* Calculations use average data for Russia

Part one: legal niceties

At present, psychology as a science and as a specialization has become incredibly widespread. The number of practical psychologists today is slightly inferior to the number of managers, economists and lawyers. At the same time, unfortunately, the quality of modern special education is gradually declining, as experts say.

It is very difficult for a newly minted psychologist who has just graduated from a university to get a job: in most companies there are no such vacancies, and there is usually a high competition for available (and not always specialized) vacancies. Therefore, most of the graduates who want to work in their specialty are thinking about running a private practice. However, even their more experienced colleagues, who have worked for several years in the "psychological field", sooner or later come to the idea of ​​opening their own private office. With sufficient funds and self-confidence (and, ideally, reliable colleagues who can become business partners), a specialist with a psychological education can try to open a whole psychological center where individual consultations, group classes, trainings and seminars will be held. Finally, the most "aerobatics" in psychological practice is the center of additional education in the field of psychology. What is the difference between the center of additional education and other types of similar business, and what organizational issues will its founders have to solve?

Type of the future center: additional or additional vocational education?

To begin with, let's try to understand the terms and specifics of such institutions. There are several types of additional education. In particular, this includes additional education for children and adults and additional vocational education. Additional education for children and adults "aimed at the formation and development of the creative abilities of children and adults, the satisfaction of their individual needs for intellectual, moral and physical improvement, the formation of a culture of a healthy and safe lifestyle, health promotion, as well as the organization of their free time"(Chapter X, Article 75, Clause 1 of Law No. 273-FZ "On Education in the Russian Federation"), and is carried out as part of additional general education programs, which are divided into general developmental and pre-professional. Additional general developmental programs are implemented for both children and adults. Additional pre-professional programs in the field of arts, physical culture and sports are implemented for children. Anyone can take part in various additional general education programs, but formally it is not accompanied by an increase in the level of education with the issuance of an appropriate document. In this case, there are no requirements for the level of education already available to students (although there is a clause in the law: “unless otherwise stipulated by the specifics of the educational program being implemented” - Chapter X, Article 75, clause 3 of Law No. 273-FZ “On education in the Russian Federation).

And here additional professional education addressed to those people who already have a basic secondary or higher vocational education and / or who are in the process of obtaining one, and “aimed at meeting educational and professional needs, professional development of a person, ensuring that his qualifications correspond to the changing conditions of professional activity and the social environment. Additional professional education is carried out through the implementation of additional professional programs (training programs and professional retraining programs)"(Chapter X, Article 76, paragraphs 1-2 of Law No. 273-FZ “On Education in the Russian Federation”). Additional professional programs are developed taking into account professional standards, qualification requirements specified in the qualification reference books for the relevant positions, professions and specialties, or qualification requirements for professional knowledge and skills necessary for the performance of job duties, which are established in accordance with federal laws and other regulatory legal acts. acts of the Russian Federation on public service. Professional retraining programs are based on the established qualification requirements, professional standards and the requirements of the relevant federal state educational standards of secondary vocational and (or) higher education for the results of mastering educational programs (Chapter X, Article 76, clauses 9-10 of Law No. 273-FZ "On Education in the Russian Federation").

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The system of additional vocational education includes the following types of education: additional to higher education with the issuance of a diploma "On additional (to higher) education", professional retraining with the issuance of a state diploma "On professional retraining", advanced training with the issuance of a certificate of short-term advanced training in programs from 72 to 100 academic hours and certificates of advanced training for programs from 100 to 500 academic hours, internships with the issuance of a certificate of short-term advanced training, courses, trainings, seminars and master classes with the issuance of a certificate.

So, summing up all of the above, one could conclude that additional education in our case refers to professional education. However, if you are not going to open a “real” educational institution that will be engaged in full-fledged professional retraining and training of specialists (this will require very large investments, and there is no need to implement the tasks in this form), then the first option will be the best option - center of additional education, having his own specialization. The vast majority of such training centers indicate "implementation of additional educational programs (general developmental)" as the subject of their activity. It would seem a paradox: they are focused on people who have a special secondary or higher education, but at the same time they do not have the “professional orientation” prescribed in the title. Moreover, since such educational organizations do not have state accreditation in the areas taught by them, they are not entitled to issue state documents - a certificate of advanced training and (or) a diploma of professional retraining. Accreditation is a process that officially confirms that the quality of the services provided meets a specific standard. State standards in the field of education are established by the Ministry of Education.

