• He bowed, indicating that he was following orders.
• She mumbled something incomprehensible, pointing to her mouth.
• She stretched out her legs, showing how she did it in class.
• His father asked us about something, pointing towards the forest.
• He smiled friendly, showing his large, white teeth.
• He turned his back on us, showing a dozen fresh welts.
• She hid her face, rarely showing her yearning wild eyes.
• Without showing the letter, he could have said something to him.
• Longshanks spread his hands, showing that these holes did not exist before.
• The ape-man shook his head, showing that he did not understand.
• Korner nodded silently, indicating that he was inclined to accept this explanation.
• Stalin took out his watch, raised it, showing the audience that it was time to calm down.
• He got up and walked around the small room, showing how things were arranged.
• He was constantly laughing, each time showing a row of long white teeth.
• They were discussing something, waving their hands, pointing towards the dungeon.
• Watson listened with rapt attention, making no sign of his feelings.
• The stranger just shook his head, showing that he did not understand a word.
• He only bowed, showing that the Duke's message was taken into account.
• And she averted her eyes, showing with her whole appearance that she intended to continue on her way.
• The Emperor ducked his ear, frowning slightly and showing that he hadn't heard.

As the response showed, this topic was very interested in a large number of readers. Which is quite understandable.

By and large, its further destiny depends on the introductory part of the commercial proposal.

A person reads one page of text (attentively) for 2-3 minutes. Commercial offers are “scanned” in a few seconds. And if in these seconds we were not able to “hook” the reader, the phraseological unit immediately comes to mind - “write wasted”.

To continue the topic, we decided to prepare another article, only to approach the issue from a completely different angle: to show with what expressions you can start original commercial offers.

Follow the rules of the game

Commercial offer begins not with the first line, but with thinking. First, it is thought out in the head in the form of a “fish”, and then it passes to paper. And only then various "gadgets" are connected.

Never forget specific purpose your business proposal. There are a lot of them, and in the arsenal of the company there should be several "blanks" for different purposes.

I want to be precise and clear: the title of the article “10 phrases to start a commercial proposal with” is absurd in itself. For stereotyped today is far from held in high esteem.

It would be more correct and more accurate to say this: 10 Scenarios for Starting a Commercial Proposal". Words (as well as phrases) can always be used differently, but the essence must remain inviolable.

For clarity, we will not shake the air with our imagination and “invent” convenient examples, as many authors of educational articles do.

We will give 10 scenarios to start with and back them up with examples from our personal practice - that is, fragments of commercial proposals that we prepared for Denis Kaplunov Studio clients.

No. 1 - the answer to the request

The very first script. The situation is simple: we send a commercial offer to a specific customer request. That is, the client himself wants to study our CP.

The situation is very favorable, because we no longer need to “warm up” the client. It is enough for him to tell what he himself asks, and to do it brightly.

In such a situation, the easiest way to start a commercial offer is to remind the client that he himself asked and show that we are doing just that.

Purely on a subconscious level, the client begins careful reading because he asked for this information.

Natalia, hello!

We have carefully studied your request and fulfill it immediately so that you can quickly receive all the information on stationery.

These are the conditions for exactly those positions that you requested.

At the same time, we can select analogues based on the invoice (or price list) of another store so that you can compare prices and make the best choice.

Or another example of a commercial offer after telephone conversation with client:

Good morning, Ivan Ivanovich!

As we agreed during a telephone conversation, we send interesting information on your company website.

To date, it is visited by an average of 75 potential customers per day.

At the same time, we found out that the audience of potential customers for your services is MUCH WIDE! Simple forecast: 420 leads per day.

Are you more interested in 420 leads per day or 75?

Here are just the results small study the main search queries that are entered by representatives of your target audience:

1. Request #1 - __ people
2. Request #2 - __ people
3. Request #3 - __ people

And there are only 24 such requests. More detailed information attached to this letter.

