And then the windows were covered with snow, the instruments stopped showing the horizon, and I rolled head over heels from six thousand meters to three and a half.

A. Saint-Exupery, "Planet of people"

It is necessary to behave carefully, not to interfere too much in the affairs of the conspiracy, but also not to show indifference.

K.K. Sergienko, "White Rondel"

How strange that I am a schoolgirl, that I need to sit down at my desk, write tests, show grades at home.

K.K. Sergienko, "Days late autumn»

Then Karakol got out from under the blanket, began to walk around the room, jump up and down and show me that he was alive and well.

K.K. Sergienko, Kees Admiral Tulipov

They were all taken to show, talked about atrocities.

K.K. Sergienko, "The happiest day"

The task of exalting Genghis Khan did not allow him to show his hero in the humiliating position of the defeated.

L.N. Gumilyov, "The Search for a Fictional Kingdom"

As Berenice later found out, this abandoned building was given to Guru Borodandaja so that he could teach others the art of contemplation and show how, with the help of the teachings of yoga, a person can subdue physical forces, all internal energy of your body.

T. Dreiser, “The Trilogy of Desire. Stoic"

At times his nerves were stretched to the extreme, as is always the case with a person in moments of success or collapse of hopes; but he firmly remembered the need to control himself, not to show what was going on in his soul, to talk less and go his own way, not humbly, but confidently towards what lay ahead of him.

T. Dreiser, “The Trilogy of Desire. Financier"

If anyone wants to talk to me, he will have to write on a piece of paper and show me.

D. Salinger, "The Catcher in the Rye"

And I will show you from above and tell you where someone lives and works.

E.S. Veltistov, "A sip of the sun"

I saw Gino yesterday and I knew that you can't show him big without a mask, otherwise you will spoil the future.

E.S. Veltistov, "Nocturne of Emptiness"

Whether or not the stubborn fellow understood the brigadier general's reasoning is unknown, but, in any case, he did not translate his watch, and they still continued to show London time.

J. Verne, "Around the World in Eighty Days"

Uncle enjoyed such fame during his lifetime that Barnum invited him to show it for a high fee in the United States.

J. Verne, "Journey to the Center of the Earth"

Anisya, feeling unkind, began to praise the handkerchief, to show the goods with her face - she threw it over her shoulders, walked around.

I.A. Bunin, "Merry Yard"

With pride he began to show me his new works - huge golden swans are flying over some blue dunes - trying, poor man, to keep up with the century.

I.A. Bunin, " Dark alleys»

But in the family, she - and not just to set an example, but with all her heart - strictly fulfilled all church requirements, and the fact that the children had not been at communion for about a year worried her very much, and, with the full approval and sympathy of Matryona Filimonovna, she decided to do it now in the summer.

He was assigned to a foreign prince who came to St. Petersburg and was supposed to show him the sights of St. Petersburg.

L.N. Tolstoy, Anna Karenina

She did not dare to show him the consciousness of her insignificance before him.

L.N. Tolstoy, Anna Karenina

But she could not help but be grateful to him for his attitude towards her and not show how much she appreciated it.

L.N. Tolstoy, Anna Karenina

Anna took a knife and a fork with her beautiful, white, ringed hands and began to point.

L.N. Tolstoy, Anna Karenina

It was necessary to show him that she was unhappy that he had not returned, as promised, only dissatisfied, but not to show him her grief and, most importantly, self-pity.

L.N. Tolstoy, Anna Karenina

But it is not for her, the one who was in love with Vronsky, it is not for her to show me this, although it is true.

L.N. Tolstoy, Anna Karenina

Prince Hippolyte, who had been looking at the viscount through a lorgnette for a long time, suddenly, at these words, turned his whole body to the little princess and, asking her for a needle, began to show her, drawing with a needle on the table, the coat of arms of Condé.

Two lackeys, one the princess, the other, waiting for them to finish talking, stood with a shawl and a redingote and listened to them, incomprehensible to them, French dialect with such faces as if they understood what was being said, but did not want to show it.

L.N. Tolstoy, War and Peace. Volume 1"

Marya Dmitrievna went on admonishing Natasha for some more time and suggesting to her that all this must be hidden from the count, that no one would know anything if only Natasha took it upon herself to forget everything and not to show to anyone that something had happened.