However, students of additional education centers, of course, will not be left without a “paper”. By law, if an educational institution does not have state accreditation for the educational programs it implements, then, in accordance with the license, it issues documents on the relevant education and (or) qualifications of the established form to persons who have passed the final certification. The form of such documents is determined by the educational institution itself. As a rule, these are certificates, certificates and certificates. These documents are certified by the seal of the educational institution.

Registration of an educational institution

Whatever option you choose for further education, the activity you are going to engage in will still be related to learning.

According to the Law "On Education in the Russian Federation", educational activities have the right to carry out:

educational organizations, which include non-profit organizations that carry out educational activities on the basis of a license as the main type of activity in accordance with the goals for the achievement of which such organizations were created;

• legal entities carrying out, on the basis of a license, along with the main activity, educational activities as an additional type of activity;
  
• individual entrepreneurs, both carrying out individual pedagogical activities and attracting hired pedagogical workers.

It should be mentioned here that the early version of the law, which was in force until September 1, 2013, excluded commercial organizations from the educational process, that is, LLC, CJSC, OJSC and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

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According to part 3 of Art. 32 of the Law "On Education in the Russian Federation", cannot be admitted to teaching activities and are not entitled to carry out educational activities as an individual entrepreneur, individuals specified in Part 2 of Art. 331 of the Labor Code of the Russian Federation, namely:

do not have an educational qualification, which is determined in the manner prescribed by law;

deprived of the right to engage in pedagogical activities in accordance with a court verdict that has entered into legal force;

• who have or had a criminal record, are or have been subjected to criminal prosecution (with the exception of persons whose criminal prosecution was terminated on rehabilitating grounds) for crimes against life and health, freedom, honor and dignity of a person (with the exception of illegal placement in a psychiatric hospital, slander and insults ), sexual inviolability and sexual freedom of the individual, against the family and minors, public health and public morality, the foundations of the constitutional order and state security, as well as against public security;
• having an unexpunged or outstanding conviction for intentional grave and especially grave crimes;
• recognized incompetent in accordance with the procedure established by federal law;
  
• having diseases provided for by the list approved by the federal executive body responsible for the development of state policy and legal regulation in the field of healthcare.

Registration of a private educational institution

For a small center, an individual entrepreneur can become the optimal organizational and legal form for carrying out its activities. Centers that will offer a large number of different programs and attract additional specialists for work are recommended to register as a private educational institution (PEI), which was previously called non-state educational institutions (NEI).

Note that a POU can only be created as a non-profit organization, i.e., all its activities serve to satisfy the statutory goals, and not to make a profit, such as the activities of an LLC or OJSC. The POU's profit can be used for current activities (for example, payment of wages, etc.) and for the purposes provided for by the charter of the POU. A private institution is created by the owner for the implementation of educational (in our case) goals. An individual (citizen), a legal entity (organization), the Russian Federation (state), a subject of the Russian Federation (region, territory, republic), municipal formation (uprava, prefecture, administration) has the right to act as the owner of such an institution.

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A private institution may be established by individuals and organizations. Most educational organizations are created in arbitrarily named forms of a private institution, namely: a non-state educational institution of higher professional education, a non-profit educational institution of additional education (the most suitable option for the form we are interested in), a private educational institution of secondary vocational education and other variations of names.

Registration of private institutions is carried out by the Ministry of Justice of the Russian Federation and the Federal Tax Service within their competence. The Ministry of Justice carries out an examination of the constituent documents of a private institution, makes a decision to refuse registration or a decision to register a private institution. The tax authority enters information on the creation of a private institution in the Unified State Register of Legal Entities. Urgent registration of a private institution may be carried out within a shorter period of time if there are significant circumstances for this. The period stipulated by law for the opening and state registration of a private institution is one and a half months, unless, of course, all the documents submitted are in order.

The founder of a private institution is the owner of the property of this institution. However, the owner of the property of a private institution is not always its founder. The location of a private institution is determined by its place of state registration. The legal address for a private institution is the location of the executive body of the non-profit organization. The actual address of a private institution should not differ from the legal address. The head (director) of this institution must be located at the address of the location of the private institution, and all constituent documents of the NPO must be kept at the specified address. Fortunately, when creating a private institution, it is possible to register at the home address of the founder or head of the NPO.

