I collect the best quotes of Steve Jobs in Russian and English, said by him at different times.

About the meaning of life

We are here to contribute to this world. Why else are we here?

We eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. I think the time has come for us to become useful to humanity.

Only having a purpose brings meaning and satisfaction to life. This not only promotes better health and longevity, but also gives you a modicum of optimism during difficult times.

The memory that I am about to die is the most important tool that helps me make the tough decisions in my life. Because everything else - other people's opinions, all this pride, all this fear of embarrassment or failure - all these things fall in the face of death, leaving only what is really important. The memory of death is the best way to avoid thinking that you have something to lose. You are already naked. You no longer have a reason not to follow your heart.

Being the richest man in the graveyard doesn't matter to me. Going to bed, telling yourself that you did something wonderful - that's what's really important.

About my place at Apple

This is not a one-man theatre. Two things breathe new life into this company. First, there are a lot of really talented people in this company who have been told by the whole world for a couple of years that they are losers - and some of them were almost ready to believe it themselves. But they are not losers. What they lacked was a good team of coaches, a good plan. Good senior management. But now they have it.

About the role of the leader

Being gentle with people is not my job. My job is to make them better. My job is to draw from different parts of the company, clear paths and gather resources for key projects. To take these great people that we have and push them and make them even better, offer them a bolder vision of what the future should be.

I can fire a person and then call him to discuss some project or re-hire him. I don't care about the past, only the present matters.

About moving forward

I think if you've done something and it's pretty good, you should go and do something else without stopping too long. Just decide what's next.

About mistakes

There is no such thing as a successful person who has never stumbled or made a mistake. There are only successful people who made mistakes but then changed their plans based on those very mistakes. I'm just one of those guys.

About work

There is only one way to do great work - to love her. If you don't get there, wait. Don't get down to business. Let your heart tell you first.

Good artists create, great artists steal, and real artists deliver on time.

About competitors

Microsoft's only problem is they have no taste. They have absolutely no taste. I don't mean the lack of original ideas, I'm talking about the fact that they don't bring culture to their products.

Microsoft has spent many millions of dollars on the development and development of their own products, but for some reason they all look like copies of Apple products. When I want to cheer myself up, I immediately remember this fact.

About myself

I am one of the few people who knows what it's like to lose a quarter of a billion dollars in a year. It is very good at shaping personality.

There was a time when I slept on the floor in my friends rooms and turned in bottles to buy a veggie burger. Now, after receiving shares and property worth several billion dollars, my everyday life has changed somewhat, but, I swear, not myself.

I don't trust a computer that I can't lift.

Death is the best invention of life. She is the cause of change. She purifies the old to make way for the new.

About higher education

The value of higher education is undeniable. But, I want to say that it will not help the accumulation of experience.

About risk

Any great figure, whether it be Newton or Picasso, was ready to take risks and could not infrequently fail.

About someone else's opinion

How does a person know what he wants if he has never seen the product.

About confidence

All the objects around you were created by people just like you, no smarter or dumber than you. You can change the world around you, create products that others will use.

About future

I'd rather be unsure about the future development of the product than do something unoriginal.

About details

We make the smallest details of our products unforgettable.

About geniuses

Dedicated to outcasts, rebels and hooligans. To all those who are ready to change the world around them, who have their own view of familiar things... Let someone consider them crazy, we see geniuses in them.

About problems

You need a problem to fix, a bug to fix.

About passion

Do what you enjoy. Otherwise, you will never have enough strength and patience to complete the work to the end.

About choice

You can do many different things. But since we have chosen something specific, it is worth making it great.

The best quotes from Steve Jobs, the most frequently quoted during the life of the head of Apple, and after his death.

Innovation distinguishes a leader from a follower.

Don't let the noise of other people's opinions drown out your inner voice. And most importantly, have the courage to follow your heart and intuition. They somehow already know who you really want to be.

Do not be upset and leave life. But if life has left you, you should be upset.

TV is dull and kills a lot of time. Turn it off and you save a few of your brain cells. However, be careful - you can go dumb at the Apple computer.

Stay hungry. Stay reckless.

Steve Jobs is an unshaven Buddhist in worn jeans, a rebel who has always gone against the grain.

