Today, in many countries, the business sector is successfully developing, both small firms and large organizations are being created that offer their goods and services to the consumer. The range of these goods and services is so diverse that every person who wants to start a business can occupy exactly the niche that he likes. But it happens that due to an illiterate approach to doing business, many enterprises fail and cannot withstand competition. Sometimes business fails due to external factors such as economic or political position within the state, the instability of the field of activity, or due to third-party monopolistic influences. But it happens that the organization can fail due to the fact that the personal qualities of the entrepreneur were not adapted to the implementation of certain ideas.

For competent business management, it is worth figuring out what personal qualities and character traits a person should have. individual entrepreneur to achieve success in the sale of goods and services in modern world. Further in this article we will talk about what qualities an entrepreneur should have in order to achieve personal tasks and goals of the enterprise.

To begin with, it is worth noting that the head of any enterprise is a person who must quickly find solutions to problems, the implementation of functions and tasks. own business, as well as by means of entrepreneurial activity, to satisfy the interests of consumers of goods and services, at the same time solving social problems and extracting your own material benefit. Antonio Meneghetti identifies three groups of definitions that characterize what qualities of an individual entrepreneur must be constantly developed for successful business:

1. Intellectual abilities.
2. Personal internal traits.
3. Acquired skills and experience.

For full understanding each group should be analyzed in detail and all the necessary positive traits an entrepreneur who will help a person develop successfully internally.

After some work on oneself, a person will be able to apply these qualities in business, which will contribute to success in business. To begin with, it is necessary to disassemble a group of an intellectual nature that contributes to the development of the personal qualities of an individual entrepreneur.

Logical and analytical thinking

Using logical thinking a person, based on data analysis, accepts a number of certain decisions. It should be analyzed in detail how analytical thinking should work:

1. Parsing general information into separate parts, factors and components.
2. A general look at each part and factor.
3. Logical complement of missing information.
4. Preliminary options for solving problems and problems.
5. Analysis of preliminary options and consideration of their consequences.
6. Structuredness of the intended solution to the problem.

Insight and curiosity

qualities, necessary for the entrepreneur, help to predict the possible final outcome of a situation. Thanks to insight, the individual entrepreneur sees and understands the background hidden behind the visible phenomena presented and the behavior of other people. The ability to identify hidden motives helps to truly identify motives human words feelings and specific actions.

Curiosity, in turn, enables the entrepreneur to develop comprehensively, which helps him to use the accumulated knowledge at the right time.

This also includes intuition - the ability to anticipate a particular situation. But, unfortunately, the intuitive quality is innate ability, which is given by nature, and not all people are able to predict the development or outcome of situations in advance.

Ability to quickly assimilate new knowledge, original thinking

These qualities of an entrepreneur allow you to quickly navigate in today's unstable world, adapt and improve your knowledge in necessary situations. Fast processing of information is possible only with regular brain training. In this case, constant reading of books will come to the rescue. And if there is such a quality as original thinking, a person can violate the conservative rules for solving certain problems, which in some situations leads to significant savings in material and intangible benefits.

To personal internal features include the following listed qualities of an entrepreneur.

Honesty and direct action

Directness and commitment to commitment help the entrepreneur to achieve his goals, adjusting his goals as necessary on the way to achieving the final results that were laid down when the organization was created.

Initiative and independence

Only independent active actions and enterprise can help in achieving the goal, while independence in decision-making and search rational ways performance of tasks will strengthen the position of the personality of the entrepreneur.

Perseverance and self-control

Faithful companions in solving any problems are precisely these qualities of an entrepreneur, since only with perseverance and willpower can you bring the work you have begun to its logical end. The ability to control behavior and remain calm will serve to balance the decisions made, because only with a “cold mind” can one determine the significance of a particular situation.

Communication skills

Sociable people are able to make the right contacts that will help in running their own business. Openness to communication with other people helps not only to benefit from communication, but also to learn a lot of information necessary for work.

Observation and ability to quickly assimilate information

Casually noticed details of something serve as the generation of your own ideas, which can be implemented as part of an independent business, and fast absorption information helps to remember important details a certain phenomenon or object for a long period of time.

Today it is fashionable to be. Firstly, such a definition immediately raises your status in the eyes of others. Being the owner of your own business is prestigious. Secondly, many simply cannot work for hire (they are annoyed by the lack of freedom of action, the need to submit to superiors, etc.). And, thirdly, own business attracts with the possibility of obtaining almost unlimited income. It all depends on the actions of the businessman himself. Of course, there are other reasons why a person chooses the path of an entrepreneur, but these are the most common.