Let's repeat another very important feature of the POU for entrepreneurs: such an institution is not commercial. Although private institutions have the right to engage in income-generating activities (entrepreneurial activities), but only if this is provided for by the constituent documents of a private institution, therefore it is so important to correctly draw up the charter of your organization. A private institution, in accordance with the current legislation, cannot have an authorized or share fund, as well as an authorized or share capital. A change in the composition of the founders in a private institution is currently not registered.

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The term for registering a POU is up to one month, and the cost of registering with the help of an intermediary firm is from 12 thousand rubles plus a fee of 4 thousand rubles. After the initial registration of a private institution, the registering authority issues a certificate of state registration of a legal entity and a certificate of registration of a non-profit organization containing information on the assignment of the PSRN and the account number of the NCO. Tax registration of a private institution with the assignment of a TIN is carried out in a one-stop shop.

For such activities, the OKVED code 80.42 Adult education and other types of education, not included in other groups, is suitable. This grouping includes: education for adults who do not study in the system of regular general education or higher professional education. Education can be provided in daytime or evening classes at schools or special institutions for adults. Curricula may include both general education and special subjects, such as computer education for adults; additional education in order to fully meet the educational needs of citizens, society, the state, carried out in educational institutions of additional education, as well as through individual pedagogical activity; all types of education on radio, television, computer networks, etc.

A private institution also needs to be registered with the Pension Fund of Russia (PFR), the Social Insurance Fund (FSS), the Compulsory Medical Insurance Fund (FOMS), as well as statistical authorities. Such an institution must have a seal that complies with the norms of Russian legislation, taking into account the requirements for the use of the name of the institution, its symbols and other means of visual identification of the NPO (emblem, coat of arms, flag, anthem, etc.).

Charter of the educational organization

The basic requirements for the charters of an educational organization are enshrined in Art. 25 of Federal Law No. 273 "On Education in the Russian Federation". These include an indication in the charter of the type of educational organization; on the founder or founders of the educational organization; listing the types of educational programs being implemented, indicating the level of education and (or) focus; establishing the structure, procedure for formation, term of office and competence of the governing bodies of the educational organization, the procedure for making decisions by them and speaking on behalf of the educational organization. The last provision is also specified in Part 5 of Art. 26.

However, this article does not limit all the rules governing the content of the charters of educational organizations. There are also additional rules that can be divided into three groups:

• norms establishing mandatory requirements that supplement the requirements of Art. 25 and apply to all educational organizations;
• norms establishing mandatory requirements that apply to certain types or varieties of educational organizations;
• rules defining the areas that can be regulated by the charter.

The first group includes the following requirements: fixing the rules on branches (if any) (part 4 of article 27); the procedure for the adoption of local acts (part 1 of article 28 and part 1 of article 30); establishing the rights, duties and responsibilities of employees of educational organizations holding positions of engineering, technical, administrative, production, educational and auxiliary, medical and other employees performing auxiliary functions (part 3 of article 52); determination of the statutory goals of the activity (part 1 of article 101); the procedure for the direction during the liquidation of an educational organization of its property after satisfaction of the requirements of creditors for the development of education (part 3 of article 102).

Separately, in this group, it is necessary to single out the norms that provide for the specification by the charter of the structure, the procedure for the formation, term of office and competence of the governing bodies of the educational organization, the procedure for making decisions and speaking on behalf of the educational organization, as well as the participation of certain groups of participants in educational relations in the management of the educational organization.

There are a lot of nuances in establishing a private educational institution and conducting its activities, so be prepared for additional costs for a lawyer and accountant. And the latter will have to be hired.

Licensing of educational activities

And there is another important nuance that must be taken into account when registering a training center (or rather, one of the main conditions for running such a business). Educational activities carried out by legal entities, as well as individual entrepreneurs, involving teaching staff, subject to compulsory licensing. This condition means that if you are going to teach at your center as an individual entrepreneur and on your own, without involving other teachers, then you can do without a license. However, such an option is unlikely to be possible for a full-fledged center of additional education in the field of psychology. This option is more suitable for tutors, tutors, teachers who conduct private classes, etc.

