How to write a business letter about cooperation so that it is opened, carefully read and responded to? The purpose of any business letter is to interest. Therefore, it is very important to clearly and easily present your idea, proposal.

There are 3 keys to success in writing a business letter.

1. The offer must be relevant for the addressee.
2. The letter must be written formally, but living language, without bureaucracy and ornate expressions.
3. The text of the letter must be well structured.

If the letter does not correspond to at least one of the listed points, then, as a rule, the addressee loses interest in it from the first lines and does not finish reading it.

Based on our practice, we will highlight several important rules that will help you write a competent letter of cooperation proposal.

1.

Reversal rule

Incorrect: "Wow. deputy director!

Right: “Hello, Sergey Ivanovich!”

You must clearly know to whom you are sending a letter of cooperation: the position of the addressee, his area of ​​​​competence and, of course, his name. Abbreviations should be avoided: “Mr.” and other “uv. deputy directors." Thus, writing a business letter should begin with a respectful personal address.

2. Rule of the first paragraph

Wrong: “We are a young dynamic company “X”, which offers the best…”

Right: “My name is Ivan, I represent the X company. I offer profitable cooperation, the essence of which is ... "

The main mistake of business letters is praising yourself and your company from the very first paragraph. The first reaction to such an offer letter is to close it and not waste time reading the set of stamps. Therefore, in the first paragraph, it is better to briefly introduce yourself and immediately move on to the essence of the sentence.

3. Rule of exclusivity

Incorrect: “We send offers to equipment manufacturing companies…”

Correct: “We met with representatives of your company at a professional exhibition…”

4. Argumentation rule

False: “Only we have the best prices and a large selection…”

Right: “So that you can decide on cooperation, we will give several arguments in favor of our proposal.”

Instead of general phrases, it is better to give clear and convincing facts why your offer is the best.

5. Feedback rule

Incorrect: “If you are interested in the offer, call us back c 9 to 6…”

Right: “I will wait for an answer!

Tip 1: How to write a cooperation proposal letter

Sincerely, Ivan, X company. Mobile phone: 8-029-566…”

At the end of the letter of cooperation, it is important to clearly articulate what you expect from your potential partner: call, respond, order, etc. At the same time, you should avoid directive phrases or, on the contrary, expressions that demonstrate uncertainty in your cooperation. Finally, be sure to include your contact information.

These are just the basic rules for writing the right business letter. Of course, you can use ready-made samples presented on the Internet. But they are betrayed by stereotypes and impersonality. Therefore, it is better to write a business letter about cooperation on your own.

Having trouble finding the right words for a business letter? Contact Protext specialists - we will write cooperation letters that will work for you!

Marina KATSMAYOR, ProText copywriter

8.08.2017.

legal registration of the sale of a business

In this article, we will try to tell you in detail how to sell a business on your own. So, let's begin…

Understanding what exactly is being sold: business or property

First you need to understand what exactly you are selling. Sometimes people want to disguise the sale of certain property under the sale of a business in order to optimize taxation or seek other benefits.

For these purposes, this article is hardly suitable. If you are still selling a business in the generally accepted sense of it as a certain well-established process during which the business owner makes a profit, then this article will help you formalize the sale of a business and at the same time protect your risks as much as possible. However, remember that maximum safety, like treatment, is carried out only by specialists. Everything else is artisanal. So, we have determined that we are selling production (services, a store, etc.), i.e. business in its usual sense and proceed to the direct process of formalizing the sale of a business.

Document fitting. Business sale presentation

We deliberately omit the stage of finding customers to buy the business you are selling, because This article deals exclusively with its documentary design. If you have not found a buyer and still want to independently conduct a deal to sell the business, we strongly recommend that you think about the consequences - sometimes they are irreversible. Better contact the experts!

