Behind every successful (and unsuccessful) business is an entrepreneur (or potential entrepreneur) with a business idea. And although new business ideas are useful for any business, regardless of whether it is new or already existing, in this article we will still devote more attention how to choose an idea for a small business. Please pay attention - here we will consider the principles and methods of generating small business ideas rather than offer ready business ideas. That is, we will try to answer the following questions:

• What are the main criteria that a small business idea should satisfy?
• How to test a small business idea for relevance?

So let's go...

Small business ideas - how to choose?

Where do small business ideas come from?

There is a business idea tool developed by Creative Consultancy The Director's Bureau called . It can be used as a basis for generating small business ideas. It works in such a way that it gives not quite compatible combinations of three words, as a result of which business ideas are born. But this tool can only be used to spark creativity, to give an idea for reflection - it does not offer ready-made solutions.

So how do you choose a small business idea from scratch?

The generator is a good thing, maybe, but it's not for us. And even if I started the paragraph with them, to be honest, I am opposed to “generating fundamentally new business ideas.” Especially for small businesses. Good business ideas are simply copied. Yes, yes, a new business idea can be simply copied. And even better this way :-). Because you know for sure that it will work. You just need to bring your own view, a new thought, your own zest, as I like to say.

Very often, the new is the well-forgotten old. Generating new business ideas is A New Look and transformation of existing ones. It is not necessary to invent completely new things - they are not always the key to success, believe me. Even more, 95% of fundamentally new business projects fail. We just heard about successful ones, and therefore the impression that, having come up with something new, you will definitely succeed. No, it's not like that, friends. I think so. By starting a real business with a real small business idea, like a coffee shop or an online bed linen store, you are closer to success than if you came up with "invisible socks," say. They just don't have buyers. And how do you know what will happen?

All these are just some of the prerequisites for getting a good business idea for a small business. Where to start generating a business idea from scratch:

• Education and knowledge;
• Hobby;
• Passion.

Let's talk a little about each of these points.

1. The combination of our knowledge obtained in common environment, the education system and our informal activities in the form of hobbies and passions, can lead you to a good business idea for starting a small business.

Look for ideas for future business in the area where you have certain knowledge. If you have the knowledge, it will come in handy later on when doing business tasks. You will be interested in doing this! If there is no knowledge, and for some reason you will be engaged in activities that are not entirely clear to you, then you risk not getting the desired results. And this, to put it mildly.

2. Business should be interesting to you, it should entertain you like a hobby. The perfect idea for your small business - if you were willing to do it for free. Then success is half guaranteed, believe me. This, of course, is not always the case, but the interest should be in any way. If not, there is a risk that you will simply get tired of the business, because. no drive to do it. Business in such cases is doomed in advance.

3. Your business idea must evoke desire and passion. If you do not have a strong passion and desire, you can give up very quickly. Passion is very strong positive feeling. It will give you a lot of energy to solve business problems. And this will be very helpful for you.

Therefore, remember: each business idea for starting a small business from scratch must be considered in terms of knowledge, passion and hobby. This will help you choose the best business idea for you.

What are the main criteria that a small business idea should satisfy?

We have already said that the initial criteria are knowledge, hobbies and passion. If you have found a business idea that meets these three criteria, move on to the second step. At this stage, you should analyze whether this business idea solves some problem. But before we start the analysis, it's good if we write down all the business ideas from the first step in our business idea book. So as not to get lost :-).

So, in order for someone to buy something, this “something” must satisfy some need, solve some problem. Otherwise, why would anyone buy anything? Sorry for the tautology. For example, you might buy a car for several reasons:

• The need for transport. If there is a need only for transport, you can buy a cheap car that will only perform the functions of a vehicle.
• Need for prestige. You want a nice new car that gets noticed by others. In this case, you want to buy a car that costs more and looks nice and noticeable. Thus, you, in principle, solve both needs at once.
• Business need. You need vehicle to solve business problems. Accordingly, you will choose a car that can solve those same tasks (it can be a taxi, truck etc.).

So, when thinking about the business idea and the business as a whole, you should consider whether the product and/or service is a solution to some problem or any need of future potential customers, and how it does it.

