In the life of a modern person, a car plays one of the significant roles. No one is immune from accidents, accidents and other breakdowns. It makes repairs Vehicle popular and in-demand service. A large number of enterprising people are striving to open their own auto repair shops for painting and body work. Where to start, what to look for and what points to consider when developing a business plan, we will tell in this article.

general information

A distinctive feature of the organization of the body shop is the fact that repair and painting works are directly related to each other, these are links of the same technological chain that it makes no sense to separate. After all, the painting of the car takes place at the body repair site.

The body of the car is painted after all the elements that impede the work have been removed from it. Then the master fixes all the damage and prepares the body itself. When all painting work is completed, the removed parts are reinstalled in their places.

Before organizing a paint and body shop, you should carefully consider the layout of the room, because the car during the repair process will have to be constantly moved between the repair and painting areas.

Minimal movement of equipment, personnel and vehicle will lead to the fact that labor resources will be used more efficiently, and therefore, there will be an increase in profits.

Activity planning

At the beginning of their activities, many owners do not pay due attention to the issue of planning. With a small load of the workshop, this is not necessary. But with the growth of the flow of customers, the situation may change. Often this happens unexpectedly, the company turns out to be completely unprepared for a large amount of work and loses some of the customers who want to receive services of high quality and on time.

The essence of planning lies in the optimal use of labor and production resources. It should be carried out at the beginning of the activity, even if you do not see the real effect of such a plan. In this case, the enterprise will be ready to receive the maximum number of customers, ensuring the loading of all production facilities.

To successfully develop your own business, you need to develop a business plan for a paint and body shop. It is he who will serve as the basis for further growth prospects. According to him, the company will implement specific activities at a certain time, based on specific numbers.

Body repair equipment

Carrying out body repairs requires special equipment: a welding machine, a grinder, a set of keys, a grinder, a car lift, a body slipway and others. The repair itself consists in stretching and leveling the damaged body on the slipway, in removing cracks, chips, scratches and dents.

Box equipment

As experts advise, the workshop must have a camera for painting cars. It accounts for four boxes for body repair. In one of them, you need to place a hydraulic electric lift for installing and removing car parts. In the second - to install a body slipway. It is necessary to restore the body after major accidents.

A few years ago, this type of work was carried out manually, which complicated the process of restoring the exact geometry of the body. This led to the fact that the car seemed to move sideways. The use of a slipway avoids such problems. In the third box, you need to install equipment for puttying, straightening the body and car parts. It may include a staple, mallet and others necessary tools. The fourth box is designed for polishing the body.

it final stage before sending the car to the spray booth. The process is carried out using a polishing machine or manually. Since polishing increases the level of dust, all personnel must be equipped with respirators or special masks. Try not to place this box next to another (especially adjacent), it may interfere with the work of other employees.

Painting equipment

The car paint booth is the backbone of the entire paint shop. It is an isolated room equipped with an air vent, temperature control mode, good lighting. Any camera for painting operates in the mode of painting and drying. When paint is applied, warm (about 25 degrees) air is automatically blown into the chamber from the ceiling.

It promotes sedimentation. After the painting is done, the painting chamber is ventilated. Then comes the drying period. The temperature in the chamber is raised to 70 degrees for 1-2 hours. At this point, the system starts to work in recirculation mode. The air intake from the street is reduced, thereby significantly saving electricity. Natural gas is often used as fuel.

To avoid getting dirt, oil or moisture on the painted part from the compressor, a paint air preparation unit is used. They are of different types. The most powerful of them purify the air up to 99%.

Features of spray booths

Today, manufacturers offer various spray booths, the choice of which directly depends on the purpose of their purchase, climatic conditions installation location and specifications. The main role is played by equipment that provides the supply, heating and exhaust of air. In this case, excess pressure is formed in the box. It is achieved by a disproportion between the air exhaust and its injection. Cheap cameras when working in a harsh climate degrade the quality of services provided. For such conditions, a chamber with good thermal insulation and a powerful burner is required.

Only a small percentage (about 15%) of painting and body work is associated with a complete painting of the car. In most cases, medium or minor repairs to specific parts are needed. In order not to waste energy resources, they use special boxes for painting a truncated type.

Everything related to the car costs a lot of money. Therefore, any business related to machines looks promising. Painting stands out against this background, it is required not only after accidents, but also to give originality to your favorite car.

Everything related to the car, as you know, costs a lot of money. Therefore, any kind of auto-related business certainly looks very promising.

Car painting even stands out against this background, since the great demand for this type of service is explained not only by the need for post-accident body repair, but also by the desire of many motorists to see their pet as especially beautiful and different from others.

Let us consider in more detail how attractive this type of business is in Russia and what are its commercial prospects in the near future.

Where to start

Nothing original - from the study of the competitive environment.

Easy to find on the web general trend reviews about the "car painter". Clients massively complain about the insufficient quality of services. The problem often becomes matching the color of the car and the freshly painted body part, the quality and evenness of the surface, preparation for painting. Having successfully solved these tasks, you can count on a constant load of work.

Find out how many paint shops are operating in your area and what their production capacity is. As a rule, each paint shop has some kind of "specialization" or focus on certain category clients.

Determine the consumer sector, the work in which will be the most promising for you. This does not mean at all that, for example, in the main work with budget cars, you will not have to deal with luxury cars, however, such clients will not be typical for you.

So choose a free niche

The lion's share of body painting volumes falls on cars that have been in minor and medium-sized accidents. In order to carry out body repairs in full, you will definitely need a welder and straighteners. Elimination of small defects (scratches, dents) of wings, doors is very profitable, since it does not require much labor.