But once a buyer has been found, there is little left to do. You must document a specific "product" to the buyer. The word "product" is taken in quotation marks for a reason, but to give this word a special meaning in terms of business. After all, a business in the sale is the same product that has certain ideas from the seller and the buyer, just like a product bought in a regular store. And if you, when selling a business, cannot explain to the buyer what exactly you are selling, what dividends he will receive when buying a business, in the future (and maybe in the process of selling a business) all sorts of problems and disagreements may arise.

Of course, before selling, it is necessary for the buyer to prepare a complete balance sheet, which will display the entire book value of the business (availability of property on an independent balance sheet, bank accounts, payables and receivables, existing contracts, etc.). By showing the buyer more complete information, you protect yourself from possible misunderstandings, because the document presented before the sale of the business is a strong argument in case of disputes over the specific terms of the sale of the business.

Before meeting with a potential buyer, in addition to the above documents, it will also be useful for you to receive an extract from the Unified State Register of Legal Entities (EGRLE), from which the buyer will see who the founders (members) of the organization are, the organizational and legal form (OPF, by the way, very important information), date of creation, tax details and some other information that may be useful to the buyer.

Selling a business through multiple companies

It is not uncommon (in fact, frequent) cases when a business is sold through the sale of several companies, and sometimes through the sale of certain rights of individual entrepreneurs. When selling such a complex complex, it will be difficult to do without a lawyer. But still it is possible.

The most important thing here is that, based on the results of the sale of the business, the buyer would have the opportunity to influence all areas of the business without any problems.

At the same time, it does not matter how many organizations he will become a member of as a result of the sale of the business.

Agreement of intent for the sale of a business

Before selling a business, some participants in this process enter into a so-called agreement of intent. Sometimes this agreement is called a preliminary contract for the sale of a business or something else. But it is not important. Such an agreement is usually signed when the parties already know exactly what they will receive as a result of the transaction. But specialists of our company would not recommend rushing to sign it.

Direct conclusion of an agreement (transaction)

The business sale transaction itself is a capacious process. Sometimes it can last more than one month or even a year (everything, of course, depends on the volume of the business being sold). The first step is to create a sales plan.

The concept of measurable business goals, its application in planning work with large clients for the long term. The concept of a financial forecast, its role, meaning and purpose, a proactive approach (proactive) and actual control over the sales process.

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

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Now retailers don't just sell goods. They order their production under their own trademarks, carry out promotions, encouraging manufacturers to finance them. Finally, it is they who dictate the terms of supply. Due to limited budgets, it is twice as difficult for small manufacturers to cooperate with stores. Do they have a way out?

Think like a store manager

First of all, try to put yourself in the place of the store manager in order to better understand him.

If you were the owner of an office store and a supplier came to you with an offer to put a new product on the shelves of your store, you would ask yourself the question: “Why should I expand the range? What will I get from this? How will this affect my business results?

The main goal of each trading enterprise is to increase the total sales and the number of visitors, and not the sale of the products of any individual manufacturer. However, it is the manufacturer who can offer a retail outlet a non-standard marketing idea aimed at increasing not only the sales of its product, but also sales in general. Sounds incredible?

Here is a very simple example

One company that manufactures premium soft drinks instructed its sales department to exhibit its product in a high-end HoReCa in the shortest possible time. And she created a rather banal incentive for buyers in this sector by providing her sales representatives with an additional volume of these drinks - one box as a gift for each outlet that places an order for a certain product.

Moreover, in the case of several points, the company went on an experiment: each time, communicating with the administrator of one of these points, the sales representative promised to increase the loyalty of regular customers to the establishment. To do this, he offered to put on the table of each regular customer, while he was waiting for an order, a bottle of this brand of drink as a gift from the manufacturer and institution. Naturally, in order to start such an action and receive a box of drink as a gift, it was necessary to place the first order.

The results of this initiative were not long in coming: more than half of the administrators of the "experimental" points in the first week agreed to start work and placed an order. Note that they were not interested in the product as such, but in the offer that the manufacturer made to them. And the manufacturer managed to achieve success with the help of a small trade - marketing budget.