As you understand, such a scenario is suitable for "hot" commercial offers. Although, with certain skills and abilities, they can be turned into “warm” ones and even workpieces can be made. But that's another conversation.

And little advice Finally: if you have been asked for a price, do not send a bare table. Before it, add personalization - address the client by name, remind that he himself requested this information from you. It brings you closer.

No. 2 - a blow to the main problem

Every business has problems. Every area of ​​business has common problems. And there are also problems that cannot yet be solved by existing capabilities.

This scenario is ideal when selling a new, unique solution that helps the customer get rid of a burning problem.

See how we played with this situation when preparing a commercial proposal for a new widget for online stores, which allows you to take and present accurate measurements of things. It is important that buyers be sure that the indicated sizes correspond to their personal natural data:

If you are selling clothes, then you know that at least 40% of things are returned by customers for the most banal reason - the size does not fit ...

Do you use size charts? detailed descriptions, attaching high quality photos, but things keep coming back...

We focused on a real problem that is relevant for the target audience - the systematic return of goods due to size mismatch. For online clothing stores, this is real. weakness, since the buyer sees only the picture and does not have the opportunity to try on the item before buying.

No. 3 - current need

Needs are constant. One is replaced by another, and so it goes on almost non-stop. It's like buying a dress with your lady. Bought, and then it turns out that there are no shoes for him in the wardrobe. A-ya-yay. We need to fix this. Bought shoes. Well, what about without a handbag? Well, and so on.

So it is in business. There are always current needs. Therefore, if the client thinks about them, we can wrap it in our favor and start a commercial offer from this very point.

You have created a website and are puzzled by questions:

1. How to make it popular?
2. How to send a stream of potential customers to its pages?
3. How can you increase sales with it?

There are several answers to these questions. At the same time, the most effective and high-quality answer is search promotion.

Why? Because the result of search promotion is "warm customers" who themselves are looking for companies that provide the necessary services.

That is, they already want to buy.

Won't pass? It will not work? Oh well. People also did not believe at first that the Earth was round.

#4 - shocking statement

Here we connect the effect of surprise. Words set easy cold shower. Man reads and thinks Oh come on. How can this be?»

Do you know that 10-20% of the numbers in your phone base are inactive?

Let's imagine that you decide to send SMS to your customer base. You collected data, and you have 10,000 customer numbers in your database.

You plan to send SMS at least once a week. According to general statistics, from 10 to 20 percent of subscriber numbers are inactive for various reasons. That is, your messages go "to nowhere".

Which exit?

No. 5 - a more rational solution

We remember from kindergarten that there are several ways to tie shoelaces. Now men are learning how to tie ties, and girls are learning how to tie scarves.

There are always several ways to achieve an interesting goal. If your product is one of those ways, you might consider a tactic to decouple it from other alternatives. And hit the benefits of this difference.

We used this tactic when preparing a commercial offer for a printer rental service:

"Printer rental from 1000 rubles / day"

There are many situations where buying a printer (and then maintaining and maintaining it) is not economically justified, especially if it can be rented.

Examples of situations from our clients:

1. Taking part in an exhibition or forum
2. Business trip and the inability to take the printer with you
3. The need for a printer for one-time jobs (for example, printing in color)
4. The need for an additional printer during the tax audit
5. You need to quickly and quickly print a large amount of documents.

#6 - Rigorous Product Presentation

I will say this: when there is correspondence between serious companies, it is customary to use a certain style. Classic copywriting and dexterity techniques may not work here.

Sometimes it is enough to maintain a clear and specific language. Don't beat around the bush, but get straight to the point.

It is advisable to use this technique when the client already knows what the text will be about. For example, if our commercial offer is formulated on the page of the site, where the reader comes already with a specific goal.

See an example of the text in which we presented "autogas":

Autogas- the choice of modern drivers who know how to count their money. It allows you to significantly reduce fuel consumption at every kilometer of the road, while maintaining the usual comfort and power of the car.

