What do you need to set up a course? Profitable business: how to open a training center

Not so long ago, in Soviet time, educational level man did not play a global role in his destiny. There was no such fierce competition in the labor market as it is now, and even without skills, everyone had the opportunity to get a job and receive a stable salary. Moreover, they could learn many professions right at the place of their employment. They even paid for it!

At that time, the majority could not even think that there would come a time when it would be necessary to have not one specialty, but even two or three, and that in the conditions of a gradual transformation of the economy, some professionals would simply be out of work. Previously, no one wondered how to open The educational center, and had no idea that training can build a very profitable business.

In modern times, everything has changed dramatically. Now the employer prefers to take ready-made personnel into his staff, and even more so, rarely anyone agrees to pay for training. Understanding the situation, today people are ready to invest good money in knowledge, and not necessarily in the education of children, many want to improve their level or, short term new profession. Not everyone has the opportunity to spend long years on expensive education at universities, so a business built on short-term training is now considered highly profitable and relevant (if there is a properly drawn up business plan), which this moment is of interest to many investors and entrepreneurs.

It is important to note that if a person has a plan to open any non-state educational institution(NOE), you should be aware that such a business is subject to mandatory licensing in the supervisory authorities in the field of education at the level of the subject Russian Federation.

Licensing must be included in the business plan, since without this procedure, such activities will be considered illegal, and the entrepreneur will inevitably face large penalties.

This process includes the submission of the necessary documents to the licensing authority. Their consideration takes place, as a rule, within a month, and if the applicant complies certain requirements then a decision is made to issue a license. Tax is beneficial to pay in this case in a simplified system.

List of required documents for the licensed body

  • An application in which it will be necessary to indicate which educational programs will be provided at the training center.
  • All information regarding the teaching staff, which must correspond to their category and have supporting documents. Staffing should correspond to the declared number of future students.
  • Documents confirming the availability of an appropriate training room and its plan.
  • Information about what is available technical equipment premises and relevant educational and methodological literature for each declared training program.
  • Information on the registration of the training center as a non-state educational institution with a list of the entire founding staff.

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What start-up capital is needed, and what will profitability depend on

As can be seen from the above, the training center must be equipped with special equipment, and therefore, the entrepreneur, after selecting a suitable room (it must be at least 200 sq. M.), The plan should include the costs of acquiring the necessary furniture, equipment, and so on. For example, if you intend to open computer courses, then for this it will be necessary to buy items such as modern computers, tables and chairs for them, copiers, faxes, and so on.

If there is a plan based on the training of future hairdressers, then completely different attributes should be present in the center: mirrors, special chairs, professional hair dryers, and so on. In this case, it will be necessary to purchase consumables (shampoos, varnishes, combs, scissors), which will be needed to train the profession of a hairdresser.

In other words, how much start-up capital will be needed, in more depends on the direction of the training center and its volume. The business plan before starting its activities is worked out strictly in individually every entrepreneur or investor, and exact numbers it is impossible to name the necessary initial capital.

You can take on such a business, having on hand an amount of about 300 thousand rubles. The current training center will be as in big cities, and in the villages, where now there is a catastrophic shortage of teaching staff. The business plan is calculated based on the fact that renting a suitable room will cost an average of 1-2 thousand rubles per 1 sq. m. m.

NOU can be opened in several areas of study. For example, it may include accounting, computer and language classes. Today, such areas as teaching the 1C program, design and layout of sites, studying feng shui and many others are popular. In fact, the choice of courses in this area is unlimited, and you can add to the business plan Additional services on individual training even during the operation of the center. Such additions can also change from fashion trends.

If the fashion for hand-made has gone, then you can open, for example, courses on making dolls. It is imperative to monitor the saturation of the labor market with various professions. In the event of an overabundance of any specialty on it, it will be necessary to abandon training for it in your center and offer the population a more popular option.

It should be noted that the more educational institution provides services, the more significant the profit will be and, accordingly, the faster it will pay off. Depending on the investment, the cost of renting the premises, what kind of marketing plan is in place, and other factors, such a business will approximately pay for itself in one to two years. Its profitability, as a rule, is about 30% of the invested funds.

Professional education employees of organizations for up to 72 hours, carried out by specialists and highly skilled workers of these organizations in order to deepen and maintain the level of qualification of the employees of the organization, their regular certification, adaptation of newly hired workers to the specifics of production, working conditions, traditions labor collective, with the reflection of information about the passage of training in the qualification characteristic without issuing documents on education or qualifications is not subject to licensing for the right to conduct educational activities.

