We keep talking about the entrepreneurial activity what is primary and what is secondary. Experienced and successful entrepreneurs in their speeches and interviews have repeatedly talked about what rules they had in the process of work, what secrets appeared. It is very useful for every entrepreneur to get acquainted with these postulates, they will definitely come in handy and help to avoid many unpleasant situations. So, we continue to discover the secrets of entrepreneurship.
1. What has become the basis of your business, you must really like it. First, you need to do this business all the time, except when you sleep. This is the first time. And then you will need to be as creative as possible on your project; What you don't like, you can't work on. What you don’t like is easy to quit, but you can’t quit your business. Therefore, start working only on what gives you great pleasure. Creativity, science, travel, communication, children, fashionable clothes - all this can become the basis of your business.
2. Be sure to take care not only about your vacation, but also about your health. So don't forget to move, lead healthy lifestyle life, undergo a preventive examination. It is very useful to go to resorts, to sanatoriums. Visit the pool, fitness, aerobics, etc. The burdens on you will fall in connection with the creation of a business, which means you need to take care of your health. Remember that the business is for you, not you for the business.
3. Next rule Don't let anyone run the business. Only you should have the right to make decisions, only you are responsible for the result of the work. And only you should have the right and opportunity to manage the company's money. Remember that the temptation to touch money is very great. Knowledgeable people They say that you can buy any person, the only question is the price. You can relate to this statement in different ways, but one thing is definitely true - you should not tempt other people and give them the opportunity to decide how to manage your money. You must do it yourself.
4. Only professionals, people with talent, and not just well-trained people, should be accepted into the team. One small addition. Now there are many ways to study a person's personality: tests, surveys, etc. Use them to find out which of the employees is able to create their own business and who is not. If the result of such a study is positive, then evaluate how much you need this employee. You must understand that you will educate a specialist, and sooner or later he will leave and create his own individual entrepreneur, become your competitor. Therefore, decide for yourself whether you are ready to hire people with high entrepreneurial potential.
5. Set yourself a plan for a month, a year. Be sure to start the planning process in mid-November on next year. You will have time to collect information in all areas of your business (finance, product, raw materials, costs, income, marketing, personnel, etc.) At the end of each month, make a report, this data will form a report for the year. As a result, you should strive for annual growth in the performance of your enterprise. First, inflation in Russia ranges from 6 (officially) to 14 (in reality). Therefore, if the growth was 14%, then you went to zero. Anything above 14% is your real annual growth. He talks about the success and correctness of development.
6. The moral code of a businessman is a very real concept. For several years you will have to work in strict accordance with the moral principles of the entrepreneur. Then you yourself will not want to live and work differently. But by that time, the word about your ideal business will have already spread and firmly planted in the minds of consumers. It sounds a little cynical, but it makes more sense. The first 3-5 years you work for your name and your brand, and then they will work for you personally. You will already be able to live well and beautifully, work only on strategy, and your employees will deal with tactics.
7. Have you already defined your business goal? We hasten to please you, there should be several goals. The first, strategic - for 5 years, the second - for 3 years, the third for a year, and during this year - a separate goal for each of the months. The differences in goals are in the wording. In the small ones, numbers and specific parameters predominate, in the most distant goals, socially significant and moral and ethical parameters may appear. This is very good, social orientation business makes our country truly stronger.
8. Rule of the entrepreneur regarding personal image: always dress well and expensively, be attentive to the little things during appearance. If you have not yet earned money for an expensive and large wardrobe, buy 2-3 things and wear them to work and going out. Cleanliness, neatness and tidiness - these are your basic rules, you must strictly observe them. And then you will become a model for your employees and partners.
9. Be sure to make a list of questions and statements for yourself that you will use in negotiations and meetings. different levels. Many successful businessmen have this secret. There are several rules for compiling such a list. The main one: each phrase should make the interlocutor talk about his true intentions in making a deal. We’ll go into more detail about making a list in another article, but you should know about this one. secret technique and use it constantly.