Every business should be a tool or a means to satisfy a need or solve a problem of potential customers. Without this, the business cannot exist. And as much as the need or problem that the business solves is big, so big is the potential of the business. How greater desire or 'suffering' potential customers, so the business potential is greater.

How to test a business idea for relevance?

So, the third stage of creating a small business idea is checking for relevance. You are convinced that your business idea solves a problem. This is good. But will such a service or product be in demand? Maybe people do not know that they have such a problem, or they do not perceive it as such. Just because you think it exists doesn't mean that everyone thinks so. It is your opinion.

Therefore, it is imperative check the small business idea for relevance. gives a short list of ways to do this:

• Ask relatives, friends, acquaintances… State a certain situation to them, ask if they consider it a problem and how they would solve it. Then offer your solution - see how they will react. The main thing is to clarify whether they are ready to SPEND MONEY on this.
• Communicate. FROM different people, as often as possible. Fortunately, today it is simple - the Internet provides such an opportunity. Chat in in social networks, forums, different communities. Share your idea and let others have their say. Listen and absorb. Do not get annoyed if you are disagreed or criticized. In fact, it can help you a lot, it will tell you about various pitfalls. And no one will steal your idea, don't be afraid of it :).
• Most the best option- to offer trial products to the market. And it doesn’t matter that you don’t even have a product or that you haven’t fully developed a service. Main on this stage, to understand whether the market needs it, whether your business idea is working. You can advertise on the Internet or even in your entryway, for example. It's very inexpensive and even free. And see if there is demand. Let you not sell anything (although this is also possible), your task here is different. There will be responses - it means that there is a potential for starting a small business according to your idea. Then you will have to work even harder and bring your idea to the final product, and then to the buyers.

Finally:

1. You must know how to implement a business idea.
2. The realization of a business idea should entertain you. You must have a passion for your small business idea. She must be of interest to you.
3. A business idea must solve problems or meet the needs of potential customers. How more problem or need, the greater the business potential.
4. The business idea must be in demand.

It is becoming more and more saturated, for this reason it is becoming more and more difficult to find an idea that will allow you to open and develop a successful and competitive business. And in a crisis (when retail and small businesses suffer the most) given task becomes even more complex, but it is worth looking at it differently the world, and see how new perspectives open up, just keep up.

So, every trend in the life of any person can become the basis for an idea of ​​what kind of business to open or how to expand an existing one.

The difficult living conditions of an urbanized society turn the eyes of the average consumer to natural products. People are thinking about healthy eating and want to install correct routine day, which will help support the body and restore strength.

Many in sedentary positions want to exercise, and the options are endless. And the need to always look great opens up even wider horizons for a novice businessman. Retail stores also benefit from these needs of people.

What can you think of?

Change of working hours of the store or outlet. It is important to correlate the location of the store and peak traffic time.

Yes, you will need to observe and spend time on this, but the result is guaranteed.

For example, if the store is located near a sports center, or not far from the metro, stops where people in a hurry to visit fitness centers pass, you need to politely invite them to an already open store.

That is, you will have to open early enough every day, but the lunch break can be made longer. It is the same in the evening - many people like to visit the pool, why not invite them to go to your cozy store and improve their mood with a purchase?

Expand the range of products sold with “healthy” products, such as dietary or natural cosmetics;

Selective pricing, that is, increase the cost of in-demand goods (for example, health products);

Supplementing the service with co-branding, additional services.

Among the many options, you can choose the following: organize exhibitions and sales of locally produced goods, make interesting food packages (for dinner, lunch or breakfast). Accordingly, choose offers with the specialization of the store, in a sports store - organize competitions with awards on weekends, in the fitness center you can conduct trainings or free bonus classes. All this binds existing customers to you and attracts new ones.

Passion for eco-standards

The modern buyer is in no hurry to grab onto bright packaging, but carefully studies the composition, certificates and information about the manufacturer in order to be a follower of a "healthy" ideology.

Now this fashion is growing, and people are already reading the composition not only on products, but on absolutely everything - toys, children's products, cosmetics, interior items, even furniture and pet products.

