Admit it, sometimes you are just jealous of those who came up with some cool idea which the whole world knew about. We read "Harry Potter" and think: "Oh, why didn't I come up with this story about a wizard boy from Hogwarts!". Or we watch the video that won the Cannes Lions festival and think: “What a brilliant and simple idea. Why didn't she come to my mind?" Ideas are in the air, we all know that. But how to get an idea out of this very air that will “shoot”?

Creativity expert Michael Mikalko, in his book Rice Storm and 21 More Ways to Think Outside the Box, talks about how to become truly creative.

The right to choose

Creative people are joyful and confident. They look at what is and what can be, and not at what is not. Instead of eliminating possibilities, creators allow all possibilities, both real and imagined.

Can you imagine Leonardo da Vinci too shy to claim much because of his lack of education? Albert Einstein, afraid of looking stupid because a patent clerk fails to present a theory of the universe? Michelangelo refusing to paint the ceiling of the Sistine Chapel because he had never painted frescoes before?

Or Vincent van Gogh, complaining about the inability to sell his paintings, as evidence of his lack of talent?, -.

We choose what makes us worthy or worthless. We choose to be creative or indifferent. No matter how indifferent to our decisions may be the world These decisions must be made by us.

Ultimately, our own creativity is determined by what we choose to do or not do. And when we decide and choose, our destiny is determined.

The Idea Quota and Thomas Edison

Set a quota of how many new ideas about your work per day, such as five ideas per day for one week. You will see that it is most difficult to give out the first five, then they will come to mind on their own. How more ideas put forward, the more chances to win. Try to meet the quota, even if the ideas that come to your mind at first glance seem ridiculous or far-fetched.

Thomas Edison and his famous light bulb

Thomas Edison patented 1093 inventions. He firmly believed that it was necessary to exercise his own mind and the minds of his employees, and believed that without an established quota of ideas, he would not have achieved so much. His personal quota was one small invention every ten days and one large one every six months.

Idea Journal

The idea journal is great, you just need to know how it works. Usually the plan is to “just write down ideas”, but this is not very efficient. The most the main task is to constantly refer to the journal and look for connections between written ideas and pressing issues. Here's how it works.

Imagine you are chewing gum to calm your nerves, and then a great idea hits you: why not create a gum to measure your stress level? You write this thought in a journal and from time to time return to the entry you made. A few months later, you read somewhere that pH is very important for human health. And then it dawns on you.

But what if we come up with a chewing gum that will serve as a kind of indicator and, based on the use of pH, show whether a person is healthy or not? Let's say you chew this gum for three minutes. If the gum turns red - you are healthy; if it turns green - you have to go home and go to bed.

play with words

You can start by… changing the words. For example, a production manager at OV’Action in France was faced with the following challenge: how to develop a new, unique food product? He replaced the word "unique" with "amazing", the word "develop" with "transform" and formulated the problem in a new way: how to transform a food product into something amazing?

He began to think about what might surprise him. He would be impressed if some familiar object took unusual shape, such as an airplane in the form of a cow, pyramidal tomatoes or square potatoes.

The Japanese came up with square watermelons, -.

In the end, the solution came: square eggs. And he "developed" boiled square eggs with a yolk inside, with a shelf life of 21 days, suitable for heating in microwave oven(how they compare favorably with ordinary eggs, which “explode” at the same time). Needless to say, OV'Action was confident that Americans would immediately rush to snap up amazing new food as soon as it was on sale.

Leonardo da Vinci method

Leonardo da Vinci's way of generating ideas was as follows: he closed his eyes, completely relaxed and streaked a sheet of paper with arbitrary lines and scribbles. Then he opened his eyes and looked for images and nuances, objects and phenomena in the painted. Many of his inventions were born from such sketches.

Here is a plan of action on how you can use the Leonardo da Vinci method in your work:

Write the problem down on a piece of paper and reflect on it for a few minutes.

