Starting a profitable business that will surpass the glory of Google or Facebook is the dream of almost every young person of the 21st century. Even successful businessmen strive to launch more and more new projects, but as soon as it comes to creating this most ingenious new business, enthusiasm is shattered by harsh reality. There are a huge number of questions from “How to find an investor who will invest in an idea?” to “How to promote a business?”.
We have collected 15 working ways for you to help.
1. SIMPLIFY THE COMPLEX
For some reason, many manufacturers believe that the more features a product has, the wider the target audience will be. Accordingly, the more money you can earn on it. But often too much functionality scares off a potential buyer. Just imagine, you go to the store to choose an ordinary kitchen knife for cutting bread, and you are persistently offered to purchase a Swiss folding knife for 42 items.
Sometimes it will be enough to simplify the product, make it more specialized in order to get the thing in demand. Just think about what products you use often can be simplified. What features do you want to remove and which ones you want to keep? And after that, you can safely release a new product that will definitely get its client.
2. CREATE MORE IDEAS
The more ideas, the more chances that one or more of them will turn out to be really interesting and working. Perhaps one of them will make you a real millionaire and provide the life you have always dreamed of.
"The best method to generate a good idea for a business is to choose the strongest one."
Evgeny Deineko
Create as much as you can! But do not immediately grab onto and try to implement them all. Set aside time to generate ideas. For example, one month. During this time, try to sketch maximum amount ideas.
And after that - another month to critically analyze these ideas and choose among them one that seems the most promising.
3. BE CREATIVE
Creativity allows consciousness to be liberated and create new unusual and non-standard things. Engaging in music, painting, dancing, or any other creative activity allows you to let go of your imagination. And you will be surprised how many wonderful ideas your mind can create after such creative sessions.
4. READ FORUMS AND SPECIALIZED INTERNET COMMUNITIES
This is the perfect place to find new ideas that people really need. At the same time, forums can be very diverse: from specialized publics for startups to small forums for designers or housewives. In almost any forum you can find a section where you can take ideas.
Just define your target audience for which you want to work - artists, firefighters, students - absolutely anyone. You can do the math for the selection, or you can just pick at random - anything will work here.
Then identify the needs of the audience. On these same forums, topics are often created where members of the forum discuss problems and questions. You just need to thoroughly comb through them - and a heel or two of ideas will appear by themselves.
5. SHARE IDEAS
“If you have an apple and a friend has an apple, you exchanged and you got one apple each. If you have an idea and a friend has an idea, you exchange and you get two ideas each. Exchange ideas - it's beneficial for everyone."
Evgeny Deineko
Of course, if you have created a new interesting idea, then there is always a fear that it will be stolen, that someone will use it for their own enrichment, and you will be left with a nose. But in fact, this happens very rarely. Sharing ideas allows you to hear the other person's opinion of it - which is often very helpful. People who hear about something for the first time often come up with valuable comments that the originator of the idea might not even have been aware of. In turn, this allows you to improve the product and make it more useful.
Share your ideas - it's easy!
6. WALK UNKNOWN ROUTES
If the brain receives a lot of new information, it analyzes it in the usual way. And often, to create something new, you just need a fresh look at familiar things. Walking a new route can give you thoughts that might spark new ideas. Plus, this is a good way to unload the brain from everyday activities and just relax - combine business with pleasure.
7. PUT YOUR IDEAS INTO A NOTEBOOK
The human brain forgets up to 85% of information 24 hours after receiving it. And this means that 85% of the created ideas can remain in yesterday's day, without a chance for implementation.
Once you have an idea, do not shelve it - at least write it down in a special notebook. And the written down idea is not going anywhere, and you can return to it at any convenient moment.
There is a wonderful example in modern business history. All the top companies of Richard Branson were required to carry a notebook for their ideas. Later, 10 of the top 11 became millionaires and multimillionaires. Write down your ideas - it's helpful.