Steven Paul Jobs was born February 24, 1955 in San Francisco, California, USA. American entrepreneur, designer, inventor. One of the founders, chairman of the board of directors and CEO of Apple Corporation. One of the founders and CEO of the Pixar film studio. Died October 5, 2011, Palo Alto, Santa Clara, California, USA.

Quotes, aphorisms, sayings, phrases - Steve Jobs

• Better to be a pirate than to be in the Navy.
• Innovation distinguishes a leader from a follower.
• I don't trust a computer that I can't lift.
• I would trade all my technology for a meeting with Socrates.
• We'll never survive unless we go a little crazy.
• Not making mistakes means living an inferior life.
• Design is not about how an object looks, but how it works.
• My job is not to make life easier for people. My job is to make them better.
• We are here to contribute to this world. Why else are we here?
• I believe that the qualities of a person are determined by his environment, and not by heredity.
• If you live every day like it's your last, you'll be right someday.
• People pay us for integration, they don't have time all day long to think about what connects to what.
• The saying that guides me in everything? "You never know what you're looking for until you find it."
• I am convinced that half of what separates successful entrepreneurs from failures is perseverance.
• Picasso said: "Good artists copy, great artists steal." And we've never been shy about stealing great ideas.
• Be honest with yourself and with people, always do everything on time, never give up, go to your goals, even if everything is bad.
• Death is probably the best invention of Life. She is the cause of change. She purifies the old to make way for the new.
• There is no point in hiring smart people and then telling them what to do. We hire people to tell us what to do.
• Basically, we watch TV in order for the brain to rest and we work at the computer when we want to turn on the convolutions.
• You can't just ask customers what they need, because by the time you do that, they'll want something new.
• I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It is very good at shaping personality.
• It's hard to imagine a company that has $2 billion in turnover and 4,300 employees scared of six guys in jeans.
• What drives me? I think most creative people tend to express gratitude for enjoying the fruits of work done by others before them.
• Building a product based on focus groups is really hard. Most often, people do not understand what they really need until you show it to them yourself.
• Being the richest man in the cemetery is not important to me. Going to bed with the thought that you have created something beautiful. that's what matters to me.
• The name sounded funny, energetic and not scary. The word "apple" softened the serious "computer". Plus, in the phone book, we'd be in front of Atari.
• They decided to make concessions and find me some business. It suited me. It was like I was back in my garage and running my own small team again.
  

• We don't have a chance to do many things that can be called great. Because this is our life. Life is short and you are dying. Do you know it?
• It's the dumbest thing in the world to let crappy computer makers use our operating system and take a bite out of our sales.
• If I had the opportunity to go back in time and give advice to myself at 25, then I would say: “Don’t settle for idiotic interviews - you don’t have time for philosophical nonsense!”
• Bill Gates businessman. Winning the market was more important than making great products. As a result, Bill became the richest man in the world, and if that was his goal, he achieved it.
• There's an old Wayne Gretzky quote that I love. "I race to where the puck will be, not where it was." And we've always tried to do that at Apple. From the very beginning. And we always will.
• Remembering death is the best way I know of to avoid the trap into which the thought that you have something to lose drives you. You are already naked. There is no reason not to follow your heart.
• There is only one way to do great work - to love her. If you don't get there, wait. Don't get down to business. As with everything else, your own heart will help you to suggest an interesting business.
• Mike took me under his wing. Our views on the world coincided in many ways. Markkula argued that when creating a company, one should not strive to get rich, but simply do what one believes in. Only in this way can success be achieved.
• Guys, you almost killed yourself working on this design, but we are going to change it. We're going to work nights and weekends, if you like, we can give you guns so you can shoot us right now.
• If I hadn't gotten into calligraphy in college, the Mac wouldn't have had tons of fonts, proportional kerning, and leading. And since Windows is copied from the Mac, no personal computer would have all this at all.
• We wanted our customers to be not only a limited group of amateurs who know where to buy a keyboard, a transformer, and assemble computers themselves. For one such connoisseur, there are a thousand people who would prefer to buy a device ready for use.
• The burden of a successful person has been replaced by the frivolity of a beginner, less confident in anything. I freed myself and entered one of the most creative periods of my life. I'm sure none of this would have happened if I hadn't been fired from Apple. The medicine was bitter, but it helped the patient.
• The only problem with Microsoft is that they have absolutely no taste. And not in a particular, but in a general sense: they do not strive for originality, they do not have a culture of working with the product. I'm not worried about their success, they deserve it in general. But it saddens me that they produce a third-rate product.
• I tried to help him and will try to help people like Mark Zuckerberg. This is how I want to spend the rest of my life. I can help the next generation remember the accomplishments of great companies and continue the tradition. The valley helped me a lot once. And now I must try to repay this debt.
• My business model is The Beatles: They were a bunch of guys who kept each other's negative tendencies in check; they balanced each other. And their total result was more than just the sum of all the parts. Great things in business are never done by one person, they are always done by a team.
• When we showed the project to the engineers, they immediately gave 38 reasons why it could not be implemented. And I say: "No, it must be implemented." "Why is this?" they ask. "Because I'm the CEO of the company," I replied, "and I think it can be done." And they had to obey.
• Your time is limited, don't waste it living another life. Don't get hooked on a creed that exists on other people's thinking. Don't let the eyes of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary.