Often there are buyers who demand to provide all accompanying product documentation - licenses, certificates. They also arrange whole interrogations with sellers, even scan product barcodes and read information of interest there.

It is also recommended to follow the scandalous news regarding the goods that you sell - if the brand was recommended negatively, the demand for it will quickly come to naught, in which case you can incur losses (with large balances on the balance sheet).

What ideas can be implemented?

Alternatively, you can make copies of all documents received with the goods and put them in the appropriate folder accessible to any visitor. You can also install information stands that will give full information about a new product, you can post reviews of regular customers and special offers at the same stands;

If it is not possible to develop your application for mobile device, can cooperate with developed;

Conduct product presentations, often suppliers themselves are happy to organize tastings and various tests;

Merchandisers and sales representatives help with trusted items. In order not to keep such an employee on the staff, ask for the service of a supplier or manufacturer;

Make redevelopment in the store, paying special attention to eco-products;

It is good to find loyal cultural institutions and medical support, this will also increase the flow of customers to your company.

Population aging

There is a well-known regularity: an increase in life expectancy is due to an increase in the quality of conditions for existence.

Consumers of our time are very active and mobile, demanding variety, a lot of impressions. Consumers also tend to be active social position. Here you can find a lot of new ideas for business development.

Don't write off consumers retirement age- by virtue of different circumstances they have a fairly wide purchasing power, in addition to the craving for knowledge of modern gadgets and devices.

Ideas:

Develop a geriatric direction in your store. You can allocate a separate place for this category of products;

Include anti-aging and anti-aging items in the assortment (this is true for cosmetic stores and salons);

Orthopedic goods and other similar ones will be relevant;

Can be opened separately medical Center for the elderly, pharmacies specializing in the same direction;

House of survival of increased comfort, sanatoriums providing wide range services can be a great business;

Educational activities - courses for a specific age category to study computers, you can organize training, gymnastics, dancing or just needlework.

Conscious motherhood or late birth

This is a separate niche, even an industry on which you can build a very successful business or extend an existing one.

government propaganda and material support stimulates the birth of late children. Women who have achieved success in life, who have realized themselves in "career battles", do not just think about family happiness, but decide to give birth to a child after 35 years.

At this stage, even if not young, but very active expectant mothers, they can afford a little more than the average woman - they will not change their tastes, and they will also choose not the lowest price category. Hence the corresponding conclusions.

What ideas can be implemented in this niche?

A lot of multifunctional gadgets, or simply convenient devices and things that will help make life even more comfortable, will simply fly off the shelves - the main thing is to present them beautifully. The price is practically irrelevant;

Children's entertainment and educational complexes, educational games and toys - just a limitless field for assortment. English, French, other languages ​​​​from scratch (from birth), toys for the development of tactile and other senses - absolutely everything that only fantasy is capable of and manufacturers allow;

Gadgets for monitoring the baby - baby monitors, video cameras, these devices can be installed or simply sold. The devices will also be useful for monitoring the hired personnel - are the employees so honest and courteous, do they perform the work entrusted to them correctly;

The retro direction in toys is a trend, because it was high-quality and interesting things that remained in the memory. There was not that abundance of toys that we have now, and every toy imprinted in children's memory is associated with warmth, happiness, some important and very important things. vivid memories. It is these toys that will be bought up by mothers whose childhood passed with these cute toys, now they are already retro;

Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Idol toys based on modern cartoons are a separate area. No mother can resist a child's request to buy her a Luntik or all Smeshariki;

Luxury items for a newborn and any other age of your beloved child. Here, too, there is enough space to offer mothers - all kinds of accessories, memorabilia, cradles, even tights for discharge from the hospital;

Cosmetics for pregnant women and postnatal restorative complexes and accessories. And again - the assortment is amazing, and the price does not matter, the reputation of the goods offered is important.

Change of established canons in families

Now it's not always maternity leave the mother remains, statistics show that in 15% of cases the father remains with the baby. Mom, not being able to quit her career and being the only earner in the family, leaves her father to take care of the baby. AT major cities there are many such families.