8. LOOK FOR EVERY POSSIBLE WAY TO SOLVE THE PROBLEM
You have created a good idea, but the solution is already on the market? Do not despair and switch to something else. Try creating a different solution to the problem.
It is possible that your solution will be simpler, cheaper, clearer - there are many options why it can become more popular and widespread than the existing one.
9. EXPLORE NEW AREAS
Don't stop at just one area. Even if you are successfully running a business, for example, selling children's clothing, what prevents you from mastering a related business? And the combination of two dissimilar areas in general can create a new direction for business in which you will become the first and only representative.
10. STAY UP
Any novelty is an unplowed field for new ideas. Follow the news in science, business, management - in all areas of knowledge that interest you. Indeed, among the new products, a product or service can be hidden that will blow up the market and become super popular.
Whoever owns the information owns the world. And it is this knowledge that will allow you to be one of the first who can occupy a new niche in a new industry.
11. READ BOOKS
There is nothing to say here. Reading has always been one of the best and easiest ways to charge you with new thoughts and ideas. It doesn't matter what book - science fiction, business, detective or drama - while reading, the brain works to the maximum, so ideas are born simply and a lot. It is important to write down these ideas right away because they are quickly forgotten.
12. CURIOSITY IS YOUR WEAPON
Take an interest in the world around! Often, some insignificant information about everyday things can lead to the creation of a powerful idea. Ask questions, be curious, learn new things - and ideas will not keep you waiting.
13. STRIVE FOR THE IDEAL
There are hundreds of objects around each person. And 95% of them can be made better, easier, more convenient. There are very few items that can be called perfect. But every imperfect object can be improved, brought to that very perfection.
Many people would be happy to purchase a familiar product that has become more convenient, simple or aesthetic. You just need to choose one imperfect product - and make it really perfect.
14. WALK OUT OF THE AIR
Fresh air, active pastime are essential components of the active work of the brain. A 15-minute walk allows you to recharge your batteries for the whole day. In addition, the saturation of brain cells with oxygen helps to think faster and more clearly.
This is especially true for people with a sedentary lifestyle. Go outside and you will see how your well-being improves. And to stimulate the brain, take a notebook with you and make a couple of interesting notes.
15. LEARN FROM YOUR MISTAKE
A successful product solves one or more customer problems. Collect your problems and see how they can be solved in the simplest and most convenient way. Perhaps it will be possible to find a universal way that will help not only you, but also hundreds of other people who are faced with similar difficulties?
If yes, then you are already on your way to creating a great product that will be in demand among buyers.
As you can see, coming up with an idea is easy enough! But this process can be brought to automatism - when the most insignificant thought will create dozens of ideas on which you can really earn money. Train your brain to generate business ideas and master a number of effective techniques for creating a new business and improving an existing one on the course « » . Register now:
IDEA
| Thought, fiction, invention, fiction;
| intention, intention. The ideology of women thought, a part of metaphysics or psychology that talks about thinking and thought. Ideal husband. a mental model of the perfection of something, in some way; archetype, prototype, initial image; representative; dream sample. Ideal, pertaining to the ideal; ideal, imaginary, thoughtful, mental; primitive, archetypal, or primeval. Ideality is opposed to reality, the conceivable prototype of the essential. Idealist husband. -woman wives. a thinker who is fond of unrealizable inventions in practice; dreamer, dreamer. Male idealism. a philosophy based not on the phenomena of the material world, but on the spiritual or mental.
| Man's tendency to daydreaming of this kind.
Dahl's Explanatory Dictionary. IN AND. Dal. 1863-1866.