10. Read a lot, follow the news, go to exhibitions, seminars, trade union meetings, demonstrations advanced technologies. This will allow you to know about all the innovations, you can be the first among competitors, you will become a leader! Learn, learn and create!
11. Be very careful about new people, new offers. Do not forget that you can’t let anyone into the money, and everyone else needs to be tested to the maximum. Get to know people, remember the conclusions of the personnel service and your own. You must learn everything about your employees in order to know for sure that they cannot harm your business in any way. This principle works for the most part in Europe and especially in America. In Russia, it is customary to decide everything on trust, but it is best to trust only when you have thoroughly checked everything.
12. You can have multiple higher education and additional qualifications. But the most important thing in entrepreneurship is professional experience and intuition. You must always listen to her, even if her voice is timid and very quiet. Intuition has saved many businessmen from great failures. And she will definitely save you! Develop your ability to hear inner voice, teach the inner voice to speak loudly and clearly! For this, there are also certain exercises and trainings. This is very interesting topic and we will definitely talk about it in a separate article.
13. Believe in the best, but prepare for the worst - an excellent rule, many people know it and use it in business. Optimism and faith in the best - very good quality, but it does not guarantee a flawless future. Life is a combination of white and black stripes. Therefore, the worst is bound to happen, but we are able to minimize its impact on our lives. Get ready for it - and the bad will not be able to radically change your life. Here you can also cite a law that says: "It will not always be like this."
There is a parable about a woman who was not doing well, and the psychologist advised her to write a poster at home: “It will not always be like this.” And her life changed for the better so much that she came to a psychologist with warm gratitude for the help. And then he advised her to come home and write another poster with the words: "It will not always be like this." The meaning of the parable is that if it is bad now, it will be good tomorrow. And if it is good, then it will be bad. But your task is to meet him competently, this is “bad”.
14. Little things are not just small events. These are the signs that point us to right decisions and tell us about the future. This is not mysticism! We're talking about absolutely real facts. Noticed a crack in the ceiling in the office? You can safely predict that a piece of plaster will fall on someone's head. Where is the mystic? You just have to be careful. You also need to train your memory in order to store a lot in your head, and not on paper. important information. It is perfectly normal to remember a lot and for a long time. And the fact that memory deteriorates over the years is a false opinion of those who do not want to work on their personal qualities.
15. One more piece of advice from abroad, which will seem ridiculous to many provincial and metropolitan businessmen too. Emotions are the enemy of business. Make deals with a cold mind in a sober (!!!) memory. And if you can control your emotions at the moment of manifestations of friendship and love, then draw up marriage contracts, carefully check the contracts with the firms of your friends and relatives. Clearly separate business from emotions and addictions.
16. The rule of all business in general and each negotiation in particular: carefully prepare for any step. Calculate everything from drawing up a business plan to current plans. Good preparation does 80% of success, you personally have only 20% to do, and the profit is in your pocket. First you think, then you do. What Russian proverb says this?
17. If you are looking for your individual solution any problem, then look for information on how someone from the great and successful came out of a similar situation. See how his decision can be projected onto your story, and the solution will work! Do not waste time inventing a bicycle, use ready-made solutions!
18. The ultimate judge of your business is the buyer, who will either bring you his money or not. All other opinions are empty talk. You can listen to them, but conclusions should be drawn only based on the opinion of the consumer. So it's best to spend time researching consumer demand, and not spend it in thought over the statements of colleagues, among whom, rest assured, there are many envious people.
19. Respond to customer complaints! Don't leave them unattended. Sometimes one complaint contains more information for business development than in whole volumes of theorists. In addition, customer loyalty to your firm will increase if management responds to complaints.
20. To do your job well and promote your business, you don't need to talk a lot, you need to ask more questions and listen to what your target audience has to say. Few words - a lot of action, a great rule for a great entrepreneur.