Steve Jobs (Steve Jobs, full name Steven Paul Jobs, English Steven Paul Jobs; February 24, 1955 - October 5, 2011) is one of the founding fathers of Apple Corporation and the world-famous Pixar film studio. Also an American personal computer revolutionary, inventor, designer and successful businessman. The man who changed the world by inventing the iPad, iPod and iPhone.

1. There were times when I didn't have my own room. I slept on the floor with friends, and in order to buy food, I handed over bottles of Coca-Cola. Every Sunday I walked 10 kilometers in order to have a normal meal once a week at a charity dinner in the Hare Krishna temple. And you know what? It was a great time!

2. It is impossible to create a good product based on surveys of people or using focus groups. People don't know what they want until you show it to them.

3. The main reason why people will buy a computer at home is the opportunity to be connected to the national communications network. Now everything is just beginning, but it will be a real breakthrough. About like a phone.

4. Do you want to dedicate your life to selling sweet water or do you want to come with me and really change the world?

5. I wish Bill Gates all the best, really. I just think that he and Microsoft are too narrow-minded. His views would have been much broader if he had indulged in acid in his youth or lived with hermits in India.

6. Modern Apple products suck. They are not sexy.

7. Steve Jobs on Mac OS X: "We made the icons on the screen look so pretty you'll want to lick them."

8. Steve Jobs on Google's Android operating system: We don't search, but they decided to do phones. Make no mistake, they want to destroy the iPhone. We won't let them.

9. I don't want to be the richest person in the cemetery.

10. Often people come up to me on the street. They beg or just want to pat me on the back and tell me how much they love Apple products. If I'm tired, I usually just piercingly, without blinking, look into their eyes. They linger a little, and then quickly cross to the other side of the street.

12. Yes, I smoked marijuana and tried LSD. And I have nothing to be embarrassed about.

13. Satisfaction with life and its meaning brings only the presence of a goal. It is she who helps to improve health, longevity, and also inspires you in difficult times.

14. If I were now presented with a choice - what to keep in my possession - Apple or Pixar - I would probably want to arrange everything so that I own both, without such a choice.

15. Remember that you will die - this is a great tool with which I managed to make all the fateful decisions in life. The thought of imminent death is the best way to lose all illusions that you have something to lose. You are already naked, you have no reason not to follow your heart. Death is the best invention of life.

16. I have had many different women, but my own wives have always been the best.

17. TV makes you stupid and kills a lot of time. Turn it off and you save some gray matter. But be careful - you can go dumb on an Apple computer.

18. I would trade all my technology in one day with Socrates.

19. There was a time when I slept on the floor in my friends rooms and rented bottles to buy a veggie burger. Now, after receiving shares and property worth several billion dollars, my everyday life has changed somewhat, but, I swear, not myself.

20. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We eat food that other people have learned to grow. Now the time has come for us to become useful to mankind.