Relax. Give your intuition the opportunity to create images that reflect the current situation. You don't need to know what the drawing will look like before you draw it.

Give shape to your challenge by delineating its boundaries. They can be of any size and take shape as you wish.

Practice drawing unconsciously. Let the lines and scribbles dictate how you draw and position them.

If the result does not satisfy you, take another sheet of paper and make another drawing, and then another - as many as you need.

Explore your drawing. Write down the first word that comes to mind for each image, squiggle, line, or structure.

Tie all the words together by writing short note. Now see how the writing relates to your task. Have new ideas emerged?

Be attentive to the questions that arise in your mind. For example: “What is this?”, “Where did it come from?” If you feel the need to find answers to specific questions, then you are on the right way leading to a solution to the problem.

And finally, remember that great ideas are often in the air and come to the mind of several people at once. How to catch ideas out of thin air and make money on them, will tell you

An idea is what starts any business. In essence, this is an idea or what a scientist, author, artist or entrepreneur decided to do, clothed in clear language: what to do, how to do it and what should be the result.

The result of the implementation of new creative ideas are, for example, literary and artistic works, and the result of the implementation of a business idea is a successful company that produces goods or provides services.

If everything is more or less clear with creative or scientific ideas aimed at a scientific breakthrough in a particular area, then the following situation can serve as an example of a business idea. A competent computer scientist has an idea to open a repair and maintenance service center computer technology. But there are a lot of such organizations today. You can attract customers only by offering an original solution - home repair, restoration of PC performance within a day, at a remote distance, the availability of parts and spare parts for the most popular models, providing a discount for subsequent maintenance, etc. This whole idea, together with original solution common services and have a business idea.

Sharing your ideas with someone you know in general terms(I wish they could open a computer repair center!), it is hardly possible to immediately inspire them to create a similar service and, thereby, divert potential customers. But to tell in detail how to organize the work, what is needed for this, how much investment will be required, how long the promotion will take, how many customers can be served, what expected profit this will bring, means giving a reason for borrowing.

Before you share your plans with anyone and state them in detail, you should take care of reliable protection of your idea, carefully calculate and think over the stages of its implementation and give it a form.

Is it possible to protect or patent an idea and how to do it

ingenious scientific ideas, creative projects are appropriated everywhere, companies and firms appear in huge numbers, but only a quarter of them celebrate their third anniversary. In half of the cases, the reason for the failure is an insufficiently thought-out and balanced idea or an imperfect strategy for its implementation. In other cases, the collapse is due to just the same good idea, which attracted the attention of more enterprising competitors with significant material resources.

The problem of theft of ideas is relevant, both for the sphere of art, science, and for business. Is it really impossible to protect brilliant authors from outright theft, and entrepreneurs who open their own business do not have a chance to do what they love for as long as they themselves need it?

Of course you can. The key to the success of any project - creative, scientific or commercial - is in the right approach to implementation and its thoughtful protection. A new, original idea, which has become the starting point of the work, and every step of its implementation needs high-quality and reliable protection. This approach will protect the project from the intrigues of competitors and allow you to enjoy the authorship. And also the results creative work fully.

What are business ideas

In case of opening computer service everything is more or less clear. The desire to open the most ordinary food stall is also a business idea, but quite popular, widely used, and implemented according to the same scenario. AT this case there is no need to defend such an idea. The success of the enterprise will be determined by one of the accompanying factors - location, emphasis on a particular range or focus on products of a particular brand.

Opening a similar outlet in the neighborhood, operating according to exactly the same scenario, will not bring much benefit to either of the two entrepreneurs. If it makes no sense to defend the idea of ​​opening a store, then the idea of ​​​​launching a store offering goods of only one, specific brand on special conditions, may already be a trade secret that needs reliable protection.

So which business ideas need protection and which don't? First of all, you should think about protecting technical know-how, ideas focused on the development and implementation of innovations, production specific product(creation of technology, complex of services).