The procedure for licensing educational activities carried out by educational organizations, organizations providing training, as well as individual entrepreneurs (with the exception of individual entrepreneurs who carry out educational activities on their own without hiring other teachers), is established by the relevant Decrees of the Government of the Russian Federation. According to the Decree of October 28, 2013 N 966, educational services for the implementation of the following educational programs are subject to compulsory licensing: additional general education programs (additional general developmental programs), additional general education programs (additional pre-professional programs), additional professional advanced training programs, additional professional professional retraining programs (the last two types of programs are relevant for centers of additional professional education).

The implementation of additional general development programs is very strictly regulated by the Order of the Ministry of Education and Science of the Russian Federation dated August 29, 2013 No. 1008 “On Approval of the Procedure for Organizing and Implementing Educational Activities for Additional General Education Programs”.

In the issue of licensing activities in the field of additional education, there are certain nuances in the interpretation of the law. The fact is that, according to the previous decrees of the Government of the Russian Federation, educational activities clearly did not include holding seminars, trainings, lectures, exhibitions, providing consultations, etc., if at the end of such events, students were not issued documents (diplomas, certificates, certificates , certificates, etc.) about the education received or the qualifications awarded. The new law does not include this provision. And this is where the freedom of interpretation of the absence of expressly prescribed permits or prohibitions in the law opens up. On the one hand, the conclusion about whether this or that activity is educational, whether or not to obtain a license for its implementation, must be made on the basis of the above list, which is quite wide (Article 91, paragraph 1 of the Law "On Education in the Russian Federation ”) and includes basic educational programs and additional educational programs, including additional professional advanced training programs. But, on the other hand, professional development programs do not include services for conducting paid lectures, seminars and trainings if the duration of the event is less than 16 hours, the conditions of the event do not provide for the final certification of students, as well as the issuance of a document on qualifications (p. clauses 12 and 19 of the "Procedure for the organization and implementation of educational activities for additional professional programs", approved by Order of the Ministry of Education and Science of Russia dated July 01, 2013 N 499).

Thus, if you conduct seminars, trainings, lectures, consultations with the duration of each “session” less than 16 hours, then theoretically you can not issue a license and still issue certificates to your listeners. But these “documents” will only confirm the presence of a certain person at a training or lecture (that is, in fact, this is a regular certificate of presence, and not about receiving any additional education or advanced training) and will not have any legal force.

If you still plan to obtain a license for educational activities, then prepare the following list of documents:

Identification document of the applicant (passport or other identity document) - original;

• A copy of the charter - a notarized copy of the charter;
• A copy of the certificate of making an entry about a legal entity in the Unified State Register of Legal Entities - a notarized copy or an original for comparison;
  
• Copies of information on the registration of the branch at the actual address, copies of the decision on the establishment of the branch and the Regulations on the branch approved in the prescribed manner - a notarized copy or an original for comparison;
  
• A copy of the Regulations on the structural unit approved in accordance with the established procedure (for organizations that have an educational unit that conducts professional training) - a notarized copy or an original for comparison;
  
• A copy of the certificate of registration with the tax authority - a notarized copy or an original for comparison;
  
• Documents confirming that the license applicant owns or otherwise legally equipped buildings, structures, structures, premises and territories - a notarized copy or an original for comparison;
  
• Certificate on the material and technical support of educational activities for educational programs declared for licensing - in the form approved by the order of the Ministry of Education and Science of the Russian Federation dated December 11, 2012 No. 1032 "On approval of the forms of applications for granting a license to carry out educational activities, on reissuing a license to carry out educational activities and certificates on the material and technical support of educational activities for the educational programs declared for licensing”;
  
• A copy of the conclusion of the Federal Service for Supervision of Consumer Rights Protection and Human Welfare on compliance (non-compliance) with the sanitary rules of buildings and premises used by educational institutions (organizations) for the educational process - a notarized copy or original for comparison;
  
• A copy of the conclusion of the State Fire Service on the suitability of the buildings and premises used for the educational process - a notarized copy or an original for comparison;
  
• A document confirming the payment of the state fee for consideration of an application for a license - a payment order with a bank note on its execution;
  
• Description of the documents submitted for obtaining a license.

It is already becoming clear that the process of obtaining an educational license is long and laborious. Moreover, difficulties arise even at the stage of selecting a room and equipping it with the necessary equipment. If you have a building, structure or premises where you are going to open your center, you must have all the title documents for these objects. Please note that it is impossible to obtain licenses for educational activities with unfinished and unrepaired facilities, since you first need to obtain a sanitary-epidemiological and fire safety certificate for educational activities. In addition, your premises must be equipped with the necessary furniture, equipment, inventory in strict accordance with the requirements of the law (age standards in our case are not so important, because you plan to teach adults). But you will have to provide special conditions for training people with disabilities, otherwise you may be denied a license.