A new trend - when men master needlework, this is in addition to maintaining household and child care.

Business ideas:

Saving time - the main idea any offer. You can collect themed sets so that a man does not run around looking for the right things. A set of clothes for children from 0 to 6 months, home delivery. The main thing is to have some kind of catalogs, because no one wants to receive a pig in a poke. The more complete the description of the goods offered, the greater the likelihood of a purchase;

Consultants for men - best friends. They must be organized in the departments of baby food, cosmetics;

Courses and trainings for men teaching childcare, art and handicraft clubs;

Matriarchal notes or money in the power of women

This is a kind of continuation of the previous paragraph. A woman who has taken over the reins of government in the family no longer waits for approval from her husband to acquire significant things.

In terms of the distribution of funds, it is already freer and makes large purchases with inherent pragmatism and, at the same time, scope. Real estate, cars, jewelry - all this becomes items that she is free to choose at her discretion.

Here it is important to note who dominates in the family, because consultants who have not yet had time to understand the change in the dominant poles, out of habit, rely on men.

Ideas in this direction:

"Women's" services and centers. Women's car dealerships, service centers and similar organizations that provide services only for women;

The reorientation of personnel in the company is simply necessary. Conduct trainings, lectures, teach people to work according to the new rules, paying attention to women as the final decision-making center. Many recommend consultants to be the first to start a dialogue in 100% of cases, but the abundance of all kinds of merchandisers sometimes overly tense the situation, so it’s probably better to let the woman take the initiative herself, otherwise most of those who are tired of heightened attention business women will prefer competitors to you;

Consumer debt load or changes in purchasing power

The slowdown in trade turnover and even the stagnation of certain positions with the onset of the crisis - normal phenomenon. And it's good if these are not perishable goods. Not even very expensive goods often not available to the consumer, because the entire amount is not on hand at once.

instability, lack of confidence tomorrow and a huge number of loans and credit cards forces consumers to shop with caution. A large stratum of the population pays attention only to the lowest level of the price category, being content with minimal costs, but they are also not inclined to repair goods that have broken during operation (a broken heel is a direct road to the trash heel, rarely anyone will turn to a repair shop).

At the same time, another type of consumer stood out, focusing only on the highest bar in terms of quality, without attaching importance to cost. This type of consumer does not like experiments with the assortment, but prefers certain things. the right quality buy in the same store, finding them in the same place.

Business ideas:

Self-service stores with low-quality and cheap goods, which do not have sales representatives and no active marketing policy, in a word, are minimal in everything. Such markets will be quite visited and the turnover there is guaranteed;

Search for regular customers and focus on them;

Offering a "narrow" assortment with always stable characteristics;

Planning the promotion of the store should be carried out taking into account all known patterns. So, for example, the rate of turnover decreases over time, and the return on advertising becomes less and less, and does not affect the performance of the company. Increasing advertising costs will not bring the expected results;

Excessive activity of the store in terms of notifying regular customers with SMS mailings, printed products, often, will simply cause disgust and change the store to make purchases - a measure is needed in everything.

The ubiquitous internet

Virtual network and cloud services are becoming a limitless field for profit. A lot of enterprising businessmen have long gone into the virtual world.

Ideas:

You need to develop your pages in social networks, where customer reviews will be posted. Not many people know about freelancers like copywriters and posters, so it's very easy to buy a great reputation on the Internet - allocate a certain amount for this. Suitable for various interesting stories, preferably successful and a little touching, funny;

An online store with delivery is a more than attractive offer and a less capital-intensive undertaking, especially in the regions.

retro direction

A boundless craving for retro goods can be beneficial for business start-ups. Compilation of retro style and modern technologies presents the goods very favorably and is an attractive product for the consumer. Also, obsolete gadgets will be one of the directions - there is a whole category of people who consciously look for these goods and use them exclusively.

Business ideas:

Boilers, cassette recorders, samovars, gramophones, other goods from the past - this is the assortment that should be in a special retro store. There will be no end to visitors, and mini-auctions can be arranged for rare models.