Don't forget also about additional features. AT last years, for example, airbrushing on car bodies has become fashionable. Wealthy owners are willing to pay very decent money for unique images on their cars.

Staff

The car paint shop staff includes:

• Painter 1 person.
• Preparer (puttyer) 1 person (for 2 jobs).
• Levelers 2 people.
• Disassemblers 3 people.

Car painting equipment

The basis of the car painting shop is a spray booth and a modular building in which it is installed.

The paint booth includes:

• Camera room and gate.
• heating elements.
• Supply and exhaust ventilation.
• filter elements.
• Safety system.
• Lighting.
• Remote Control.

Additionally, the spray booth is equipped with a compressor and spray guns.

Costs for the acquisition and start-up of equipment:

• Spray booth included - 2,500,000 rubles.
• Modular building - 1,500,000 rubles.
• Permits - 150,000 rubles.
• Transportation costs - 240,000 rubles.
• Installation, commissioning - 200,000 rubles.
• Advertising expenses - 150,000 rubles.
• The cost of purchasing materials - 250,000 rubles.

Total: 4,990,000 rubles.

Income from car painting

Revenue from car painting will increase as the number of orders increases in the course of the work of the paint shop. Prices for painting services should also be raised as the number of orders increases. You should start with the lowest prices in order to attract as quickly as possible more clients. At average price painting 30 thousand rubles. for 1 body at the beginning, in a year you can bring the price up to 40 thousand rubles.

Quarterly revenue in thousand rubles from car painting will look like this:

First year

• 1 sq. (8 cars) 240.
• 2 sq. 36 cars) 1,260.
• 3 sq. (45 cars) 1,570.
• 4 sq. (45 cars) 1,570.

Second year

• 1 sq. (48 cars) 1,680.
• 2 sq. (48 cars) 1,680.
• 3 sq. (48 cars) 1,680.
• 4 sq. (52 cars) 2,080.

Total: 11,760,000 rubles.

Payback for a car paint shop

From the experience of car paint shops, the maximum total current costs, including wages, are no more than 30% (customers pay for paint, putties, grinding materials separately).

Thus, for two years of work, the total capital and current costs will amount to about 8.5 million rubles and will pay off in 1.5-2 years of operation of the shop.

Although this coloring method was developed in the 50s of the XX century, it still does not lose its relevance and popularity. Process powder coating consists in applying powdered paint (which is why it is called "powder") on the part to be painted, followed by polymerization. The popularity of the method is based on the unsurpassed decorative and protective properties of the resulting color layer. The only serious limitation of the technology used is the heat resistance of the workpiece. In the process of applying paint, the resulting layer must be polymerized, which is achieved by heating the product to high temperatures. Therefore, only heat-resistant products made of steel, ceramics, glass, MDF and similar materials are allowed for powder coating.

The scope of this technology is quite extensive. In addition to decorative functions, this coating carries utilitarian protective functions. The fact is that the powder paint coating withstands high temperatures, pressure and chemically aggressive environments, which makes its use indispensable in the processing of various parts of equipment and cars (shock absorbers, wheels, decorative elements, etc.).

Technology and process of powder coating

The process of applying powder paint and forming a layer takes place in several stages using special equipment. The basic scheme of powder coating is as follows:

• The surface of the product is cleaned of grease, dirt and oxides. This is usually achieved by a series of chemical procedures.
• Using a special gun (applicator), a layer of colored powder (paint) is applied to the surface of the product. The application of paint occurs due to the electric field. The paint particles in the applicator are charged positive charge, and the surface of the product to be painted is negative. Due to this, the paint particles are attracted to the product and a reliable and monolithic layer of paint is obtained on the entire surface of the product. The process of applying paint is carried out in a special painting chamber equipped with a heat exchanger and an air purifier. The fact is that the particles of unsettled paint can be reused (which is impossible when using liquid paints), so these particles are collected in the recuperator from the chamber air.
• The finished product is sent to the polymerization chamber (oven) where, due to high temperature powder paint is melted into liquid polymer which reliably wets the surface. After drying, the final solid color film is formed, which performs a decorative and protective function.

Commercial Advantages of Powder Coating

Decorative Features. Big variety shades and resulting textures allows you to apply not only color films in a matte or glossy version to the processed products, but also to imitate various materials(painting on marble, granite, etc.).

Lifetime. As we have already noted, the polymer coating is very durable and stable. Therefore, the operation of polymer-coated products can reach several decades without updating the paint layer.

Simple, reliable and economical technology. Due to the fact that solvents are not used (as with traditional liquid painting), the mass of dry paint settles on all products with the same density - the final layer on all products is almost the same in terms of its performance characteristics. High profitability is due to the fact that paint losses do not exceed 5% (reuse of non-settled paint particles). The cost of raw materials is not high. The main expense is the electricity used to apply and bake the paint.

Powder coating equipment and its cost

Powder coating equipment is classified by production volume. For a small volume (business), compact installations are used. For industries where more than 50,000 m² of surface are covered per year, in-line technological powder coating lines are used. Despite the difference in production volumes, the equipment in both cases is the same and differs only in power.

The set of basic equipment for powder coating includes (prices are indicated as of January 2017):

• Spray chamber (from 100 thousand rubles) and recuperator (from 80 thousand rubles). A special chamber where the main process of applying paint takes place. The chamber is equipped with filters and a heat exchanger to capture unsettled paint and return it to the production cycle. As a rule, the walls of the chamber are coated with a special antistatic agent.
• Sprayer and feeder for powder coating (from 60 thousand rubles). The sprayer is intended for drawing paint on the painted product. Feeder - prepares and sends a mixture of powder paint with air to the sprayer. Sprayers are of two types − electric charge paint occurs in the sprayer itself due to external source food ( electrostatic), the electric charge of paint is carried out due to friction ( tribostatic). AT equally Both types of atomizers are used.
• Polymerization chamber (from 150 thousand rubles). The heating chamber where the heating and melting into the polymer layer of powder paint applied to the product is carried out.