21. I am sure that the brightest days and innovative inventions of Apple are yet to come.

22. If you spend every day you live like the last one, someday you will be right.

23. Steve Jobs on the popularity of iTunes among Windows users: "It's like a glass of ice water in hell."

24. When you are young and you see what is being broadcast on TV, it seems to you that television companies are in cahoots and want to make humanity stupid. But then, having matured, an understanding of the truth comes: people themselves desire this. The conspiracy is not so terrible. You can always shoot the bastards, start a revolution! But in reality, there is no collusion, the TV companies just meet the demand. Sorry, but it's true.

25. Stay hungry, stay reckless.

26. If you look at the history of those events, I can say that the dismissal from Apple was the best event that happened in my life. I regained the lightness and doubts of a beginner and got rid of the label of "successful person." This gave me freedom and opened the beginning of my new creative period.

27. I have a plan to save Apple. The perfect products and the perfect strategy to fit the company. But no one there will listen to me.

28. It was as if they had given me a breath and knocked my soul out of me. I'm still young, I'm only 30 and I want to keep creating great things. I know that I can create at least one more great invention. But Apple won't give me that chance.

29. A computer does very simple things - it takes a number, adds it to another number, compares the result with a third number. But it all happens at a speed of 1,000,000 operations per second. And at a speed of 1,000,000 operations per second, the result already seems like magic.

30. If for some reason we stumble, make some fatal mistakes and lose the competition to Microsoft and IBM ... Then dark times will come for the entire computer industry.

31. I can fire a person, and then call him to discuss a project or re-hire him. I don't care about the past, only the present matters.

32. There are no successful people who have never stumbled or made mistakes in their lives. There are only successful people who made mistakes but then changed their plans based on past failures. I'm just one of those guys.

33. The only problem with Microsoft is they have no taste. Absolutely. I don't mean small things, but big things. They don't have their own ideas, there is no culture in their products.

34. You cannot connect the dots of your destiny if you look ahead; they can only be connected retrospectively. So you have to believe that these dots will somehow connect in the future. You have to believe in something - in your courage, destiny, karma, whatever. This principle has never failed me and changed my whole life.

35. My business model is the Beatles. Four guys controlled each other's negative manifestations. They balanced each other, and the total was greater than the sum of the individual parts. This is how I look at business: big things are not done by one person, they are done by a team.

36. People pay us for integration, they don't have time all day long to think about what connects to what.

37. You can't just ask customers what they need, because by the time you do that, they will want something new.

38. I believe that the qualities of a person are determined by his environment, and not by heredity.

39. Be honest with yourself and with people, always do everything on time, never give up, go to your goals, even if everything is bad.

40. Half of what separates successful entrepreneurs from unsuccessful ones is perseverance.

41. To avoid mistakes means to live an inferior life.

42. We will never survive if we do not go a little crazy ...

43. Creativity is just making connections between things. When creative people are asked how they did something, they feel a little guilty because they didn't actually do anything, they just noticed. This becomes clear to them over time. They were able to connect different pieces of their experience and synthesize something new. This is because they have experienced and seen more than others, or because they think about it more.

44. Better to be a pirate than to serve in the Navy.

45. Computers are like a bicycle. Only for our consciousness.

46. ​​Design is not about how an object looks, but how it works.

47. If I had the opportunity to go back in time and give advice to myself at 25, I would say: “Do not settle for idiotic interviews - you have no time for philosophical nonsense! »

48. I can fire a person, and then call him to discuss some project or re-hire him. I don't care about the past, only the present matters.

49. Microsoft has spent many millions of dollars on the development and development of their own products, but for some reason they all look like copies of Apple products. When I want to cheer myself up, I immediately remember this fact.

50. There is no such thing as a successful person who has never stumbled or made a mistake. There are only successful people who made mistakes but then changed their plans based on those very mistakes. I'm just one of those guys.

51. Only the presence of a goal brings meaning and satisfaction to life. This not only promotes better health and longevity, but also gives you a modicum of optimism during difficult times.

52. If you're in a dying industry, quit quickly before you lose your job.

53. You need to talk to others more often about what you have done. Of course, don't force it, be complacent or fanatic about yourself - it will only scare people away. And yet, do not be shy to tell others about what you have done at the right time.