• First, because they have specific technical solution and fall under the definition of "industrially applicable". Such ideas are comparable to inventions, utility models and industrial designs and are protected in accordance with Part Four of the Civil Code of the Russian Federation.

• Secondly, they have specific application, can be modernized, improved, and, therefore, give rise to new discoveries, concepts or techniques, which, if implemented, will be the basis of a patent.

• Thirdly, original ideas, involving the receipt and use of a specific product that is in demand, are very profitable and are the object of hunting. a large number competitors.

Despite the absence of the above characteristics, the results intellectual activity, which results in computer programs, technologies aimed at solving problems of a purely aesthetic nature and visual perception (that is, not changing the essence practical application developments) also need protection, but from a slightly different perspective.

Which ideas can be defended and registered, and which not

As long as the idea has the form of vague verbal sketches of an unspecified form, it is impossible to protect it from plagiarism. Despite the fact that in the Civil Code articles on the protection of intellectual property rights are allocated to the Fourth Part of the Civil Code of the Russian Federation, they are aimed at protecting specific works or projects that have a visual form.

The fact is that in accordance with Article 1225 Part 4 of the Civil Code of the Russian Federation, at the legislative level, the results of intellectual activity that meet the following definitions are subject to protection:

• literary or musical work,
• project,
• computer program or database
• phonograms and messages on the air,
• inventions,
• utility model,
• industrial design,
• selection achievement,
• production secrets (know-how),
• commercial designation,
• topology of integrated circuits,
• brand name and trademark,
• service mark,
• appellation of origin of goods.

All of the above categories relate to the definition of intellectual property, the protection of which is based on the official registration of a copy of a work or a sample of goods with a certificate of authorship.

Accordingly, in order to register an idea, it must be given the form of one of the above objects, which must be presented in the final version that does not require editing, that is, be absolutely complete and complete. Only in this case, intellectual rights to the project, work, image and other intellectual property objects from the list arise.

What ways to protect ideas are provided by law

Depending on the nature of the embodied idea, the method of its protection is also chosen. On the state level provides for the protection of rights in accordance with the articles of the fourth part Civil Code Russian Federation"Intellectual Rights".

In accordance with these legislative norms embodied ideas of works (poems, novels, series of articles, etc.), projects, developments, manuscripts, means of individualization and other objects of intellectual property are protected. You can register a copyright for a project even before the production of an industrial design or utility model. This will allow more from the very beginning to protect the results of their creative work until the implementation of the invention.

What does the official defense of ideas give in general? Obtaining a patent or registering a copyright will not only prove the true ownership of the object of the dispute, but also recover substantial compensation from the infringer in court. Neglect of the opportunity to officially register an invention, industrial design, utility model, work, project or other object of intellectual property entails the use of the fruits of your labor by others.

How to protect yourself from ideas that offer protection

Online today great amount companies offers reliable protection of ideas of any kind for a minimal fee. Careful analysis of these sites has shown that most of the proposals do not emphasize the difference in the nature of ideas, offering registration and protection regardless of the form.

It may well be that your concept, project or business plan is not protected and does not need such protection, since it is not the original, typical scheme used by many scientists, producers or entrepreneurs.

Universal registration suggests that companies offering protection of original ideas are not competent in this issue. In most cases we are talking on the inclusion of the applicant claiming authorship in the catalogue. There are many such directories on the Internet. Registration in one of them does not eliminate the possibility of obtaining a patent for your invention or copyright for a work by a more enterprising colleague.

Suggest your interesting ideas and they will be realized in new works and inventions.

Articles and news

Each of us dreams of creating tons of ideas in all areas of our lives: relationships, business, writing a book, and creating new products. Although the creation of ideas may seem mystical or random process, exist practical advice and lessons we can always apply to improve our chances of getting good ideas.

What influences the quantity and quality of new ideas?