Synonyms:
See what "IDEA" is in other dictionaries:
- (from the Greek idea image, representation) a polysemantic concept used in philosophy in significantly different senses. In philosophy before Plato, I. is a form, type, nature, image or method, class or type. Plato I. has a timeless essence, ... ... Philosophical Encyclopedia
IDEA- IDEA (Greek ἡ ἰδέα from εἴδω, inf. ἰδεῖν to see; compare with the etymologically related "eidos", τὸ εἶδος), letters, meaning: appearance, appearance, appearance; one of the basic terms of ancient Greek philosophy. The term ΙΔΕΑ before Plato. ... ... ancient philosophy
- (Greek). 1) concept, representation in the mind of an object. 2) thought, especially new, creative. Dictionary of foreign words included in the Russian language. Chudinov A.N., 1910. IDEA 1) some idea; 2) the concept of the subject; 3) main ... ... Dictionary of foreign words of the Russian language
idea- and, well. idea f, pol. idea, lat. idea gr. idea. 1. Initially, with the last. decades in the field of school education, where and. general idea, concept of the subject (and. general history). Exchange. 154. Belongs to Bunonov's idea of History common with ... ... Historical Dictionary of Gallicisms of the Russian Language
Idea- Idea ♦ Idea Presentation. Ideas are visible only to the spiritual eye (in Greek idein means "to see"); everything that the human mind can imagine can be called an idea. The shape of the tree that I see in front of me is its eidos... ... Philosophical Dictionary of Sponville
IDEA, ideas, female. (Greek idea). 1. Thought, concept of some object, image comprehended by the mind (book). The idea of the common good. Good idea. The idea of chivalry. 2. In idealistic philosophy, the intelligible, eternal essence of an object, phenomenon (philosophical) ... Explanatory Dictionary of Ushakov
Business * Bankruptcy * Poverty * Prosperity * Wealth * Theft * Profit * Money * Debt * Avarice * Gold * Game * Idea * Competition * Planning * Profit * … Consolidated encyclopedia of aphorisms
Idea- (Gr.idea - tүr, image, text, Syrthas kөrіns; eidos - tүr, іs әreks amals, sappa, idea, Payymdau, image) - әrtүrli philosophys Zhiyelerte Rukhty (Keynirek - bilimnіn) e formalaryn ryeuhinin. Algashkylardyn biri bolyp… … Philosophical terminderdin sozdigі
See thought... Synonym dictionary
And, wives. New derivatives: Idea; Ida; Idunya; I go; Deya.Origin: (The use of common noun idea as a personal name.) Dictionary of personal names. IDEA An idea, a thought. Tatar, Turkic, Muslim female names. Glossary of terms ... Dictionary of personal names
idea- IDEA The original etymological meaning of this term, which appeared in the Greek language (eidos), means “view”, “visual image”, arising from the sensory perception of external objects. However, this is a common understanding... Encyclopedia of Epistemology and Philosophy of Science
Books
- The idea of the state. A Critical Experience in the History of Social and Political Theories in France since the Revolution, Henri Michel. The Idea of the State is the most famous work of the French philosopher, historian of state and law, Henri Michel. In this book, he sought to reveal the natural connections of the doctrines of the state among ...
- The Idea of the State, A. Michel. `The idea of the state is the most famous work of the French philosopher, historian of state and law, Henri Michel (1857 1904). In this book, he sought to reveal the natural connections of the doctrines of the state ...
In this article, we will show you how to choose a business idea from the list or how to come up with a business idea from scratch.
This article provides techniques that will help you decide which business is best for you, in the market that exists and in the place where you are. These techniques are suitable for developing an original idea, as well as for choosing one idea from an existing list of potential business ideas, or for choosing a franchise.
And at the end of the article I will answer on how to choose an idea for a business.
What is better - the original idea or copying?
So, what is better, take and copy a ready-made idea, or come up with something of your own, completely unique and original?
Well, remember that if you copy an idea, you still cannot copy absolutely everything 100%. You still have to bring something original to someone else's idea. There are cases when an entrepreneur works on a franchise for some time, and then leaves the franchisor and creates his own project according to the same patterns, but even in these cases he has to change and build some things himself.