So it turns out the situation that all and sundry go into business. It's just that not everyone succeeds. Well-known statistics say that only one in ten start-up entrepreneurs is able to survive the first year of their activity. Nine out of ten businesses (90%) fail, go out of business, disappear within the first twelve months. But this does not mean at all that those who survived the first year continue to work successfully further. Many of them also close after a while.

Why is this happening? There can be many reasons. From the banal maldistribution budget (many at the beginning of their activities do not see serious pitfalls that have a deplorable effect on business in the future) before breaking off relations with. From changing market conditions to economic crises in the country. But the most main reason of all troubles is the lack of a certain one, which any successful entrepreneur simply must have. Having a certain mindset and character traits will help you keep your business in almost any situation. Even the collapse of the country's economy is unimportant to such entrepreneurs. Since they are so important to business success, let's talk about these qualities in more detail.

What qualities should an entrepreneur have?

Before we move on to a discussion of these qualities, the following should be said. If in the course of reading you find that you do not have some of them, do not get upset and run to study sites with vacancies. After all, almost any of these characteristics can be developed in oneself. Yes, it may take a long time, but the result will exceed your expectations. So, let's begin.

Responsibility. This is one of those qualities without which it is simply impossible to build a successful profitable business. In many ways, it is the lack of willingness to take responsibility that is common cause people's choice of employment. After all, there you only need to do what the leaders say, on whom the main responsibility lies. You can't do that in business. If you decide to create your own business, get ready to be responsible for every step you take. And not only for their own, but also for the actions of their employees. People who like to shift responsibility to others should not be in business. A real entrepreneur should keep everything in his hands and not be afraid of it.

foresight. You must learn to anticipate what will happen in the future. This does not mean at all that it is time for you to take clairvoyant courses (if any). This trait implies your ability to see the picture of your business as a whole, and be able to anticipate the actions of employees, partners and even customers. To do this, you will have to carefully study and analyze all the processes taking place inside your business. The ability to see several steps ahead will allow you to avoid many of the troubles that short-sighted entrepreneurs get into.

Observation. One more important quality that every entrepreneur should have. It means that you should always be on the pulse of what is happening around you. You should be the first to notice promising niches for creating a new or expanding old business. You should always analyze the behavior of your customers. This will help to create new relevant products or services faster than others and promote them to the market with minimal cost. After all, selling what customers are waiting for is much easier than some new product that no one needs.

Determination. This is the very character trait that distinguishes a real entrepreneur from an ordinary thinker who only fantasizes, dreams, but does not move on to action. A businessman must be able to quickly accept right decisions. This is especially important in markets where everything changes at lightning speed. To keep up with competitors, you have to think and make decisions quickly. And there is no way around this without firm determination.

Caution. Although an entrepreneur must be firm and determined, he must always consider his every move and be extremely careful. In business, no one can be trusted completely. After all, just one wrong step, a rash decision, a signed contract can cause ruin, the collapse of your business. Therefore, be careful, but do not overthink it.

Originality. Beginning new business, you should always keep in mind the answer to the question - how your products or services differ from competitors. If they are not worse, but not better than others, it will be very difficult to break through. To be original, it is not necessary to come up with something revolutionary new. Sometimes, it is enough to take an already existing service or product and make serious improvements. Look at the automotive industry. There are many companies, the competition is huge. You have to be original. Someone offers the consumer low prices, someone, on the contrary, is prohibitively high, someone takes speed and power, and someone takes the economy and environmental friendliness of their cars. But each of them strives for originality in order to please its consumer. You must do the same.

Sociability. Here everything is clear and without words. Relations in business decide, if not everything, then a lot. Therefore, you must be pleasant, sociable person that people just enjoy talking to and spending time with. You must constantly look for new contacts and establish useful links. Who knows when this or that acquaintance will come in handy. After all, business is often unpredictable.

Focus on the essentials. This is a very important quality, the absence of which can be a direct road to failure. Many people think that in business the main thing is to work hard. This is, of course, correct. But it is also important to say that you need to be able to highlight what you should work on first. After all, you can “plow” around the clock, but still not see the result. Small, insignificant, unimportant things often take up all our time. Analyze your work. If the described situation is about you, you need to urgently change something.