This activity does not fall under the law "On Education", but Labor Code, and specifically chapter 32 of the Labor Code "Student Agreement". During the apprenticeship, it is not the employee who pays the employer for his training, but the employer pays the specified training to the employee, paying a scholarship of at least the minimum wage (now 5205 rubles)

This is not training in pure form but rather vocational training.

The student agreement may contain a condition on the need to work with this employer certain time. Wherein

Article 207
Persons who have successfully completed apprenticeship, when concluding an employment contract with the employer, under the contract with which they were trained, probation is not installed.

In the event that the student, upon completion of the apprenticeship without good reasons does not fulfill his obligations under the contract, including not starting work, he, at the request of the employer, returns to him the scholarship received during the apprenticeship, and also reimburses other expenses incurred by the employer in connection with the apprenticeship.

At the same time, according to

Decree of the Government of the Russian Federation of March 31, 2009 N 277
(as amended on 09/24/2010)
"On Approval of the Regulations on Licensing Educational Activities"

2. Not subject to licensing:

a) educational activities in the form of one-time lectures, internships, seminars and other types of training, not accompanied by final certification and the issuance of documents on education and (or) qualifications;

b) individual labor pedagogical activity, including in the field of vocational training.

Thus, you can either conclude with these persons labor contract with the conclusion of a student agreement, and then you can carry out as a legal entity (of course, you will have to register this legal entity first, for example, in the form of an LLC) vocational training for your employees, providing them with all the guarantees provided for by the Labor Code.

Or, as an individual entrepreneur, you can carry out one-time lectures, internships, seminars that are not accompanied by final certification and the issuance of documents on education (note that they are one-time, not systematic), or carry out individual labor pedagogical activities in the field of prof. preparation.

Individual labor pedagogical activity is carried out in accordance with

Article 48 of the Education Law

Individual labor pedagogical activity

1. Individual labor pedagogical activity, accompanied by the receipt of income, is considered as entrepreneurial and is subject to registration in accordance with the legislation of the Russian Federation.

2. Individual labor pedagogical activity is not licensed. (Ed. federal law dated 08.12.2003 N 169-FZ) (see the text in the previous edition)

3. Unregistered individual labor pedagogical activity is not allowed. Individuals, engaged in such activities in violation of the legislation of the Russian Federation, are liable in accordance with the legislation of the Russian Federation. All revenues received from such activities are subject to collection in the income of the relevant local budget in the prescribed manner.

Detailed instructions will help you plan how to open a school foreign languages, find out what you need to purchase for this and what you have to spend on, how much money it can bring own business on teaching in this area and what you will have to take care of when starting your own linguistic training center.

Organizational issues of creating such a business

Foreign language teaching can be offered with different purposes and various categories clients. You can create a business in this area in the format of advanced training courses, tutoring classes, foreign language schools, educational center for toddlers, schoolchildren, students or adults. The organizational and legal form of the organization depends on the choice of specialization and the planned scale of activity.

  1. Register as individual entrepreneur;
  2. Creation of a non-state educational institution or an autonomous non-profit organization.

Permits and tax burden

Individual teaching activity is not subject to licensing, but no state documents on the completion of training will be issued to clients, nor will it be carried out final examination. This option is more suitable for teaching adults in courses, for them it is often not so important to have papers confirming their linguistic qualifications, the main thing is real knowledge of the language.

There will be no problems with hiring other teachers, the new legislation in the field of education allows the employment of individual entrepreneurs for the work of other teachers (no more than 15 employees in total when working on a patent). There is only one clarification: if an entrepreneur works alone and attracts freelancers, then he will not need a license, and when hiring for permanent basis other teachers will need to obtain permission to conduct this activity. As a taxation system for educational activities, you can choose "" (6% of income or 15% of the difference between income and expenses) or a patent (for self-employed individual entrepreneurs).

If training is expected with the issuance of documents confirming the qualifications of graduates, then you will need to register a legal entity (NOU or ANO) and obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education. But for licensing, it will be necessary to prepare a voluminous package of documents, mainly proving the suitability of the premises for conducting classes and the level of material and technical equipment of the institution, professional qualification teachers and staff curricula. A package of documents and an application for a license are considered in Rayono within 2 months, the license is valid for 5 years, and then it must be renewed.