In general, various tools can contribute to attracting additional attention of consumers to the store: unusual promo stands at the entrance, with which consumers can be asked to take pictures, impromptu mini-cafes (several tables, chairs and sun umbrellas). All this can be financed by the manufacturer in exchange for the retailer's favor with its products.

Advanced Collaboration

A much more complex variant of cooperation between a manufacturer and a retailer is joint category management. The essence of this approach lies in the fact that the manufacturer offers the point of sale its experience in selling a particular product category as a whole (organization of the trading space, placement of goods, placement of promotional materials, both of its own and of its direct competitors). In return, he receives reliable partnerships from the retailer.

Today, individual manufacturers both here and abroad are trying to establish such relationships with individual retailers of various sorts.

However, in general, domestic retailers are reluctant to enter into such cooperation, as they fear that the manufacturer will encroach on their territory or lobby for a decision in favor of their own product.

To debunk these unrest, one thing can be proposed: take one outlet for the experiment, implement general category management in it and compare the general business results of this store with others. And, of course, joint management of a category is only possible between a retailer and a manufacturer with whom the retailer has already had a fairly long positive experience of cooperation in traditional sales approaches.

From this article you will learn:

• How to write a proposal for cooperation so that they can’t say “no”
• How to write a proposal for cooperation in social networks
• What mistakes should be avoided

Many businessmen and even managers of large companies have a problem in order to correctly write a proposal for cooperation. Either they have no idea how to take on this task, or they make blunders and then get upset when the partnership does not work out. It's time to figure out how to competently and effectively write a proposal for cooperation to a blogger, media person, etc., what are the rules for compiling such texts and how to present yourself and your company in a winning way.

How to write a proposal for cooperation

Who and to whom offers cooperation?

The need to write a proposal for cooperation usually arises among employees involved in the development of the company's business. The texts of such letters are approved by the immediate supervisor or top manager of the company.

It is necessary to find out in advance who will receive your proposal: an ordinary worker, a secretary, a manager, a department head. Each of them needs its own approach.

The letter can be addressed personally to the director of the enterprise with which cooperation is planned, or to the head of one of the areas, the head of a structural unit, or even a narrow-profile specialist. The decision to start cooperation will still be made by the company's management.

Many people underestimate the importance of a commercial offer (SP) and do not understand why it is needed at all. It is necessary to understand the functions of the CP and the methods of its preparation.

The structure of the proposal for cooperation:

• Title. Surely your addressee is an extremely busy person, and he can limit himself to reading only the subject of the letter in order to understand whether he is interested in it or not. Formulate the topic precisely: it should prompt you to read the entire message (and not call for the purchase of a product, for example). You can prepare several letters with different headers and test them to choose the most effective option.
• Problem. Experts in the field of copywriting and corporate communications recommend: if you want to write a high-quality, "catchy" commercial or cooperation proposal, touch on the problems relevant to the addressee at the very beginning of the text.
• Solution options. By letting the recipient know that you are aware of their problems and realize their importance, you can offer your own solutions: for example, services that may be useful to the reader of the letter, or partnership on favorable terms.
• Price. Some entrepreneurs, when compiling a commercial or cooperation proposal, do not dare to accurately indicate the prices for their products or services, fearing that this will scare away a potential client or partner. However, experts advise nevertheless to indicate the cost, allowing the addressee of the letter to independently decide whether it is high for him or not. But it is important to justify these prices.
• Call to action. It must be clear and unambiguous. What do you want to achieve by writing a proposal for cooperation or sending a quotation? Calling, visiting a website, placing an order in an online store, or mutual barter services? Formulate your wish and be sure to list the bonuses and benefits that the addressee will receive, such as a discount on the product on the day the letter is received, for example.
• Contact details. Indicate not only your phone number, but also other communication channels: website address, groups in social networks, Skype, etc.
• The date. So that the recipient does not get confused in the messages (especially if the CP will be followed by corrected versions, additions, etc.), it is better to immediately indicate the date when the proposal was sent.
• Signature. Full name and position of the author of the letter must be present in the text, and immediately after the introductory part. If it is necessary to prepare and send a commercial or cooperation proposal in paper form, it is advisable to sign at the end.
• Pagination. Long multi-page texts, including proposals for cooperation and commercial proposals, need to be numbered (format “page number ... from ...”).
• Registration. Paragraphs are drawn up with a red line. In emails, extra spacing between paragraphs is desirable - it makes it easier to read. Justifying makes the text neater. When compiling a proposal for cooperation or a commercial offer, give preference to standard typefaces - Times New Roman, etc. The optimal font size is 12–14.