Flexibility. If something is going wrong in business, it may be worth looking at the situation from a different angle and changing the trajectory of your path a little. If consumers are clearly pointing out some flaw in your product, you need to match their opinion and quickly offer them an improved product. That is, you and your business must be able to change, bend and adapt to rapidly changing market conditions.

Innovation. Any successful or striving entrepreneur must be an innovator. You must not only quickly adapt to changes in the market, but also introduce new technologies into your activities. For example, even today, not all companies and private entrepreneurs use the Internet. And in vain. After all, this is one of the best channels for attracting new customers, conducting marketing campaigns and even making sales. This applies not only to information channels. If you are in production, you should always try to have in your arsenal only the most the best equipment. Etc.

purposefulness. Undoubtedly, absolutely any entrepreneur should possess this quality. Without it, everything else loses its relevance. This is the character trait that you need to develop in yourself in the first place. All great entrepreneurs and businessmen were true fans of their business. They walked, stumbled, fell, got up and moved on. They simply overcame obstacles, but never strayed from their intended path. And just such purposeful people achieved, achieve and will achieve the most incredible heights in the world of business. So why not follow their path? We wish you success in life and business!

Decisiveness: Even a small team needs someone to take on the role of leader. Business owners need to be able to show that they are capable of taking responsibility for complex decisions. It's important to listen to advice and be willing to listen to others' opinions, but in the end, the decision will be yours.

Creativity: In the business world, dreamers are by no means naive. They are able to invent new things and think outside the box, find a solution where they would not look for it. ordinary people. The ability to intuitively recognize a potentially successful idea is as important in business as anything else: good idea and a non-standard approach, beautifully packaged and correctly presented - this is the key to success.

Courage: Even to start planning your own business, you already need to be a little adventurous. If you are not ready to take risks, many opportunities for growth and development of your company will pass you by. But do not confuse courage with recklessness. The owner of the company must think through everything to the smallest detail and be able to calculate the risks.

Love for the cause: if your eyes do not burn at the thought of what you are doing, do not expect that you can light other people with your idea. Running a business is a business with a lot of complexity, and the only thing that will keep you from giving up and forgetting about ultimate goal, is your own enthusiasm.

Resourcefulness: As a rule, nothing in life goes exactly according to plan. Therefore, the ability to quickly respond and make decisions in unforeseen situations is vital for doing business. Don't think you can predict everything and be prepared to improvise when needed.

Honesty: Be honest with your clients, partners, employees, and everyone you have to work with, and most importantly, be honest with yourself. Don't set goals and deadlines you can't meet, and don't sell a product you don't have. The best marketing and branding strategy is to find what your company really has to offer and then deliver it in the best possible way.

Sociability: it is not at all necessary to be a professional speaker or become best friend everyone you meet, but you must be able to communicate with people. In running your own business, you will have to meet with huge amount people, and, of course, it is better that they consider you a professional and a person who easily makes contact.

Self-giving: you can not do things halfway. You must be willing to devote most of your time and effort to daily duties. Try to distribute your time so that it is enough for both work and personal life, and follow the tasks that you set for yourself for the day, week or month.

The ability to predict: if you have your own business, you can no longer afford to live one day. At the very least, on a subconscious level, you must plan and prepare everything in advance. As a chess player, you need to think several moves ahead.

Flexibility: After you have already discussed and prepared everything, you will have to take a critical look at the work done and show a healthy pragmatism. Commitment initial plan, not corresponding current situation, is unlikely to benefit your business. In communication with clients, contractors, potential partners, etc. flexibility is valued much more than stubbornness and the desire to prove one's point.

More and more more people seek to open their own small source of income, their own business. However, not everyone manages to achieve results and many give up on this idea once and for all, and start working for someone else. Ruthless statistics say that 9 out of 10 entrepreneurs do not cope with the task set for themselves and refuse to do business. Remember, giving up on our own idea, we will never succeed in life.

Our goal to achieve results in business requires a lot of work on ourselves and on our brainchild. Suppose you decide to open a business, but let it take its course, what result will you get in the end? Naturally none. A good entrepreneur works hard on his business.

There are many theories of entrepreneurship: how to approach this business, what resources to invest, how to step by step to develop capital. None of these theories claim that we are born businessmen all at once. A successful entrepreneur trains in himself the makings of a leader and his qualities.