On the other hand, if you come up with a completely original idea, it will be too difficult for you to come up with absolutely all the elements in the value chain yourself. Look at other businesses, think about what projects have a similar audience to you, a market similar to you, and, if possible, steal the best ideas and practices from them.
How important is a business idea?
I also want to briefly touch on the question of how important a business idea is?
The thing is, I know a lot of people who have either latched on to one cool idea that they really want to do, but they have absolutely no ability to do it (I myself have a few business ideas that I can’t implement yet. , I just keep them in the piggy bank of ideas for now). Often these guys make presentations and go to investors for years trying to raise money, instead of starting the kind of business that they can finance.
Other people want to find a business idea that will hit with a 100% guarantee of success, and so they are looking for the perfect business idea and do not start doing something until they understand what exactly they want.
There are still cases when a person has a crude business idea and polishes it for years, writes a business plan, studies the market, but does not start his project.
So, a business idea in the case of a small business is, I would say, just a certain tool in the work, exactly the same as sales, marketing or production.
Primary is not a business idea. Primarily your desire to do your own thing, and not at all where to find an idea for a business. So if you want to be in business, don't wait for the "perfect" idea, don't hold on to an unrealizable idea, and don't polish your ideas.
Just start. And we will help 🙂
How to come up with something original. Techniques to stimulate thinking and creativity
Well, no matter what stage you are at, whether you choose one idea from several promising ideas, or you have no idea what you want to do at all, there are several techniques that will help you make the right decision.
You can use one or all of the techniques from the list, and pay attention to the useful services that are mentioned here.
De Bono's "six hats" method. The perfect way to choose a business idea from a list
P.S.
I will answer in one paragraph some of the questions that concern aspiring entrepreneurs.
I want to open a business - I don't know what kind ...
In this case, you first need to decide on your vocation. Understand what your "soul lies" in, and all further decisions will be made much easier. Use the technique from our article. After you understand what you want, try freewriting and reverse engineering using the methods described above.
Do you have a room, what kind of business to open?
If the whole motivation for starting a business is the availability of premises, it is best to open a real estate rental business. Do you have premises, do you have capital, do you want to work, but don't have an idea? Open Double GIS and see what services are missing in your neighborhood or area, and then turn on the idea generator according to the method described in this article.
Well, one more option is to open a franchise business, having your own premises will be a big plus, which will simplify the work and bring the payback period of the project closer. Here is a good rating of franchises. And here we recommend costing up to 5 million rubles.
What kind of business to open for a beginner?
If you have no experience in business and not much experience in hired work, this is not so bad. Complete the seven-day course of finding your calling recommended above, and you will be able to choose the area of business that is closest to you. You will be doing what you love, which will seriously increase the chances of success. Many spend years on some kind of work or project only to realize that this is not at all what they need. Then you have to rebuild, retrain. You can avoid this mistake at the start.
How to come up with a great business idea (working tips)
In this article, we will show you how to choose a business idea from the list or how to come up with a business idea from scratch.
Admit it, sometimes you are just jealous of those who came up with some cool idea that the whole world knew about. We read "Harry Potter" and think: "Oh, why didn't I come up with this story about a wizard boy from Hogwarts!". Or we watch the video that won the Cannes Lions festival and think: “What a brilliant and simple idea. Why didn't she come to my mind?" Ideas are in the air, we all know that. But how to get an idea out of this very air that will “shoot”?
Creativity expert Michael Mikalko, in his book Rice Storm and 21 More Ways to Think Outside the Box, talks about how to become truly creative.
The right to choose
Creative people are joyful and confident. They look at what is and what can be, and not at what is not. Instead of excluding possibilities, creators allow all possibilities, both real and imagined.
Can you imagine Leonardo da Vinci too shy to claim much because of his lack of education? Albert Einstein, afraid of looking stupid because a patent clerk fails to present a theory of the universe? Michelangelo refusing to paint the ceiling of the Sistine Chapel because he had never painted frescoes before?