Write and send a proposal for cooperation - that's not all. Call the recipient, ask if the letter aroused interest. If not, then it will be necessary to improve the text and design of the proposal for cooperation. You can check the effectiveness of different types of letters on regular customers, experts or personal acquaintances.

A few more tips on how to write a proposal for cooperation:

1. The text must be on company letterhead.
2. Correctly address the representative of the company or person to whom you offer cooperation.
3. Thank the addressee in advance - this requirement of courtesy is very relevant for business correspondence.

letterhead is not necessary at all, you can write a proposal for cooperation on a simple sheet of white paper. But the form with the company logo is an advertising medium and an element of the company's image.

Greetings- an important part of the letters containing proposals for cooperation or the purchase of goods and services. Carefully compose the welcome part of the message. Some recipients need to be addressed by name and patronymic, namely:

letter mood. A commercial proposal must radiate confidence in the superior quality of the product or service being described. Avoid such clichés as “Let me propose to you…”, “We hope you will be interested in our offer”, “We look forward to your answer” - they make a repulsive impression. There is another extreme: phrases like “We are sure you will like it!”, “We know for sure that ...”, etc., sounding too arrogant and presumptuous. Let the recipient make up their own mind about your proposal.

Stick to a positive style in letters from the CP: use the particle “not” and negations as little as possible, replace them with affirmative phrases, use synonyms.

Annexes to the letter, coming at the very end, contain various additional information: technical descriptions, calculations, graphs, drawings, etc. You can attach several attachments to the letter, the main thing is not to overload the reader with information too much.

With regard to prices, it is better to draw up the financial terms of the proposal according to the principle of a layer cake: first, describe the benefits and benefits that the client will receive, then indicate the price, and then re-identify the benefits. For products that have multiple versions, please explain what caused the price difference.

Arguments. Of course, any potential partner to whom you have written and sent a proposal for cooperation, or a potential consumer of your product, will have doubts. Especially if your message is profitable to the point of implausibility. Prove that it is feasible and realistic, provide the necessary arguments (depending on the specifics of your product or service).

As arguments, they usually use mini-cases, a portfolio of completed projects, customer reviews or their lists, recommendations, calculations, various certificates, certificates and guarantees, photo reports, “before and after” collections, exact product characteristics or a detailed description with all the necessary numbers. company activities.

Relevance of the offer. All financial indicators, especially prices, are subject to change, so it is necessary to give the addressee a clear understanding of the timing of their relevance. Specify the duration of your offer.

A proposal for cooperation is considered a document in which one organization makes an offer to a third-party company for possible joint work on favorable terms. The main purpose of such an offer is to interest the future partner and force him to choose this particular organization. Let us consider in more detail how such proposals are made, what are their main features.

Who writes to whom

A letter of offer for cooperation is drawn up by an authorized employee who is engaged in business development or a similar direction. The text of such a letter must be agreed with the head of the organization. Such proposals can be made by the head of the company himself.

The letter is written in the name of the director of the company with which cooperation is planned in the future. Also, the addressee can be the deputy director or any person who deals with similar issues and has the authority to make decisions on possible cooperation. But all business proposals for cooperation are ultimately considered by the management of the organization.

General rules

The most important thing to remember is that the offer is a kind of hook that should hook a potential partner. The text of the letter should be meaningful, interesting and competent. The ideal outcome of reading such a letter would be a request for a commercial offer or price list for goods and services.

