You're here because you have a file that has a file extension ending in .aol. Files with the file extension .aol can only be launched by certain applications. It "s possible that .aol files are data files rather than documents or media, which means they"re not meant to be viewed at all.

what is a .aol file?

An AOL application file is used by the AOL software to dispatch the corresponding program that a user requested to access from the AOL software. This means when a user tries to access a particular application included in the AOL software suite, such as the AOL Shopping Assistant, the AOL application file locates the executable file deployed for the corresponding AOL application requested by the user, then instructs the executable file to initialize. The executable file then locates other program files associated to the application and loads the relevant data required to provide the user with access to the integrated set of functionalities implemented into the AOL application. The content of an AOL application file consists of source code that is integrated with compilation specifications and implemented with data encoding standards that are used to store its content in the AOL file format, and the se AOL application files are affixed with the .aol extension.

how to open a .aol file?

Launch a .aol file, or any other file on your PC, by double-clicking it. If your file associations are set up correctly, the application that"s meant to open your .aol file will open it. It"s possible you may need to download or purchase the correct application. It's also possible that you have the correct application on your PC, but .aol files aren't yet associated with it. In this case, when you try to open a .aol file, you can tell Windows which application is the correct one for that file. From then on, opening a .aol file will open the correct application.

applications that open a .aol file

America Online

The AOL Desktop is A Web browser, an Instant Messenger (IM) program and a media player in one application. It has an improved browser that allows users to quickly access sites stored in their favorites folder, and an intelligent search engine is included in this application, along with auto complete functions. It is integrated with Mail and AIM (instant messaging) applications and offers quick sharing via Twitter, Facebook, Lifestream, email and IM. AOL Desktop 9.7 provides clickable links within its Menu and Toolbar. It also comes with a better performing Mail application that can accommodate email with larger inbox capacity. This software runs on Windows XP, Vista and Windows 7 and 8. It needs a web browser and works best with Internet Explorer 7.0 and higher. It requires at least 266 MHz, 800 x 600 pixel of display resolution, 128 MB RAM and 250 MB of free space. It also needs to connect to the Internet with 28.8 kbps modem or higher for it to fully function.

a word of warning

Be careful not to rename the extension on .aol files, or any other files. This will not change the file type. Only special conversion software can change a file from one file type to another.

what is a file extension?

A file extension is the set of three or four characters at the end of a filename; in this case, .aol. File extensions tell you what type of file it is, and tell Windows what programs can open it. Windows often associates a default program to each file extension, so that when you double-click the file, the program launches automatically. When that program is no longer on your PC, you can sometimes get an error when you try to open the associated file.

The search module is not installed.

Computer Business: America Online Corporation Success story of the largest information empire

Denis Lavnikevich

Think and strive, turning castles in the air into strongholds of achievement.
Agni Yoga

America OnLine Corporation (AOL) is as famous a brand of the high-tech era as, for example, Microsoft, Novell, IBM or Apple. AOL is as wealthy as the other leaders in the global hi-tech market, but it is also arguably much more influential. AOL has far more influence on the minds of billions of people around the world than even the super-rich Microsoft. The reason is simple: while Redmond founders Bill Gates and Paul Aarts bet on operating systems and software, AOL's founding father, Steve Case, promoted Internet services, content, and media from the very beginning. That is what is really interesting to any person living in our information age.

Steve Case and AOL history

Today, Steve Case is one of the most successful businessmen in the world, having transformed his company from a small Internet access service firm into a huge information empire with billions of consumers of end products and tens of billions of dollars in annual income. Analysts call him visionary - this is the name of a person who has the ability to foresee the future, based on modern realities. The American magazine "Vanity Fair" in 2000 and 2001 named him first in the ranking of fifty business leaders of the information age. Meanwhile, the future genius of the information industry began his career in a very ordinary way.

As a young man, Steve Case studied law and politics at Williams College in Massachusetts (his father also graduated from this college at one time). In his senior year of college, Steve became interested in programming and computer networks. However, interest at first remained only interest: after graduating from university, Case began working as a regular toothpaste salesman for Proctor & Gamble Corporation. Two years later, he moved to Wichita Kansas and began doing market research for PepsiCo's Pizza Hut division. However, he, fortunately, did not have to deal with pizza and soft drinks for a long time.