L.N. Tolstoy, War and Peace. Volume 2"

Even Natasha herself, who, although she said that no medicines could cure her and that all this was nonsense - and she was glad to see that so many donations were made for her that she had to take medicines at certain hours, and even she was happy was that she, neglecting the fulfillment of the prescribed, could show that she did not believe in treatment and did not value her life.

He had ruled over the people for a long time, and he knew that the chief means of getting the people to obey was to show them no doubt that they might disobey.

L.N. Tolstoy, War and Peace. Volume 3"

At first, Prince Andrei, considering it his duty to arouse the courage of the soldiers and set an example for them, walked along the rows; but then he became convinced that he had nothing and nothing to teach them.

L.N. Tolstoy, War and Peace. Volume 3"

You work, and I will show you and I will pay you gold money.

Fools thought that the gentleman would actually show how to work with his head without hands.

L.N. Tolstoy, "The Tale of Ivan the Fool and His Two Brothers"

SHOW THE GOODS IN FACE. Razg. Express. To show, to represent something from the best, most advantageous side. Catherine was returning to Moscow from her famous journey through the Crimea, when the great flatterer, His Serene Highness Prince of Taurida, managed to show her ... the goods with his face. Some of the famous "Potemkin villages" were worth something!(O. Forsh. Mikhailovsky Castle).

Phrasebook Russian literary language. - M.: Astrel, AST. A. I. Fedorov. 2008 .

See what "Show product face" is in other dictionaries:

show the product in person- Present from the best, most advantageous side ... Dictionary of many expressions

Show / show the product in person- Razg. Show the best, winning qualities, sides of something. FSRYA, 477; BMS 1998, 569; BTS, 501…

sell goods by face- (With better side show) Wed. Do I know you? who knows you? The alien soul is a dark forest, and the goods show their faces. Turgenev. Breter. 10. Wed. Well, Yulinka, in places; Let's sit down like smart young ladies sit. Now mommy will do a review for us. Product face ... ... Michelson's Big Explanatory Phraseological Dictionary

SHOW THE PRODUCT IN FACE. SHOW THE GOODS IN FACE. Razg. Express. To show, to represent something from the best, most advantageous side. Catherine was returning to Moscow from her famous trip to the Crimea, when the great flatterer, the brightest ... ... Phraseological dictionary of the Russian literary language

Sell ​​goods face to face- Sell goods by face (show from the best side). Wed Do I know you? who knows you? The alien soul is a dark forest, and the goods show their faces. Turgenev. Bretter. 10. Wed. Well, Yulinka, go to your places; let's sit down like smart young ladies sit. Now mother... Michelson's Big Explanatory Phraseological Dictionary (original spelling)

They beat the merchant with a whip: we ask you to show the goods in person.- They beat the merchant with a whip: we ask you to show the goods with their faces. See MATCHING... IN AND. Dal. Proverbs of the Russian people

show yourself- find expression, turn out, give yourself free rein, distinguish yourself, turn around in full breadth, speak out, make yourself known, surpass yourself, turn around, turn out to be in practice, declare yourself, show yourself in a favorable light, turn out to be in reality, ... ... Synonym dictionary

product- n., m., use. comp. often Morphology: (no) what? goods, what? goods, (see) what? goods than? goods, about what? about the product; pl. what? goods, (no) what? goods, why? goods, (see) what? goods than? goods, about what? about the goods 1. The goods… … Dictionary Dmitrieva

PRODUCT- Free (left, dark) goods. Jarg. corner. stolen item. SRVS 1, 22, 25, 26, 34, 97; SRVS 2, 87, 216; SRVS 3, 64, 69; TSUZH, 176. Live goods. 1. Simple. People who may be the subject of purchase and sale (slaves, etc.). Mokienko 2003, 121. 2.… … Big Dictionary Russian sayings

product- Goods face show show what n. with the best, most favorable side. An inspector was coming from St. Petersburg... One could hear that everyone was cowardly, fussing, trying to show the goods with their faces. ostoevsky … Phraseological dictionary of the Russian language

