Surely you have repeatedly asked yourself the question: why are some words in English language so melodic and beautiful? And the reason is not that this language is the most popular, but that you have the opportunity to discover another world in which your opportunities will multiply. Very often people decide to learn English precisely because they like the sound of its individual words.

How beautiful is this language?

The English language is attractive to many people for a number of reasons:

Subconscious craving for euphony. There are no hissing consonants similar in sound, but there are a large number of long vowels. There are also no words that are difficult to pronounce, despite the fact that in order to pronounce some, you need to have certain articulatory abilities.

Language semantics. Most words are easy to learn because they are universal. Some of them were borrowed from other languages, for example: fantastic - fantastic, delicacy - delicacy, eternity - eternity, galaxy - galaxy, freedom - liberty. The English language can be compared to a sponge - it has absorbed valuable linguistic forms, which is why it seems very beautiful.

Incredible emotional vocabulary. These include the presence of idioms and unusual colloquial slang, as well as the use of affectionate suffixes and other techniques.

Invaluable experience of linguists

Linguists from Britain like to organize various surveys. Not so long ago, they decided to create another one. Its goal is to find words that are pleasant to the ear. The survey was conducted among foreigners, since it is difficult for a native resident of Britain to determine the attractiveness of a particular word - he simply ties them to certain values. And, as for non-native speakers, they are often attracted to unknown words.

The first place in the survey was taken by a very melodic word mother, known by every person from birth. The rest of the results varied, depending on the age and level of the social group:

Young people prefer romantic words, as well as those associated with music.

Philosophical concepts appealed to older people.

Businessmen like tangible terms about business life.

Housewives like household words, as well as those that are often found in the field of shopping and in TV shows.

As you can see, the survey did not give definite results. This was another proof that the environment where a person lives and works affects lexical preferences. Every language has attractive words.

List of attractive English words

But still, among a million words, it turned out to distinguish beautiful words in English, attracting people and making them want to learn the language:

1. Blossom - to flourish.
2. Bumblebee - a bumblebee.
3. Banana - banana.
4. Observatory - an observatory.
5. Bliss is bliss.
6. Aqua - water.
7. Cosy - cozy.
8. Blue - blue.
9. Cute - cute.
10. Bubble - a bubble.
11. Galaxy - galaxy.
12. Destiny - destiny.
13. Mint - mint.
14. Gorgeous - magnificent.
15. Rainbow - rainbow.
16. Sentiment - feeling, mood.
17. Freedom - freedom.
18. Delicacy - a delicacy.
19. Cherish - to cherish.
20. Cosmopolitan - cosmopolitan.
21. Extravaganza - extravaganza.
22. Fantastic - fantastic.
23. Grace - grace.
24. Hope - hope.
25. Lullaby is a lullaby.
26. Moment - moment.
27. Pet - an animal.
28. Lollipop - lollipop.
29. Peace - peace.
30. Sweetheart - beloved.
31. Smile - smile.
32. Enthusiasm - enthusiasm.
33. Sunshine - sunlight.
34. Paradox - paradox.
35. Hilarious - cheerful.
36. Passion - passion.
37. Peekaboo is a game of hide and seek.
38. Kangaroo - kangaroo.
39. Love - love.
40. Emotion - emotion.
41. Sophisticated - sophisticated.
42. Twinkle - flicker.
43. Tranquility - calmness.
44. Umbrella - umbrella.
45. Sunflower - sunflower.

And the most beautiful words in English are these:

1. Bubble - a bubble.
2. Hope - hope.
3. Blue - blue.
4. Love - love.
5. Smile - smile.
6. Mother - mother.
7. Camomile - chamomile.

The secret of the beauty of words

Surely you have noticed that these words have not only a beautiful pronunciation, but also a meaning. They are positive in meaning, cause only pleasant emotions, because beauty is associated with kindness.

The survey was also conducted among marketers, designers, employees. And, in their opinion, with the help of beautiful words in English, you can attract the attention of the target audience and not only.