More than 10 thousand drivers in Latvia and 20 million drivers in Europe have chosen autogas because it is much more profitable than gasoline and even diesel fuel.

And here is proof of that:

Also, this method can be used for cold and warm mailings or when publishing a commercial offer in the form of a leaflet and other printed products.
By the way, one of the firm's clients admitted that before our competent example he had read and rejected it.

#7 - new benefit in the near future

Any businessman is looking for new ways to generate value for his product or service package. And, of course, he is ready to study information about such opportunities.

Here it is very important to know and understand the landmarks of such "profitable" directions. And sometimes they are just in front of the nose.

Here is an example of starting a KP to promote one technological improvement in the production of sausages and smoked meats:

Tomorrow you will be able to reduce the cost of producing deli meats by 30-35%.

This will allow you to offer the market more favorable price without loss of product quality. Consequently, you get a new competitive advantage and the opportunity to increase the profitable part of your business.

And all this can give one simple technological solution.

#8 - Business Plan Language

I love this style when you need to sell the opportunity to save money or earn money, and when we have an audience of entrepreneurs and investors. Especially not beginners.

Such people do not need slow dancing and foreplay. Give them "meat" right away. "To the point," as they say.

So, if we are selling a business, we need to approach it accordingly.

Your mini aerated concrete plant

1. Investment pays off within 2 to 6 months
2. Profit - from 600,000 rubles per month
3. It takes no more than 3 working hours per day

The beginning is interesting, because it feels like a benefit. Then we just open the offer. And we build it according to the scenario of the business plan. Just don't need 100 pages.

Briefly, to the point.

No. 9 - "Product face"

If your task is to draw attention to the product with the help of a commercial offer, take a closer look at this technique.

“Product face” is when you offer really interesting things. Ideally, when they have pronounced differences that are useful for the target audience.

But even if you can’t brag about it, the Commodity Face technique will come in handy. Her main feature- at the very beginning of the commercial offer, use product images.

The reader will definitely look at the pictures, and if they attract him with at least something, your text will be read more carefully.

An example from a commercial offer that we prepared for a representative of a manufacturer of women's bags (the text was aimed at wholesale buyers).

We immediately connected several “hot spots” to the power of images:

New fashionable women's bags in Moscow - wholesale!

• Wholesale/retail price margin — 300%
• Free delivery in Moscow
• Range - more than 1500 models per season
• The minimum order for the wholesale price is 10,000 rubles.
• All documents for inspection bodies

Look at these bags:

The redhead is very good, isn't she? Therefore, she is in the center.

No. 10 - "Sweet Candy"

Children love sweets. Adults love money. By and large, money can be called sweets.

Each of us wants to earn even more than it turns out today. And if the offer is worthy, we are ready to consider the possibilities extra income.

This is the basis of the “Sweet Candy” technique, when we show at the very beginning of a commercial offer how and by what means the reader can earn extra money.

See an example that we prepared for one regular client. Audience - heads of car dealerships. They are offered additional income by selling cars to buyers. Such an offline affiliate program:

Good morning, Ivan Ivanovich!

TOYOTA is a legendary brand. Cars of this brand were bought, bought and will always be bought.

What if you start by selling each car and earning from $125 to $750 extra? And for this you do not need to invest a penny and do not violate the mode of your work.

Let's say if you sell 100 cars a month, that's an additional $12,500 - $75,000. Every month.

Thus, already in 1-2 months you can easily earn money for yourself (or your loved ones) for a brand new Toyota.

Noticed the personalization? That's right, the brand name. Naturally, an offer was sent to the Ford dealership with information on cars and the Ford brand, and so on.

Personalization is always good for sales pitches.

Instead of a postscript

You've just reviewed 10 techniques for developing the introductory part of your sales pitch. And you see that they are all different. In fact, there are even more of them, and every time we discover new ways.

Because very often you have to take into account the personal task of a commercial offer, its audience, the degree of uniqueness and attractiveness, the delivery factor, “hot spots” and a lot of other subtleties that affect efficiency.