In 1983, his older brother Dan Case introduced him to the management of Control Video Corporation. This company supplied the market with video games for personal computers "Atari 2600". This firm, however, did not last long, but for Steve Case it was good school. There, by the way, he met Jim Kimsey, with whom he founded Quantum Computer Services in 1985, which began providing various paid online services. Business was booming (fortunately, the computer revolution broke out), and Quantum Computer Services, by then already having many customers, needed a new name. The company announced a competition. Steve Case, CEO of Quantum Computer Services, proposed his own name - America OnLine, which was then adopted by the company's board of directors.

AOL expansion

By and large, the entire history of AOL is the history of mergers, acquisitions and purchases of other firms, both smaller and larger. The first truly major merger was the acquisition of CompuServe. It is valued at $1.2 billion, and through this deal, AOL has been able to expand its influence in the European market: the global CompuServe network has been actively developed by the company in 80 countries and now has about five million regular users. But the goal of the corporation was to attract an even larger audience. And in December 1998, AOL buys Netscape Communications. The deal is estimated by specialists at $4.2 billion. As a result, in addition to the Netscape browser, AOL also took over the Netcenter website, which at that time had about 20 million users. Shortly thereafter, AOL and Sun Microsystems announced a long-term deal that would allow AOL to use Sun's Java-based expertise and, in turn, Sun to take advantage of Netscape's enterprise business. This was followed by very successful acquisitions of such recognized authorities of modern media and Internet technologies as NullSoft Winamp and Mirabilis ICQ, as well as a number of other, lesser-known firms. But it was still only flowers.

Cardinal changes both in the fate of AOL itself and in the global media market occurred at a time when the merger of AOL and Time Warner corporations became a shocking reality. Most interesting was that Time Warner's media empire was five times the size of AOL, yet Steve Case managed to dominate the combined company. Simply put, the herring swallowed the whale. And everything happened very simply, without much intrigue and litigation. Steve Case simply called Time Warner CEO Gerald Levin in early 2001 and popularly explained that to the advanced information technology provided by AOL, it was simply necessary to add the information component that Time Warner would provide. From the moment the interlocutors hung up, the history of the already merged corporation AOL Time Warner, whose capitalization is estimated at more than 250 billion dollars, begins.

For reference: the history of Time Warner before the merger with AOL

Time was founded in 1922 and originally published a magazine of the same name. Subsequently, the number of publications has grown, and at the moment the company owns, perhaps, the most recognizable selection of general education and highly specialized magazines. The most famous among them are undoubtedly "Time", "People", "Fortune", "Money", "Sports Illustrated", "Health", "Yachting", "Golf" and many others. In 1989, the Time company, which until then had been exclusively engaged in publishing magazines, announced its merger with one of the leaders in the media market, Warner Communications. In 1996, Time Warner acquired another "whale" of the media production market, the brainchild of the legendary Ted Turner (creator of CNN), the Turner Broadcasting System.

Turner Broadcasting was founded in 1979, when, after a major internal restructuring, Turner Communications Group was renamed Turner Broadcasting Inc. In its twenty-something years of existence, the firm has evolved into a colossal media company that owns a huge number of business lines, the main ones being TNT, Cartoon Network, Turner Classic Movies, as well as all the American and European divisions of CNN and Boomerang.

Structure of AOL Time Warner

As we have seen, the story of AOL Time Warner is not the story of the growth of one company from scratch, but the result of many mergers and acquisitions. This is a motley conglomerate of many small and large companies that, merging together, form a huge media empire. One of the journalists very accurately noted: “The size of this empire is so great that its influence on the life of all mankind can only be compared with the influence of the change of seasons. In many countries, American informational resources and blockbusters occupy 80-90% of all air time. Huge media corporation AOL Time Warner, having all the necessary means to capture big share international market, not only provides information resources, but also makes good money on it. " Below we list the largest and most profitable divisions of AOL Time Warner, which have become such thanks to the skillful combination of computer and telecommunications technologies with traditional media.

AOL Internet Portal
(www.aol.com)

A decade or so ago, most users associated the Internet exclusively with AOL's online services. Then, when the WWW burst into our lives, the AOL website was the most visited place on the Web for a long time. Every American using the Internet considered it his duty to have a mailbox on www.aol.com (especially since there were practically no others at that time). AOL provided users of the Global Computer Network with just what they needed - a huge portal where you could find everything from games to forums of the various subjects. Add to this the ease of navigation and a well-remembered name - and you will understand why the AOL portal has long been (and remains in the US to this day) the leader in user sympathy.