Another prerequisite is the availability of educational programs that must be developed directly at the institution or specifically for it, comply with current educational standards, and be approved by the head of the institution. If educational programs involve certain things, then this requires approval. For example, programs with a medical or psychological bias will need to be coordinated with the relevant department. The approval is drawn up in the form of a conclusion and is attached to the package of documents for obtaining a license.

You will also have to take care in advance and search for teachers who will teach you. They must have specialized education, experience, relevant qualifications, and they must have no contraindications for work. All this must be confirmed by documents (diplomas, certificates, work books, etc.).

All of the above documents, together with the application and inventory, are submitted to the executive authorities of the constituent entities of the Russian Federation exercising the delegated powers in the field of education. Moreover, along with the copies, you must provide the original documents for comparison or notarized copies of the documents (the last option if the documents are submitted, for example, by mail).

The state duty for obtaining a license, in accordance with paragraph 92 of Art. 333.33 of the "Tax Code of the Russian Federation" is 7500 rubles. The cost of the license itself, issued by the Regional Service for Supervision and Control in the Sphere of Education, starts from 20,000 rubles. The Commission makes a decision to issue or refuse to issue a license no later than sixty days from the date of registration of the submitted application. The license that you will receive (if, of course, you receive) will indicate the list of programs for which you have the right to conduct educational activities. The license is valid indefinitely.

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To open courses without a license, you need to go through a few steps.

Here is the plan:

1. Decide how to interact with other experts.
2. Register with the tax office- choose how you will work, as a sole trader or as an LLC.
3. Choose a tax scheme- there are several of them, if you immediately choose the wrong one, then there will be a lot of taxes.

The most important is the first point. It is he who suggests how to open courses, but not to obtain a license for educational activities.

Interaction with experts

The main regulatory act that regulates the receipt of an educational license is FZ-273 "On Education in the Russian Federation". Paragraph 2 of Article 91 of the law says:

• If you have an organization that conducts educational activities - a license is needed;
• If you are an individual entrepreneur who is personally engaged in educational activities, then such a license is not required.

In fact, conducting webinars even for a huge audience, you are no different from an ordinary school tutor who conducts private activities. The main thing is not to hire other teachers and not to promise students diplomas of the state or other sample. A commemorative letter of completion can be issued.

What if you want to attract other teachers to the school? Legal life hack - do not draw them up under an employment contract. The easiest way is to write an agreement between two individual entrepreneurs, one of which provides some information and consulting services for the other in the form of a training, webinar or master class.

But this does not work with all niches. For example, if you're running a wool felting school, you probably won't have any problems. If you decide to open courses for schoolchildren and prepare them for the exam, there is a possibility of a complaint to the tax or education committee.

Consult with a lawyer by training before engaging other educators. Study the regulatory framework - perhaps there are other rules of law in your area.

life hack- you can contact the educational authorities of your region with a question about how to open educational courses in your niche and whether a license is needed for this. This must be done in writing - if a check comes after the launch, the response of the Rosobrnadzor department will be an argument for your integrity.

IP or LLC

The difference between these two statuses is huge. If you decide to open a large online university right away with many courses, directions, faculty and staff, you might want to consider an LLC. You will have to invest money, get a license for education for a long time, appoint a general director and an accountant and pay them a salary. Spending money from a business just won’t work - you can pay dividends to your personal account, for example, once a quarter - only then will the money become yours. LLC is not very profitable if you are planning to open training courses for the first time.

Everything is easier with the status of an individual entrepreneur. Documents for registration are practically not needed - a passport and TIN are enough. If you register online through the tax website, then you won’t even have to pay a fee.

An individual entrepreneur can spend money from a current account for any needs. Just issue an expense card - such a service is available in almost any bank that works with a business - and buy everything you need from it. For a new online school, we recommend the IP format.

Of the mandatory payments, only insurance and pension contributions once a year - depending on the region, this is about 35 thousand rubles a month. You still have to spend money on accounting - use online services. The minimum tariffs start from 4 thousand per year. Look at Elba, Tochka and analogues - the conditions are about the same, choose those with whom you are more comfortable. To accept money, you need an online cash register. There are many solutions on the market. Start with a tool from Yandex - there are transparent conditions with a commission for each payment.