So, what qualities should a successful entrepreneur have:

1. Practicality and prudence. A successful entrepreneur always knows his steps to success ahead of time. He will calculate every slightest step in order to come to success, he will be practical in his approach to any task. You can train this quality in yourself by creating a diary, where you will describe in detail all the actions and give comments on them, what happened, what didn’t, what can be done differently.
2. Organization. Any successful entrepreneur knows that being organized is the way to success. Knowing how to organize your affairs, you will not rush to imaginary goals and tasks, but will strive forward to the cherished goal. Getting organized is pretty easy. Make a daily routine for yourself, including rest and time for unforeseen circumstances. Strictly follow the schedule drawn up for yourself, in case of deviation, punish yourself by reducing the time for rest.
3. Observation. This quality of an entrepreneur will help you to study even the smallest details of any business. You will be able to understand all the nuances of the business by examining each detail individually. Try to develop observation in yourself in the following way: pay attention to people more often, what they are wearing, what color shoes they have, what color tie. Remember all this. After an hour, try to remember what the person you met on the street was wearing, believe me, this develops observation.
4. Sociability. Communicating with people, you can learn something from them, learn from their experience. Do not be afraid to communicate with people, and do not be harsh with them - each person is individual and not like you. Practice in communication and first try to start a dialogue with an outsider, a completely unfamiliar person for you. If you succeed in getting him interested, then you are halfway to success.
5. Intuition and foresight of situations. You can't do without intuition in business. If you cannot predict what will happen to your business tomorrow, then you will fail. Try to mentally create a situation where you are the protagonist(for example, a blind date). Try to foresee all the outcomes of the situation, and without noticing it, you yourself will begin to develop intuition in yourself.
6. Creativity. Creativity is needed in any business, and business is no exception. Willingness to think outside the box unusual ways solutions, the creation of completely new ideas - this is the approach that should be in business. It is not difficult to train creativity, you can, for example, apply the following exercise: mentally think of a word, then select adjectives that fit it, then verbs, then associations to the word. You don't need a lot, at least 5 characteristics. Then, in the same way, select the characteristics that do not fit the word. This exercise is very training. creative thinking if done at least 3 times a week.
7. Flexibility and versatility. look at the situation with different points vision is an art. In business, flexibility will help you to approach it in the right way, regardless of the situation. The ability to maneuver does not hurt anyone, and you can train it in the following way: imagine that you are late for work. You have a strict boss, and you need to come up with at least 5 reasons, having heard which, you will not be fired. The reasons must be weighty, do not be afraid to use different areas life.
8. Introspection. The ability to analyze yourself will help you make fewer mistakes in your business. Every time you take a step, try to analyze yourself: what emotions this step causes in you, thoughts, desires, what it can lead to, pros and cons.
9. Reasonable risk. Do not be afraid to take reasonable risks, who does not take risks does not drink champagne. The risk in business must be absolutely thought out, especially in today's fierce competition. Weigh the pros and cons, train your self-confidence, tell yourself every day that you are capable of a lot, be smart and don't be afraid to take risks.
10. Achievement of the goal. Don't be afraid to set goals for yourself. Achieving your seemingly small goals, already big step. Set, for example, a goal to earn a certain amount of money in a certain period of time. The term should not be long, but the amount should not be small. Put real purpose and strive for it, work on its implementation, and only then you will be successful.

Naturally, these are not all the qualities that a successful entrepreneur should have. Success loves people who strive for it, so never stand still, develop the qualities of an entrepreneur in yourself and move towards your dream, conquering more and more peaks step by step!

According to research, 7-8% of the population has entrepreneurial qualities. An entrepreneur is first and foremost an innovator. The typical business qualities of an entrepreneur are as follows:

The ability to generate business ideas, susceptibility to innovation, the ability to see new ideas and anticipate their use in production;
- the ability to find your niche in the market, make initial entrepreneurial calculations and create your own production;
- the ability to adequately assess the situation on the market, to predict changes in market conditions;
- the ability to take responsibility and make decisions based on the principle of maximizing one's own profit and the benefits of the consumer;
- the ability to manage production, the ability to form a team;
- ability to support business communications with everyone necessary people, organizations, power structures;
- the ability to take reasonable risks. The personal qualities of an entrepreneur are: the ability to be creative, self-confidence, the ability to seize the initiative in the market, organizational skills, the desire for success, the will to win.

The question of what set of personal qualities an individual must possess in order to become a successful entrepreneur cannot be answered unambiguously, however historical experience development of civilized entrepreneurship allows us to make some generalizations.