Despite the fact that a proposal for cooperation (a sample of it will be presented below) is considered an official document, there is no standard form. A letter is drawn up in free form or according to a template that is developed in a particular organization, based on the tasks and capabilities of the enterprise.

When compiling proposals, you need to follow the elementary rules of the Russian language, office work and business ethics.

Before writing a letter, you should find out the details of the employee with whom you intend to communicate.

So the offer will be:

1. Header (this step is optional, because a poorly written header can discourage you from reading the rest of the letter).
2. Appeals (it is better to start this stage with the words “dear / th”).
3. The offer itself.
4. Addressee's signature.

Main part

How to write a proposal for cooperation so that the opponent does not consider other invitations? The body of the letter should contain the essence of the entire proposal. Ornate statements and vague phrases, long and confusing sentences, as well as special terminology are inappropriate here. The essence of the letter is clear, concise and concise. The emphasis is on special features and a profitable offer.

In the main part, the sending company should be mentioned, but it should only be the year from which it has been operating and the main activities. At this stage, other information will be redundant.

You can also indicate the current partners or clients of the organization, who certainly respond only positively about the company's activities.

The tone of the letter should be more motivating than narrative. But the main thing here is not to go too far, to compose the text correctly, without imposing services and cooperation.

In the event that the text is long, but all the information is important to read, it should be divided into paragraphs and highlight important points. So the perception will be complete, and a large text will be perceived easier.

The main idea of ​​the letter or an important message should be placed either at the beginning or at the end. The whole secret is that these parts are more deposited in the reader's subconscious.

As practice shows, the one who receives a letter of cooperation proposal (sample below) is ready to spend no more than 60 seconds reading it, this fact must also be read when writing a letter.

Mandatory Information

When compiling an offer, be sure to remember the mandatory information contained in it. This is:

• the name of the organization that sends the letter;
• actual address and telephone number for contacting a contact person;
• surname, name, patronymic of the authorized person and his position;
• the main essence of the appeal.

The proposal may be accompanied by additional documents or references to legislative acts and norms that are directly related to the proposal for cooperation.

Registration

There are several ways to write a letter:

1. Write a proposal by hand.
2. Type the sentence on the computer.

The first option, of course, is somewhat outdated, but in some cases it turns out to be the most effective, because there are leaders who do not accept new technologies and prefer to communicate and work “in the old fashioned way”.

The second option is more familiar and convenient. Firstly, in electronic form, there is probably a preparation of the official letterhead of the organization with the necessary details, and secondly, if proposals are made constantly, then there may be a ready-made letter template where you only need to substitute the addressee and, possibly, change some information that is correct in a particular case.

The offer can be made in any number of copies, but at the beginning it must contain an appeal, and at the end - the signature of the sender.

The date should only be set in situations where the offer contains promotions or special conditions that are active for a certain amount of time.

You do not need to register a proposal for cooperation in the journal of outgoing correspondence.

How to "force" to cooperate

Of course, "force" - does not mean to exert physical pressure on the person making the decision to cooperate. The example of a proposal for cooperation that was presented earlier shows that the letter should encourage the opponent to make a positive decision.

To induce this, one organization will need only a motivational speech calling for cooperation, and another enterprise will need to offer a discount or a small reward for accepting the proposal.

Before writing letters, you need to study your opponent well: what he can agree to and what is unacceptable for him. After all, one word or phrase can instantly spoil the idea of ​​​​the whole company.

Do you need gratitude?

Another important point of the proposal for cooperation is gratitude. At the end of such letters, without fail, there should be gratitude for the time spent and the letter read.

This speaks both of the seriousness of the organization, and of elementary courtesy for the time taken from the opponent.

Such letters will not contain gratitude by default, as this is an individual approach of each organization to its potential partner or client.

Departure

So, what is the best way to send a letter of proposal for cooperation (sample presented earlier)?