If you need a working commercial offer, please contact us at the Studio, we will definitely come up with an original performance for your task.

And then the windows were covered with snow, the instruments stopped showing the horizon, and I rolled head over heels from six thousand meters to three and a half.

A. Saint-Exupery, "Planet of people"

It is necessary to behave carefully, not to interfere too much in the affairs of the conspiracy, but also not to show indifference.

K.K. Sergienko, "White Rondel"

How strange that I am a schoolgirl, that I need to sit down at my desk, write tests, show grades at home.

K.K. Sergienko, "Days late autumn»

Then Karakol got out from under the blanket, began to walk around the room, jump up and down and show me that he was alive and well.

K.K. Sergienko, Kees Admiral Tulipov

They were all taken to show, talked about atrocities.

K.K. Sergienko, "The happiest day"

The task of exalting Genghis Khan did not allow him to show his hero in the humiliating position of the defeated.

L.N. Gumilyov, "The Search for a Fictional Kingdom"

As Berenice later found out, this abandoned building was given to Guru Borodandaja so that he could teach others the art of contemplation and show how, with the help of the teachings of yoga, a person can subdue physical forces, all internal energy of your body.

T. Dreiser, “The Trilogy of Desire. Stoic"

At times his nerves were stretched to the extreme, as is always the case with a person in moments of success or collapse of hopes; but he firmly remembered the need to control himself, not to show what was going on in his soul, to talk less and go his own way, not humbly, but confidently towards what lay ahead of him.

T. Dreiser, “The Trilogy of Desire. Financier"

If anyone wants to talk to me, he will have to write on a piece of paper and show me.

D. Salinger, "The Catcher in the Rye"

And I will show you from above and tell you where someone lives and works.

E.S. Veltistov, "A sip of the sun"

I saw Gino yesterday and I knew that you can't show him big without a mask, otherwise you will spoil the future.

E.S. Veltistov, "Nocturne of Emptiness"

Whether or not the stubborn fellow understood the brigadier general's reasoning is unknown, but, in any case, he did not translate his watch, and they still continued to show London time.

J. Verne, "Around the World in Eighty Days"

Uncle enjoyed such fame during his lifetime that Barnum invited him to show it for a high fee in the United States.

J. Verne, "Journey to the Center of the Earth"

Anisya, feeling unkind, began to praise the handkerchief, to show the goods with her face - she threw it over her shoulders, walked around.

I.A. Bunin, "Merry Yard"

With pride he began to show me his new works - huge golden swans are flying over some blue dunes - trying, poor man, to keep up with the century.

I.A. Bunin, " Dark alleys»

But in the family, she - and not just to set an example, but with all her heart - strictly fulfilled all church requirements, and the fact that the children had not been at communion for about a year worried her very much, and, with the full approval and sympathy of Matryona Filimonovna, she decided to do it now in the summer.

He was assigned to a foreign prince who came to St. Petersburg and was supposed to show him the sights of St. Petersburg.

L.N. Tolstoy, Anna Karenina

She did not dare to show him the consciousness of her insignificance before him.

L.N. Tolstoy, Anna Karenina

But she could not help but be grateful to him for his attitude towards her and not show how much she appreciated it.

L.N. Tolstoy, Anna Karenina

Anna took a knife and a fork with her beautiful, white, ringed hands and began to point.

L.N. Tolstoy, Anna Karenina

It was necessary to show him that she was unhappy that he had not returned, as promised, only dissatisfied, but not to show him her grief and, most importantly, self-pity.

L.N. Tolstoy, Anna Karenina

But it is not for her, the one who was in love with Vronsky, it is not for her to show me this, although it is true.

L.N. Tolstoy, Anna Karenina

Prince Hippolyte, who had been looking at the viscount through a lorgnette for a long time, suddenly, at these words, turned his whole body to the little princess and, asking her for a needle, began to show her, drawing with a needle on the table, the coat of arms of Condé.

