A lot has been written about the power of emotions in copywriting, but a lot does not mean good. Often, appealing to feelings is confused with the ability to burp adjectives and spit exclamation marks.

Tired! I want to separate the grains from the shell and systematize knowledge.

This is what I will do. Under the cut - 12 ways to engage the emotions of the reader of the selling text. With examples and explanations as you like.

1. Personal pronouns. Poke (poke) and ask questions. Don't hide behind the endless "Pankomiya company" or "OAO Pankomiya" and sometimes write "we". Carrying on a dialogue with the reader is normal. Texts in the infinitive seem dead, as if written in Latin.

2. Speak the language of the target audience. Just don't overdo it. The Hammer magazine played with slang that seemed to be coined by its editors, so it did not pass natural selection (unlike Oops, Coeval and Yes, which did not address readers as “Yo, pretzels and moray eels!”). The language of the audience is rather not about vocabulary, but about understandable examples and images.

3. Position. , do not be afraid to sometimes make a witty or even embarrassing joke. Stay on equal terms with the client or go down a notch. Let goodwill shine from the text.

4. Appeal to feelings and instincts. Everyone wants to live long, richly, nothing and no one to lose. Everyone is afraid of something, loves and hates someone.

Here is an example of copywriting that uses emotions through the instinct of safety and property preservation.

There is a two way here. On an emotional level, the reader (sales manager) understands that burglaries are evil. And on the logical one - that this can be “pressed” when communicating with the end client.

5. Be honest about your shortcomings. A classic example is the advertisement for the Magic Stat thermostat. Copywriter Joseph Sugarman scolds him at first for the silly design, but melts when he learns how wonderful this "magic thing" is to use. In short, from hatred to love - one Sugerman paragraph.

You read about Magic Stat in Sugerman's book, and I will give another example:

6. Correct rhetoric. Look at the screenshot above again - the devil copywriter deftly got out, choosing the right connotation. The reader recalls how dreary it is to get a haircut at hairdressers and that on the coffee table there is not GQ and Kommersant, but Liza and Caravan of Stories. Next time he will go to the barbershop.

7. Play with the rhythm. Let's go back to the previous example for the last time. Notice the change in rhythm: short sentence - medium - long - medium - short - short. As a result, the text is read in one breath and seems foldable, even somewhere poetic.

8. Use literary means. Metaphors and comparisons, epithets and repetitions, word play - these techniques will enrich the selling text and evoke the necessary emotions in the reader. Just stick to the dose. It happens that there is only one metaphor for the entire text, but such that it’s just wow!

9. Draw pictures with a word. Usually it’s easier to show the product in a photo, but sometimes hypnotic copywriting works better (techniques like), and if it’s a service, chewing on examples.

Check out the text from the screenshot. As if they themselves were waving a finger on this trackpad! The photo will not give such an effect.

10. Tell a story. Use the power - show testimonials or cases, and explain the complex with simple examples from life. Or turn to classic storytelling and tell a long (“Springsteen”) story, forcing the reader to empathize with the hero.

11. Connection with reality. Don't let text appear spherical in a vacuum. Be specific, let the reader understand that everything is happening here and now, in this world: not a men's magazine, but GQ, not “looking beautiful”, but “not worrying about your selfies”.

12. pop culture. , I name the checkout page after my favorite band.

Flirting with pop culture is creative, fun and emotional. It looks like using aphorisms and catchphrases, only not so worn out, and the effect is incomparably cooler.

Blow me here!

The task of a copywriter is not to add emotions to the selling text, but to evoke them in the reader. The “additives” usually get screaming and deceitful nonsense with an abundance of exclamations. Do not do it this way!

Don't talk to ferrets - not Dr. Dolittle!

The mammalian brain has limbic system. She is responsible for the sense of smell, instincts and partly for memory - that is, the basic package of functions that is common to humans and, say, a ferret. This is where emotions kick in.