21. Be sure to test the impact of your ads. There are many ways to test the effectiveness of your advertising words, pictures, slogans. Therefore, do not just talk about the charm of your products, but see how much profit this or that ad, video, poster brought you. As a result, you will get a list of the most effective media for your product. Then you will regularly place ads with the greatest return.
E.Shchugoreva
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Have you decided to start your own business, but feel hesitant? Afraid that you might not succeed, and see great amount obstacles? In 2013, according to research National Association for Innovation and Development information technologies , in Russia there was a decline in innovation activity: a decrease in the number of requests and proposals from innovators, a general drop in interest in innovative projects. Among 538 developers innovative projects out of 21 regions of the country, about 31% of the participants planned to change their activities to a permanent job in the real sector, and 13% have already left their projects. Such dynamics is reminiscent of similar processes in 2008–2009 that took place against the backdrop of the global crisis. Daniel Newnam, co-founder We Make Play and book author MedMenofMobile, based on her interviews with successful entrepreneurs, advises stocking up on optimism and confidence and offers nine tips to help you launch a successful project. Which of them are you ready to adopt?
1. Don't be afraid to share your idea with everyone
It is notorious that entrepreneurs are overly suspicious people. Do you think that someone will steal your idea if you openly discuss it, for example, on social networks? Not at all! Develop an idea that is hard to steal and surround yourself with trusted people. What matters is how you plan to bring your idea to life, not the idea itself.
The number of people who dare to launch their startup is significant less than number those who just talk about their desire. And the thing is that there will always be such “wise men” among friends, relatives, colleagues who will want to moderate your ardor, advising: “You are too young / old”, “You have no experience at all” or “You have no of money". Familiar? In reality, no one understands the situation better than you and is unable to assess the possible risks. Trust your heart. Take a chance. And very soon you will understand what you are capable of: holding a tit in your hand or hunting for a crane.
3. Don't Delay Your Project Launch Date
Nothing motivates people more than a specific deadline for completing a project. If the implementation of your idea into reality takes an indefinite amount of time, then you will find hundreds of reasons to postpone this date even more. Remember: you cannot create something perfect all at once. But over time, you can refine your idea, for example, based on the wishes and feedback of customers.
4. Choose business partners responsibly
Evaluate your partners as meticulously as if you were choosing your husband / wife. After all, at first you will spend much more time with these people than with your family. Many unions of young entrepreneurs break up precisely because of interpersonal disagreements. Make sure even before the start of the project that the associates not only support your idea and are professionals in their field, but also that it is psychologically comfortable for you to work with these people. After all, the success of a business largely depends on the team. In this case, everyone should give all the best 100%.
5. Love your job with all your heart
If a person is madly passionate about his work, then the business has every chance of success. Such people think about their business day and night. And nothing matters to them. This drive will help the company survive in hard times, which will certainly be many. As he once said Chris Barton, co-founder of the project Shazam: “Perseverance is the main component of a successful business. If you are not ready to do the impossible, then your chances are zero.”
6. Don't focus on money
All entrepreneurs with whom it was possible to communicate Daniel Newnam, say that when they opened their business, they did not even think about selling it. If you are not obsessed with your business and think only about money, everything is lost. You must want to work for your company happily ever after. In time you will be surrounded devoted people who know their stuff and are ready to help difficult moment. Enjoy your startup. You will definitely be able to create successful company which at first was just an idea.
7. Don't select employees based on the "smartest" principle alone.
Recruitment is a complex, time-consuming and expensive business for those who start their own startup. You need like-minded people who are willing to work overtime, sometimes for an idea, to get what you want. A red diploma is not always the key to success, but a person with charisma, to some extent an adventurer, is just the one you need. Over time, you will be able to thank him in full.