However, already in the second half of the 1990s, the information content of the portal began to lag behind the growth in user requests. In this situation, it was easiest to team up with one of the major media companies in order to add its content to their own advanced information technologies. At the same time, the experience of an offline company and respect from readers and viewers were added to the increase in the information content of the sites. The decisive step, as we already know, was taken in January 2001, as a result of which the AOL Time Warner media empire was formed, led by Steve Case.

America Online Interactive Services Division
(www.corp.aol.com)

Founded in 1985, the company has achieved significant success in the fields of Internet technologies, interactive services and e-commerce. Among the division's successes are software products such as AOL Instant Messenger (www.aim.com), AOLbyPHONE, [email protected]; Digital City concepts, AOL Anywhere.com, iPlanet E-Commerce Solutions, NullSoft Winamp (www.winamp.com), Mirabilis ICQ (www.icq.com), Netscape Navigator and Communicator browsers (www.netscape.com) and other promising development.

AOLbyPHONE is one of the company's latest achievements in the Internet voice market. The service allows you to receive pre-ordered information by phone, which will be dictated by a synthesized voice. [email protected]- a project designed to educate schoolchildren. It contains materials certified by specialists that facilitate the assimilation of the school curriculum, as well as a huge number of links to Additional information in the Internet. Digital City is a virtual city project with all its advantages and disadvantages: it is the organization of a virtual market, and the creation of virtual department stores and shops. The city also has entertainment centers where residents can have a great time, and separate offices where firms will place their virtual staff. Also, the city has a virtual police, playing the role of moderators. By creating this city, AOL swung at the holy of holies - the transfer of real life to the virtual realm.

At the moment, the biggest pride of the company is that a unique user spends an average of about an hour a day visiting AOL resources. There are about 50 million such users in all AOL resources combined now. Digital City is designed to increase this figure. All other developments can be considered as auxiliary, which will serve a single common cause: the formation of a single community - the population of the future virtual city.

AOL Anywhere.com allows access from any device (PDA, mobile phone, pager, etc.) to the services and content provided by the media empire.

iPlanet E-Commerce Solutions is a joint project with Sun Microsystems. The product line includes software and some services for organizing and accessing virtual offices, stores and other e-commerce platforms. Under the agreement between the corporations, Sun's iPlanet services are part of a more complex entity, Sun ONE (Open Net Environment), positioned in the market as a competitor to Microsoft's unified networking platform .NET.

Turner Broadcasting and Home Box Office
(www.hbo.com)

Turner Broadcasting's television division is primarily responsible for producing news, TV shows and other content for broadcast through the Home Box Office and other worldwide broadcasters TNT, Cartoon Network, Turner Classic Movies, CNN and Boomerang. Home Box Office is one of America's largest home television networks with over 45 million subscribers. More than eighty broadcast channels of the most diverse subjects can surely satisfy any viewer. At the moment, this division is preparing to be replaced by the interactive video division (AOL Time Warner Interactive Video) - a young, but very promising direction of the company.

Time Inc. and Time Warner Trade Publishing
(www.twbookmark.com)

It was Steve Case who became the author of a brilliant idea: to make a single integrated product from the world famous paper magazines published by Time ("Time", "People", "Fortune", "Money", "Sports Illustrated", "Health", "Yachting", " Golf" and others) and their online versions. The resulting symbiosis turned out to be a surprisingly profitable business - and this is in the context of a general downturn in the information and Internet markets that began in 2001. At present, advertising for Time Inc. publications alone. through Internet services America Online brings more than 100,000 new subscribers every month.

Time Warner Trade Publishing is one of the youngest divisions of the company. It publishes books on various topics, ranging from children's fairy tales and science fiction to books on economics and law. At the moment, the number of titles of books produced by the publishing house is increasing by 50 every month. And the site of this division brings the company AOL Time Warner about eight million visitors a month.

Film companies Warner Bros. and New Line Cinema

Warner Bros. - the oldest and one of the most profitable divisions of AOL Time Warner. This film company was founded in 1918 by the Warner brothers in California. Today Warner Bros. - the leader of the world film industry in everything: in terms of the number of Oscars, film budgets, actors' fees, production volume. The Matrix was filmed at Warner Bros.

No less famous for its films and film studio New Line Cinema. Among her most famous and profitable films are such masterpieces as "Mortal Kombat" and the "Lord of the Rings" trilogy. Of course, the exclusive right to publish and distribute all the films of these two film companies on DVD and other media also belongs to AOL Time Warner.