Have you ever wondered why men with the appearance of a monkey or fat guys often go hand in hand with a spectacular long-legged beauty? Moreover, such couples are far from uncommon. You can talk as much as you like that in such situations, grandmas or a huge sexual organ decide everything, but in fact, everything is not always so simple. In my experience, I can confidently say that in nine out of ten cases in the first place for any woman is still not material values, but the emotions of a woman.

Can big money cause positive and strong emotions in ladies? If they are properly disposed of, then no doubt. The ability to present yourself favorably is a bit of an art, especially when it comes to how you can surprise a girl without money. Can a big dick cause strong emotions? Undoubtedly. But these male virtues that a girl can hook are not limited to. Although, of course, it will be easier for you to seduce a beauty if you ride an expensive foreign car and look like a confident jock.

But do not get hung up on this, because in the first place is still her emotions. And the fact that she is chosen by the rich and famous is not a plus for you, but a tribute to fashion. Only in this way will she be able to establish herself in society, because she will experience positive emotions if she takes possession of a popular male.

Alas, guys who are not popular with girls are not so catchy. This is the law of nature: she looks for the best male for herself to create a family, naturally she pays attention to what position he occupies in society. In this article, I will tell you how to evoke emotions in a girl, which means taking the first step towards seducing her.

Girls emotions

Many guys ask, what is an emotional girl? Stupid question, because in fact, unemotional girls practically do not exist. Do not confuse life based on emotions, which is inherent in the entire fair sex, with nervous breakdowns, whims, jealousy and a constant bad mood. If your girlfriend has all of the above in her behavior, then you should not be proud of it, saying that you are dating an emotional girl. For such a lady, rather, a psychiatrist cries, because these are signs of an unbalanced person and an energy vampire.

We differ from women in that we behave not on the basis of emotions, but on reason and common sense. And therefore, you can try on your male logic as much as you like, for example, to a little girl, but she still won’t understand that it’s possible to do this, but it’s impossible. Your girlfriend is the same little girl, just a big one, and she will always have her own way based on her own emotions. And the girl's emotions are changeable like the weather.

How to evoke emotions in a girl and please her? Yes, this is a good option for seduction. But also Emotions must be evoked in the right and at the right time.. This is the only way to fall into her soul, and make her think about you. However, it is important to know at least a little about female psychology. For example, you went to a cafe with her on the first date. What will remain in her memory? The amount of the check, the names of the dishes? No, positive and strong emotions, if she really experienced them there with you.

Of course, the chic of an expensive restaurant creates a certain emotional background. But such courtship creates in her head a certain image of you, which you now only have to improve. This means that your every action will be compared with the image of the ideal man that has managed to form in her mind. And if your action corresponds to this image, then it causes a positive emotion.

How to evoke emotions in a girl?

Let's start with the fact that a lot for women depends on non-verbal signs. That is why it is worth paying attention to your appearance, because depending on it, the first impression of you will be formed. And it is very important that it be positive. If the non-verbal signals of your external image at least partially coincide with the image of the ideal man in her head, then you definitely have a chance. For example, you look after your figure and look athletic. So that she does not talk about athletes and her tastes, the image of a strong man is definitely included in the ideal of a man of any woman.

I don’t know if you know, but for the first time a girl appreciates not your inner qualities, but your appearance. For this reason, it is simply necessary to know how to dress stylishly for a man to please a girl.
But the first impression of your appearance is unlikely to be enough to win her over. Of course, you hooked her, and she will allow you to take the next step - to complete your image with new touches. That is why she will give you her number and you will call her.

Why do some guys end up in bed, while others don't get past the first date or even the first phone call? Just because the first ones successfully completed their image, created the necessary emotions in her, the request for which is in the soul of every girl. And others, on the contrary, disappointed their new girlfriends.

For example, when you first met, you went out of your way to please her and evoke strong positive emotions - just to get a phone number. It goes without saying that not everyone can repeat this trick on a first date. Yes, many guys don’t even bother anymore, they think they came, which means they hooked. And you disappointed. The girl's emotions are like fire, you need to feed them.