Associations, associations and more associations

Everyone wants to have dozens of ideas a day, but how many people have thought about what an idea is? Think at least a couple of seconds about it, answer yourself.

In fact, everything is much simpler than it seems. Ideas are connections. Any idea, no matter what level, is a connection between previous ideas. And these associations arise in our brain all the time, regardless of whether we want them to arise or not. In this regard, we can draw a very simple conclusion: it is impossible to create an idea from nothing. An idea is created by linking several existing ones, and any brain makes its own unique associations between these concepts.

One more important characteristic associations is that the appearance of an idea cannot be predicted. Very often the idea comes when human brain creates an association between two unrelated concepts and in an unexpected manner. This is how it works, this is how the creation of an idea of ​​any level works.

Creativity and Productivity

Due to the unpredictability of appearance, it is impossible and purposeful to look for a certain idea, because in fact you do not know what you are looking for. However, you can increase your chances of coming up with a new idea by increasing the number of connections and associations in your head. The good news is that any brilliant idea is a set of extremely simple ideas. If you are enthusiastic about something famous inventor, then you can certainly take any of his ideas and at least understand how it could come to his mind. You will find that hardest idea is created brick by brick from simple, even primitive, ideas. The real magic lies precisely in taking a couple of simple ideas, making a connection between them and finding a better idea. high order. Then take a dozen of these ideas and create something amazing out of it.

Laureate Nobel Prize Linus Pauling formulated a very simple thought: « The best way find a good idea - have a lot of ideas". So being prolific in this area is the way to come up with great ideas. In matters of creativity, quantity ultimately translates into quality. You can't create a great idea if you haven't created simple ones before.

So we must debunk famous myth that geniuses only come best ideas, and even immediately. The fact is that we know only the best inventions and concepts. And they wouldn't be so brilliant if their creators didn't generate tons of ideas. For example:

• Einstein is known for his theory of relativity, but he also published 248 other papers.
• Bach wrote one cantata a week, even when he was tired or sick.
• Mozart created over six hundred works
• Edison received 1093 patents. By the way, you can see a list of all patents on Wikipedia in an article called "List of Edison patents"

Another interesting point is that if you study the biographies famous geniuses, you can see that they greatest inventions walked next to greatest failures. And sometimes after the failure immediately arose greatest success(as well as vice versa). Therefore, all you have to think about is to create a lot of ideas, any, anywhere, anytime.

Here are six tips for creating an abundance mindset:

Waiting for ideas

First of all, get rid of the idea that you are not creative person. Let go of the preconceived notion that ideas are for the privileged few. Sometimes this is already enough.

Welcome stupid ideas

Reason and creative crisis in what you expect right away brilliant ideas. That doesn't happen. Always fight for quantity, form associations. Many people don't even let their ideas develop because they're afraid of being labeled "stupid idea." A stupid idea can become the basis for a better idea. high level, which confirms the interest modern world even to the Ig Nobel Prize.

Get ready for any experience

Your mind grasps whatever experience you are undergoing. to different places, meet other people, get into different situations and this will be your engine for new associations. Read new magazines and books you haven't read before. Relationships are formed in this way, they need to be given new food.

Grab your idea immediately

This should become your habit. Use any means and tools available to you: web services, diaries, applications, voice recorder. As soon as an idea comes up, immediately write it down. There is an opinion that this is how you tell your brain that you appreciate its efforts.

Be grateful for ideas

If you received new idea thank yourself and your brain for that. The habit of rewarding your brain for creating new association it helps a lot to treat them as a new experience, and not an ordinary process in your life.

Realize that ideas come in bursts

It is absolutely normal if you generate completely useless ideas during the week. It is extremely important to experience this moment philosophically and not sprinkle ashes on your head. Calmly wait for the moment when you "break through" and you will barely have time to write them down. It is very important to know that ideas come in batches when trying to fall asleep and in a dream. In this case, the brain begins to form associations on a subconscious level when it is turned off.