Warner Music Group

Music, like cinema, is one of the main areas of show business. It would be surprising if AOL Time Warner passed by such a source of income. Now, under the leadership of a division called Warner Music Group, there are such well-known record companies as Atlantic, Elektra, London-Sire Records Inc., Rhino, Warner Bros. Records and others. In addition, the group is a leader in the production of DVDs and is among the top ten in the production of CDs. The company is currently looking for new ways to market audio products, for which AOL Time Warner has partnered with RealNetworks to develop a suite of services called MusicNet that allows users to search for a specific song by title or artist and download it to their computer.

"Holy War" AOL Time Warner vs. Microsoft

The history of AOL is also the history of continuous war with Microsoft Corporation. This is not surprising: companies have long been operating in the same information markets and competing for the same consumer groups. Interesting fact: at the very beginning of the existence of AOL, Bill Gates told Steve Case that he could either buy 20% or the entire Case company, or enter into this business himself and ruin it. But such impudence only provoked Case, and he decided to prove his superiority at all costs. As journalists noted a decade later, "AOL's merger with Time Warner was a well-thought-out, multi-way combination that put Microsoft a notch below its competitor."

Already in 2001, AOL sued Microsoft, accusing it of unfair competition due to its monopoly position in the browser market. This happened after Netscape's browsers lost 50% of the market due to Microsoft building Internet Explorer into Windows. Then the war began in the online services market. At the end of May 2001, Microsoft openly announced its intention to lure users of AOL services that have risen in price by offering them MSN services as an alternative. After that, Microsoft management demanded that AOL stop using Real Player to broadcast its multimedia content, as well as develop a single standard for instant messaging services and provide access to the ICQ and AOL Instant Messenger user databases. Of course, Steve Case categorically refused to do this, which did not improve the relationship between the two giants. So far, only lawyers have benefited from this confrontation between corporations.

AOL Time Warner: a look into the future

Steve Case believes that humanity is on the verge of another computer revolution. In his opinion, the process of merging computers, home appliances and global network into a whole. And it is on this process that he stakes, determining the future of AOL Time Warner. Meanwhile, the company continues its policy of merging with the leading players in the information technology market. In particular, agreements have been signed with Philips, Sony and Samsung. These companies will develop new set-top boxes for the interactive television (video-on-demand) network. In turn, AOL Time Warner will provide them with their own resources to market their other products. Considering that AOL Time Warner is not under the same fire and pressure from government agencies around the world as Microsoft, it can be assumed that it is the brainchild of Steve Case, and not Bill Gates, that will determine what our world will look like in a decade or two.

Internet companies are very popular in the market and business skillfully plays on this sympathy. However, the specifics of online business realities are such that many companies lose the market and cannot find it again. AOL escaped this fate, she managed to completely renew herself and return to the market. I will tell in this review what allowed the company to return to the market and what is the company's potential for an investor.

AOL Inc. is an Internet company that owns a wide network of online publications, operates a significant advertising network in this market and offers specialized online services for publishers, consumers and advertisers. The company was founded back in 1985; but already in 2001, she merged with Time Warner Inc. and separated from it in 2009, becoming an independent company. Place of registration - Delaware, USA.

Strategy

Under the leadership of new CEO Tim Armstrong, since 2010 AOL has embarked on a course in the premium advertising segment and the development of services designed to promote brands. Over the course of several years, AOL has been restructuring: non-core and unprofitable assets were sold and at the same time the purchase of everything that was necessary for the new strategy was carried out. As a result of this approach, the company was able to:

form a large portfolio of online brands - well-promoted sites with high-quality content;

gain a foothold in the premium content segment, and sharply strengthen its position in the video and mobile markets.

Three lines of business

The company specializes in the following three main areas:

Brand Group (33% in revenue).

Membership Group (in revenue 36%).

AOL Networks (31% in revenue).

AOL's revenue comes from sales of: search and display advertising, subscription packages, Internet access services, software licenses, unique content provided to operators and partners, and ticket sales to events hosted by TechCrunch.

Brand Group includes:

Brand Pack: StyleList, The Huffington Post, TechCrunch, DailyFinance, Engadget, AOL Autos, Games.com, AOL Travel, Сambio, Kitchen Daily, Makers, Moviefone, Homesessive;

services available on AOL.com: AOL Mail and AOL Search;

local and mapping services: MapQuest, Patch;

Shoutcast internet radio and Winamp media player.