54. I have had many different women, but my own wives have always been the best.

55. Being the richest person in the cemetery is not important to me ... Going to bed and telling myself that I really did something wonderful - that's what matters!

56. For 33 years now, I look in the mirror every day and ask myself:

“If today was the last day of my life, would I want to do what I am going to do today? »

And as soon as the answer was “No” for several days in a row, I knew that something had to change.

57. When you're young and watching TV, you think that the TV companies conspired and want to make people dumb. But then you grow up and understanding comes - people themselves want this. And that's a much more frightening thought. A conspiracy is not scary, you can shoot the bastards, start a revolution. But there is no conspiracy, TV companies are just satisfying the demand, unfortunately, this is true.

58. I have always said that if the day comes when I can no longer live up to my responsibilities and expectations as CEO, I will be the first to let you know. Unfortunately, that day has come.

59. Of course, there are people for whom money is above everything. Usually these are people who will never become rich. Only he achieves wealth who is talented, lucky, and does not constantly think about money.

60. My girlfriend always laughs during sex. Regardless of what she is currently reading.

61. It makes no sense to hire smart people and then tell them what to do. We hire people to tell us what to do.

62. This phrase is from Buddhism: “Opinion of a beginner. It's great to have a beginner's opinion."

63. Your time is limited, don't waste it living a different life. Don't get hooked on a creed that exists on other people's thinking. Don't let the eyes of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary.

64. We are here to contribute to this world. Otherwise, why are we here?

65. I am one of the few people who knows what it's like to lose a quarter of a billion dollars in a year. It is very good at shaping personality.

66. We eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people also developed it ... I think we all say this all the time. This is a great opportunity to create something that could be useful to mankind.

67. There is only one way to do a great job - to love her. If you don't get there, wait. Don't get down to business. As with everything else, your own heart will help you to suggest an interesting business.

68. Be the standard of quality. Some people weren't in an environment where innovation was the trump card.

69. Innovation distinguishes a leader from a follower.

70. She (Death) is the cause of change. She purifies the old to make way for the new. Now the new is you, but someday (not very long left) you will become the old and you will be cleansed. Sorry for being so dramatic, but it's true.

71.- Nobody wants to die. Even people who want to go to heaven don't want to die. And yet, death is the destination for all of us. No one has ever been able to escape it. It should be so, because Death is probably the best invention of Life.

72. - If you have not found your business yet, look for it. Do not stop. As with all things of the heart, you will know when you find it. And like any good relationship, it gets better and better with age. So seek until you find. Do not stop.

73. - You need to find what you love. And this is as true for work as it is for relationships. Your work will fill most of your life and the only way to be completely satisfied is to do what you think is a great thing. And the only way to do great things is to love what you do.

74. - I'm sure none of this would have happened if I hadn't been fired from Apple. The medicine was bitter, but it helped the patient. Sometimes life hits you in the head with a brick. Don't lose faith. I am convinced that the only thing that kept me going was that I loved my job.

75. - Not everything was so romantic. I didn't have a dorm room, so I slept on the floor in my friends' rooms, I rented out 5-cent bottles of Coke to buy food, and I walked 7 miles across town every Sunday night for a proper meal at a Hare Krishna temple once a week. I liked him. And much of what I came across, following my curiosity and intuition, turned out to be invaluable later.

76. If you live each day as if it were your last, someday you will be right.

77. I will call the company "Apple" if you do not offer a better one by 5 o'clock!

78. Talented artists copy, brilliant artists steal.

79. You can't just ask customers what they need, because by the time you do that, they will want something new.

80. My job is not to make life easier for people. My job is to make them better.

81. It makes no sense to hire smart people and then tell them what to do. We hire people to tell us what to do.

82. And again, you can't connect the dots looking ahead; they can only be connected looking backwards. So you have to trust that the dots will connect in the future. You have to believe in something - life, destiny, karma... This approach has never let me lose heart, and is the reason for everything important in my life.

83. I think if you did something and it turned out to be good enough, then you need to do something else, wonderful, and not relax for a long time. To understand what to do next.