What advice can you give about generating ideas? Leave your versions in the comments.

It is becoming more and more saturated, for this reason it is becoming more and more difficult to find an idea that will allow you to open and develop a successful and competitive business. And in a crisis (when retail and small businesses suffer the most) given task becomes even more difficult, but you just have to take a different look at the world around you, and see how new perspectives open up, just keep up.

So, every trend in the life of any person can become the basis for an idea of ​​what kind of business to open or how to expand an existing one.

The difficult living conditions of an urbanized society turn the eyes of the average consumer to natural products. People are thinking about healthy eating and want to install correct routine day, which will help support the body and restore strength.

Many in sedentary positions want to exercise, and the options are endless. And the need to always look great opens up even wider horizons for a novice businessman. Retail stores also benefit from these needs of people.

What can you think of?

Change of working hours of the store or outlet. It is important to correlate the location of the store and peak traffic time.

Yes, you will need to observe and spend time on this, but the result is guaranteed.

For example, if the store is located near a sports center, or not far from the metro, stops where people in a hurry to visit fitness centers pass, you need to politely invite them to an already open store.

That is, you will have to open early enough every day, but the lunch break can be made longer. It is the same in the evening - many people like to visit the pool, why not invite them to go to your cozy store and improve their mood with a purchase?

Expand the range of products sold with “healthy” products, such as dietary or natural cosmetics;

Selective pricing, that is, increase the cost of in-demand goods (for example, health products);

Supplementing the service with co-branding, additional services.

Among the many options, you can choose the following: organize exhibitions and sales of locally produced goods, make interesting food packages (for dinner, lunch or breakfast). Accordingly, with the specialization of the store, choose offers, in a sports store - organize competitions with awards on the weekend, in the fitness center you can conduct trainings or free bonus classes. All this binds existing customers to you and attracts new ones.

Passion for eco-standards

The modern buyer is in no hurry to grab onto bright packaging, but carefully studies the composition, certificates and information about the manufacturer in order to be a follower of a "healthy" ideology.

Now this fashion is growing, and people are already reading the composition not only on products, but on absolutely everything - toys, children's products, cosmetics, interior items, even furniture and pet products.

Often there are buyers who demand to provide all accompanying product documentation - licenses, certificates. They also arrange whole interrogations with sellers, even scan product barcodes and read information of interest there.

It is also recommended to follow the scandalous news regarding the goods that you sell - if the brand was recommended negatively, the demand for it will quickly come to naught, in which case you can incur losses (with large balances on the balance sheet).

What ideas can be implemented?

Alternatively, you can make copies of all documents received with the goods and put them in the appropriate folder accessible to any visitor. You can also install information stands that will give full information about a new product, you can post reviews of regular customers and special offers at the same stands;

If it is not possible to develop your application for mobile device, can cooperate with developed;

Conduct product presentations, often suppliers themselves are happy to organize tastings and various tests;

Merchandisers and sales representatives help with trusted items. In order not to keep such an employee on the staff, ask for the service of a supplier or manufacturer;

Make redevelopment in the store, paying special attention to eco-products;

It is good to find loyal cultural institutions and medical support, this will also increase the flow of customers to your company.

Population aging

There is a well-known regularity: an increase in life expectancy is due to an increase in the quality of conditions for existence.

Consumers of our time are very active and mobile, demanding variety, a lot of impressions. Consumers also tend to be active social position. Here you can find a lot of new ideas for business development.

Don't write off consumers retirement age- by virtue of different circumstances they have a fairly wide purchasing power, in addition to the craving for knowledge of modern gadgets and devices.

Ideas:

Develop a geriatric direction in your store. You can allocate a separate place for this category of products;

Include anti-aging and anti-aging items in the assortment (this is true for cosmetic stores and salons);

Orthopedic goods and other similar ones will be relevant;

Can be opened separately medical Center for the elderly, pharmacies specializing in the same direction;

House of survival of increased comfort, sanatoriums providing wide range services can be a great business;

Educational activities - courses for a specific age category to study computers, you can organize training, gymnastics, dancing or just needlework.