Total cost of workshop equipment powder coating- up to 500 thousand rubles.

Powder coating as a business idea

Due to the advantages of powder coating, the demand for this service is steadily growing both among private and legal entities. The main line of income in this business is the painting of various metal products - automobile rims, metal structures for various applications (forged gratings, railings, metal frames of stairs, etc.), metal sheets and products (metal doors, instrument cases, safes, boxes, containers , coasters, stands, souvenirs, etc.). The cost of powder coating for 1 m² is from 100 rubles, for 1 running meter - from 40 rubles. On average, the monthly profit at 40% equipment load, excluding consumables and the cost of work, is 200-500 thousand rubles. Provided that professional equipment is used, with which you can achieve a stable quality of painting. Also, from time to time there is an advertising promotion of the business.

Today, Russians operate predominantly used vehicles that need regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service will help an entrepreneur open his own business, calculate expenses and income, performance indicators and determine the approximate opening time.

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Business Relevance

The business idea of ​​opening a car service is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who bought new car, often turn to private workshops, and not to an official dealer. AT more this is explained by the fact that the service centers of car dealerships have unreasonably high price tags.

Kinds

Car services are of several types:

1. Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private house. There are such specialists great multitude and their services to the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
2. Single car service. This is the most popular market segment. The main advantage of this business format is the perfect combination of service price and quality. As a result, the demand for their services is quite high.
3. Specialized car services. Such establishments work with a focus on a particular brand of vehicle, which significantly reduces the number of their customers. The services provided are of high quality and focused on a clear target group motorists. The cost of the work performed is approximately 25 percent higher than that of single car services. Authorized repair shops are usually owned by car manufacturers or major authorized dealers.
4. Network service stations. They have a branch network in certain regions or cover the entire territory of the country. On the this moment network car repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRAK CENTER", "Tuning & Service".
5. Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Wilgud.

The first two options for organizing a service require a smaller initial investment. However, they are experiencing serious competition from larger market players. This problem is especially acute in large cities.

Choice of field of activity

The scope of activity of a car service may affect the repair of:

• motorcycle equipment;
• passenger cars;
• minibuses;
• trucks up to 30 tons;
• agricultural machinery.

The entrepreneur will have to decide on the repair of which cars the service will specialize in. These can be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

The main and additional areas of work of a car service:

• carwash;
• diagnostics;
• refueling and lubricating types of work;
• installation of alarms and other protective systems;
• repair of the motor, gearbox, power windows, bodywork, battery;
• tuning;
• clutch adjustment;
• car glass installation, tinting;
• painting;
• welding work;
• installation and dismantling of vehicle units;
• troubleshooting in steering;
• installation of musical equipment;
• balancing, tire fitting and wheel alignment.

Covering one hundred percent of services in one workshop is almost impossible and irrational. Service owners advise at the initial stage of establishing a business to take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen narrow specialization compared to generalists.

Market analysis and target audience

After analyzing the market, several trends can be identified:

1. There are more than 50 thousand companies in Russia that provide services for the maintenance and repair of machines.
2. Most of the Russian market (65%) is occupied by authorized services, followed by network, single and self-employed entrepreneurs have the smallest share (10%).
3. According to Avstostat estimates, the vast majority of car repair shops are highly specialized enterprises (58%). Mostly these are tuning studios, car washes, body repair stations, engine repairs, electricians, etc.
4. The growth in demand for car service is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in times of economic crisis, it is more profitable for consumers to fix an old car rather than buy a new one.
5. The target audience is mainly the owners of passenger vehicles. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men between the ages of 18 and 60.
6. The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the opened car repair shop should be the following points:

• high quality of services provided;
• operational diagnostics and repair;
• availability of specialized equipment;
• attractive pricing policy;
• providing a guarantee for the work performed;
• the possibility of ordering auto parts through the service;
• high qualification of masters;
• performance of narrow-profile work;
• advanced training of key workers;
• respectful and friendly attitude towards customers;
• providing the client with the possibility of personal presence during car repair or waiting for the completion of operations performed in a specially equipped room;
• pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto technical center, you must perform the following sequence of actions:

1. We carry out market analysis.
2. We determine the business format and the range of services provided.
3. We develop a detailed business plan.
4. We open a company.
5. We choose a room or place for its construction.
6. In the case of a lease, we conclude a long-term lease of premises or land.
7. We repair the premises, if necessary, we carry out redevelopment.
8. We buy equipment, inventory and consumables.
9. We select staff.
10. We carry out activities to promote the service.

Business registration

For a workshop created "in the garage", suitable organizational form individual entrepreneur. And for a single, network or authorized service - the LLC form.

For the work of the company in the field of providing services for the diagnosis and repair of vehicles, the sale of spare parts, the following activity codes are indicated during registration:

• 50.2 - "Maintenance and repair of vehicles";
• 50.3 - "Trade in automotive parts, assemblies and accessories";
• 52.1 - "Retail trade in non-specialized stores";
• 50.20.3 - "Provision of other types of vehicle maintenance services."