And once again about whether it is important to be rich and beautiful. Many guys are wondering if it is possible and how to bring a girl to emotions if you don’t have a lot of money. In fact, this is not necessary at all, although it is certainly a little easier this way. What does a girl need? Any young lady would like to see a young man next to her, who would be in demand among other women. That is, often this is what serves for her as a sign of his attractiveness and competitiveness.

If other ladies like a man, then he is good enough for her. Such a gentleman, in turn, will emphasize the unusualness of the girl, her attractiveness and selectivity. The very fact that she is with him will cause her strong emotions. By the way, it doesn't always have to be positive emotions. Psychologists generally say that there should not be too much good.

Conclusion

Well, in the end, about how to behave on a first date in order to evoke emotions in a girl:

• Demonstrate or hint at your popularity with the female. Not too openly, of course, and without sexual overtones.
• Talk about your ambitions. After all, you must form in her head an image of yourself as a promising, and if possible, successful young man, with whom every young lady is glad to meet. Of course, if you still travel to study by tram, it is important not to overpraise yourself.

• Tell us about situations in which you showed your best side, for example, showed leadership qualities at the right time. It is not necessary to invent fables and stories in which you almost saved the world. You can, for example, simply remember going to barbecue in the forest, when, thanks to your intuition, you found your way or showed your friends how to make a fire in the forest correctly.
• Show that you are interested in her not only as a sexual object, but also as a person, that is, be interested in her opinion on a particular occasion. Ask about what she herself is interested in in life and what to strive for.
• Use the "carrot and stick" tactics. And it consists in evaluating her behavior and character. Let her know that you really like some of her qualities, but not something. Such frankness will show her that you are not obsessed with her, and the world is not obsessed with her. You actually have self-esteem, and you are not deprived of female attention, and therefore you are not going to endure her shortcomings, for example, whims.

If you want to know even more secrets to seduce girls

We ask how to write emotionally, but if you understand the meaning of this word, it becomes immediately clear how it is to write emotional texts. Emotions are the state of a person, which is manifested in the experience of important situations or events for him. The key here is "experiencing". I can say from my own experience that in order to write emotionally, you need to experience, at least in your head, the event you are writing about.

In order to write, and even more so to write with feeling, impressions are necessary. Already on their basis, emotions appear that can be described. It does not follow from this that one can write well only about the events that took place in one's own life. But it's easier. Therefore, writers often begin their work with a description of the events of their lives.

That's why fantasy is given to us, to imagine someone's experiences. In simple terms, only the topic that “hooked” us will provide food for an emotional story.

The second important point in the issue of emotional texts. Need to distinguish, do we want to convey our own emotions? Or to evoke the emotions we need in the reader? Rather the second. Because we are not talking about publishing our diary entries, but about very specific texts, the ultimate goal of writing which is the sale of our services or goods.

Are there any tricks that will allow us to convey emotions in the text for sure? Yes, of course there is.

Emotions are speed. Verbs or adjectives

The speed with which we speak also conveys emotions. We can speak excitedly, with feeling, restlessly, loudly. And we can - slowly, embarrassedly, sluggishly, shutting up on every word. How to convey this in the text?

Adjectives slow down the text, so when conveying emotions with the help of these parts of speech, the main thing is not to slow down the narration.

Of course, all this does not mean that you need to write only with verbs, and forget about adjectives. Everything is good in moderation and, most importantly, understand where to correct when you feel that the text is marking time.

How to convey emotions with certain words

1. If you still use adjectives, do not write them with the word "very", for example, "very beautiful". Use immediately a stronger word, in this case, "gorgeous". However, make sure that this word carries the desired meaning, draws a picture.

Very beautiful - great

Very scary - terrible

2. Use synonyms. There are many more words than those that come to our mind at the first moment. Entire dictionaries can be found on the Internet. Here is one of them that I use myself: http://synonymonline.ru.

Beautiful- elegant, graceful, charming, charming, spectacular, bright, good, picturesque, brilliant, prominent, artistic, etc.

Scary- formidable, insidious, diabolical, ugly frightening, tragic, murderous, catastrophic, disastrous, dashing, unattractive, etc.