84. I am convinced that half of what separates successful entrepreneurs from failures is perseverance.

85. I don't trust a computer that I can't get up; We think Macs will sell in the millions, but we didn't build a Mac for anyone. We made it for ourselves. We were a group of people who had to decide if he was good or not. We weren't going to go and do market research. We just wanted to create the best possible.

86. I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It builds character.

Good mood to all readers of the blog. And today I continue quote great people. This time it Steve Jobs. But first, a little from his biography, although I doubt that anyone does not know him.

Born February 24, 1955 and died October 5, 2011 - American businessman, inventor and just a brilliant person. He was a true leader and revolutionary in the field of personal computers. Founder of Apple Corporation. He is also the founder of the famous CEO of the Pixar film studio.

Steve Jobs quotes:

The personal computer market is dead. Microsoft has completely taken over the market without bringing innovation to the industry. This is the end. Apple lost, the history of desktop computers entered the Middle Ages. This will continue for about 10 years.
It is impossible to create a good product based on surveys of people or using focus groups. People don't know what they want until you show it to them.
Death is the best invention of life. She is the cause of change. She purifies the old to make way for the new.
The main reason why people will buy a computer at home is the opportunity to be connected to the national communications network. Now everything is just beginning, but it will be a real breakthrough. About like a phone.

Do you want to dedicate your life to selling sweet water or do you want to come with me and really change the world?
I wish Bill Gates all the best, really. I just think that he and Microsoft are too narrow-minded. His views would have been much broader if he had indulged in acid in his youth or lived with hermits in India.
Modern Apple products suck. They are not sexy.
Steve Jobs on Mac OS X: “We made the icons on the screen look so pretty you'll want to lick them”
Steve Jobs on Google's Android operating system: We don't search, but they decided to do phones. Make no mistake, they want to destroy the iPhone. We won't let them.
I don't want to be the richest man in the graveyard.
People often come up to me on the street. They beg or just want to pat me on the back and tell me how much they love Apple products. If I'm tired, I usually just piercingly, without blinking, look into their eyes. They linger a little, and then quickly cross to the other side of the street.
Yes, I smoked marijuana and tried LSD. And I have nothing to be embarrassed about.

We wear clothes that other people have made. We speak languages ​​that were invented by other people. We eat food that other people have learned to grow. Now the time has come for us to become useful to mankind.

Satisfaction with life and its meaning brings only the presence of a goal. It is she who helps to improve health, longevity, and also inspires you in difficult times.

If I were now presented with a choice - what to keep in my possession - Apple or Pixar - I would probably want to arrange everything so that I own both, without such a choice.

Remember that you will die - this is a great tool with which I managed to make all the fateful decisions in life. The thought of imminent death is the best way to lose all illusions that you have something to lose. You are already naked, you have no reason not to follow your heart. Death is the best invention of life.

I have had many different women, but my own wives have always been the best.

TV is dull and kills a lot of time. Turn it off and you save some gray matter. But be careful - you can go dumb on an Apple computer.
I would trade all my technology in one day with Socrates.

There was a time when I slept on the floor in my friends rooms and turned in bottles to buy a veggie burger. Now, after receiving shares and property worth several billion dollars, my everyday life has changed somewhat, but, I swear, not myself.

I am sure that the brightest days and innovative inventions of Apple are yet to come.

If you spend every day of your life as if it were your last, one day you will be right.

For the past 33 years, I have looked in the mirror every morning and asked myself, “If today is the last day of my life, will I do what I have planned for today?”

Steve Jobs on the popularity of iTunes among Windows users: "It's like a glass of ice water in hell"

When you are young and you see what is being broadcast on TV, it seems to you that the television companies are in cahoots and want to make humanity stupid. But then, having matured, an understanding of the truth comes: people themselves desire this. The conspiracy is not so terrible. You can always shoot the bastards, start a revolution! But in reality, there is no collusion, the TV companies just meet the demand. Sorry, but it's true.

stay Hungry Stay Foolish

If you look at the history of those events, I can say that the dismissal from Apple was the best event that happened in my life. I regained the ease and doubt of a beginner and got rid of the label of “successful person”. This gave me freedom and opened the beginning of my new creative period.