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• He bowed, indicating that he was following orders.
• She mumbled something incomprehensible, pointing to her mouth.
• She stretched out her legs, showing how she did it in class.
• His father asked us about something, pointing towards the forest.
• He smiled friendly, showing his large, white teeth.
• He turned his back on us, showing a dozen fresh welts.
• She hid her face, rarely showing her yearning wild eyes.
• Without showing the letter, he could have said something to him.
• Longshanks spread his hands, showing that these holes did not exist before.
• The ape-man shook his head, showing that he did not understand.
• Korner nodded silently, indicating that he was inclined to accept this explanation.
• Stalin took out his watch, raised it, showing the audience that it was time to calm down.
• He got up and walked around the small room, showing how things were arranged.
• He was constantly laughing, each time showing a row of long white teeth.
• They were discussing something, waving their hands, pointing towards the dungeon.
• Watson listened with rapt attention, making no sign of his feelings.
• The stranger just shook his head, showing that he did not understand a word.
• He only bowed, showing that the Duke's message was taken into account.
• And she averted her eyes, showing with her whole appearance that she intended to continue on her way.
• The Emperor ducked his ear, frowning slightly and showing that he hadn't heard.

For the recipient to highlight your offer from a number of others, it must be correctly drawn up and formatted. Be sure to highlight your unique competitive advantages.

In addition, if you offer services, you need to tell about the company's employees, and if you offer goods, about the features of production. Finally, it's important that your sales pitch is easy and fun to read.

You will learn:

• How to write a commercial proposal so that it is read to the end.
• What types of commercial offers exist.
• Why you should not start working with a potential partner with a commercial offer.

Commercial offer - a common tool in working with partners: current and potential. A commercial offer is a common type of selling texts.

Each of us met different examples of commercial offers- the text motivates to perform a certain action, for example, a trip to the office, a call to managers, etc. It is the performance of such an action for cooperation with the company that becomes the goal of compiling a commercial offer.

Commercial offer template

Not every manager can do it on his own prepare a commercial offer. Indeed, a commercial offer on paper has serious differences compared to ordinary communication with a client. It is necessary to state on paper the advantages of your offer in such a way that the information is both brief and sufficiently capacious, stimulating a potential client to make a deal.

Sample commercial proposals for download

An example of an ideal commercial proposal

Sample commercial offer No. 2

12 elements of a commercial offer that will increase sales by 16%

Alexander Stroev,

CEO, IT For You, Moscow

In order to receive positive responses from such large customers as, for example, RosAtom, Siberian Generating Company, and others, I began to study their procurement regulations. This experience led us to the idea of ​​creating our own internal regulations for the preparation of commercial proposals for large clients.

These are the provisions that must be provided in the form of a commercial offer.

Types and examples of commercial offers

1. Basic commercial offers.

Such a commercial offer is usually sent to in large numbers. A commercial offer is presented in one unique form. Potential clients of the company do not expect any letters from your company, in this case the goal is to “attract” the attention of their audience.

How to make a commercial offer

Step #1. Your goal. As a rule, a commercial offer is drawn up for distribution to your customers. It indicates the goods and services of the company in the expectation that the recipient will be interested in at least one of the proposed positions. But it is possible to work for sure - to find out the need of the client, betting on it, reporting on specific, important services or goods for the recipient. Therefore, at the first stage, you should decide in order to draw up your commercial offer or send it to a potential partner request for a quotation .

Step #2. Not quantity, but quality. Try to stick to a moderate sentence size - don't try to include everything in it at once. It is better to provide for a relatively small amount of text, choosing quality over quantity. Your attention should be paid to more relevant data, refusing unnecessary offers that will only distract the reader. Do not distract the reader from the main thing - stimulating information that will motivate a person to conclude a deal or take another necessary action.

Step #3. Your proposal or offer. An offer is what you offer to a potential buyer. He can be considered essential element commercial offer. Since it usually depends on the blank whether the potential client will be interested in studying the commercial offer. It is important to take care of an informative and sufficiently "catchy" title.