The Brand Group develops and maintains resources in Europe and North America. The Huffington Post site occupies a leading line in the list of the most popular blogs and operates in Canada, Great Britain, France, Germany, Spain, Italy. Shoutcast and Winamp is available to users all over the world.

The AOL Group's competitors are Google, Yahoo, Microsoft, Twitter and Facebook, media companies that offer online services.

Membership Group includes:

A set of services and sites that are provided on a paid and free basis by subscription. There are different packages available to subscribers, ranging from $6.99 - $27.99, which include: PC maintenance and technical support; Internet access services Netscape and CompuServe; antivirus and data protection software; AIM mobile chat application for AOL Mail.

Since 2011, the company has been seriously working on upgrading package offers and reducing tariff plans in order to attract new and retain old subscribers.

Subscriber base dynamics - AOL's subscriber base in 2010-2012 consisted of 2.8 - 3.9 million people, and annual revenue ranged from $705.3 to $1,023.6 million.

AOL competitors: IT companies and ISPs offering online services by subscription.

AOL Networks includes:

All platforms and web services of the company are aimed at the process of simplifying the launch of advertising, automating its placement and purchase, as well as increasing efficiency and cost control. AOL Networks services are widely available in the US, Japan, Europe and Canada.

AOL competitors: AppNexus, PubMatic, Millennial Media, Inc., The Rubicon Project, ValueClicWPP plc.

ProductsMembership Group

Three main advantages of the company:

1. Resources. AOL has at its disposal: image and thematic resources with a target audience and unique content, a team of talented editors and authors, advertising platform aggregators and ad networks, its own analytics system and behavioral statistics, platform advertising solutions.

2. Technology. AOL is in line with the market movement, which is moving towards optimization and offers algorithmic purchasing technologies - Real-Time Bidding (RTB) and Programmatic Buying for this purpose.

3. Market positions. AOL is well positioned in the most dynamic segments of the online and advertising market.

AOL is the leading provider of premium video content and AOL On is seeing a 70% increase in views; by the volume of video posted by 90% and by the number of publishers by 100%. And the deal to acquire Adap.tv, which took place in 2013. anchored AOL in the rapidly growing Internet TV and online video market. Adap.tv is focused mainly on the premium segment and is currently the only adaptive platform to work on different displays.

AOL is also a leader in the rapidly growing Programmatic Buying business. Such positions of AOL provide: its own database of sites (almost 1500 resources) for collecting data about its users and their processing infrastructure, and a set of advertising platforms (ADTECH, Marketplace, AdLearn Open Platform).

Industry potential

The Internet business industry will continue to grow rapidly, and Internet access, online advertising, and pay TV are the most significant contributors to this growth. Over the next five years, according to Pricewaterhouse Coopers, online advertising will grow by an average of 20% per year, pay TV access by 11.9%, and the Internet by 14.5%.

In 2018 according to Digital TV Research. the turnover of the entire global market of online TV and online video will reach $35 billion and this figure will reach $15.94 billion in 2013. The turnover of the advertising market from the current $7.4 billion will grow to $16.4 billion in 2018 ., and the share of advertising revenue in total online video revenue will decrease from 60% to 47%.

In the online advertising segment, there will be a further shift towards advertising placement and purchasing automation. But taking into account the fact that the image of the publication and content are very important in the segment of premium advertising, a complete replacement will not happen. There will be two approaches on the market: native format and programmatic buying. At the same time, programmatic will reduce the cost of online advertising, and the native format will increase.

Also, the factor determining the effectiveness of advertising will continue to be behavioral factor, that is, access to user data will be key value. As a result, the terms of use of the cookie technology underlying behavioral advertising may change or be limited, which may adversely affect AOL's business as a whole.

AOL's development strategy includes:

Expanding the presence of the company's brands in international markets. Strengthening positions in the video and mobile segments.

Simplification and development of technology for algorithmic advertising purchases and the transition in the future from "manual" purchases to an automated system.

The company intends to improve business efficiency through the following actions:

development of services and services that increase the added value and value of the offer;

reducing software development costs, and controlling operating costs.

Summary

According to the latest quarterly reports, AOL's business performance continues to improve:

Sales are growing in all areas, their growth rates are approaching double-digit values, and sales costs are decreasing.

The company has a strong balance sheet, strong cash flow, low leverage and an effective share repurchase program in place.