And, if you have a desire to learn English, we strongly recommend you the Lim English training service. Here you will not only learn a lot of beautiful words in English with translation, but also expand your vocabulary, learn how to pronounce sentences correctly and beautifully. After all, a person who knows English, owns the whole world. And it's hard to argue with that.

When the city falls asleep, the sky wakes up. It is illuminated by hundreds of stars and flying comets, showing their burning tails to those who are still awake.

The moon, with its cold gaze, carefully examines the houses that have fallen into a dream, leaving glare in the windows. And at this time, the moon path is clearly visible on the sea, trembling from side to side, as if reminiscent of the breath of water.

As Anatoly Rakhmatov said, “We will enjoy life as long as it gives us this chance!”. Today we started with a small digression to catch the attention of those who want to get to know the most beautiful words in the English language. There are a huge number of them, so we will highlight the most memorable.

• Ailurophile- cat lover
• Becoming- attractive
• Brood- contemplate, contemplate
• Bucolic- characteristic village life
• Chatoyant- iridescent
  The etymology of the word goes back to the 18th century and originates from the French "chatoyer" - to sparkle like a cat's eye.
• comely- cute, attractive
  The word comes from the Old English “cymlic”, meaning “beautiful”, in Old German it meant “fleeting”, and in Middle High German it means “correspondingly”, “properly”
• Cynosure- center of attention, guiding star
  The expression "the cynosure of all eyes" first occurs in J. Milton's "L'Allegro", written in 1632.
• Dalliance- light flirting; banter
• Demure- humble, thoughtful
  But this word has long been more than 600 years old, and initially it meant “to put off”, and later it took on the meaning of “adult”.
• Desultory- incoherent, unsystematic
• Dulcet- sweet, pleasant, gentle (sound). The word comes from Latin and has not changed its meaning since the 14th century.
• One of the most romantic words is efflorescence- the beginning of flowering, a synonym for which is blossoming.
• Evanescent- disappearing, fleeting, imperceptible
• Evocative- evocative
• Fetching- attractive, seductive
• Felicity- happiness, prosperity
  In English, there is an idiom felicity of phrase, denoting "the gift of the word", "eloquence".
• Halcyon- peaceful, happy.
  If your days are filled with serenity, you can safely say: "I have halcyon days."
• Ineffable- indescribable, inexpressible
• Lagniappe(in American colloquial lagnappe, lanyap) - a small gift that comes with the purchase. It can also denote a bonus and a tip.
• Leisure – free time
• Lissome- flexible, elastic
• Mellifluous- sweet-sounding, caressing
• offing seashore, the space visible from the shore to the horizon
• Petrichor- the word has Greek roots meaning "stone" and "liquid", and symbolizes the indescribable and recognizable aroma emanating from the earth after rain.
• Penumbra- in direct and figurative meaning means "half light" and "partial shade".

Sometimes these words are hard to come by. mother tongue. We can endlessly describe an event or element, but expressing thoughts in one word can be difficult. This once again proves the poem by Alexander Blok "Night, street, lamp, pharmacy." It is worth paying attention to the masters who wrote tanka, haiku and haiku, because they, barely waving a brush, could express an idea, conveying a special philosophy in a few lines:

Quiet tread
Inflames impatience in the soul
funny tricks
Should I not know
How passion ignites

Every language has its own unique set of words that sound great, can evoke the most tender feelings and create a sensation. When you study English, you will learn many new words and expressions. At the time of publication of the article, there are approximately 1,025,109 registered words in the English language. In today's article, we want to pay attention to only 11 of our favorite words, with transcription, translation and of course an example of use in speech! And so, there is no better time than now to learn something new!