How to open an IP

You can register as an individual entrepreneur both in person at the tax office and online.

Through the website of the tax

You need a personal account of the taxpayer. You can get access to it through your Gosuslug account or by contacting the tax office at the place of residence or registration - the login and password are usually issued within 10-15 minutes.

Employers need employees who are able to approach problems in an original way, as well as see a way out of situations that others retreat from. High demand in the market educational services enjoy refresher courses and they make good profits. This article is dedicated to How does the training center open?.

About the opening of the training center

At all times, knowledge was recognized as the highest value. Today, in the conditions of development and improvement of new technologies, they are in demand more than ever. It is the competent and highly qualified employees are essential to the stability of any organization.

Organizational matters

So how to open a training center? First, you need to become a legal entity, as well as choose the type of activity that you will be engaged in The educational center. When attracting graduates (more specifically, teachers) on an ongoing basis, it is required certificate for the work of the training center. Getting it is not so easy: this procedure will take a lot of time and will require investments.

But there is a very good way out of this situation. To not be required certificate, enough for training center registration indicate the type of economic activity "consulting services", or select related, similar in value types of activity. And after that, you can interact with teachers and lecturers on the basis of an employment agreement.

To open a training center, it is necessary to clearly understand which educational services are most in demand, what demand and supply they currently have on the market. What is meant by this? You need to know: in what form the classes will be held, what teachers will conduct them, for what contingent of personnel they will be.

For that, to the training center began to pay off well, the best option would be if his head combines this position with a similar one, but in any company or large organization. The listeners who will be the first to take the courses will be his employees in this firm. This guarantees you a minimum audience at the initial stages and will become a kind of “engine of trade”.

Profitability from opening of the training center almost impossible to predict. The fact is that profit directly depends on the number of courses taught, their cost, the number of listeners, as well as related costs. Here are the main ones:

• the cost of acquiring the premises or renting them plus the costs of keeping them clean;
• utility bills, as well as payment for communication, television, Internet services;
• the cost of office furniture, office equipment and accessories;
• payment of salaries and material remuneration to employees and teaching staff;
• advertising campaign cost.

Requirements for the premises

The main question that worries the future leader training center, this is, of course, rent price. It can be both small and quite significant. It all depends on the geographical location and the interior of the room.

Also of great importance is area of ​​the future training center. The calculation of the required space is based on the number and frequency of classes, as well as the intended audience. It is also necessary to provide a room for the administrator to work and passages to the classrooms.

Auditorium interior it must be thought out so that it can be easily converted into a room for various meetings or other purposes. Modern audiences are usually equipped with video projectors or an interactive whiteboard. If you plan to conduct classes using computers, you need to take care of purchasing the appropriate equipment in advance.

In order to ensure high and stable attendance of the courses offered, the building in which they will be held should be located near transport hubs(metro, public transport stops, railway stations). You should not rent a room in a residential apartment building, as its residents will obviously not be delighted. Classes, as a rule, take place in free time, and their conduct is always accompanied by heated discussions and often dragged on until late. But if you have your own premises, quite suitable for conducting classes, then this item of expenditure completely falls out.

You also need to think in advance about where they will eat. course participants. It is good if there is a shop, a canteen or a buffet nearby. If there is nothing similar nearby, you need to purchase a coffee machine, or provide a room for coffee breaks.

Personnel composition

For normal operation training center besides teaching staff(staff and freelancers) required manager, accountant, room cleaner and other workers. If the room is not so large, then you can combine these positions. And working professions, such as electricians, mechanics, cleaners, can be replenished by periodically contacting the relevant services.

The face of the training center by right is its manager, who is always at the workplace, answers calls, consults and regulates all the activities of the training center. The manager's responsibilities also include organizing an advertising campaign and researching the educational services market. Therefore, very high requirements are imposed on a candidate for such a position: it must be a person capable of working in a multitasking, with out-of-the-box thinking, responsible and open to communication. It is desirable that the candidate has experience in similar work.

The system of remuneration of employees should be flexible. Therefore, it is worth dividing it into a fixed salary and a bonus, which will depend on number of students. The best option if they are interested in attracting new customers, and therefore will do their job with maximum efficiency.