To open a service station from scratch, you must apply to tax office the following package of documents:

• statement;
• company registration certificate;
• documents confirming the compliance of the premises with fire and sanitary standards;
• contract for the provision of heating, water supply and garbage disposal services;
• a lease agreement for premises or a document confirming the entrepreneur's ownership of it;
• a document confirming the compliance of the services provided with current standards;
• at the next stage, the company must be registered with extra-budgetary funds and statistical bodies;

Room and location

Service space requirements:

• availability of central water supply;
• availability of central sewerage;
• distance from residential buildings and reservoirs - at least 50 meters;
• availability of electricity and heating;
• inspection pit or the possibility of arranging it (otherwise, the purchase of lifting equipment will be required);
• the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
• appearance;
• availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable land plot which can be rented or bought. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the area.

Requirements for the location of the auto repair shop:

• convenient access roads;
• high permeability;
• the presence of a gas station nearby, a garage cooperative, a highway, a car wash;
• lack of direct competitors nearby.

The profitability of the business largely depends on the competent choice of the location of the car service station.

The area of ​​the building of a full-fledged car service is divided into the following zones:

• reception;
• room for customers to wait for their cars;
• bathroom for clients;
• office rooms;
• workshops for maintenance, diagnostics and repair;
• car wash area
• tire fitting area;
• tool warehouse;
• warehouse of spare parts;
• staff room (with shower and toilet).

Supplier selection

The activity of a vehicle service station is associated with the replacement of old parts and assemblies with new ones. Most services sell them, so the entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are pretty easy to find online. The use of specialized Internet services will save time on finding the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

• price;
• delivery time;
• product quality;
• reputation of the supplier;
• range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped workshop inspires more trust among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Necessary furniture:

Lift for cars - 250,000 rubles Spray booth - 500,000 rubles Tire fitting equipment - 250,000 rubles Oil collection unit - 20,000 rubles Oil dispensing unit - 35,000 rubles Welding machine - 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service. Filmed by the Tandem + channel, Car service equipment.

Staff

The staff of a full-fledged car service includes the following specialists:

• director;
• account Manager;
• Auto Mechanic;
• an electrician;
• welder;
• painter;
• locksmith;
• a person engaged in tire fitting;
• bodybuilder;
• receptionist;
• several people engaged in car washing;
• cleaning woman.

In a small auto repair shop, it is better to hire universal workers who can perform various works enough good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized firm.

Promotion and advertising

For the bodyshop, the best advertising is word of mouth marketing. It is an informal way of conveying verbal information about a service's service between consumers. But in order to this method promotion has earned, it is necessary to promote the business and form a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And on the basis of the information received, try to improve and improve the work of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

• service quality;
• the range of services provided;
• prices;
• advantages and disadvantages.

• banner;
• signboard;
• stretching;
• portable advertising structure;
• stand.

In addition, to promote the service, you should use:

• Internet space;
• radio;
• newspapers;
• magazines;
• flyer;
• leaflets.

On the Internet, you should create a corporate website, pages on social networks, and also maintain your own YouTube channel.

To turn one-time customers into regular customers, you should introduce a loyalty program that provides discounts:

• for future repairs
• when applying on a birthday;
• free car wash
• bonus system, etc.

Key factors for customer retention:

• modern equipment;
• operational performance of work, on time;
• high quality;
• attentive attitude towards customers.

Checks

Private car service is controlled by:

• Federal Tax Service (once a year);
• the fire service;
• environmental service (twice a year);
• local administration (in case of lease of municipal land);
• Police.

The service can be located on a municipal property, or it can have city-owned land adjacent to the workshop building. Thus, the administration has the right to exercise control over this site and conduct inspections.

The Ecology Service checks:

• how waste is disposed of;
• how used fuels and lubricants are stored;
• cleanliness of clothes for locksmiths;
• the presence of oil stains on the floor, etc.

Financial plan

All items of expenditure should be taken into account and their cost should be determined as accurately as possible. Samples with calculations can be found and downloaded free of charge on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. Example given start-up costs designed for organizing a medium-sized car service.

Regular investments

Monthly car repair expenses.

Approximate opening times

It will take about five months to open a car repair station, provided that the premises are rented. In the case of construction, the opening date of the service will be delayed by about a year.

It will take about three months to resolve organizational issues, including:

• company registration;
• selection of premises and conclusion of a lease agreement;
• preparation of the project of the premises;
• obtaining permits from regulatory authorities.

While deciding organizational issues, you should simultaneously do the preparation of the room.

Including:

• building renovation;
• ordering and installation of equipment;
• hiring employees;
• purchase of consumables, inventory, tools, furniture and office equipment.

Marketing activities should begin two months before the date of the proposed opening of the service.

Pros and cons

Strengths of the auto repair business:

• stable and high demand;
• promising market;
• high profitability;
• a wide range of service areas.

Weaknesses of the auto repair business:

• high competition;
• to get started, you need a serious start-up capital;
• paperwork during registration;
• numerous checks.

Risks and payback

The main risks affecting the operating activities of a car repair shop:

• the risk of hiring low-skilled personnel;
• the risk of loss of professional specialists due to their departure to work for competitors;
• increased competition from large networks with great financial capabilities and aimed at the same target audience;
• a decrease in demand due to a decrease in incomes of the population.

Due to the large initial investment, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.

* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of this project is to open a car painting workshop to provide a range of affordable and high-quality car service services to customers in Rostov-on-Don.

Currently, statistics indicate the growth of the domestic fleet and an increase in car sales. Due to this, the demand for the services of car service stations is increasing. Thus, opening a car painting workshop is a promising line of business. The advantages include stable demand for services, high level income and simple conditions business.

For the implementation of the project, a room is rented that meets all the requirements, located in close proximity to a busy section of the road. total area premises is 60 sq. m.