Two footmen, one the princess, the other, waiting for them to finish talking, stood with a shawl and a redingote and listened to them, incomprehensible to them, French dialect with such faces as if they understood what was being said, but did not want to show it.

L.N. Tolstoy, War and Peace. Volume 1"

Marya Dmitrievna went on admonishing Natasha for some more time and suggesting to her that all this must be hidden from the count, that no one would know anything if only Natasha took it upon herself to forget everything and not to show to anyone that something had happened.

L.N. Tolstoy, War and Peace. Volume 2"

Even Natasha herself, who, although she said that no medicines could cure her and that all this was nonsense - and she was glad to see that so many donations were made for her that she had to take medicines at certain hours, and even she was happy was that she, neglecting the fulfillment of the prescribed, could show that she did not believe in treatment and did not value her life.

He had ruled over the people for a long time, and he knew that the chief means of getting the people to obey was to show them no doubt that they might disobey.

L.N. Tolstoy, War and Peace. Volume 3"

At first, Prince Andrei, considering it his duty to arouse the courage of the soldiers and set an example for them, walked along the rows; but then he became convinced that he had nothing and nothing to teach them.

L.N. Tolstoy, War and Peace. Volume 3"

You work, and I will show you and I will pay you gold money.

Fools thought that the gentleman would actually show how to work with his head without hands.

L.N. Tolstoy, "The Tale of Ivan the Fool and His Two Brothers"

SHOW THE GOODS IN FACE. Razg. Express. To show, to represent something from the best, most advantageous side. Catherine was returning to Moscow from her famous journey through the Crimea, when the great flatterer, His Serene Highness Prince of Taurida, managed to show her ... the goods with his face. Some of the famous "Potemkin villages" were worth something!(O. Forsh. Mikhailovsky Castle).

Phrasebook Russian literary language. - M.: Astrel, AST. A. I. Fedorov. 2008 .

See what "Show product face" is in other dictionaries:

show the product in person- Present from the best, most advantageous side ... Dictionary of many expressions

Show / show the product in person- Razg. Show the best, winning qualities, sides of something. FSRYA, 477; BMS 1998, 569; BTS, 501…

sell goods by face- (With better side show) Wed. Do I know you? who knows you? The alien soul is a dark forest, and the goods show their faces. Turgenev. Breter. 10. Wed. Well, Yulinka, in places; Let's sit down like smart young ladies sit. Now mommy will do a review for us. Product face ... ... Michelson's Big Explanatory Phraseological Dictionary

SHOW THE PRODUCT IN FACE. SHOW THE GOODS IN FACE. Razg. Express. To show, to represent something from the best, most advantageous side. Catherine was returning to Moscow from her famous trip to the Crimea, when the great flatterer, the brightest ... ... Phraseological dictionary of the Russian literary language

Sell ​​goods face to face- Sell goods by face (show from the best side). Wed Do I know you? who knows you? The alien soul is a dark forest, and the goods show their faces. Turgenev. Bretter. 10. Wed. Well, Yulinka, go to your places; let's sit down like smart young ladies sit. Now mother... Michelson's Big Explanatory Phraseological Dictionary (original spelling)

They beat the merchant with a whip: we ask you to show the goods in person.- They beat the merchant with a whip: we ask you to show the goods with their faces. See MATCHING... IN AND. Dal. Proverbs of the Russian people

show yourself- find expression, turn out, give yourself free rein, distinguish yourself, turn around in full breadth, speak out, make yourself known, surpass yourself, turn around, turn out to be in practice, declare yourself, show yourself in a favorable light, turn out to be in reality, ... ... Synonym dictionary

product- n., m., use. comp. often Morphology: (no) what? goods, what? goods, (see) what? goods than? goods, about what? about the product; pl. what? goods, (no) what? goods, why? goods, (see) what? goods than? goods, about what? about the goods 1. The goods… … Dictionary Dmitrieva