This indicates the completion of the process of the company's adaptation to the new work strategy, and the stage of heavy asset write-offs and restructuring has been passed. The company is ready to return profit to its investors, and the market to generate it.

The market loves Internet companies, and businesses skillfully play on this sympathy. But the reality of online business is that companies often lose a market and rarely regain it. AOL NYSE: AOL has been lucky enough to revamp and make a comeback. And in this review, I will talk about what brought the company back to profit, and what is its potential for an investor.

AOL Inc.(NYSE: AOL) is an Internet company that owns a network of branded online publications, operates a large advertising network, and offers online services to consumers, publishers, and advertisers.

Founded in 1985; merged with Time Warner Inc. in 2001; spun off from AOL Time Warner in 2009 independent company registered in Delaware, USA.

New strategy

Since 2010, under the leadership of new CEO Tim Armstrong, AOL has focused on the premium advertising segment and the development of services for brand promotion. Over the course of several years, the company was reorganized: it sold unprofitable and non-core assets and purchased those that met the new strategy. As a result, AOL succeeded in:

• to form - image sites with high-quality content;
• create an effective IT platform for advertising and managing its effectiveness;
• gain a foothold in the premium content segment and strengthen its positions in the mobile and video markets.

3 lines of business

Revised in the fourth quarter of 2012, the company's specialization includes three main areas:

1. Brand Group (33% in revenue). 2. Membership Group (36% in revenue). 3. AOL Networks (31% of revenue).

Generated from sales of: display and search advertising, Internet access services, subscription packages, licenses for the use of software, unique content provided to partners and operators, tickets to events held by TechCrunch.

1. Brand group comprises:

• brand portfolio: The Huffington Post, StyleList, TechCrunch, Engadget, DailyFinance, AOL Autos, AOL Travel, Games.com, Kitchen Daily, Homesessive, Makers, Moviefone, Сambio;
• services available on AOL.com, in particular: AOL Search and AOL Mail;
• mapping and local services: Patch , MapQuest ;
• Winamp media player and Shoutcast internet radio.

The Brand Group maintains and develops resources in North America and Europe. The Huffington Post site operates in the UK, Canada, France, Spain, Italy and Germany and is ranked #1 on the list of most popular blogs. Winamp and Shoutcast is available to users worldwide.

AOL Brand Group competitors: Yahoo, Google, Microsoft, IAC/InterActiveCorp., Facebook and Twitter, media companies offering online services.

2.Membership Group comprises:

• a set of sites and services provided by subscription on a paid and free regular basis. Subscribers have access to packages ranging from $6.99 to $27.99, including: CompuServe and Netscape internet access services; PC maintenance and technical support; antivirus and data protection software; apps for AOL Mail, AIM mobile chat, etc.

Since 2011, the company has been working on improving package offers and simplifying tariff plans in order to retain old subscribers and attract new ones.

Dynamics of changes in the subscriber base

In 2012, 2011, and 2010, AOL's subscriber base was 2.8 million, 3.3 million, and 3.9 million, with annual revenues of $705.3 million, $803.2 million, and $1,023.6 million, respectively.

AOL Membership Group competitors: ISPs and IT companies offering subscription services.

3. AOL Networks combines:

• the largest display advertising network in the US and UK - Advertising.com;
• an advertising network to host AOL On videos;
• advertising platforms: Be On, Marketplace, ADTECH, Pictela, Adap.tv.

The company's web services and platforms are aimed at simplifying the launch of an advertising campaign, automating its purchase and placement, as well as controlling costs and improving efficiency. AOL Networks services are available in the US, Canada, Japan, and Europe.

AOL Networks competitors: AppNexus, Millennial Media, Inc., PubMatic, The Rubicon Project, WPP plc., ValueClick.

3 key benefits

1. Resources. AOL has at its disposal: with unique content and target audience, a team of talented authors and editors, advertising networks and aggregators of advertising platforms, cross-platform advertising solutions, its own behavioral statistics and analytics system.

2. Technology. The company responds to the market movement shifting towards optimization by offering algorithmic purchasing technologies - Programmatic Buying (Programmatic Buying) and Real-Time Bidding (RTB).

What is Programmatic Buying and RTB?

3. Positions in the market. The company is well positioned in the most dynamic segments of the advertising and online market.

• At AOL - strong positions in the display segment. In 2013, display advertising is growing by 50% qoq; the number of advertising campaigns has doubled; accommodation prices increase by 4% per year.