The initial investment is 2,100,000 rubles. Investment costs are directed to the purchase of equipment, renovation of the premises, advertising, purchase of consumables and the formation of a working capital fund until the project reaches payback. The main part of the required investments falls on the purchase of equipment, the share of which is 74%. Own funds will be used to implement the project.

Financial calculations take into account all the income and expenses of a car service, the planning horizon is 3 years. It is anticipated that after this period, business expansion will be required. According to calculations, the initial investment will pay off after 16 months of operation. It is planned to reach the planned sales volume on the 8th month of work. In this case, the net profit will be 158,000 rubles / month, and the annual net profit for the first year of operation will be more than 1,000,000 rubles. Return on sales in the first year of operation - 18.15%.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

According to the traffic police, over the past 10 years, the Russian car fleet has increased by 65%, and the annual increase in the number of cars is 1.5 million units. In this regard, the need for various auto services is growing. One of these services is car painting. Car painting services are required daily by a large number of car owners: during pre-sale preparation, after mechanical damage, to improve appearance vehicle.

Rice. 1. Dynamics of the Russian car fleet

In addition, the peak of the crisis in the Russian car market has passed. According to forecasts, sales of passenger cars in the country will increase by 4-5% in 2017. In absolute terms, this means that official dealers in Russia will sell 1.48 million new cars this year. The probability of getting into an accident by a driver whose driving experience is less than 1 year is up to 95%. Almost 50% of drivers with less than 3 years of experience are responsible for all accidents on the roads of the country. According to statistics, in the next few years we should expect an increase in demand for painting and bodywork services.

These circumstances make such a type of business as car painting promising. Such a service is able to bring a stable, high income, since the cost of painting one part of a car is 3000-8000 rubles.

According to 2GIS, in this moment in Rostov-on-Don there are 177 companies that offer painting and bodywork services. The volume of the city's car park is more than 300 thousand cars, and there are 1.3 million cars in the region. Comparing the number of service departments and cars in the city, we can conclude that the market is not yet saturated and has prospects for growth. Rostov-on-Don is in the TOP-10 cities in terms of car fleet volume, and every year the quantitative indicator is increasing, which opens up new prospects for business development in the city.

To assess competition in the car maintenance market, consider its structure. It includes:

Ready-made ideas for your business

1) Network car services with their offices in different regions. It is rather difficult to compete with this group, since networkers have a client base and a certain business reputation. In addition, large car services can combine a whole range of car maintenance services. In this case, small services are in a losing position.

2) Authorized car services, specializing mainly in servicing a particular brand of car. Here the main difficulty is to enter a niche, because. official dealers and automakers choose their partners very carefully.

3) Single car services - the largest group. Such services are not accredited, but are in high demand among car owners, since the price of services is usually 20-30% lower than that of authorized and network car services. Representatives of this group are the main competitors of this project.

4) Individual auto maintenance services are difficult to attribute to a business, but it should be considered as a competitive force, because at present such services are in demand.

Despite the large number of different car services, competition in the market cannot be called tough. In the automotive repair industry, only 10% of workshops are owned by authorized dealers, and 90% are independent service stations that you can compete with.

Thus, opening a car painting workshop is a promising line of business. Business benefits include:

Stable profit;

Suitable for the "business in the garage" format;

Actual and promising direction, in demand;

High level of income;

Possibility to expand the range of services;

Simple terms of business organization.

However, the disadvantages of this business should also be taken into account. Firstly, the organization of a car painting service requires a large amount of initial investment, since the provision of these services involves the use of high-quality and expensive equipment. Secondly, painting a car is a time-consuming process that must be carried out by experienced professionals. Thirdly, the payback period for car painting service is 1.5-2 years.

3. DESCRIPTION OF CAR PAINTING SERVICES

This car service business plan involves opening a car painting workshop. The success of this type of business directly depends on the quality of the work performed. The client sees the quality of painting immediately, so it is necessary to hire only experienced craftsmen and use high-quality materials and equipment.

The car painting process includes the following steps:

removal of rust, dirt and dust;

padding;

grinding and surface preparation for painting;

selection of paint color;

applying paint;

applying a clear varnish to the dried surface and re-drying;

polishing the painted surface.

Thus, painting a car is a long and painstaking process, each stage of which requires high-quality performance.

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There are two types of car painting - partial and full. In more than 50% of cases, car owners apply for partial painting services. important problem becomes the correct selection of the color of the enamel. In case of a tinting error, the painted area will stand out noticeably against the background of the overall color of the car. When choosing the right paint tone, the age of the car, the lighting and the code of the paint originally applied to the car are taken into account. Also important role plays the individual perception and experience of the colorist.

That's why Special attention it is necessary to pay attention to the methods of selecting paint. There are several methods that differ in price and complexity of the selection process itself:

The selection of paint using a computer allows you to minimize the human factor in color perception. For this, the indicators of a spectrophotometer are used - a device that measures the reflection and is responsible for superimposing light on the sample. computer program analyzes the received data and, based on them, selects the appropriate color.

Selection of enamel by VIN-code. Today VINs are international standard car enamels and include 17 characters. In accordance with them, according to the catalog of colors of automotive paints, a shade code is selected. The VIN number is listed on each vehicle. inside hood and is presented as a regular sticker. This method can be used if the car has not been repainted before.

In addition to car painting, it is rational to add body repair to the list of services, since it is usually necessary to eliminate scratches, chips, deformation, etc. before painting a damaged car part. Body repair includes:

Tin works (straightening, removal of dents) eliminate minor damage to the body. Recently, the service of vacuum removal of small dents has gained popularity. More severe damage requires full cycle tin works.