Products in antique design - up to furniture made of aged wood, decor in the style of past years, modern gadgets in the case of old appliances - also perfectly attract buyers;

Collectible toys;

Rare things;

Vintage clothing and accessories;

Changing the type of buyers

Buyers have become more rational than some five years ago. Now it is not so easy to influence the consumer, to incline to a rash purchase, and marketing chips are becoming less effective. Previously very effective consultants now only interfere and cause negativity among visitors.

What to do?

Need new approach to the buyer. Need to study psychological tricks, the basics of business rhetoric and related disciplines;

Bet on self-service - now silence and lack of pressure from the outside are valuable advantages of the store;

Displaying information about goods on stands (composition, terms and conditions of storage, reviews, etc.) is a passive education of the consumer that loads his personal space less and does not cause negativity, but if he wants, he can calmly study the information of interest, and if necessary, consult with an employee shop.

Raise the qualifications of the staff and make them responsible for competent discussion of commodity items with a potential buyer. Now there are many such stores where the seller simply shrugs his shoulders or gives out-of-date information, and they are not paid for it;

Changing the rules of employee motivation. Here it is important not only to force and interest sellers in the need to retain the client, but also to give him this opportunity, informing them as much as possible, creating other conditions;

Combine implementation with services;
Provide services beyond the warranty period;
Expand your range.

Each change in the conditions of the consumer environment can be regarded negatively, and only flexible managers are able to find advantages and benefits for their business everywhere. Keep your finger on the pulse, be aware of events and change with the times.

In this article, we will show you how to choose a business idea from the list or how to come up with a business idea from scratch.

This article provides techniques that will help you decide which business is best for you, in the market that exists and in the place where you are. These techniques are suitable for developing an original idea, as well as for choosing one idea from an existing list of potential business ideas, or for choosing a franchise.

And at the end of the article I will answer on how to choose an idea for a business.

What is better - the original idea or copying?

So, what is better, take and copy a ready-made idea, or come up with something of your own, completely unique and original?

Well, remember that if you copy an idea, you still cannot copy absolutely everything 100%. You still have to bring something original to someone else's idea. There are cases when an entrepreneur works on a franchise for some time, and then leaves the franchisor and creates his own project according to the same patterns, but even in these cases he has to change and build some things himself.

On the other hand, if you come up with a complete original idea, it will be too difficult for you to come up with absolutely all the elements in the value chain yourself. Look at other businesses, think about which projects have a similar audience to you, a market similar to you, and, if possible, steal from them best ideas and practices.

How important is a business idea?

I also want to briefly touch on the question of how important a business idea is?

The thing is, I know a lot of people who have either clung to one cool idea, which they really want to implement, but they have absolutely no opportunity to do it (I myself have several business ideas that I can’t implement yet, I just keep them in the piggy bank of ideas for now). Often these guys make presentations and go to investors for years trying to raise money, instead of starting the kind of business that they can finance.

Other people want to find a business idea that will hit with a 100% guarantee of success, and so they are looking for the perfect business idea and do not start doing something until they understand what exactly they want.

There are still cases when a person has a crude business idea and polishes it for years, writes a business plan, studies the market, but does not start his project.

So, a business idea in the case of a small business is, I would say, just a certain tool in the work, exactly the same as sales, marketing or production.

Primary is not a business idea. Primarily your desire to do your own thing, and not at all where to find an idea for a business. So if you want to be in business, don't wait for the "perfect" idea, don't hold on to an unrealizable idea, and don't polish your ideas.

Just start. And we will help 🙂

How to come up with something original. Techniques to stimulate thinking and creativity

Well, no matter what stage you are at, whether you choose one idea from several promising ideas, or you have no idea what you want to do at all, there are several techniques that will help you make the right decision.

You can use one or all of the techniques from the list, and pay attention to useful services that are mentioned here.

De Bono's "six hats" method. The perfect way to choose a business idea from a list

P.S.

I will answer in one paragraph some of the questions that concern aspiring entrepreneurs.

I want to open a business - I don't know what kind ...

In this case, you first need to decide on your vocation. Understand what your "soul lies" in, and all further decisions will be made much easier. Use the technique from our article. After you understand what you want, try freewriting and reverse engineering using the methods described above.