First of all, an entrepreneur needs confidence in yourself and your abilities. A person who does not believe in his own strength is not able to bring the matter to the end in any area, not only in entrepreneurship. True, it is necessary to be careful that this quality does not turn into self-confidence, would not be the basis own revaluation which is disastrous for an entrepreneur. Such fears are minimized if he realistically looks at himself and the surrounding reality, which requires a balanced peer review your ideas.

There is an opinion that civilized and successful entrepreneurs should have the following traits: be honest, competent, purposeful, proactive, show leadership, respect the opinions of others, have a positive attitude towards people, constantly learn, be ready to take risks, be able to overcome resistance. environment to show perseverance in achieving the set goal, to have a sense of responsibility, perseverance, great strength will, have creativity, be hardworking and have high efficiency, be able to attract the necessary partners, have a commercial and financial mindset, be able to legally receive other qualities due to him.

A businessman needs to learn to control his psyche , preparing yourself for work with increased loads, learn Accept failure as a natural part of your work . He must forget such concepts as “normal working day”, “weekends”. He needs diligence, efficiency, a constant need to start something, the ability to respond flexibly to changing situations, to take risks. It is contraindicated for him to be timid and shy.

It is characteristic that in developed countries even government bodies give their recommendations on this issue. Thus, the US Small Business Administration (Small Business Administration) believes that an entrepreneur should have the following five most important characteristics that guarantee him success in the most risky enterprise:

a) energy, the ability to make work;

b) the ability to think;

c) the ability to build relationships with people;

d) communication skills;

e) knowledge of engineering and technology.

• Am I starting a business?
• How good am I with people?
• Do I have enough stock physical strength and emotional potential to run a successful business?
• How well do I plan and organize my affairs?
• Is my desire to stick to my intended goal strong enough?

How will running a business affect my family?

Of practical interest are studies conducted by the American firm McBerand Company with the support of the American Agency for international development and the US National Science Foundation, which identified 21 personal traits consistently exhibited by successful entrepreneurs. The following are the most important personal characteristics of entrepreneurs:

• opportunity seeking and initiative (sees and seizes new or unusual business opportunities; acts before events force him to do so);
• perseverance and perseverance (ready for repeated efforts to meet a challenge or overcome an obstacle; changes strategies to achieve a goal);
• willingness to take risks (prefers “challenge” or moderate risk situations; weighs risk; takes actions to reduce risk or control outcomes);
• focus on efficiency and quality (finds ways to do things better, faster and cheaper; strives to achieve excellence, improve efficiency standards);
• involvement in work contacts (takes responsibility and makes personal sacrifices to get the job done; gets down to business together with employees or instead of them);
• purposefulness (explicitly expresses goals; has a long-term vision; constantly sets and adjusts short-term goals);
• the desire to be informed (personally summarizes information about customers, suppliers, competitors, using personal and business contacts for this purpose to be aware);
• systematic planning and monitoring (plans by dividing large tasks into subtasks; monitors financial results and uses work tracking procedures);
• ability to persuade and connect (uses cautious strategies to get people done and persuades people, and business contacts as a means to achieve their goals);
• independence and self-confidence (strives for independence from the rules and control of other people; relies only on himself in the face of opposition or in the absence of success; believes in his ability to perform difficult tasks).

Of course, the given personal characteristics are not genetically acquired, they are produced by a person in the process entrepreneurial activity, are largely determined by the personality of the individual, his claims, the entrepreneurial environment.

Most researchers of the problem of the personal qualities of entrepreneurs come to the conclusion that these are people who have a penchant for finding and implementing new ideas, inventions, technologies, people of constant initiative and creativity, irrepressible energy. They are ready for a reasonable, strictly calculated risk, because without risk there is no entrepreneurship.

Entrepreneurs are people able to work constantly and hard, learn from the mistakes of others, learn from their own mistakes. These are people who are confident in their abilities, so they are constantly learning, studying all the problems associated with their business. Successful entrepreneurs understand that constantly updated knowledge is the basis of entrepreneurship. The tool, the main lever for the development of entrepreneurship are innovations, innovations. This is brave people, but their courage is limited by the level of reasonable claims.

What personal qualities should an individual have to become an entrepreneur and be successful? Clearly, this question cannot be answered. Numerous researchers of this actual problem in Western countries distinguish different character traits, skills and knowledge.