The offer should be based on the following basic postulates:

• operational provision of services;
• favorable prices;
• provision of additional services;
• availability of payment - deferred payment;
• providing discounts;
• delivery terms;
• additional service;
• company guarantees;
• brand prestige;
• high result;
• multiple product versions.

good offer or unique selling proposition(USP) involves the combination of several elements. For example, the harmony of an attractive price and comfortable conditions delivery or warranty, etc.

Step number 4. Focus on solving customer problems. A competent commercial offer is focused on solving the problem of the target audience. Required condition- focusing on the problem of their customers.

It should be borne in mind that a commercial offer, which is limited to just a story about the company's goods or services, is useless waste paper that is not able to interest a potential client.

The text of the commercial proposal should be customer-oriented. He becomes the main character of our story. The more turns “we”, “I”, ours” in the text, the less interest it will arouse the reader. Why should the client take the time to read laudatory ode about a company?

There is even a rule - 4 "you" and one we. Some talk about 3 "you", but the principle does not change from this. Focus on the reader, not on yourself. In this case, the commercial offer for the reader will be more valuable. When compiling a CP, you should always be guided by the client’s question “Why is this beneficial for me?”.

Step number 5. Pricing. The client needs to understand the company's pricing principle. Therefore, you can in your business proposal for cooperation talk about the pricing system - what factors are the basis for the formation of value. Or send a price list with your commercial offer. When working in a highly competitive market, you should send offers with competitor prices. Enough effective method- the client should be informed about the benefit that he will receive.

If you send along with the commercial offer and the price list, you should consider the following tips:

1. Usually commercial offers based on the price list go straight to the shopping cart. Therefore, it is necessary to consider stimulating the client to get acquainted with the proposed price list. For example, you can say that there is a discount on all products in the price list that is attached to the letter.
2. A clear price should be indicated. Clients do not like the wording "from ... rubles." If this wording is not abandoned, then it is necessary to at least explain this “from” - in order to understand what a specific price depends on.
3. If the price scale is used depending on certain indicators(for example, from the container in the container, time parameters, etc.), this should also be deciphered.
4. If there are some conditional parameters (for example, the validity period of the price). They should not be listed small print It is important for the client to understand the essence of the offer and pricing.
5. If possible, do not write the word "price list" itself. It can be called a different word, try to highlight the recipient. He must understand that he was sent not a general price list for everyone, but an individual one, attractive just for him.
6. If you limit the validity of the proposed prices, you must indicate this in a conspicuous place.
7. Please check before sending good quality print, without gaps and streaks from the printer. Each letter should be clearly visible, especially the number.

Step number 7. Thanks after the first sale. When you make a sale thanks to a commercial offer, you should not let the client go. The first step after the first cooperation is gratitude. Every person is pleased to see gratitude, to hear "thank you". After all, this confirms that they did something good and good. We rarely meet grateful people. Thanks to your gratitude, at least surprise your client, because he did not have to read such letters.

Examples of commercial proposals for different areas business download at the end of the article.

8 commercial offer killers

1. Uncompetitive offer in CP.
2. A commercial offer is sent to people who are obviously not interested in it.
3. A commercial offer is made without taking into account the needs of the target audience and company's competitive advantages .
4. Unsuccessful design of the CP, which makes it difficult to read and analyze information.
5. KP just tells but specific proposal for customers does not contain.
6. The CP considers only the product itself, without specifying its benefits for the buyer.
7. The reader is forced to read a too cumbersome commercial proposal.
8. A person who does not decide on cooperation gets acquainted with a commercial offer.

8 offer enhancers

1. Data- will give credibility to your statement. Facts are trusted, they are not argued with, and it is they who will help create an offer you can't refuse .
2. Research results– the effect will be similar to the facts. Research is being done to understand the patterns that help in making the right decisions.
3. Numbers and figures. Numbers in practice look much more convincing than words. The numbers are specific information, which will be visual on a specific question of the reader.
4. Calculations– if in your commercial offer for a client you promise to receive extra income, this must be confirmed by calculations.
5. Images- the phrase is very true here better times to see than to hear a hundred times. Depending on the specifics of your offer, you can offer readers pictures, photographs or other images.
6. Tables or graphs is an excellent tool for proving growth dynamics.
7. List of clients- Relevant when they include big names. The reader will assume that if they worked with such large companies, they trust, then the company is really serious.