I have a plan to save Apple. The perfect products and the perfect strategy to fit the company. But no one there will listen to me.

It was as if they had punched me in the gut and knocked my soul out of me. I'm still young, I'm only 30 and I want to keep creating great things. I know that I can create at least one more great invention. But Apple won't give me that chance.

The computer does very simple things - it takes a number, adds it to another number, compares the result with a third number. But it all happens at a speed of 1,000,000 operations per second. And at a speed of 1,000,000 operations per second, the result already seems like magic.

If, for some reason, we stumble, make a few irreparable mistakes and lose the competition to Microsoft and IBM... Then dark times will come for the entire computer industry.

I can fire a person and then call him to discuss some project or re-hire him. I don't care about the past, only the present matters.

There were times when I didn't have my own room. I slept on the floor with friends, and in order to buy food, I handed over bottles of Coca-Cola. Every Sunday I walked 10 kilometers in order to have a normal meal once a week at a charity dinner in the Hare Krishna temple. And you know what? It was a great time!

There are no successful people who have never stumbled or made a mistake in their life. There are only successful people who made mistakes but then changed their plans based on past failures. I'm just one of those guys.

Good afternoon, readers of my blog. Today is another article from the section "Business Rules: Tips from Millionaires". For all the time I have already written more than twenty articles from this series, I talked about politicians, businessmen, TV presenters, athletes, but they all had one thing in common - they are the richest people in the world, they have achieved success and know some secrets that they are happy to share with aspiring entrepreneurs.
The brightest personalities were Bill Gates, Michael Dell, Mark Zuckerberg, Oleg Tinkof, Mikhail Prokhorov and others. Probably in vain I singled them out, because everyone I wrote about in the business rules is a unique person who deserves attention and respect. Some of my readers have already asked several times to write about another very interesting, charismatic, brilliant entrepreneur who is an example for millions of people around the world, about a person who has changed our world and views on doing business once and for all. I am sure that you have already guessed that the hero of today's article will be Steve Jobs. I will give his best thoughts and quotes about business, life and death, competitors and losers, as well as his speech on how to make the hearts of buyers “sing”.

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Just starting a series of articles on tips from millionaires, I immediately thought about Steve Jobs, because for me this is not just a developer and owner of the most successful company in the world, this is a genius who created himself, who fell and rose, and after each fall there was another more confidently, even faster towards your goal. This is a person who could talk for hours about a new Apple product, and the audience with a charming look to listen to him and not take their eyes off. This is a man whose 10-minute speech to Stanford University graduates I watched dozens of times, and his speech was literally parsed into quotes. He knew how to bewitch the eye, knew how to make one think for several hours with one phrase, knew how to do what he liked and at the same time bring profit. In terms of business, views on the world and life, he is a kind of support for me. Even in the most difficult times, I remembered that Steve was once kicked out of his own company, the company he founded. But he did not give up, continued to work and develop, and, ultimately, until the end of his days was the face and spirit of Apple. Today I am happy to present you the best quotes from Steve Jobs.

Steve Jobs quotes: Appreciate what you have

Speaking to the graduates of Stanford University, Steve Jobs gave a long speech full of wise thoughts. But I will remember one phrase for the rest of my life. Steve talked about how he left the university, decided to start his own business, about those difficult and first steps in his life:

“I didn’t have my own room on campus. I had to sleep on the floor with friends, collect and return empty 5-cent Coke bottles to buy some food. Every Sunday morning I walked seven miles to the Krishna temple, because there I could eat normally. That time was great!”

Many may think that Jobs regrets those times, complains about the hard life, but this is not so. He appreciates every moment, every minute lived. And it doesn't matter if he lived on the floor with friends, or in a posh apartment, everything he had was wonderful. Appreciate what you have at the moment, because tomorrow will be a new day, and the past cannot be returned.

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Steve Jobs quotes: Don't be afraid to fail

Once again, the Stanford alumni speech gave us another unforgettable quote:

“Looking back, I can confidently say that being fired from Apple was the best thing that happened to me in my entire life. I stopped being a successful person, with ease and caution I was able to look at the world through the eyes of an insecure beginner. This event freed me from a certain burden and started the most creative period of my career."

