEVE SOMETHING, EVEN LITTLE.
I tried a hundred times - it didn't work. Weight stands still, the house is still the same mess, there is no more money, self-organization too, children in cartoons, she herself is always in social networks and serials. And you put a cross on yourself: still nothing will come of it. And here, too, it is pointless to wish. Well, you want a vacation at sea and a new renovation, a new wardrobe or style training, your own business, but what is the point of these desires? It still won't fall from the sky. It remains only to forbid yourself desires: “you want a lot - you get a little” and continue to think that nothing can be changed, that you are not able to, the crisis is now, and life is hard for everyone, and not just you.

What to do: find at least something minimal that you want and organize it yourself with your own hands. As a teenager, I remember writing lists of what I wanted to buy: mascara, a ring, new earrings, deodorant. And stubbornly saved up pocket money, bought according to the list, crossed out and raised the feeling “I can, and everything works out for me!”. And you are like this: put your stationery in order, sort out your wardrobe, finish painting by numbers, buy new jars for spices. learn to fulfill the Creator's Cycle: if you want it - you will, and more and more new desires will begin to appear in you, because now you can!

Have you ever felt like you didn't want to? What was it connected with and how were they chosen?