M. Storey, author of the monograph “The Fastest Growing Companies in the USA. An inside look”, reflecting on the qualities of entrepreneurs, tells what difficulties they have to face. This is a constant restructuring of their business, changes and improvements, the ability to start over, the ability to overcome the inertia and routine of the environment, and other difficulties. The ability to overcome the resistance of an aggressive external environment is especially characteristic of Russian entrepreneurs, which is objectively related to the past (and present) social mentality, the underdevelopment of market relations and insecurity Russian citizens host of officials, racketeers and robbers.

At Stanford University's Entrepreneurship Conference in the 1990s, they concluded that key role for successful entrepreneurship, the desire for excellence plays, as well as such qualities of an entrepreneur as impatience, unwillingness to delegate something to someone else, energy, the desire to work hard and just as completely indulge in entertainment, the ability to isolate the essence of the problem. As you can see, these are not so much qualities as motives for the behavior of entrepreneurs, which in many ways associated with personal characteristics.

M. Storey, giving an assessment of the traits of entrepreneurs who head fast-growing firms, writes that entrepreneurs work when others are sleeping, travel when others are sitting at dinner, plan when others are having fun. General characteristic features of all high-growth entrepreneurs are perseverance and focus. An entrepreneur is very rarely timid and shy person. His inalienable feature is the ability to take reasonable risks, but at the same time he must remember that money is not the main motivating factor of an entrepreneur. The person who sets his goal to achieve only large incomes will surely bring his company to financial collapse.

Thus, Storey defines the main traits of successful entrepreneurs:

That's who successful entrepreneurs are according to M. Storey. Of course, not everyone will agree with these characteristics, because some of them, such as stubbornness, capriciousness, are contradictory and will not necessarily contribute to the success of the entrepreneur. However most of the above qualities and motives of behavior are also inherent in many Russian entrepreneurs.

Let's discuss the principles Russian entrepreneurship by the beginning of the 20th century:

1. Respect authority. Power - necessary condition to conduct business effectively. Everything must be in order. In this regard, show respect for the guardians of order in the legalized echelons of power.
2. Be honest and truthful. Honesty and truthfulness are the foundation of entrepreneurship, a prerequisite for healthy profits and harmonious relationships in business. An entrepreneur must be an impeccable bearer of virtue, honesty and truthfulness.
3. Respect property rights. Free enterprise is the basis of the well-being of the state. A Russian entrepreneur is obliged to work hard for the good of his homeland. Such zeal can be shown only by relying on private property.
4. Love and respect the person. Love and respect for a working person on the part of an entrepreneur gives rise to reciprocal love and respect. Under such conditions, a harmony of interests arises, which creates the basis for the development of a wide variety of abilities in people, encourages them to show themselves in all their splendor.
5. Be true to your word. A business man must be true to his word. “If you lie once, who will believe you.” Success in business largely depends on the extent to which others trust you.
6. Live within your means. Don't "get stuck". Choose a case on the shoulder. Always evaluate your options. Act according to your means.
7. Be purposeful. Always have in front of you a clear goal. An entrepreneur needs such a goal like air. Don't get distracted by other goals. Serving two "masters" is unnatural.
8. In an effort to achieve the cherished goal, go beyond what is permitted. No value can replace moral values.

Of course, modern Russian entrepreneurs do not always adhere to the above principles in their activities, but a significant part of them are civilized and law-abiding subjects of economic relations.

Summary:

1. An entrepreneur is the owner of capital, the owner of his own business, managing it, often combining, especially at the first stage of the functioning of his own capital (business), proprietary functions with personal productive labor. The motives that guide an entrepreneur are making a profit (income) by producing products (performing work) and selling them to consumers, taking into account demand.
2. An entrepreneur is an economic entity that assumes all types of risks that may arise in the course of entrepreneurial activity, and primarily due to the uncertainty of the outcome of this activity. To succeed in the implementation of entrepreneurial projects, it is necessary to learn to anticipate the risk and develop measures in advance to prevent its consequences.
3. Historical experience allows us to give the most General characteristics successful entrepreneurs. They must be honest, competent, purposeful, proactive, show leadership, respect the opinions of others, treat people positively. Entrepreneurs constantly need to learn, be ready to take risks, be able to overcome the resistance of the environment, and persevere in achieving their goals. In addition, they must have a sense of responsibility, perseverance, great willpower, be creative, be hardworking and have high efficiency, be able to attract the necessary partners, have a commercial and financial mindset, and be able to legally receive what is due to them.