1. ethereal[ɪ'θɪərɪəl] - so light and gentle that it seems magical. (Unearthly, divine)
   Example: Many people speak about the ethereal beauty of the Northern Lights. I'd love to see them myself one day. - Many people talk about unearthly beauty northern lights. I would like to see him one day.
2. Ineffable[ɪ'nefəbl] - too great or big to express in words. (Indescribable)
   Example: The Grand Canyon left me in an ineffable daze; the immense size and scale of the sight was unbelievable. “The Grand Canyon left me in inexpressible amazement; huge size and the scale was incredible.
3. Melancholy[‘melənk(ə)lɪ] - a feeling of thoughtful sadness, usually without a clear reason. (Melancholy)
   Example: I love listening to Beethoven's Moonlight Sonata when it's raining. The melody is sweet but full of melancholy. — I love listening to Beethoven's Moonlight Sonata when it's raining. The melody is sweet but full of melancholy.
4. Mellifluous- a sweet, smooth sound that is pleasant to hear. (Mellifluous)
   Example: The singer had a soft mellifluous voice and performed her song beautifully. — The singer had a soft, mellifluous voice and performed his song beautifully.
5. Nefarious- evil, criminal, villainous, or despicable. (Unholy)
   Example: The man was stopped by police for speeding, but they soon discovered that he had committed far more nefarious crimes. The man was stopped by the police for speeding, but they soon discovered that he had committed far more heinous crimes.
6. Opulent[‘ɔpjulənt] - something lush or luxurious, rich. (pompous, chic)
   Example: The Palace of Versailles is one of the most opulent historical buildings in France. I wish I could live there! The Palace of Versailles is one of the most luxurious historical buildings in France. I would like to live there!
7. Ripple[‘rɪpl] — a small wave or a series of waves on the surface of the water. (Ripple)
   Example: When I was young, I loved throwing pebbles into the lake and watching the ripples they created. “When I was young, I loved throwing pebbles into the lake and watching the ripples they made.
8. Solitude[‘sɔlɪt(j)uːd] - a state of isolation or a feeling that you are alone / alone in the whole world. (solitude, loneliness)
   Example: Some people need to socialize all the time, but I think it's important to understand the value of solitude too. Some people need to socialize all the time, but I think it's important to understand the value of being alone too.
9. Wanderlust[‘wɔndəlʌst] - passion for travel; wanderlust.
   Example: I watched "Eat Pray Love" with my mum yesterday, and now I'm experiencing strong wanderlust. I want to catch the next flight to Bali! I watched Eat Pray Love with my mom yesterday and now I have a strong wanderlust. I want to catch the next flight to Bali!
   
10. Catharsis- implementation emotional stress especially through art or music. (Catharsis)
    Example: I think that artists like Vincent Van Gogh experienced catharsis through their art. It must have helped them let go of their troubles. — I think artists like Vincent van Gogh experienced catharsis through their art. It must have helped them to let go of their problems.
11. Cuddle[‘kʌdl] — a long hug full of affection and/or love.
    Example: One of my favorite things to do in winter is to watch a movie and cuddle my cat, whose name is Fluffy, on the sofa. — One of my favorite things in winter is to watch a movie sitting on the couch and hug my cat, named Fluffy.

Real examples of choosing the original company name.

Before you start choosing the name of your future or existing business (a name change is required), we bring to your attention an informative selection of materials on how the "great" companies chose or changed the names.

Those great ones who, by their work, by their life in business, have proved that they need to be equal and take all the best from their experience.

Take a closer look at their decisions and stories. Perhaps these examples will inspire you to such successful creativity that will make your choice your right, final and will live with your business for many years.

Creative company names. History of 3M.

Back in 1902, five entrepreneurs from Minnesota decided to found a company and began to decide what to name their new offspring. The first and simplest thing that came to their mind was the Minnesota Mining and Manufacturing Company (Mining and Manufacturing Company from Minnesota).

But the founders of the company wanted to stand out in the market not only with their innovative products, but also with the name. Then they replaced the boring and long Minnesota Mining and Manufacturing Company but simple and original - 3M (Three initial letters words included in the original name).

Today's 3M name stands for innovative business around the world. Abbreviations and abbreviations are ideal remedy expressions of long and complex names in the company name.

How to choose a name for a company. The history of Apple or the struggle of perceptions.

When Steve Jobs decided to create a company for the production of computers, almost no one knew anything about computers at that time.

Therefore, when it came to choosing a name for his new business, Steve realized that the name of the company should be simple, catchy, friendly and would attract the attention of many people with its unusual semantic load.