Promotion

Question " how to open a training center also relies on marketing strategy. It directly depends on the type of activity that is chosen. There may be several. The main ones are:

• training for a new profession, refresher courses and retraining;
• additional or optional courses for schoolchildren;
• organization of classes on personal growth(for example, time management);
• lease of premises or auditoriums for various seminars, lectures and other events.

If The educational center provides for conducting training and advanced training classes, then it makes sense to sign an agreement on interaction with enterprises and employment centers that need such courses. When targeting a training center for children and youth, it is necessary to advertise in the media. Distribution of thematic booklets in schools and centers of children's and youth creativity will also be effective.

For training center promotion informational meetings are very effective, where people who have been trained in this institution will talk about what positive changes have occurred in their professional activities after the course or seminar.

Information about the delivery of rent of educational premises it is expedient to place on websites on the Internet, periodicals with the appropriate target audience. In order for the training center to start making a profit as soon as possible, the best option is to combine different areas of work.

Do not immediately expect easy and quick profit from opening a training center. It takes a certain amount of time for it to become market of educational services. But if everything is correctly calculated, all possible scenarios for the development of events are calculated, then the training center, in addition to decent earnings, will bring new vivid impressions to its leader and expand the circle of business acquaintances.

And finally, the long-awaited moment has come when you decided to open your own training center. Well, I think the decision is correct, but I want to warn you a little right away. Read what mistakes occur at the very beginning of the journey for those who open their own training center.

Firstly, it does not take into account from the very beginning how many training centers already exist in a given market and in a given niche.

As it usually happens. A person comes to any training center, looks at how many students are there, multiplies the number of people by the average price of training and thinks “Wow, how much money can you make!”.

After that, he opens his training center and closes safely after 3-6 months. Why?

Because there were more competitors in this niche, and much fewer people come to study than he thought. In principle, this is normal from a human or emotional point of view. But it doesn't make sense from a business standpoint.

Secondly, large companies that open training centers as some kind of course combines are not taken into account. There, the occupancy of groups is practically due to the employees who come to work in this company.

Accordingly, the training of people can take place at a reduced price or be deducted from wages. And people from the outside can be given a completely different price tag.

As a result, competitors think that this is the price on the market, they start recruiting at this price and understand that they cannot recruit people.

Thirdly, a person does not know for sure whether these educational services are really needed. That is, he thinks that they are needed, but in fact they are not. Thus, a training center is opened, a license is obtained, if necessary, and suddenly it turns out that what is being offered is completely unnecessary to anyone.

Now I will touch on the location of the training center, rent, cost per square meter and licensing requirements.

Of course, the closer the training center is to the city center, the easier it is for students to travel and, accordingly, a little easier with enrollment.

However, the closer to the center, the higher the cost of rent. And if you have a licensed type of activity, then it must be borne in mind that the maximum contingent that you can wean directly depends on square meters, which are supposed to be from 2 to 3 square meters. m. per student, depending on the type of educational institution.

Therefore, the fourth mistake when opening a training center may be the wrong choice of the location of the training center. Because trying to be closer to the center can increase the cost of your education.

The fifth mistake is the wrong choice of taxation system. With the traditional taxation system, the number of taxes increases, but it becomes possible to open branches. With a simplified system, the advantage is that accounting becomes easier - less reporting, it becomes easier for you - pay less taxes, but you will have problems opening branches and representative offices.

The sixth mistake may be an attempt to make the constituent documents completely with your own hands. This, in principle, is not a mistake if you have plenty of time and you are relatively competent in this. But if you want to save time and focus on your future customers, then doing this kind of activity will drag you into the "swamp", although you will save some money.

Next, the choice of organizational and legal form. An LLC is a commercial enterprise created for profit. The advantage here is that at the end of the quarter you can pay 9% of the founders' fees and legally take the money for yourself. In addition, the LLC is allowed to conduct lectures and seminars without obtaining licenses.

But if you plan to open a training center in which the licensed type of activity is training and advanced training for security guards, driver training, etc., then the local Department of Education will not issue you a license until the organization you registered is not for profit.

Therefore, an error in choosing the legal form can lead to problems on the part of the licensing authorities.

The next mistake is the wrong choice of the type of educational institution. It can be additional education, vocational education, additional vocational education, etc.

If you do not write down these characteristics in the Charter, and in some cases in the name, you may also have problems obtaining a license for a particular type of activity, coordinating training programs, not to mention the accreditation of an educational institution.