PRODUCT- Free (left, dark) goods. Jarg. corner. stolen item. SRVS 1, 22, 25, 26, 34, 97; SRVS 2, 87, 216; SRVS 3, 64, 69; TSUZH, 176. Live goods. 1. Simple. People who may be the subject of purchase and sale (slaves, etc.). Mokienko 2003, 121. 2.… … Big Dictionary Russian sayings

product- Goods face show show what n. with the best, most favorable side. An inspector was coming from Petersburg... One could hear that everyone was cowardly, fussing, trying to show their faces on the merchandise. ostoevsky … Phraseological dictionary of the Russian language

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For the recipient to highlight your offer from a number of others, it must be correctly drawn up and formatted. Be sure to highlight your unique competitive advantages.

In addition, if you offer services, you need to tell about the company's employees, and if you offer goods, about the features of production. Finally, it's important that your sales pitch is easy and fun to read.

You will learn:

• How to write a commercial proposal so that it is read to the end.
• What types of commercial offers exist.
• Why you should not start working with a potential partner with a commercial offer.

Commercial offer- a common tool in working with partners: current and potential. A commercial offer is a common type of selling texts.

Each of us met different examples of commercial offers- the text motivates to perform a certain action, for example, a trip to the office, a call to managers, etc. It is the performance of such an action for cooperation with the company that becomes the goal of compiling a commercial offer.

Commercial offer template

Not every manager can do it on his own prepare a commercial offer. Indeed, a commercial offer on paper has serious differences compared to ordinary communication with a client. It is necessary to state on paper the advantages of your offer in such a way that the information is both brief and sufficiently capacious, stimulating a potential client to make a deal.

Sample commercial proposals for download

An example of an ideal commercial proposal

Sample commercial offer No. 2

12 elements of a commercial offer that will increase sales by 16%

Alexander Stroev,

CEO, IT For You, Moscow

In order to receive positive responses from such large customers as, for example, RosAtom, Siberian Generating Company, and others, I began to study their procurement regulations. This experience led us to the idea of ​​creating our own internal regulations for the preparation of commercial proposals for large clients.

These are the provisions that must be provided in the form of a commercial offer.

Types and examples of commercial offers

1. Basic commercial offers.

Such a commercial offer is usually sent to in large numbers. A commercial offer is presented in one unique form. Potential clients of the company do not expect any letters from your company, in this case the goal is to “attract” the attention of their audience.

How to make a commercial offer

Step #1. Your goal. As a rule, a commercial offer is drawn up for distribution to your customers. It indicates the goods and services of the company in the expectation that the recipient will be interested in at least one of the proposed positions. But it is possible to work for sure - to find out the need of the client, betting on it, reporting on specific, important services or goods for the recipient. Therefore, at the first stage, you should decide in order to draw up your commercial offer or send it to a potential partner request for a quotation .

Step #2. Not quantity, but quality. Try to stick to a moderate sentence size - don't try to include everything in it at once. It is better to provide for a relatively small amount of text, choosing quality over quantity. You should pay your attention to more relevant data, refusing unnecessary offers that will only distract the reader. Do not distract the reader from the main thing - stimulating information that will motivate a person to conclude a deal or take another necessary action.

Step #3. Your proposal or offer. An offer is what you offer to a potential buyer. He can be considered essential element commercial offer. Since it usually depends on the blank whether the potential client will be interested in studying the commercial offer. It is important to take care of an informative and sufficiently "catchy" title.

The offer should be based on the following basic postulates:

• operational provision of services;
• favorable prices;
• provision of additional services;
• availability of payment - deferred payment;
• providing discounts;
• delivery terms;
• additional service;
• company guarantees;
• brand prestige;
• high result;
• multiple product versions.

good offer or unique selling proposition(USP) involves the combination of several elements. For example, the harmony of an attractive price and comfortable conditions delivery or warranty, etc.