8. Remember that there are no irreplaceable people.
In your project, you must understand every little thing. Then you will not panic if the CFO suddenly wants to leave, or you once quarrel with your partner. More on initial stage startup, do all the work yourself, because then you will clearly understand what you need and what needs to be done.
9. Don't be afraid to make mistakes
In America, people are not as afraid of failing in business because of fear of making mistakes as they are in Europe. But we are all imperfect and we make mistakes. It `s naturally. As they say: under a lying stone and water does not flow. Now imagine a different situation. How will you feel when you find out that someone else managed to bring your idea to life, and not you? All because you were afraid.
In preparing the article, materials from the portal were usedinc.com
What does it take to create a business that will not fall apart in a year? Business coach Sergei Azimov believes that the secret is simple - you need to do the right thing in the right way. “If you choose the wrong direction, you risk wasting a lot of time and energy. If you have decided on the direction correctly, but you don’t know how, again there will be no result. If you chose a direction and learned it, but you won’t do it, the result will again be zero.”
Business coach Evgeny Kudryavtsev, owner of InterTelecom, Academy of Business, adds that it is important to have a clear business plan: carefully calculate income and expenses, assess the market potential, weigh all the risks, consider how much investment is needed, where to get it . It is equally important to build a team and hire employees right away. “Do not try to pull everything on yourself, otherwise you will become mired in technical work and there is simply no time left for business. Do not be afraid to hire employees and delegate part of the authority to them, ”says Kudryavtsev. The entrepreneur is also required to "be proactive and think about how to solve the problem, not how to avoid solving it."
About what it takes to create a successful business, Forbes asked five experienced entrepreneurs who started their business from scratch. Here are their answers.
, CEO canning holding "Uncle Vanya":
We need to start doing business. Overcome the fear of loss of stability, leaving work, lack of salary. After all, in business you need to be able to earn not only for yourself, but also for the team. If there was no fear of loss, then everyone would probably be an entrepreneur.
1. You need to start by looking for problems for potential customers. Most successful businesses remove the "headache" of consumers, and do not offer them "vitamins". Look for problems at work or think about the challenges you face at work. Everyday life. And what can be proposed to avoid these difficulties.
2. Think about competitors. You need to be very clear about what others are offering to solve the same problem (the methods may differ, but the goal is the same, that's the competition). And when you see for yourself and can convince others that your solution is better (faster, more convenient, cheaper, more reliable, etc.), your idea has the right to further development.
Beslan Agrba, President of Mistral Trading:
Be bold. In life More often than not, it is not the smartest who win, but the bravest.
, President of the First Pasta Company and owner of Ecooffice:
1. Start small. From banal things that are needed by an audience close to your interests. Earn a small profit first, and then think about expanding production and earning millions.
2. Be prepared to lose everything. Personally, I stood on the verge of bankruptcy three times during the past crisis. And I was already mentally prepared for the fact that I would have to transfer from the car to the subway.
, Member of the Board of Directors of the Russol Group of Companies:
Be tenacious. This is especially important for Russian businessmen, because the status of an entrepreneur in our country is undeservedly low. And the government's policy towards businessmen is also far from ideal. But, according to statistics, less than 5% of people can do something, the rest are just performers. And if it so happened that you got into these 5%, then you need to go ahead and achieve your goal.
How to become a successful entrepreneur? I don't know, I'll be honest. If you wanted to hear the answer straight away, it is unlikely to succeed. Successful entrepreneurs become by working, getting own experience learning and sustainably implementing their own business ideas and intentions. And not because they had the answer to the same question in advance: Therefore, friends, if you want to become successful entrepreneurs, believe and work, and everything will work out. There will be mistakes, of course, but they are just part of the path to success in entrepreneurship. By the way, here is a list of frequent ones.
I would like to contribute to your becoming a successful businessman, and, sharing my personal experience, give you some advice. I emphasize that these are tips and personal experience entrepreneurship, not direct indication YOUR path in business.