Building berth works (geometry restoration) are one of the most labor-intensive and complex processes. Restoration of the geometry of the car is carried out using a high-tech device - a slipway.

Reinforcing works include the whole range of operations for the dismantling and installation of various car parts.

Local repair. It includes the elimination of minor damages, such as: scratches, chips, dents, abrasions and so on. Technologies in local body repair are becoming more popular, as they allow you to quickly and cost-effectively eliminate damage. In this case, the repair is carried out exclusively at the site of damage, while maintaining the integrity of the factory painting. At the end of the work, the surface is polished to give it shine and protect it from negative influences.

In accordance with this, an approximate list of services that are planned to be provided in the workshop was compiled (table 1). Prices are approximate and may be adjusted depending on the chosen pricing policy of the organization.

Table 1. Price of car painting service

In the future, it is possible to expand the list of services with additional services:

Aerography;

body lamination;

Painting a car with liquid rubber;

glass replacement;

Anti-corrosion treatment of the car;

Dry cleaning.

Registration for the service is carried out by phone or through the online application form on the service website.

4. SALES AND MARKETING OF THE CAR PAINTING SERVICE

Great competition in the automotive service market determines the important role of the reputation and advertising of the workshop. Therefore, the basis of the marketing plan is a thorough study of the level of service and advertising campaign. The main task of marketing in the auto service business is the transition of one-time customers to the status of permanent ones. It is possible to win the trust of the consumer with the help of high-quality service and the convenient location of the workshop.

The target audience is car owners, of which 60% are men aged 20 to 50 years.

The car owner, who first encountered the need to paint a car or body repair, is looking for a workshop personally or follows the advice of friends. Car owners willingly share the coordinates of good car services, so word of mouth in this case is one of the most effective methods of promotion. In order for the client to return to the workshop and recommend it to friends, it is necessary to create comfortable service conditions - the duration of work, the convenience of the location of the workshop, the quality of service, the cost of services, etc. To do this, you can use various marketing techniques:

Setting prices for services slightly lower than those of competitors;

Conclusion of an agreement with car mechanics and non-competitive, related services. The agreement is established on the terms of the deduction of a certain% from each client who came on their recommendation;

Placing information about services on thematic sites and forums in your region;

Implementation of a system of discounts for the provision of several services at once;

Organization of a convenient place for waiting for quick work.

Advertising on billboards and signs. The most effective advertising for a car service is outdoor advertising. Manufacture and installation of one pointer next to road signs costs an average of 15,000 rubles. To increase the effectiveness of outdoor advertising, it is planned to produce two signs that can attract the required number of customers. A billboard should serve not only as an indicator, but also as an information field where it is recommended to reflect the peculiarity of the offer, for example, you can indicate the terms of work or current promotions.

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Business cards and flyers. It is best to distribute printed material in places with a congestion of the target audience. This may be the territory of gas stations, auto parts stores, car washes, tire shops, etc. The main offer for the client will be a discount upon presentation of the flyer. This tool it is more rational to apply at the initial stage of the car service. The cost of this type of advertising is about 10,000 rubles.

Building customer loyalty. To form your client base, it is necessary to provide for the availability of bonus programs for regular customers. To do this, it is supposed to form a cumulative system of discounts. For example, you can accrue 2% bonuses from each purchase, with which the client can pay the next time. To keep records of the bonus program, you will need a computer with the appropriate software.

Advertising in the media. You can place an ad in the newspaper or order an ad on the radio. A classic radio ad is a 30-second commercial, advertising text consists of 60-75 words excluding prepositions. The cost of radio advertising depends on the selected radio, and on the broadcast time of the video, its duration and the number of repetitions. On average, the cost of 1 minute of a commercial is about 4,000 thousand in the period from 7:00 to 22:00. The approximate budget for advertising promotion through the media is 15,000-20,000 rubles.

Creating your own website. Firstly, this tool allows you to promote services via the Internet, and secondly, it simplifies the process of interaction with potential customers. The car service website should contain a list of services provided and a price list for them, contacts, a map, information about promotions and special offers. It is also recommended to create a form on the site for quick ordering. For a car service website, you only need a couple of web pages and simplest interface. The cost of such a site is about 20,000 rubles.

However, the best advertisement for a car service is its favorable location. If you choose the right site, you can ensure a sufficient flow of customers. Therefore, special attention should be paid to the selection of a suitable site.

An approximate plan for the promotion of a car service in the city of Rostov-on-Don is presented in Table 2. In accordance with the calculations, it is planned to spend 91,000 rubles on the promotion of a car service. The main part of promotional events is planned for the first months of the car service opening.

Event	Description	Costs, rub.
	To attract the attention of potential customers, it is necessary to place banner-pointers near the car service. Costs include the creation of signs, as well as their installation
	To do this, it is supposed to create advertising material (flyers / booklets) and distribute it in places where the target audience is concentrated. Costs include the cost of creating and printing flyers, as well as wages for promoters. promotional material includes a 10% discount coupon for the first visit
Create your own website	Creation and promotion of your own business card site on the Internet. The site should reflect contact details, location map, price list for services, online application form
	It is planned to choose a radio station that the target audience listens to. The cost of creating a 15-second video is 3000 rubles. 1 min./day * 4000 rub./min. * 7 days = 28,000 rubles.

As experience shows, the most effective advertisement for a car painting service is a job well done. Qualified employees, thoughtful pricing policy and warranty service will attract and retain customers.

An active marketing strategy allows you to accelerate the process of payback of funds invested in opening a car repair shop. In order for a car service to pay off, it is necessary to serve at least one client per day. Profit will appear in the case of daily service of two or more customers. It is important to bear in mind that even the most modern infrared drying will not allow you to paint more than five cars a day.