Conscious motherhood or late birth

This is a separate niche, even an industry on which you can build a very successful business or extend an existing one.

government propaganda and material support stimulates the birth of late children. Women who have achieved success in life, who have realized themselves in "career battles", do not just think about family happiness, but decide to give birth to a child after 35 years.

On the this stage, albeit not young, but very active expectant mothers, can afford a little more than the average woman - they will not change their tastes, and they will also choose not the lowest price category. Hence the corresponding conclusions.

What ideas can be implemented in this niche?

A lot of multifunctional gadgets, or just convenient devices and things that will help make life even more comfortable, will just fly off the shelves - the main thing is to present them beautifully. The price is practically irrelevant;

Children's entertainment and educational complexes, educational games and toys - just a limitless field for assortment. English, French, other languages ​​​​from scratch (from birth), toys for the development of tactile and other senses - absolutely everything that only fantasy is capable of and manufacturers allow;

Gadgets for monitoring the baby - baby monitors, video cameras, these devices can be installed or simply sold. The devices will also be useful for monitoring the hired personnel - are the employees so honest and courteous, do they perform the work entrusted to them correctly;

The retro direction in toys is a trend, because it was high-quality and interesting things that remained in the memory. There was not that abundance of toys that we have now, and every toy imprinted in children's memory is associated with warmth, happiness, some important and very important things. vivid memories. It is these toys that will be bought up by mothers whose childhood passed with these cute toys, now they are already retro;

Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Idol toys based on modern cartoons are a separate area. No mother can resist a child's request to buy her a Luntik or all Smeshariki;

Luxury items for a newborn and any other age of your beloved child. Here, too, there is enough space to offer mothers - all kinds of accessories, memorabilia, cradles, even tights for discharge from the hospital;

Cosmetics for pregnant women and postnatal restorative complexes and accessories. And again - the assortment is amazing, and the price does not matter, the reputation of the goods offered is important.

Change of established canons in families

Now it's not always maternity leave the mother remains, statistics show that in 15% of cases the father remains with the baby. Mom, not being able to quit her career and being the only earner in the family, leaves her father to take care of the baby. AT major cities there are many such families.

A new trend is that when men master needlework, this is in addition to housekeeping and taking care of a child.

Business ideas:

Saving time - the main idea any offer. You can collect themed sets so that a man does not run around looking for the right things. A set of clothes for children from 0 to 6 months, home delivery. The main thing is to have some kind of catalogs, since no one wants to receive a pig in a poke. The more complete the description of the goods offered, the greater the likelihood of a purchase;

Consultants for men - best friends. They must be organized in the departments of baby food, cosmetics;

Courses and trainings for men teaching childcare, art and handicraft circles;

Matriarchal notes or money in the power of women

This is a kind of continuation of the previous paragraph. A woman who has taken over the reins of government in the family no longer waits for approval from her husband to acquire significant things.

In terms of the distribution of funds, it is already more free and makes large purchases with inherent pragmatism and, at the same time, scope. Real estate, cars, jewelry - all this becomes items that she is free to choose at her discretion.

Here it is important to note who dominates in the family, because consultants who have not yet had time to understand the change in the dominant poles, out of habit, rely on men.