Necessary base for teaching foreign languages

What does it take to open a language school? In addition to direct knowledge of the language, a penchant for teaching or at least organizational activities, a novice businessman will need other resources to create his own educational center.

Individuals will stand apart in the list of foreign languages ​​required for any courses. The staff may include native speakers, or Russian-speaking teachers and linguists with the necessary qualifications in English, German, French or Chinese. Properly selected Teaching Staff is the key to the success of an educational institution. They will go to a good teacher on the recommendation and, therefore, a businessman will be able to reduce the cost of attracting customers through word of mouth.

Even if you decide to conduct classes on your own and teach all clients, you will need the services of support staff for the company's accounting services, IT support, security, cleaning, etc. These non-core services can be outsourced and contracted with specialized companies providing relevant professionals.

The main items of expenditure when launching a foreign language school

There are other business needs that require start-up investments at startup. You need to spend on the following items of expenditure:

  • Premises (classroom, auditorium, conference room, office with an area of ​​20–50 sq. m. at the rate of approximately 2 sq. m. per person) for the required number of students, taking into account the number of groups, their occupancy and schedule. Licensing requires that such premises receive approval from the sanitary and epidemiological station, the fire department and other regulatory authorities (it is better to rent them in a building that already meets all necessary standards).
  • Furniture and equipment for classrooms (desks or tables, chairs, blackboards or projectors, computers for teachers and tablets for students, speakers and headphones, language phones).
  • Auxiliary teaching materials (textbooks, additional literature, workbooks, audio recordings and videos, posters and others visual aids), as well as stationery and consumables.

The most important intangible investment is the training program and teaching materials, which will help to build the process of teaching the language with maximum effect, in relation to the selected audience and categories of clients.

Financial aspects of language teaching activities

A business plan with recommendations on how to open a foreign language school includes a list of necessary expenses and possible income from this type of activity. It is worth starting a financial analysis by determining the size of the starting capital.

How much money will be needed to prepare for the opening of an educational linguistic center:

  • or legal entity- 1000-5000 rubles, as well as expenses for - another 1000-2000 rubles at a time.
  • The cost of renting and repairing the premises depends on the condition and area of ​​​​the premises itself and its readiness to receive students, and most importantly, on the region, location and appetites of the landlord. You can meet the amount of 5-10 thousand rubles for a small class or pay the first month of rent in the amount of 50-100 thousand rubles for a whole complex of premises, and also spend several tens of thousands of rubles on putting it in order.
  • The purchase of furniture and equipment - a computerized class for 5-10 students will cost about 100-150 thousand rubles, but you can get by with a minimum of costs, basic furniture and simple equipment in the amount of 5-10 thousand rubles per office.
  • Purchase of methodological teaching materials and manuals - a set of educational literature can cost from 500 rubles to several thousand rubles for each student.
  • Consumables - for 1-5 thousand rubles, you will have to stock up on stationery, paper, consumables for office equipment and other little things to work with students.

In total, starting costs can range from 20-40 thousand rubles (for one office and for total 10-50 students) up to 300-500 thousand rubles (when opening a full-fledged educational institution with many groups and a few individual classes).

Costs of running a training center

The costs do not end there, because current activities will be accompanied by other fixed and variable costs:

  • payment of rent and utility bills - from 5-10 thousand rubles to 100-150 thousand rubles per month;
  • salary and deductions for employees (for a self-employed individual entrepreneur - only deductions to funds) can reach 10-70 thousand rubles per teacher, taking into account his study load, group occupancy, average salary in the region and other factors;
  • taxes and accounting services - from 3-5 thousand rubles per month to 10-20 thousand rubles per month;
  • purchase of new benefits, stationery, consumables - 1-5 thousand rubles and up to 10-15 thousand rubles;
  • payment for the services of support staff - from 2-3 thousand rubles. up to 10-20 thousand rubles per month;
  • advertising and site maintenance - from 1-2 thousand rubles to 5-10 thousand rubles per month.

In total, it can take from 20–30 thousand rubles to 250–400 thousand rubles or more per month to maintain the work of a foreign language school, depending on the scale of work and the number of teachers.