Or Vincent van Gogh, complaining about the inability to sell his paintings, as evidence of his lack of talent?, -.
We choose what makes us worthy or worthless. We choose to be creative or indifferent. No matter how indifferent to our decisions the world around us may be, these decisions must be made by ourselves.
Ultimately, our own creativity is determined by what we choose to do or not do. And when we decide and choose, our destiny is determined.
The Idea Quota and Thomas Edison
Set a quota of how many new ideas about your work per day, such as five ideas per day for one week. You will see that it is most difficult to give out the first five, then they will come to mind themselves. The more ideas you put forward, the more chances you have to win. Try to meet the quota, even if the ideas that come to your mind at first glance seem ridiculous or far-fetched.
Thomas Edison and his famous light bulb
Thomas Edison patented 1093 inventions. He firmly believed that it was necessary to exercise his own mind and the minds of his employees, and believed that without an established quota of ideas, he would not have achieved so much. His personal quota was one small invention every ten days and one large one every six months.
Idea Journal
The idea journal is great, you just need to know how it works. Usually the plan is to “just write down ideas”, but this is not very efficient. The most important task is to constantly refer to the journal and look for connections between written ideas and current problems. Here's how it works.
Imagine you are chewing gum to calm your nerves, and then a great idea hits you: why not create a gum to measure your stress level? You write this thought in a journal and from time to time return to the entry you made. A few months later, you read somewhere that pH is very important for human health. And then it dawns on you.
But what if we come up with a chewing gum that will serve as a kind of indicator and, based on the use of pH, show whether a person is healthy or not? Let's say you chew this gum for three minutes. If the gum turns red - you are healthy; if it turns green - you have to go home and go to bed.
play with words
You can start by… changing the words. For example, a production manager at OV’Action in France was faced with the following challenge: how to develop a new, unique food product? He replaced the word "unique" with "amazing", the word "develop" with "transform" and formulated the problem in a new way: how to transform a food product into something amazing?
He began to think about what might surprise him. He would be impressed if some familiar object took on an unusual shape, such as a cow-shaped airplane, pyramidal tomatoes, or a square potato.
The Japanese came up with square watermelons, -.
In the end, the solution came: square eggs. And he "developed" boiled square eggs with a yolk inside, with a shelf life of 21 days, suitable for heating in the microwave (how they compare favorably with ordinary eggs, which "explode" at the same time). Needless to say, OV'Action was confident that Americans would immediately rush to snap up amazing new food as soon as it was on sale.
Leonardo da Vinci Method
Leonardo da Vinci's way of generating ideas was as follows: he closed his eyes, completely relaxed and streaked a sheet of paper with arbitrary lines and scribbles. Then he opened his eyes and looked for images and nuances, objects and phenomena in the painted. Many of his inventions were born from such sketches.
Here is a plan of action on how you can use the Leonardo da Vinci method in your work:
Write the problem down on a piece of paper and reflect on it for a few minutes.
Relax. Give your intuition the opportunity to create images that reflect the current situation. You don't need to know what the drawing will look like before you draw it.
Give shape to your challenge by delineating its boundaries. They can be of any size and take shape as you wish.
Practice drawing unconsciously. Let the lines and scribbles dictate how you draw and position them.
If the result does not satisfy you, take another sheet of paper and make another drawing, and then another - as many as you need.
Explore your drawing. Write down the first word that comes to mind for each image, squiggle, line, or structure.
Tie all the words together by writing a short note. Now see how the writing relates to your task. Have new ideas emerged?
Be attentive to the questions that arise in your mind. For example: “What is this?”, “Where did it come from?” If you feel the need to find answers to specific questions, then you are on the right path leading to a solution to the problem.
And finally, remember that great ideas are often in the air and come to the mind of several people at once. How to catch ideas out of thin air and make money on them, will tell you