1. Start your business mindfully. Business is not emotions. Trust only the numbers.
15. Delegate as much as possible. Don't try to do everything yourself. This is not the path to a successful business.
16. Changes are needed - do not be afraid of them and do not object, but implement them.
17. Always think about one thing: “What do consumers want?”.
18. Sell not your service or product, but the benefit that the consumer will receive.
19. Don't be afraid to make mistakes and take responsibility.
30. Work hard. Success will come.
OFFICIAL LEWEB PHOTOS/Flickr.comThe world is pretty noisy. Make sure your product can stand up to the "crowd" it's made for and that it will show up on time when people are ready for it. As is known, best enemy good. But today, simply doing it is not enough. It needs to be done perfectly. You can only start a project once, so you need to start in such a way that it will be remembered.
Pat Riley, President of the Miami Heat (NBA)
Keith Allison/Flickr.com excellent teamwork – the only way achieve success that defines your career.
Don Shula, American football legend
Your goal is to create a first-class team, and not just deal with routine. I spent over 60% of my time trying to improve my team's ability at all levels. And one thing I know for sure - good people you win.
Wylie Cerelli, CEO of Single Platform
We prefer those who we really like to the more capable. And we part even with the best pros if they destroy the atmosphere in the team.
Steve Lee, Chief Product Officer, Google Glass
If your startup is disruptive, then most people will choose to ignore it at first. You must have the fortitude and stubbornness to break down the prejudices of the skeptics and achieve success.
Suzanne Xie, Founder of Hullabalu
Focus on your product. Who is it for? What is he doing? Why is it important? Creating a quality product does not depend on experience. It all comes down to focusing on a product that you and your team do better than anyone else. I am not a supporter of the “do something and there will be a result” approach. If you don't do your job really well, it won't work.
Asi Burak, President of Games for Change
Geoff Livingston/Flickr.com You will meet a lot of people - investors, potential partners, members of the board of directors. Many of them will share ideas with you about how you should run your business. Listen carefully, but remember that at the end of the day, you are the leader of the company and only your opinion matters.
Scott Belsky, co-founder and CEO of Behance
Three thoughts.
- The temptation to call the press when the site/product is barely launched is vicious. The news matters when it is announced, not when the event occurs. Wait.
- To focus more on something, you need to focus less on something.
- Time puts everything in its place.
Matt Galligan, CEO of Circa News
In competitive markets, it's easy to become obsessed with chasing the competition, trying to match them in every way. Think for yourself and invest energy in what you think is necessary, perhaps your ideas will completely change the rules of the game in a particular market.
Do not chase competitors, better study the behavior of your target audience and determine what is most valuable to them. Then quickly implement it. If you don't do it, someone else will.
Nick Gray, Founder of Museum Hack
Minimum preparation time - launch, launch and launch again! Don't let yourself get bogged down in the planning phase. Give something to the market and see how it reacts. Try it on friends. And go ahead. Remember: clients are better than investors.
Jeff Ryder, co-founder of Harry's
Represent the company/product through reputable sources. We launched Harrys with GQ magazine. We had a difficult editorial test of our product, which allowed them to speak with confidence about its benefits. This, in turn, was a strong boost for the brand, and gave lightning-fast credibility in the eyes of our first customers.
Alexandra Wilson, founder of Gilt
Everything is about relationships. Your business relies heavily on a network of your friends, friends of friends, friends of your friends of friends. Don't be afraid to ask for help. What goes around comes around. So I hope you were good friend for many people over the years.
David Gilboa, co-founder of Warby Parker
Simplify, and when you simplify, simplify again. The hardest part is telling people your story. Focus on what you do ten times better than any another company, and use that to differentiate yourself.
If you can't explain what your company does in ten seconds, then no one will understand you. This message is needed for the website, packaging, and so on. It is very easy to get stuck in the development of new "chips", product refinement, design improvement, distribution, but there will be time for all this later. The main thing is the message.