Income of the educational center: where does the money come from

Accordingly, the business should bring in more money than is required monthly for its maintenance. The cost of foreign language teaching services is influenced by the average prices in a particular city, the qualifications of teachers and the level of education. Average rates are as follows:

  • group classes (5-10 people or more) - from 1000 to 5000 rubles per month or more;
  • individual sessions(1-2 people) - from 2000 to 10000 rubles per month.

According to the schedule, there can be one or 2-3 classes per week lasting 1-2 academic hours. The load per teacher is 10–18 ac. hours per week, on average he can work with 2-3 groups and the same number individual students. Proceeding from this, it is necessary to calculate the potential number of groups, and therefore plan income.

Working independently with 20-30 students (in groups and individually), an entrepreneur can receive about 30-100 thousand rubles a month. Measures such as hiring employees, tighter schedules, and more classrooms would increase income by the same amount per new teacher. With 5 teachers and subject to their full load, you can receive about half a million rubles of income per month. But then the school needs to work simultaneously with 100-150 students.

The payback period for such a linguistic center ranges from 3 to 12 months, but it all depends on the amount of initial investment, as well as on the monthly ratio of income and expenses.

Is it profitable to open a school of foreign languages ​​depends only on whether a novice businessman can gain required amount students not only to break even, but also to profit from teaching English, Chinese or other languages. But the main thing is whether he will be able to maintain the quality of education at a stable level. high level so that the flow of customers does not dry out all year round. To do this, you can provide special offers for summer camps, for those who want to prepare for exams or for those who want to “bring up” their knowledge before a tourist trip.

In this material:

Many businessmen who plan to start their own business with minimum investment are thinking about how to open a training center, because education is always in demand among the population.

Many people dream of working for themselves and starting their own business, but not all of them decide. This is often due to a lack Money for initial investments, because everyone knows that without initial capital it will not be possible to realize their business idea. At the same time, in our time there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions but also the state. Of course, you should not expect large amounts of assistance, but what is offered in the form of subsidies can be considered quite a worthy amount to start your own business. The main thing is to spend money wisely and implement a really good business plan for the training center.

If a Russian citizen is going to open his own business with a small initial investment, you can try yourself in the field of education. At the same time, it is not even necessary to be a teacher with experience in order to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can be an administrator in order to save on salaries.

Room and furniture

When we are talking about the training center, there is no need to think about the purchase of complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important point, which should contain the business plan of the training center, should be the selection of experienced staff. But besides this, students must also be provided with a good environment in which it will be pleasant to study. To do this, you need to purchase high-quality and modern furniture for classes.

Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so the rent will become a significant expense item.

Typically, a learning center for all comers will consist of areas such as a reception area, where an administrator's desk will be located and a waiting room with upholstered furniture, some classrooms, depending on how many groups are planned to be recruited, as well as from the rest room for employees, replacing the teacher's room, and a bathroom.

These are the main premises, without which it will be difficult to do. Additional classrooms may also be needed, although here everything depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.

As for the location of the training center, transport accessibility and developed infrastructure are important here. It is possible to open a training center in a residential area, but it is important that it can be easily found. It is unlikely that people will look for a long time for a house in which classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and on business cards.

Staff and training program

When opening a training center, no matter what direction, the most important condition will be highly qualified staff. If a businessman has acquaintances who are teachers, this is great, because you can invite them to work. actually find good teachers not difficult. After all, they are ready for a part-time job, because wage experts, unfortunately, is quite low.

The training center will be in demand if it offers its clients a special training program. It can be developed together with experienced professionals. It is important that the training center is different from what other institutions of this type offer. This is the only way to win the competition.

Documents for starting a business

A training center is a business that does not require significant investments, but in order for the work to be legal, it is necessary to draw up all the papers correctly.

Especially since when it comes to teaching people can play big role additional licenses that are issued to educational institutions for the ability to provide services of this type.

But first, a businessman must register as an individual entrepreneur. This is necessary for the official conduct of business in the Russian Federation. In addition, it is necessary to choose an appropriate taxation system, which in this case can be PSN. It is important that the number of employees in this case does not exceed 15 people. In addition, the entrepreneur must complete the registration procedure in Pension Fund and officially become an employer.

To obtain a license to provide training services, you need to prepare a large package of papers. This includes the program of the training center, information about the staff and their qualifications, data on the premises, the equipment used. The training center must have educational literature in the right amount. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permits, an educational institution will not be allowed to work and will not be able to issue valid course certificates.