If you don't know, Steve Jobs was fired from Apple, the company he founded when he was thirty. Many would have been forgotten in depression, given up for a long time and did not even make an attempt to somehow return to the business. But not Steve Jobs. He invests 10 million dollars in Pixar, which creates the first animated cartoon Toy Story, takes it to a new level (in 2005, Disney buys the company for 7.4 billion dollars), and also creates Next Inc. and poached several employees from Apple.

The example of Steve Jobs shows that you should never give up. Even in the most difficult, most hopeless situation, there is always a solution. Believe in yourself, and do not give up the idea of ​​​​achieving your goals.

Steve Jobs Quotes: The Best of What Was Said

The computer is a bicycle for our consciousness.

People will buy expensive computers for themselves, and the main reason is that they come to be part of a single national communications network. We are only at the very beginning of the development of these technologies, but I am sure that they will become revolutionary, like the telephone in its time.
(interview with Steve Jobs in 1985).

I'd rather be a pirate, free and independent, than serve in the navy
(from Odyssey: Pepsi to Apple, 1982)

If one day we take the wrong steps, stumble and lose the fight against IBM and Microsoft, then dark days will come in the computer world.
(Book Steve Jobs: The Journey is the Reward, 1984)

In essence, computers perform simple tasks: they take a number, add it to another, compare the result with a third, and that’s it. But they do it at a rate of 1,000,000 operations per second. And with such performance, it already seems like some kind of magic.
(from an interview in 1985)

Are you going to sell sweet soda for the rest of your life, or would you prefer to come with me and change the whole world?
(It was with these words that Steve Jobs lured PepsiCo President John Schooley to the post of CEO at Apple. In 2 years, Schooley will help Jobs to be fired)

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John Schooley brought disruption to Apple, he filled the heads of employees with the wrong thoughts, priorities and tasks. Yes, the company earned tens of millions of dollars, but at the same time, Schooley thought only about himself, his wealth and fame, completely forgetting about Apple and product users.

Stay Hungry Stay Foolish.

Microsoft's main problem is that they have absolutely no taste, no creative thinking. Their products have no culture. (Steve Jobs, 1996)

The personal computer market is dead. Microsoft has become the sole leader, and does not bring any innovations to the industry. You could say that this is the end. Apple lost this battle, and the Middle Ages began in the world of computers. I think that all this will continue for at least 10 years.
(Wired magazine, 1996)

I only wish the best for Bill Gates, really. It's just that he and Microsoft are very straightforward and narrow-minded. It would have been much better if, in his youth, he had been among the hippies, or indulged in LSD. (interview in The New York Times, 1997).

Creativity is the ability to create the right connections between things. If a creative person is asked how he did it, he will feel a little guilty, because he did not do anything special, he just noticed something that others did not see.
But over time, it becomes clear that they have done a tremendous job, were able to link the pieces of their experience together. This happened due to the fact that they lived and saw more than others, or they are more versed in a certain area.
(Wired magazine, 1996)

When you are young, watching various TV programs, it seems that all the companies conspired to fool people. Then you grow up and begin to understand that people themselves want this. Such a thought is very frightening, makes you think. There is nothing terrible in a conspiracy, because you can take weapons, shoot everyone, start a revolution. But we don't have any conspiracy. TV companies just give people what they want to see. This is very sad.

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This is not a one-man show. Our company employs many talented and creative people who for several years in a row heard only that they were losers and losers. Worst of all, some of them even started to believe it. In fact, this is absolutely not the case. They need a great plan and a good leadership team to get the job done. Now everything you need is there.
(Jobs on returning to Apple, 1998)

When creating a product, we practically do not use focus groups. Most often, people do not know what they really need until the moment you show it to them.
(BusinessWeek, 1998)

The icons on the screens will be so beautiful that many will want to lick them.
(Steve Jobs on MAC in 2000).

Today you will be presented with three innovative products in one: an incredible mobile phone, an iPod with a touch screen, and a device for accessing the Internet.
(iPhone presentation, 2007)

It's Incredible (iPad Presentation, 2010)

My goal is not to be the richest man in the graveyard.

I am sure that the best days and revolutionary inventions are waiting for Apple in a bright future.