By the way, have you noticed that just by reading these words, you already have certain feelings?

Well, to restore balance, read these lines:

Hope- prospect, expectation, faith, chance, hope, expectation, premonition, dream, perspective, illusion, anticipation, premonition.

3. There are magic turns with which you can reach the heart of the reader. Sasha Karepina figuratively writes about this in her book We Write Convincingly. I will give some examples.

Add emotions	Mess up your text
Personal pronouns I ask you to pay on time. We ask you to forgive us. We behaved inappropriately.	Impersonal nouns The administration is not responsible for the left things. The company offers its sincere apologies to you.
Request, Direct Appeal Please indicate the exact address where to send the parcel.	Statement of facts The postal address must be entered completely and without errors.
Evaluation expressions I failed my job We won this competition	Objective analysis of facts The result I wanted was not achieved. A positive result was received
Active revolutions We are doing… I suggest…	Passive turns Performed… I would like to suggest…
Simple words Explanation Use enjoy	book designs Interpretation Currently Apply exploit
Active voice Our workshop offers art products.	Passive voice Art products are offered by our workshop.
Mention of feelings I was saddened to find out that... We were delighted when we heard...	Stationery cliches As a result of the work... The exhibition aims…

How to convey emotions by drawing a picture

Yes, emotions - we can convey with the help of various adjectives, but if they are not filled with a meaning that is understandable to the reader, they will be empty. For example,

A gourmet breakfast awaits each guest. We offer high-quality European cuisine with a delicate taste and unique aroma.

And if so?

When you wake up, you can come down to our restaurant. We will prepare for you a cup of coffee, a freshly baked baguette and soft butter. If desired, instead of butter, you can order jam or chocolate paste. For an additional fee, we will cook for you scrambled eggs with bacon or oatmeal with milk. Butter, eggs and milk are delivered to our kitchen every morning from our own backyard.

The picture is filled with feelings, while reading, we imagine the smell of coffee and fried bacon, and crispy bread with butter is already melting in our mouths.

Conversational style gives emotional coloring to the text

Write in a living language. It's like you're telling something to your favorite girlfriend. If you don’t want to involve your friends in this, think up a virtual interlocutor for yourself. Give him a name, find a photo, and tell him your stories. To lighten up the text, use:

• short sentences
• appeal to the reader
• interrogative sentences
• those words that are accepted among those for whom you write

Where can emotional descriptions be used?

Believe me - everywhere. After all, we already understood that we are not talking about screaming with three exclamation marks and CAPITAL letters sentences:

Get an UNRIVALED result and a UNIQUE ATMOSPHERE IN THE HOUSE!!!

Emotional, and therefore human, descriptions can be used even when talking about the terms of payment and delivery or about the rules of the group. After all, it is important to you what the person who reads your lines feels? What to communicate with you is simple and pleasant, or difficult and dreary.

Compare the two options. Which one do you like better?

"Payment for the goods can be carried out using payment terminals, electronic payment systems or using a bank transfer."

“You can pay for goods with electronic money, use your bank card and make an online payment, or transfer money at the nearest payment terminal.”

Conclusion

1. Writing emotionally does not mean screaming, but it means evoking the right feelings in the reader.
2. To write emotionally, you need to get impressions yourself.
3. Emotions are conveyed not only through adjectives, but also through verbs.
4. Certain words convey certain emotions.
5. There are “magic” turns that help to better convey your feelings.
6. To evoke certain emotions, it would be good to “draw” a picture.
7. The conversational style gives the texts the necessary emotionality.
8. Emotions are like spicy herbs, they can be added everywhere, the main thing is not to overdo it! 😉

© Anna Karelina

Positive emotions are human states that bring positive feelings. Everyone knows what the expectation of success is, the feeling of happiness, satisfaction or trust. Everyone has experienced love at least once in their lives.

Why did nature reward humanity with a gift - the ability to experience positive emotions? They make you feel happy and energetic. It is these states that help people achieve their goals, as well as make life happier and improve relationships with others.