This can be done in different ways, each organization chooses for itself a more acceptable and convenient option. Consider the most common:

1. Email. This method is rightfully considered the simplest, most efficient and affordable. But a letter to an opponent can easily get lost, getting into the unwanted correspondence of the addressee. This method can only be used if the sender and the addressee have established contact. Well, or send a letter “at random”, suddenly you are lucky and it will not end up in the Spam folder.
2. Mail. This method is considered the most reliable, since the letter will reach the addressee in any case. But it is also the most time-consuming, because everyone knows how slowly the Russian post works. Of course, if the mailing is massive, then this method is clearly not suitable, it is better to use the first option.
3. Fax machine. Slightly outdated, but still used method of submitting offers. Suitable also for a specific offer of a specific company.
4. Any method of a modern type of communication (messengers, social networks, etc.). Such a method is appropriate only if the parties are well acquainted with each other and the written proposal is only a formality for further continuation of cooperation.

So, now you know what a cooperation proposal letter is, how to compose and send it.

Curious but true: information from this article can be applied to any business and search for partners in any field!

"Tatiana, I offer you cooperation."

I often come across such proposals. They call me, write letters, they try to arrange meetings with me, they catch me from clients. Who will be discussed? About business coaches, both current and beginners. In recent months - just a flurry of such appeals. And then we will not talk about the proposals of Moscow coaches who are looking for regional partners, but about ours - Novosibirsk. Also, it will not be about inviting these trainers to take part in the trainings, but about including their trainings in my schedule, training programs, and also selling their consulting projects.

I understand what this is about...

I don't have an unequivocal no to offers of cooperation and partnership. There are coaches and consultants, centers with whom I cooperate, we work with them on various projects. But… I want to draw your attention to what mistakes are sometimes made when looking for partners by those who start looking for them.

And I will do this using the example of one of the letters, by the way, from an acting coach with several years of experience, and one of the calls from a novice coach.

"... Good afternoon, Tatiana! My name is ... XXX, I am a business coach. My specialization is sales and everything related to them (you can find more details about my activities here). At the moment I am looking for partners to organize and conducting trainings. Ready to consider various types of cooperation. I propose to meet for a more detailed discussion…"

So what's wrong with this letter? Let's break it down into sentences and phrases.

• There is a greeting - good!
• There is a performance - happy!
• Information about who the author is - not bad!
• The purpose of the letter is - great!
• Willingness to cooperate is indicated - reasonably!
• There is a proposal for a meeting - right!

But what is wrong then:

• I receive a lot of such letters - offers! Maybe one more of the same hook? Not! But this letter was written by a salesman. And this letter is actually the first commercial offer! I would like a "raisin" ...
• This letter does not indicate the reasons why they turned to our company. That is why it reminds me of something from a series when a young man wants to have a pleasant evening and he doesn’t really care with which girl - the main thing is that she agrees. And he just starts sending SMS to everyone (from his phone). I don't go for compliments, although that would be nice. But you must admit, there is a difference between two types of appeals of a young man to a girl:

- Let's go to the cinema. I want to have a nice evening.

“I like you and I want to please you. Therefore, I invite you to the cinema for a cool movie. You'll like it! What do you say?

The same goes for finding partners.