Ideas in this direction:

"Women's" services and centers. Women's car dealerships, service centers and similar organizations that provide services only for women;

The reorientation of personnel in the company is simply necessary. Conduct trainings, lectures, teach people to work according to the new rules, paying attention to women as the final decision-making center. Many recommend that consultants be the first to start a dialogue in 100% of cases, but the abundance of all kinds of merchandisers sometimes overly tense the situation, so it’s probably better to let the woman take the initiative herself, otherwise most of those who are tired of heightened attention business women will prefer competitors to you;

Consumer debt load or changes in purchasing power

The slowdown in trade turnover and even the stagnation of certain positions with the onset of the crisis - normal phenomenon. And it's good if these are not perishable goods. Not even very expensive goods often not available to the consumer, because the entire amount is not on hand at once.

instability, lack of confidence tomorrow and a huge number of loans and credit cards forces consumers to shop with caution. A large stratum of the population pays attention only to the lowest level of the price category, being content with minimal costs, but they are also not inclined to repair goods that have broken during operation (a broken heel is a direct road to the trash heel, rarely anyone will turn to a repair shop).

At the same time, another type of consumer stood out, focusing only on the highest bar in terms of quality, without attaching importance to cost. This type of consumer does not like experiments with the assortment, but prefers certain things. the right quality buy in the same store, finding them in the same place.

Business ideas:

Self-service stores with low-quality and cheap goods, which do not have sales representatives and no active marketing policy, in a word - minimal in everything. Such markets will be quite visited and the turnover there is guaranteed;

Search for regular customers and focus on them;

Offering a "narrow" assortment with always stable characteristics;

Planning the promotion of the store should be carried out taking into account all known patterns. So, for example, the rate of turnover decreases over time, and the return on advertising becomes less and less, and does not affect the performance of the company. Increasing advertising costs will not bring the expected results;

Excessive activity of the store in terms of notifying regular customers with SMS mailings, printed products, often, will simply cause disgust and change the store to make purchases - a measure is needed in everything.

The ubiquitous internet

Virtual network and cloud services are becoming a limitless field for profit. A lot of enterprising businessmen have long gone into the virtual world.

Ideas:

You need to develop your pages in social networks, where customer reviews will be posted. Not many people know about freelancers like copywriters and posters, so it's very easy to buy a great reputation on the Internet - allocate a certain amount for this. Suitable for various interesting stories, preferably successful and a little touching, funny;

An online store with delivery is a more than attractive offer and a less capital-intensive undertaking, especially in the regions.

retro direction

A boundless craving for retro goods can be beneficial for business start-ups. Compilation of retro style and modern technologies presents the goods very favorably and is an attractive product for the consumer. Also, obsolete gadgets will be one of the directions - there is a whole category of people who consciously look for these goods and use them exclusively.

Business ideas:

Boilers, cassette recorders, samovars, gramophones, other goods from the past - this is the assortment that should be in a special retro store. There will be no end to visitors, and mini-auctions can be arranged for rare models.

Products in antique design - up to furniture made of aged wood, decor in the style of past years, modern gadgets in the case of old appliances - also perfectly attract buyers;

Collectible toys;

Rare things;

Vintage clothing and accessories;

Changing the type of buyers

Buyers have become more rational than some five years ago. Now it is not so easy to influence the consumer, to incline to a rash purchase, and marketing chips are becoming less effective. Previously very effective consultants now only interfere and cause negativity among visitors.

What to do?

Need new approach to the buyer. Need to study psychological tricks, the basics of business rhetoric and related disciplines;

Bet on self-service - now silence and lack of pressure from the outside are valuable advantages of the store;

Exhibiting information about goods on stands (composition, terms and conditions of storage, reviews, etc.) is a passive education of the consumer that loads his personal space less and does not cause negative, but if he wants, he can calmly study the information of interest, and if necessary, consult with an employee shop.

Raise the qualifications of the staff and make them responsible for competent discussion of commodity items with a potential buyer. Now there are many such stores where the seller simply shrugs his shoulders or gives out-of-date information, and they are not paid for it;

Changing the rules of employee motivation. Here it is important not only to force and interest sellers in the need to retain the client, but also to give him this opportunity, informing them as much as possible, creating other conditions;

Combine implementation with services;
Provide services beyond the warranty period;
Expand your range.