Steve chose the name "Apple" (Apple). Subsequently, the co-founder of the company, Steve Wozniak, recalled that Jobs was prompted by his stay in the Oregon apple orchard for this name.

The unexpected decision played a big role in promoting Apple products not only through innovative products, but also through an unusual and such a “delicious” name.

Pronounced company names. BAPE: "Bathing a monkey in warm water."

The name of the company for the production of fashionable youth clothes Bape has become a real sales force.

The fact is that the founder of the company, music producer DJ Tomoaki “Nigo” Nagao knew very well how to attract the attention of a part of the youth, to whom the brand’s business was directed, and therefore came up with an unusual and sonorous name.

In 1993, Japanese sayings were fashionable among young people. One of these sayings inspired DJ Tomoaki's name: "Bathing Monkeys". Derived from the old Japanese saying "Bathing a monkey in warm water".

This name suited the audience that was originally defined as selfish and self-confident. Therefore, when choosing a company name, first of all, think about who this name will serve, who will be interesting.

An example of a successful company name. Kodak: The Power of the K.

George Eastman, the founder of the world-famous company Kodak, loved the letter "K" since childhood. In 1892 Eastman decided to create new company offering the market a completely new, innovative product.

Eastman understood that for such products it was necessary to choose an unusual, modern but simple name. He decided that the name would begin and end with the letter "K".

Moreover, he quite rightly thought that the name should be memorable, not mean anything and should not be distorted. After much experimentation with words and names, the name "Kodak" was chosen.

This name, like the company, existed for more than 100 years and became known to all mankind. The name is firmly entrenched in the minds of people as a symbol in the world of photography and pop culture.

The best name for a company. Nike Inc instead of Blue Ribbon Sports.

In 1971, Bill Bowerman and Philip Knight, the founders and owners of Blue Ribbon Sports, were preparing to launch a new line of Carolyn Davidson-branded swoosh football boots, and they needed a new and very catchy name.

This name was supposed to excite the minds of sports fans, and as the owners considered, this could be done by drawing parallels with Greek mythology. Nike - winged Greek goddess Victory.

Everyone liked this name and attracted much more attention consumers than the boring Blue Ribbon Sports. As a result, it was decided to officially change the name of the entire business in 1978 to Nike Inc.

Beautiful name - Samsonite. "It's never too late to change."

The Shwayder Trung Manufacturing Company, founded in 1910 by Jesse Shvyndar, produced excellent leather suitcases and briefcases that emphasized durability and strength.

However, the company was later named after biblical Samson, who was endowed by God with supernatural powers to defeat his enemies, fight lions, and smash entire armies.

In 1941, Shwayder first started using trademark"Samsonite" in a separate product line, and completely changed the name of his company in 1966. The large suitcases that the company produced were associated with heaviness, and those who moved such heavy things, in turn, were associated with the biblical hero.

Very nice and good solution.

Watch the video: The Story of 3M Scotch® Tape.

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The most interesting titles Virgin: Good challenge in the market.

Virgin (Virgo, Madonna, virgin). When 20-year-old entrepreneur Richard Branson was preparing to create his own company and announce it to his first clients, he thought for a long time how to name it correctly.

The case helped. According to a biography of Richard Branson, one of his employees said: “We are completely virgin in this market, and in business in general. Name the company Virgin.

Richard liked this proposal so much that he immediately agreed, and the company, with such unusual name was registered in 1970. And since then the company has become one of the most famous companies in the world, and the Virgin brand has become one of the most recognizable.

Just nice words for a title. Haagen-Dazs: Look it up in a dictionary.

One example of business owners using meaningless words in their name is the company name Haagen-Dazs.

Look in any dictionary - this name does not mean anything. However, in 1961, the owners of the new ice cream company, Reuben and Rose Mattus, chose this name for their business, and in less than ten years they did nothing. meaningful words the most recognizable among many people and consumers.

The fact is that ice cream was originally sold in a store with by the same name in the Bronx where people lived of different nationalities and many simply did not understand the meaning of the words written in English. The meaningless name played an excellent service to the entire business.

Interesting company names. Google: Great mistakes.