How much can you earn painting cars? To answer the question, let's define the amount of revenue. To do this, we calculate the average check and the number of orders per month. We take the average check of an auto-painting workshop to be 10,000 rubles (based on the fact that the cost of a complete painting of a car is about 30,000 rubles, and the cost of other services that are provided much more often is 3,000 rubles). The number of orders completed per day of work is 2. Therefore, the volume of work per month is 60 orders. Then the monthly revenue for the main activity will be: 10,000 * 60 \u003d 600,000 rubles. It is planned to reach the planned sales volume for the 8th month of work thanks to an active advertising campaign.

The payback of a car paint shop depends on competition and the flow of customers. Under favorable circumstances, the business can pay off after six months. If the competition in the city is tough, then the payback of the business will be 12-18 months.

5. PRODUCTION PLAN OF AUTO SERVICE FOR PAINTING CARS

How to open a car service from scratch? The algorithm for opening a project involves the following steps:

Register a business as an LLC or sole proprietorship.

Decide on a site and a room for a car service.

Purchase specialized equipment.

Hire skilled workers.

Select suppliers and purchase consumables for car service.

Let's dwell on each point in more detail.

1) The choice of site and premises. When opening a car service, two key parameters should be considered - territorial location and equipment providing a range of services. The profitability of the business depends on these two parameters.

The most significant issue in organizing a car repair shop is finding a suitable site. When choosing a location, you should pay attention to the presence of competitors nearby. This will allow to assess the level of consumer demand and make a decision on the choice of site.

The car service building should be clearly visible from the road and have a convenient entrance. According to the requirements of the SES, a car service cannot be located in close proximity to residential buildings and reservoirs. The distance between the service station and these objects must be at least 50 meters.

In addition to the characteristics of the site, it is necessary to take into account the room in which the workshop will be located with all the equipment, since the layout of any car workshop requires compliance with certain rules. The layout of the painting and painting shop should ensure the quick and consistent movement of the car being repaired from the repair shop to the spray booth.

A car painting service needs a room with an area of ​​at least 30 sq.m. In order to accommodate two cars at the same time, you will need at least 60 sq.m. Any non-residential buildings are suitable for a car service: garage boxes, hangars, etc. Mandatory requirements for a car paint shop are the installation of an exhaust hood or good ventilation, good lighting (it is recommended to use fluorescent lamps), powerful power supply. In addition, an air duct and a heat pad with heating elements should be installed in the upper part of the room. The floor of the room where the drying chamber will be installed must be raised by 10-15 cm to install a fan sucking air from the chamber. To speed up the drying process, it is recommended to equip the room with infrared lamps.

Summarizing all of the above, we can define the following requirements for a car service room:

Availability of ventilation, plumbing, heating and at least one window;

Separate premises (i.e. outside residential buildings and public buildings);

Finishing floors and walls with moisture-resistant and explosion-proof materials;

Explosion-proof lamps and devices;

The presence of a bathroom and shower for staff.

You can choose a room for rent that meets all the requirements, or build a building. The market offers many options for the construction of turnkey car services. The car service building is a prefabricated frame building made of sandwich panels piece by piece assembly. The full cost of a turnkey car service starts from 1.5 million rubles. (for boxing for 2 posts).

For the implementation of the project, it is planned to rent a plot of 60 square meters. m. The rent is 50,000 rubles per month. Costs of 80,000 rubles are laid down for the repair and decoration of the premises.

2) Purchase of equipment. To ensure production, it is necessary to purchase equipment. Modern multifunctional equipment is the key to quality work. The standard list of equipment required to equip a paint and body shop includes:

Leveling stocks (platform, frame, rolling and floor);

Set of straightening tool;

Detectors for determining the types of steel;

Hydraulic kits for body straightening;

Two-post car lift;

Measuring rulers, two- and three-dimensional measurement systems;

Set for straightening dents on the body without painting;

Welding machine;

polishing machine;

A set of spray guns;

Painting and drying chamber;

Special colorist lamp;

Mini chamber for spraying tests;

Rotary painting tables for painting body elements;

Infrared emitter for drying parts and small surfaces;

Surface grinding tools.

Dust removal equipment.

Compressor.

This list is not exhaustive, so total amount equipment costs are included additional expenses. The purchase of equipment for the paint shop will cost an average of 1.5 million rubles, of which about 700 thousand are for the drying chamber.

In the paint shop, this equipment is the most important, so special attention should be paid to its selection. In this case, the following parameters must be taken into account: inner size chambers, pressure-draw characteristics, thermal insulation of the chamber and lighting of the chamber. The most popular camera manufacturers are: Termomeccanica, ColorTech, Saico. Manufacturers often offer equipment under a leasing agreement, which is a profitable way for a novice entrepreneur to purchase expensive equipment.

In addition to equipment for equipping a car-painting workshop, it is necessary to purchase:

Consumables (grinding skins, nozzles for drills, etc.);

Chemicals (varnishes, paints, etc.);

Overalls for employees.

3) Recruitment. For the functioning of the car service, it is planned to hire three masters: 2 tinsmiths-bodyworkers and 1 car painter. It is planned that after the first year of work, it will be necessary to hire another team of craftsmen.

It is worth paying special attention to the qualifications and practical skills of potential employees, since the reputation of a car service depends on the quality of their work.

There are no special requirements for personnel: secondary technical or higher education in the field, experience in car repair and painting, knowledge of car construction.