But at the same time, it is worth noting that not all entrepreneurs who open their training centers care about a license. If a person wants to get knowledge, not a diploma, he will not be much bothered by a license. But the received certificate will not be taken into account at the official level.

Restaurant advertising

To learn about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity but the quality of the audience that is important, so not all marketing moves are suitable here.

One of the most popular species advertising to attract customers is considered to be the creation of your page in social networks. Here you can find a lot of people who will be interested in such information. Moreover, this way advertising will be available to those people who have the opportunity to study at the new center, that is, those who live nearby.

You can print ads and hang them on poles. It's good and effective method, but requires money, unlike the dissemination of information on the Internet. The main thing is to get the first class, and after that, when high quality learning at the center will become known to one group of people, the popularity will begin to grow rapidly.

The learning center is good way Start your own business with little investment. At the first stage, 10 thousand dollars are enough, which will quickly pay off.

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Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing your ideas for years. Starting a business today is much easier than it was decades ago. In the presence of great idea, entrepreneurial spirit and a small start-up capital, you can create a truly prosperous enterprise.

What is the best business to do? The answer is simple: the one that is closest, understandable and interesting to you. If you are not at all interested in medicine, there is no point in opening a pharmacy.

Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.

Step 1. We draw up a business plan for the training center

Without a business plan, you won’t go far, it’s important to immediately write down everything related to your own business. Decide what type of training center you like. For example, you want to open foreign language courses, a circle applied sciences or child development center. This will determine whether your business needs a license or not (note: educational activities in the form of courses do not require a license).

You need to understand that business in the field of education is a responsible business. You must have higher education and experience as a teacher or tutor if you are going to conduct classes on your own. Consider these points at the very beginning of your business plan.

Step 2. We select a room

It is the premises that should be the next point in the question of how to open a training center. Naturally, it should be large, with a sufficient number of rooms. There must be:

  • a reception area for enrolling in classes and getting advice;
  • several classrooms, well lit and ventilated;
  • a room for employees where they can relax and have a snack during lunch;
  • toilet and sanitary room, where the cleaning lady will keep the
    oh inventory.

If you wish, you can add other rooms: a waiting room for parents (if you are thinking about how to open a learning center for children), a dressing room, etc.

The location of the premises depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.

Applied science courses are attended mainly by young people who can easily combine sports and visiting educational programs.

But children's centers are better located near bus stops: it will be easier for parents to bring their child to classes. In addition, you should not rent a room above the second floor. If you are renting an office in mall, it should be easy to get to.

Step 3. We buy furniture

The choice of furniture depends on the type of training center. But still there are some mandatory points. The purchase should be included in the business plan:

  • tables and chairs;
  • computer (if you organize applied courses, there should be several computers);
  • cabinet for storing educational literature;
  • copier printer;
  • educational literature;
  • stationery.

Again, look at your profile: a children's development center will need carpets to play freely with the kids on the floor, toys, including educational ones, and a computer or language centre You will need a projector and an interactive whiteboard.

Naturally, the room should be refurbished, contributing to a pleasant pastime in training.

Step 4. We select staff and draw up a program

What does it take to open a training center besides all of the above? Of course find professional educators. If you know teachers or you are a practicing teacher yourself, great. Otherwise, it will take a little longer to search. Do not forget to draw up a plan and program of classes, you will need this to obtain a license to open a training center.

Pay attention only to those candidates for teachers who have appropriate education and work experience. This is very important in order to create the "face" of your center or courses.

Step 5. We collect documents for opening

What documents do you need to open a training center? There are quite a few of them, because this is a serious business. So, the folder of documents includes:

  • a list of educational programs of your center;
  • information on the availability of qualified teaching staff;
  • information about the existing premises that meet the standards for conducting educational activities;
  • information about the availability of the necessary educational literature and technical equipment;
  • information about the organizers of the training center and its registration as a non-state educational institution.

A license to open a business of this kind, of course, is needed. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?

We have already mentioned in passing that if you register your activities simply as courses (for example, design courses, programming courses, language courses), you do not need to obtain a license. But register as self employed, would need.

Step 6. We are looking for clients and advertise our training center

So, you already know how to open a training center. It's time to take care of the clientele. To do this, you need to do advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums is required condition running an advertising campaign.

Since in our time almost everything and everyone has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print ads, flyers, brochures, but this is not necessary, because such advertising is not so effective now, and sometimes even annoys potential customers.