Google - the name of the company in which they were originally admitted grammatical errors. "Googol" - this is how the name of the world famous company should have sounded.

Googol (from the English googol) - a number, in the decimal number system, represented by a unit with 100 zeros. When such a name was chosen, it was thought that it was supposed to symbolize the titanic amount of information on the Internet that the company sought to systematize with the help of its new search engine.

But, unfortunately, the owners of the new business, Domain name: Googol.com was already taken. It was then that it was decided to use the distorted Google.com. Now in all dictionaries of the world there are two concepts: Googol and Google.

The name of the new company is no less important than the prestigious appearance for business man. It creates the first impression of the organization, a successful and memorable name increases client base. Do not overestimate its importance - without quality, a suitable price and other components, the name itself will not make the enterprise popular.

However, postponing or taking lightly this issue not worth it, as this is one of the main parts of the PR-image of any company, which should be handled by people of appropriate qualifications, knowing the rules marketing and not devoid of creativity.

Types of names

Any enterprise can have one to six titles. But only one of them is compulsory– full company name in Russian . Based on the term, it becomes clear that this should be a full-fledged name containing the phrase "Limited Liability Company", written in Cyrillic, in compliance with the rules of the Russian language.

Also to the full name there are a number of other requirements:

• the mandatory name should not have English words, except in Russian transcription, foreign characters, some prefixes like "VIP";
• not allowed to use obscene words or any word forms that defame any part or social group the population, just as violating the rules of morality and ethics;
• required condition- uniqueness, that is, a company with such a name should not be in Rosreestr;
• you can not insert the names of foreign countries;
• without special permission, it is forbidden to use the word "Russia" and all derivative (single-root) words, as well as the names of the subjects of the Russian Federation, settlements, authorities, the words "Federal" and other similar words.

Other than the official business name, other forms are optional and some of the requirements do not apply to them. Such an “alternative” may be an abbreviated name, a full name in English (subject to international standards) for the external market and abbreviated in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of the activity of any organization takes place in accordance with the legislation of the Russian Federation. AT Civil Code there is article 54, the content of which affects the name, location and legal address organizations. In addition, the fifth paragraph indicates that the full company name of the legal entity is indicated in the constituent document and in the Unified State Register legal entities(Unified State Register of Legal Entities).

The name is officially approved by the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the emergence of a legal entity, a repetition is not ruled out. You can verify the uniqueness using a special service available on the Internet, which is called the "search service in the Unified State Register of Legal Entities" at egrul.nalog.ru.

If two firms have exactly the same names and they are engaged in similar activities, the previously formed company may demand a change of name from the second in court.

How to come up with a company name yourself

Anyone who decides to solve this problem on their own needs to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind when choosing the name of your organization:

1. Reflection of the scope of the company. If necessary, the name should indicate what exactly the company does or the product it produces, for example, Plumbing Planet.
2. Internet Oriented. It's no secret that a person solves most of his problems through search engines. Therefore, you need to make sure that, for the corresponding query, the firm is high enough in the list of answers and does not have consonant (identical) names with firms in the same list.
3. positive effect. The word (phrase) should evoke neutral or positive associations, without negativity and ambiguity.
4. Ease. Make sure the name is easy to read, pronounce and remember. You should not go too far with abbreviations, few people want to contact the RPKZL company without knowing what it does.
5. The absence of unnecessary hyperbole (exaggeration). It would be a mistake to call an average establishment a big word, especially if the essence does not match the name. These include "elite", "royal", "empire" and other similar epithets.
6. The right combination of beautiful, one might say, fabulous words and pragmatism. In this case, much depends on the specific activity.
7. No hint of a larger organization. Many entrepreneurs do this by creating twins of large holdings with a consonant name in order to attract additional customers at the expense of the name of a senior competitor. At one time, the twins "Abibas", "Neike", "BucksstarsCoffee" were known. Beware of the craze introduced by Apple's success of using "i" at the beginning of a name to prevent something like "iBank" "iCoffee" or "iWheels" from coming out.