How to evoke positive emotions if you have Use the tips below.

Tune in immediately after waking up to the positive. Say to yourself, “Today is a beautiful day. I radiate a smile, goodwill and happiness.”

If you feel that the blues suddenly began to find, close your eyes and imagine how one of your dreams came true.

When you feel anger, frustration, and other negative emotions, read a positive book, watch a comedy, turn on a fun song.

Remember that negative thoughts come to mind more easily and it is difficult to get rid of them. Therefore, as soon as they begin to overcome you, immediately switch to happy memories.

Use positive statements - affirmations. They can be easily found in the books of such writers as: N. Pravdina, L. Hay, etc. There are a lot of affirmations on the websites of the following topics: esotericism, psychology, etc. You can invent them yourself. For example, “Luck is always with me”, “Fortune always helps me”, “Success for me” and others.

If you have to communicate with unpleasant people during the day, try to fill yourself with a feeling of understanding and warmth before talking with them. You will gradually change the attitude towards those who are unsympathetic to you.

Always avoid talking to negative people. Seek to talk to leaders who are wealthy. They always have positive emotions and thoughts.

Even if you have an unpleasant life situation, go to the mirror, smile through your strength. Tell yourself: “Everything is changing only for the better.” And remember that there is a way out of every problem, and you will find it.

Stop watching news, horror movies, thrillers, crime. They fill you with negative thoughts. You will remember the situations you saw for a long time and lure similar problems and troubles into your life.

Positive emotions create yoga classes, qigong. Practice meditation, chant mantras, study feng shui. Oriental arts were originally created to invoke inner peace and surround a person with abundance, goodness and joy.

Program yourself before going to bed for a good rest. This will help the practice of relaxation. First concentrate on the toes of the right foot, relax them, then the foot, lower leg, thigh, etc. Alternately move your attention along the legs, arms. Then relax your body, neck, head. As a result, you will no longer feel your body, you will feel lightness and freedom. At these moments, imagine something pleasant and gradually fall asleep. All night long, the subconscious mind will work to fulfill your desires. And in the morning you will wake up with a good mood.

So what are emotions? Positive and negative. The former simplify life, create successful situations and help to avoid many problems and disagreements. Negative emotions are the path to depression and blues. They complicate life with scandals, despondency. And when a person is under their influence, the world seems gray and hateful. Change your inner feelings with the help of the methods described above, and your life will become bright, and good luck will always accompany you. Every day will delight with new events and pleasant changes.

You will need

• - tests to determine the level of development of emotional reactions;
• - illustrations depicting the emotional states of people;
• - paints and sheets of paper for drawing.

Instruction

Teach human recognize emotions. To do this, show several illustrations depicting people experiencing various emotional states. Name them. Often a person not only does not show emotions himself, but also does not know how they manifest themselves in other people, what they are called.

Ask discreet human based on the knowledge gained, name those emotions that he himself often experiences, even if he does not show them among other people. If these emotions are unpleasant to him, they still need to be named. That. a holistic view of the emotional world is formed human.

Offer to express your emotional state with the help of colors or music, poetry or facial expressions. Find out by what means he expresses his emotions at home.

Explain that holding on to emotions, especially negative ones, is the path to body diseases, because. any irritation begins to destroy human from within. Sometimes it's good to let out an emotion, smash an old plate, slam a door, or let yourself scream out loud.

Observe a restrained person, note in his speech reservations that may reflect his true desires. Most often, when pointing people to their reservation, you can see an uncontrollable outburst of emotion. But he will only indicate that the person is angry with himself, because. failed to hide his personal attitude towards someone and it inadvertently broke out.

Find out how parents and other relatives in the family feel about the open expression of emotional states. If people close to him do not allow him to show emotions, limit or even punish him for loud laughter or tears, look together for other ways of expressing himself. You can offer to find other places where this person will be accepted by anyone.

Emotions are manifestations of feelings. Each person is endowed with the ability to feel this or that feeling. Some do not hide their violent emotions, others try to keep them to themselves, but there are those who are afraid or do not consider it necessary to openly show their feelings.