• It seems to be a trifle, but very significant. If we want to demonstrate our respect for a person, we refer to him as "you", not "you". This is especially important during the first written contact.
• This letter completely lacks my benefit and benefit, benefit and benefit for my center, my company. What the coach of XXX will get is clear. Clients, orders, employment, money. What about me, my company? Or did the author of this message not think about it? And given that it's not written, I have to agree to a meeting. Yes, of course, we are adults. And, of course, I can understand my benefits, interests and benefits from cooperation. But ... is it really difficult to prescribe them? After all, I'm actually his client! His distribution channel! And what does this mean - according to his letter, I evaluate his professionalism, the effectiveness of working with my clients! One of the reasons why this may not be done (consciously or unconsciously) is not the desire to take responsibility, give guarantees, work for results! As a result, if I ask about it in this case, the answer might be something like this: "I didn't promise anything!" Let's take this to the point of absurdity. I'm walking down the street, a man comes up to me and offers: "Let's do business!" What is the probability that you will agree upon hearing such a proposal?
• If possible, of course it is better to meet. Everything is correct! But I'm very busy and I'm not the only one with this. And this means that there must be a significant reason for the meeting! He is not here.
• To write about the fact that my needs have not been identified and there is not even a hint of them, we immediately proceeded to the presentation, I won’t even do it anymore.
• I have an article and now a training for managers on the topic "Who is the boss in the house (company, department)?". Even in the article this topic is disclosed. In this letter, I am immediately offered to play the role of an employee. Why? " I am ready to consider various types of cooperation"– writes the coach . This is good. But I have to think about these types of cooperation. Who should assign tasks to whom? Manager to employee or vice versa, as is often the case when subordinates say: "I don't know", "I don't have time", "I can't" etc., actually setting tasks for the leader and thereby turning him into an employee? A partner is not an employee. But I have to contribute my 50%! Of course, I can do it myself! And even completely! And what's more, they (cooperation options) exist! But… is it a partnership? Is this cooperation? When one of the parties thinks out its own benefits and benefits, it comes up with options for cooperation (or finding out what this person can do or going through the path of "poking a finger in the sky"), and the second ... And what about the second? Actually, nothing. That. the balance of giving and taking is broken! Moreover, if a specialist has experience (and in this case we are talking about an acting coach), then he should have some ideas about cooperation, its forms and what would be appropriate for him and for me.

Now another situation is a call. I quote.

"Hello. My name is ... AAA. I specialize in the topic - working with conflicts. I would like to offer my services to you."

Again, let's analyze the call:

• Was there a greeting? Yes!
• Performance? Same way!
• Is there a specialization? Briefly!
• Purpose of the call? There is!

What's wrong? I will not repeat the points above. I'll add something new:

• I have a training "Conflict? Claim? Working!" I do not hide that I have it! And this means that if you study my activity, my center, you can easily find it! A logical question arises: if I conduct training on this topic myself, then the reasons why I should consider this trainer and his training? And the second question also arises: has this person studied the person to whom he is going to call? It's the same in the first case! This does not mean that you should not offer. This means you need to think - how!
• Another curious moment. Willingness to continue communication. I asked a girl (maybe a woman) to send me information about herself and the program. Already in response to her request, I realized - there is neither one nor the other! But how then is a person going to conduct training? How serious are his intentions in this direction? Or this person, calling, did not believe that there could be a continuation of communication?

Total - I'm still waiting for information and the program.

From my comments on these two cases, one can easily conclude what mistakes should not be made when looking for partners and what you need to be prepared for! I am very grateful to the authors of this letter and the call for the opportunity to parse and put these same mistakes on the shelves! And I really hope that it will be useful to other current or novice coaches! And this applies, as I said, not only to the training business. She is one of my clients, working in a young company, told me a story the other day: "Potential and promising partners came to us - they could bring sales of our product to the international level. Of course, they began to ask specific questions, ask for materials and so on. We have practically nothing! place, but every time I hear: "Yes, it's all nonsense!"" I hope this will be useful in other market areas and areas of life! After all, the principles are actually almost the same everywhere.

And the last point I want to pay attention to. I see how many of my discoveries, techniques, technologies are repeated and copied, go my way. Sometimes I see this in programs, in texts, in study books, in the words of clients. I am pleased, because if they repeat after you, then you set the tone, inspire! But repetition is always less effective! And of course you can and should repeat it, but not always, not all the time!

We need to move as quickly as possible to not copying someone, but to be ourselves! Do not learn and master the image of another person, but create your own! Do not try to understand how he acts and thinks, but try to understand how you can do and think - you! This is the secret of success! Create your own style and handwriting! This is the "I" of the coach and consultant, when he does not merge with the general mass, but stands out from it.

Curious but true: the latter can be applied to any business and the search for partners in any field!