4) Acquisition of consumables. A lot of consumables are used in the work of a car service. It is important that the workshop is always provided necessary quantity materials. In this regard, it is necessary to draw up a list of bona fide suppliers in advance and establish cooperation with them.

6. ORGANIZATIONAL PLAN OF AUTO SERVICE FOR PAINTING CARS

The initial stage of opening a car painting workshop is registering a business with government agencies. For reference commercial activities an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Types of activities according to OKVED-2:

45.20 "Services for the maintenance and repair of motor vehicles."

The requirements of the SES require the execution of the following documents for opening a car service:

Production control program;

The conclusion of Rospotrebnadzor on the compliance of the premises with the standards;

Permission of Rospotrebnadzor to carry out activities;

Waste collection contracts, hazardous substances, disinfection washing overalls.

You can draw up the documents yourself, but to reduce the processing time, you can contact a specialized law firm, whose services will cost about 30,000 rubles. AT this project It is envisaged that the entrepreneur is independently involved in the preparation of all necessary documentation.

The working hours of the workshop are from 10:00 to 20:00, days off - Sunday and Monday. Based on this, the staffing table is formed. The staff is 4 people, including an entrepreneur who performs the functions of a manager, maintains accounting records and works with suppliers.

A tinsmith-bodybuilder performs car body repairs. Auto painter performs all work related to painting cars. Employees can be paid either as a fixed monthly amount or according to the formula “salary + % of sales”. The latter system is preferable, since this method of remuneration will serve as a motivation for employees. To simplify financial calculations, this business plan takes into account a fixed amount wages. General fund wages is 163,800 rubles.

Table 3 staffing and payroll

7. FINANCIAL PLAN OF CAR PAINTING SERVICE

The financial plan takes into account all the income and expenses of the car service, the planning horizon is 3 years. It is assumed that after this period, business expansion will be required. It is possible to open a full-fledged automobile workshop.

The project requires involvement Money in the amount of 2,100,000 rubles. The main part of the required investments falls on the purchase of equipment - 71%, the share of expenses for the repair of the premises and the first month of rent - 6%, for working capital - 12%, for advertising - 4%, and for the purchase of consumables - 7%. The project is financed by equity. The main items of investment costs are shown in Table 4.

Table 4. Starting investments

Variable costs include the cost of acquiring consumables for repairs and expended utility capacity. To simplify financial calculations, the value of variable costs is calculated based on the average cost of workshop services and a fixed sales margin of 300%.

The fixed costs of a paint shop include rent, advertising, depreciation, payroll and other expenses (Table 5). The amount of depreciation deductions is determined by the straight-line method, based on the term beneficial use fixed assets in 5 years. Fixed costs also include tax deductions, but they are not taken into account in the table, since their size is not fixed and depends on the amount of revenue.

Table 5. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 263,800 rubles. A detailed financial plan is provided below.

8. PERFORMANCE EVALUATION

About investment attractiveness of a real car service can be judged on the basis of simple and integral performance indicators. The change in the value of money over time is accounted for using the discounted cash flow method.

The payback period of the project with an initial investment of 2,100,000 rubles is 16-17 months. The net monthly profit of the project upon reaching the planned sales volumes will be 158,000 rubles. It is planned to reach the planned sales volume in the eighth month of operation.

The annual volume of net profit for the first year of operation will be more than 1,000,000 rubles. Return on sales in the first year of operation will be 18.15%. The return on investment is 10.7%, and the internal rate of return exceeds the discount rate and is equal to 8%. The net present value is positive and amounts to 1,693,232 rubles, which indicates the investment attractiveness of the project.

The financial plan takes into account the optimistic sales forecast that can be expected due to the advantageous location of the workshop and high efficiency advertising campaign.

9. RISKS AND WARRANTY

To assess the risk in the work of a car service, it is necessary to analyze external and internal factors. To external factors include threats associated with economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

External risks include:

Unsuccessful choice of workshop location. Exclude wrong decision possibly with the help of high-quality geomarketing analysis of the area, infrastructure, traffic flows, which will more accurately assess the level of sales, taking into account the density of potential consumers.

High competition in the market, opening of new points in relative proximity, dumping of direct competitors. The emergence of new auto repair shops will lead to a redistribution client base and profits. Often, large car services provide painting and repair services, which negatively affects the client base of small workshops. Reducing this risk is possible by creating your own client base, developing a unique trade offer, competent pricing policy and stimulation of consumer loyalty.

An increase in the cost of rent, which will increase fixed costs and may affect financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord.

Internal risks include:

Technological risks, which include incorrectly selected equipment, breakdowns, misuse of technological capacities, which can lead to a stoppage of business processes. It is possible to reduce this risk with regular monitoring of equipment serviceability, high-quality after-sales service, and a competent choice of equipment.

Low level of competence of employees. Irresponsible attitude to property, low quality services can lead to serious financial losses and reduce business reputation. To avoid this, systematic control, financial motivation, and standardization of personnel work are necessary. The easiest way to reduce this risk is at the recruitment stage. It is necessary to carry out careful selection employees and offer them profitable terms jobs that can attract experienced employees.

Failure to meet the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

Decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from car service customers and taking corrective measures.

Generalized data on the analysis of the risk component of the project are shown in Table 6. Thanks to quantification risks, you can determine what managers should focus on and what measures to provide to minimize losses.

Table 6. Quantitative risk analysis

According to the above calculations, the most serious risks are technological risks and the risk of competitive reaction. In the first direction, it is necessary to carefully approach the choice of equipment, study various offers on the market and the experience of other entrepreneurs. In the second direction, special attention should be paid to the formation of competitive advantages, especially pricing policy, marketing strategy, as well as the creation of a flexible system for working with clients.