In family relationships, everything is so individual that each specific case needs to be considered in detail. The general unspoken laws of a happy marriage call for appreciating each other, respecting personal space, listening to a partner and talking with him about pressing problems. Down with egocentrism, jealousy, mistrust. All this works great if both partners adhere to such canons and are able to gain mutual understanding. If only one is able to analyze the situation and not give a primary outlet to emotions, then sooner or later the vessel will overflow.

Often, external containment of such feelings as resentment, irritation, discontent flows into a large internal conflict. A woman or a man can suppress, hide their real emotions for several reasons. And not always this reason is wisdom. Elementary fear of a partner, and of a different nature. For example, the fear of appearing not in the best light. They can also include the fear of consequences (a trip will fail, a planned purchase, a romantic evening). And the saddest thing is the real fear of punishment for their expressed and expressed emotions.

Unwillingness to hurt, spoil the atmosphere in the family can also lead to swallowing grievances and moving away from each other. It is best when partners are able to both express their feelings and accept them from another person, sum up, draw useful conclusions. Sometimes, in family relationships, on the contrary, there is not enough manifestation of any emotions. A husband or wife wants to feel or see how their other half knows how to rejoice violently, be sincerely upset, even angry and angry. After all, a person who overly controls his emotions runs the risk of appearing callous and indifferent. An ideal married couple, whose calm, tactful and attentive attitude towards each other is set as an example, can actually turn out to be a family where everyone lives on their own, without showing feelings for a partner for a long time. And a married couple, where a noisy showdown borders on extravagant antics, turns out to be a strong union, where the first is the complement of the second.

The advice and training of psychologists on controlling their emotions is certainly important. Unfortunately, sometimes it is not possible to switch to the desired “frequency”. And the level of perception of this or that situation is different for everyone. Just like the social factors of a person - upbringing, education, sense of proportion, delicacy, politeness.

One thing is true, feelings and emotions are obligatory companions of every person. Negative and positive, they are simply necessary in the life of a reasonable person. In family relationships, the main thing is that feelings are sincere.

The girl is having a hard time parting with her lover. She is overwhelmed with emotions, she does not know what to do better: either try to throw this person out of her memory, or overcome her pride and try to come to terms with him. Quite often, a wounded girl wants to awaken jealousy in your former partner. This happens for various reasons: if she hopes to renew a relationship with a guy or wants to punish a person who did not appreciate her, make him bitterly regret breaking up with her.

Instruction

"We do not care!" Do you remember this song from the good old movie? Your ex-lover is probably sure that you feel bad without him, that you cry into your pillow at night. Try, as if by chance, to bring to his attention that everything is just the opposite: you feel great, you are satisfied with life, and in general, how good it is that you now have free time! You can freely chat with friends, go shopping, visit a theatrical premiere. Moreover, try to catch his eye several times, literally radiating peace and serenity with your whole appearance. Trust me - it will work. Your ex-boyfriend will seriously wonder if he made a fool of himself.

"The world has not converged on you like a wedge." There's no better way to call jealousy with a former boyfriend than flirting with another. And indeed, there are many other young people around, some of them will surely like you. And now you are free and have every right to it. Who knows, maybe this flirting will turn into a romance or it will even come to a wedding. You can be absolutely sure of one thing: your ex will feel very uncomfortable.

"Yes, I can do it." Until now, despite the equality of the sexes, many men are very jealous, painful about the attempts of women to compete with them. Especially in those areas that from time immemorial were considered a purely male prerogative. If you succeed in any area, consider that yours already has a significant reason for jealousy.

There are a number of other ways to call jealousy from a person who was dear to you. Including frankly defiant, extravagant, bordering on outrageous. But before you try to awaken jealousy in your former lover, still try to frankly answer yourself the question: “Why do I need this and is it necessary at all?” Maybe it would be much more reasonable to just meet with him and calmly, frankly explain?

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Sources:

• how to make your ex jealous in 2019