Each change in the conditions of the consumer environment can be regarded negatively, and only flexible managers are able to find advantages and benefits for their business everywhere. Keep your finger on the pulse, be aware of events and change with the times.

In this article, we will show you how to choose a business idea from the list or how to come up with a business idea from scratch.

This article provides techniques that will help you decide which business is best for you, in the market that exists and in the place where you are. These techniques are suitable for developing an original idea, as well as for choosing one idea from an existing list of potential business ideas, or for choosing a franchise.

And at the end of the article I will answer on how to choose an idea for a business.

What is better - the original idea or copying?

So, what is better, take and copy a ready-made idea, or come up with something of your own, completely unique and original?

Well, remember that if you copy an idea, you still cannot copy absolutely everything 100%. You still have to bring something original to someone else's idea. There are cases when an entrepreneur works on a franchise for some time, and then leaves the franchisor and creates his own project according to the same patterns, but even in these cases he has to change and build some things himself.

On the other hand, if you come up with a complete original idea, it will be too difficult for you to come up with absolutely all the elements in the value chain yourself. Look at other businesses, think about what projects have a similar audience to you, a market similar to you, and, if possible, steal the best ideas and practices from them.

How important is a business idea?

I also want to briefly touch on the question of how important a business idea is?

The thing is, I know a lot of people who have either latched on to one cool idea that they really want to do, but they have absolutely no ability to do it (I myself have a few business ideas that I can’t implement yet. , I just keep them in the piggy bank of ideas for now). Often these guys make presentations and go to investors for years trying to raise money, instead of starting the kind of business that they can finance.

Other people want to find a business idea that will hit with a 100% guarantee of success, and so they are looking for the perfect business idea and do not start doing something until they understand what exactly they want.

There are still cases when a person has a crude business idea and polishes it for years, writes a business plan, studies the market, but does not start his project.

So, a business idea in the case of a small business is, I would say, just a certain tool in the work, exactly the same as sales, marketing or production.

Primary is not a business idea. Primarily your desire to do your own thing, and not at all where to find an idea for a business. So if you want to be in business, don't wait for the "perfect" idea, don't hold on to an unrealizable idea, and don't polish your ideas.

Just start. And we will help 🙂

How to come up with something original. Techniques to stimulate thinking and creativity

Well, no matter what stage you are at, whether you choose one idea from several promising ideas, or you have no idea what you want to do at all, there are several techniques that will help you make the right decision.

You can use one or all of the techniques from the list, and pay attention to useful services that are mentioned here.

De Bono's "six hats" method. The perfect way to choose a business idea from a list

P.S.

I will answer in one paragraph some of the questions that concern aspiring entrepreneurs.

I want to open a business - I don't know what kind ...

In this case, you first need to decide on your vocation. Understand what your "soul lies" in, and all further decisions will be made much easier. Use the technique from our article. After you understand what you want, try freewriting and reverse engineering using the methods described above.

Do you have a room, what kind of business to open?

If the whole motivation for starting a business is the availability of premises, it is best to open a real estate rental business. Do you have premises, do you have capital, do you want to work, but don't have an idea? Open Double GIS and see what services are missing in your neighborhood or area, and then turn on the idea generator according to the method described in this article.

Well, one more option is to open a franchise business, having your own premises will be a big plus, which will simplify the work and bring the payback period of the project closer. Here is a good rating of franchises. And here we recommend costing up to 5 million rubles.

What kind of business to open for a beginner?

If you have no experience in business and not much experience hired work- it's not so bad. Complete the seven-day course of finding your calling recommended above, and you will be able to choose the area of ​​​​business that is closest to you. You will be doing what you love, which will seriously increase the chances of success. Many spend years on some kind of work or project only to realize that this is not at all what they need. Then you have to rebuild, retrain. You can avoid this mistake at the start.

How to come up with a great business idea (working tips)

In this article, we will show you how to choose a business idea from the list or how to come up with a business idea from scratch.