• AOL is the leading provider of premium video content. AOL On is up 70% in views; by 90% by the volume of video posted and by 100% by the number of publishers. The acquisition of Adap.tv in 3Q 2013 anchored the company in the growing online video and Internet TV market. Adap.tv is aimed at the premium segment and is the only platform adapted to work on all displays.

• AOL is a leader in the growing Programmatic Buying segment. The company's strong position is ensured by its own database of sites (more than 1,500 resources) for collecting user data and the infrastructure for processing it, as well as a set of advertising platforms (AdLearn Open Platform, Marketplace, ADTECH).

Industry potential

The Internet industry will continue to grow, with online advertising, Internet access and pay TV contributing to this growth. According to PricewaterhouseCoopers, over the next 5 years, online advertising will grow by 20%, Internet access by 14.5%, and pay TV by 11.9%.

According to Digital TV Research, the global online video and online TV market will reach $35 billion in 2018. In 2013, this figure will be $15.94 billion. The advertising market turnover will increase from the current $7.4 billion to $16.4 billion in 2018, and the share of advertising revenue in total online video revenue will decline from 60% (2010) to 47% (2018).

In the online advertising segment, the shift towards automation of the purchase and placement of advertising will continue. However, given that the content and image of the publication are important to premium advertisers, full replacement will not occur. And both approaches will coexist in the market: programmatic buying and . At the same time, programmatic will continue to reduce the cost of online advertising, and the native format will increase its added value.

The behavioral factor will continue to be a determining factor in the effectiveness of advertising, which means that access to users' personal data will be of key importance. As a result, a possible restriction or change in the terms of use of “Cookies”, the technology underlying behavioral advertising, may adversely affect AOL’s business and the industry as a whole.

What's next?

AOL's further development strategy involves:

1. Expanding the presence of its brands in international markets. Strengthening positions in the mobile and video segments.
2. Scaling video platforms for users, publishers and advertisers.
3. Development of algorithmic purchasing technology and further transition from “manual” advertising purchase to automated one.

The company aims to improve business efficiency by:

• targeting the high-margin premium advertising segment;
• development of services and services that increase the value of the offer and added value;
• controlling operating costs and reducing development costs (as a result of a partial transition to open source software).

Summary

3Q 2013 profit was negatively affected by the reorganization of the Patch service (write-off of intangible assets, staff reduction).

Judging by the results of the latest quarterly reports, AOL's business performance continues to improve.

• Sales are growing across the board, rebounding to double digits and declining.
• The company has a low leverage, sustainable and ongoing share buyback program.

Everything indicates that the process of adaptation to the new strategy in the company has been completed, and the stage of restructuring and heavy asset write-offs has finally passed. AOL is ready to start returning profits to investors, and the market is ready to generate it.

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AOL TV- era el nombre de un cliente liviano que utiliza una televisión para la exhibición (del tamaño de un monitor) y del servicio en línea que le hace soporte. Fue lanzado al mercado en junio de 2000 para competir con WebTV. El producto y el servicio… … Wikipedia Español

AOL- America Online Short Dictionary of (mostly American) Legal Terms and Abbreviations … Law dictionary

AOL- dominant online service of the late 1990s, acronym of America Online, company name from late 1989 … Etymology dictionary

AOL- (America On Line) (Computers) American corporation headquartered in Virginia, owner and operator of online and interactive computer services (including CompuServe Information Service and the America Online Internet service) … English contemporary dictionary

AOL- For other uses, see AOL (disambiguation). AOL Inc. Type Public company Traded as NYSE: AOL ... Wikipedia

AOL- El texto que sigue es una traducción defectuosa o incompleta. Si quieres colaborar con Wikipedia, busca el artículo original y mejora o finaliza esta traducción. Puedes dar aviso al autor principal del artículo pegando el siguiente código en su… … Wikipedia Español

AOL- America Online « AOL » redirige ici. Pour les autres significations, voir AOL (homonymie). Logo de AOL ... Wikipedia en Français

Books

• AOL For Dummies, John Kaufeld. A traditional bestseller, AOL For Dummies is the only regularly updated reference book on the market for beginning AOL users Covers the essentials of signing up for AOL, getting around the… electronic book
• Business path: AOL. 10 Secrets of the World's #1 Webmaster by David Stauffer. "Business Way: America Online" will help any manager, entrepreneur or investor learn from the history of AOL. It is also an inspiring chronicle of a successful business…