Step number 4. Focus on solving customer problems. A competent commercial offer is focused on solving the problem of the target audience. Required condition- focusing on the problem of their customers.

It should be borne in mind that a commercial offer, which is limited to just a story about the company's goods or services, is useless waste paper that is not able to interest a potential client.

The text of the commercial proposal should be customer-oriented. He becomes the main character of our story. The more turns “we”, “I”, ours” in the text, the less interest it will arouse the reader. Why should the client take the time to read laudatory ode about a company?

There is even a rule - 4 "you" and one we. Some talk about 3 "you", but the principle does not change from this. Focus on the reader, not on yourself. In this case, the commercial offer for the reader will be more valuable. When compiling a CP, you should always be guided by the client’s question “Why is this beneficial for me?”.

Step number 5. Pricing. The client needs to understand the company's pricing principle. Therefore, you can in your business proposal for cooperation talk about the pricing system - what factors are the basis for the formation of value. Or send a price list with your commercial offer. When working in a highly competitive market, you should send offers with competitor prices. Enough effective method- the client should be informed about the benefit that he will receive.

If you send along with the commercial offer and the price list, you should consider the following tips:

1. Usually commercial offers based on the price list go straight to the shopping cart. Therefore, it is necessary to consider stimulating the client to get acquainted with the proposed price list. For example, you can say that there is a discount on all products in the price list that is attached to the letter.
2. A clear price should be indicated. Clients do not like the wording "from ... rubles." If this wording is not abandoned, then it is necessary to at least explain this “from” - in order to understand what a specific price depends on.
3. If the price scale is used depending on certain indicators(for example, from the container in the container, time parameters, etc.), this should also be deciphered.
4. If there are some conditional parameters (for example, the validity period of the price). They should not be listed small print It is important for the client to understand the essence of the offer and pricing.
5. If possible, do not write the word "price list" itself. It can be called a different word, try to highlight the recipient. He must understand that he was sent not a general price list for everyone, but an individual one, attractive just for him.
6. If you limit the validity of the proposed prices, you must indicate this in a conspicuous place.
7. Please check before sending good quality print, without gaps and streaks from the printer. Each letter should be clearly visible, especially the number.

Step number 7. Thanks after the first sale. When you make a sale thanks to a commercial offer, you should not let the client go. The first step after the first cooperation is gratitude. Every person is pleased to see gratitude, to hear "thank you". After all, this confirms that they did something good and good. We rarely meet grateful people. Thanks to your gratitude, at least surprise your client, because he did not have to read such letters.

Examples of commercial proposals for different areas business download at the end of the article.

8 commercial offer killers

1. Uncompetitive offer in CP.
2. A commercial offer is sent to people who are obviously not interested in it.
3. A commercial offer is made without taking into account the needs of the target audience and company's competitive advantages .
4. Unsuccessful design of the CP, which makes it difficult to read and analyze information.
5. KP just tells but specific offer for customers does not contain.
6. The CP considers only the product itself, without specifying its benefits for the buyer.
7. The reader is forced to read a too cumbersome commercial proposal.
8. A person who does not decide on cooperation gets acquainted with a commercial offer.

8 offer enhancers

1. Data- will give credibility to your statement. Facts are trusted, they are not argued with, and it is they who will help create an offer you can't refuse .
2. Research results– the effect will be similar to the facts. Research is being done to understand the patterns that help in making the right decisions.
3. Numbers and figures. Numbers in practice look much more convincing than words. The numbers are specific information, which will be visual on a specific question of the reader.
4. Calculations- if in your commercial offer for a client you promise to receive additional income, this must be confirmed by calculations.
5. Images- the phrase is very true here better time to see than to hear a hundred times. Depending on the specifics of your offer, you can offer readers pictures, photographs or other images.
6. Tables or graphs is an excellent tool for proving growth dynamics.
7. List of clients- Relevant when they include big names. The reader will assume that if they worked with such large companies, they trust, then the company is really serious.