Suitable for most areas standard naming rules, which do not differ in rich imagination, but have already been tested by time:

• names (own, relatives), folded syllables from names or surnames, with and without prepositions;
• surname in which the ending "-ov" changes to "-off" or a surname with the addition of "and K", "and Ko", "and partners";
• activity/product abbreviations or made up of the first letters of various words;
• geographical names (reservoir, mountains, street);
• category of activity, types of services.

How to choose a name for your company, you can learn from this video.

Examples by field of activity

For organizations, different names are suitable depending on the type of services provided and the area. Below are examples of such names that can be considered successful.

1. Trade. For trading company it is important to point out the wide choice, the quality of the product and possibly specific types of goods. Example: "Alliance" - speaks of a wide range, "Planet of Wallpaper" - about the sphere.
2. Construction. The use of single-root words, professions, the use of objects will do. Example: "BigStroy", "Foreman", "New House".
3. Transport, cargo transportation. In this area, speed, power and expeditionary component are important. Example: Fast and Furious, Outpost, Ural-Logistic.
4. Public catering. The widest flight of fantasy and room for experimentation is provided specifically for enterprises. Catering. From the banal "At Maxim's" and "Georgian Dinner" to the direct "Rainbow of Taste", "Sweet Paradise" and "Wine City". The main condition is memorability and the absence of repulsive factors.
5. Construction of oil and gas wells. A serious industry requires a serious campaign. The name should inspire confidence and reliability. Often there are such letter combinations as "gas", "oil", "oil", "tech", "resource". Example: "Sakha-Oil", "Gazbank" or "Producer".
6. The medicine. Will sound good medical terms and words related to the industry. Example: " Medical Center Hippocrates”, “Clinic of Emergency Surgery”, “Vision+”.
7. Consulting. Any firm advising on important legal issues should inspire confidence in one name, speak of involvement in the law and high level knowledge. Example: "Hand of Themis", "Partner", "Legal Adviser".
8. Tourism. When people think of tourism, they think of sun, sea, flight and vacation. This is what the name of the travel agency should inspire. For international tours, English words are also not uncommon. If the company specializes in last minute deals, this must also be indicated. Example: "Fire tours", "AsiaFly", "Let's fly", "Open the Earth".
9. car service. The most common prefix is ​​"Auto". If we are talking about a tire and wheel service, then the corresponding word is added. Example: "Altai-Auto", "Tires and wheels", "Siberian tuning".
10. Furniture. Furniture production and sale is an expensive and important business, which means that the name plays important role. It should attract and speak of grandiosity and elitism, the use of certain styles is not excluded. Example: "Exclusive Furniture", "Loft-Classic", "Sofa Empire".

For those who are looking for a relatively neutral and simple name, it seems alphabetical list some titles:

Proper use of creativity

Often, in pursuit of originality and attracting attention, many companies fantasize about the topic of the name, sometimes coming to an amazing result. One of the toy stores for children's creativity regretted even two letters, calling itself "Y" LLC.

The Moscow supplier of sand and gravel did not even change the letter, creating a resounding Ooo LLC. The travel agency "A go away" seems to call with its name for incredible journeys and accomplishments. In Zelenograd, there are incredibly positive installers of engineering equipment working in LLC "EVERYTHING WILL BE COOL!!!".

Another innovative way name your legal entity according to Feng Shui. According to this theory, the name should contain a vector of development, it should not be capacious (3-5 letters) and, preferably, start with a vowel.

Uniqueness and humor, of course, can attract a client base, but you need to be aware that humor is inappropriate in some areas, so be careful with it.

Popular questions

Is the name of the company inflected? Names may decline in a different way. The most popular is with the help of a generic word. For example: Organization "Invest" - organizations "Invest" - in the organization "Invest". Abbreviations, of course, do not decline.

Another option is by the main word in the title. Example: "Cellular Systems of the Caucasus" - no "Cellular Systems of the Caucasus". Thus, the name is inflected if it is not preceded by a generic word.

Are there naming services? Yes, and in free access. You can find more than one name generator for legal entities, projects and all that on the Internet, if the founders do not want to do it themselves. As for the names of branches, products and other things, this should be done by the PR department of the organization.

Several ways to come up with a company name, you will learn from this video.