Further, a very serious mistake is trying to do everything only by yourself. Of course, you will have to do a lot yourself, especially at the initial stage. But if you do this all the time, you will have serious problems with finances, with your time and with your health.

And the last thing I would like to warn about. Immediately on the shore, choose companions with whom you will subsequently share a piece of bread. The fact is that when an organization rises, as a rule, there are no problems, especially when the money is small. But as soon as you have money, this is where the fun begins. Therefore, if you still can, then open the training center immediately only for yourself.

Here is a small list of errors, the knowledge of which will save you from more serious problems later.

Investments in the opening of a training center with an area of ​​200 m2, designed to train 100-150 people per month, amount to about $13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%. The monthly turnover of the training center is at the level of $10-15 thousand.

There are about 200 organizations in St. Petersburg that provide short-term courses. They compete with universities, technical schools, colleges, which also often organize additional educational courses.

The market is currently dominated by demand for short courses - from 20 to 60 teaching hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.

Educational chips

According to Gennady Smirnov, director of the NOU "Center for Professional Training "Impulse", students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, marketers, which are developed by teachers of the center - practicing specialists. Employers inform training centers about the most relevant educational areas .

The main factor in the success of the training center is considered to be a properly selected teaching staff.

You can open a training center at a specific company as an additional division. In addition, when opening a school, you can save money by renting a computer lab and other premises at a university or college for certain hours of classes, and not for a full day. Thus, according to Gennady Smirnov's calculations, when opening a new center, the main costs associated with renting and equipping a stationary facility can be avoided. The investment will be about $1,000.

Thank you for your help in preparing the material: NOU "Center for Professional Training "Impulse", School of Professional Business Consultants, NOU "Evrika Training Center", NOU "Training Center "Kvarta", etc.

Step 1 Concept

The organization and income of the training center primarily depend on the concept, which should distinguish it from competitors.

There are various options:

Center with a set of standard professional training courses: accounting and taxation; secretary-referent; design and layout on PC, etc.;

Training training centers;

Teaching one original course, such as training women guards, feng shui, etc., as well as individual training for a specific course.

A legal entity is registered for the training center as a non-state educational institution (NOU), while indicating its main profile of activity. According to the Civil Code of the Russian Federation, the purpose of the NOU is not to extract net profit, the proceeds can only be directed to the development of an educational institution. The services of a lawyer for registration will cost approximately $200. The most convenient taxation system is simplified with the payment of 6% of income.

Step 2. Personnel

The staffing of the educational center:

Three to six teachers (one for each course) - from 200 rubles per hour,

Two or three consultants (determine the professional inclinations of the center's students) - $300,

Secretary - $200,

Accountant - from $300.

Step 3. Room

To organize a training center designed to train 100-150 people per month in four shifts (morning, two afternoon, evening), you will need a room with a total area of ​​​​about 200 m2:

Two classrooms with an area of ​​50 m2 (in accordance with the requirements of the regulatory authorities, groups of no more than 10 people can study in them),

One computer class - 60 m2 (10 places equipped for work),

The rest of the area (about 40 m2) is reserved for the reception and director's office.

Total: rent of 200 m2 (from $30 per 1 m2) - $6 thousand per month, in some cases, educational organizations can rent premises from KUGI at preferential rates (coefficient 0.1) - about $15 per 1 m2.

Step 4 Equipment

Projector - $1 thousand

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Step 5 Licensing

Documents that must be submitted to the Education Committee of the St. Petersburg Administration in order to obtain a license for educational activities:

Application, which indicates the developed educational programs,

Information on staffing and the estimated number of students,

Information about the premises

Information on the provision of the educational process with educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),

Information about teaching staff (for each educational program),

Additional information (certificate of registration, information about the founders, etc.).

The term for consideration of documents and making a decision is 1 month.

Step 6: Students

The profitable group consists of 10 people.

At least 10 groups should be formed in the center per month.

The main way to attract students is advertising in printed publications. The advertising budget is formed taking into account 10% of the turnover, that is, about $1,000 per month.

biography

GENNADY SMIRNOV

In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineering.

From 1990 to 2000 he worked as a deputy head of production at the Central Institute of Fuel Equipment.

From 1994 to 1997 he worked as an insurance director in an insurance company.

In 1997, he organized the NOU "Center for Vocational Training "Impulse", which is still operating. For 8 years, the average annual number of students (and the company's turnover) has increased 3 times.

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