Do you have a room, what kind of business to open?

If the whole motivation for starting a business is the availability of premises, it is best to open a real estate rental business. Do you have premises, do you have capital, do you want to work, but don't have an idea? Open Double GIS and see what services are missing in your neighborhood or area, and then turn on the idea generator according to the method described in this article.

Well, another option is to open a franchise business, having your own premises will be a big plus, which will simplify the work and bring the payback period of the project closer. Here is a good rating of franchises. And here we recommend costing up to 5 million rubles.

What kind of business to open for a beginner?

If you have no experience in business and not much experience hired work- it's not so bad. Complete the seven-day course of finding your calling recommended above, and you will be able to choose the area of ​​​​business that is closest to you. You will be doing what you love, which will seriously increase the chances of success. Many spend years on some kind of work or project only to realize that this is not at all what they need. Then you have to rebuild, retrain. You can avoid this mistake at the start.

How to come up with a great business idea (working tips)

In this article, we will show you how to choose a business idea from the list or how to come up with a business idea from scratch.

Admit it, sometimes you are just jealous of those who came up with some cool idea that the whole world knew about. We read "Harry Potter" and think: "Oh, why didn't I come up with this story about a wizard boy from Hogwarts!". Or we watch the video that won the Cannes Lions festival and think: “What a brilliant and simple idea. Why didn't she come to my mind?" Ideas are in the air, we all know that. But how to get an idea out of this very air that will “shoot”?

Creativity expert Michael Mikalko, in his book Rice Storm and 21 More Ways to Think Outside the Box, talks about how to become truly creative.

The right to choose

Creative people are joyful and confident. They look at what is and what can be, and not at what is not. Instead of eliminating possibilities, creators allow all possibilities, both real and imagined.

Can you imagine Leonardo da Vinci too shy to claim much because of his lack of education? Albert Einstein, afraid of looking stupid because a patent clerk fails to present a theory of the universe? Michelangelo refusing to paint the ceiling of the Sistine Chapel because he had never painted frescoes before?

Or Vincent van Gogh, complaining about the inability to sell his paintings, as evidence of his lack of talent?, -.

We choose what makes us worthy or worthless. We choose to be creative or indifferent. No matter how indifferent to our decisions the world around us may be, these decisions must be made by ourselves.

Ultimately, our own creativity is determined by what we choose to do or not do. And when we decide and choose, our destiny is determined.

The Idea Quota and Thomas Edison

Set a quota of how many new ideas about your work per day, such as five ideas per day for one week. You will see that it is most difficult to give out the first five, then they will come to mind on their own. How more ideas put forward, the more chances to win. Try to meet the quota, even if the ideas that come to your mind at first glance seem ridiculous or far-fetched.

Thomas Edison and his famous light bulb

Thomas Edison patented 1093 inventions. He firmly believed that it was necessary to exercise his own mind and the minds of his employees, and believed that without an established quota of ideas, he would not have achieved so much. His personal quota was one small invention every ten days and one large one every six months.

Idea Journal

The idea journal is great, you just need to know how it works. Usually the plan is to “just write down ideas”, but this is not very efficient. The most the main task is to constantly refer to the journal and look for connections between written ideas and pressing issues. Here's how it works.

Imagine you are chewing gum to calm your nerves, and then a great idea hits you: why not create a gum to measure your stress level? You write this thought in a journal and from time to time return to the entry you made. A few months later, you read somewhere that pH is very important for human health. And then it dawns on you.

But what if we come up with a chewing gum that will serve as a kind of indicator and, based on the use of pH, show whether a person is healthy or not? Let's say you chew this gum for three minutes. If the gum turns red - you are healthy; if it turns green - you have to go home and go to bed.

play with words

You can start by… changing the words. For example, a production manager at OV’Action in France was faced with the following challenge: how to develop a new, unique food product? He replaced the word "unique" with "amazing", the word "develop" with "transform" and formulated the problem in a new way: how to transform a food product into something amazing?

He began to think about what might surprise him. He would be impressed if some familiar object took unusual shape, such as an airplane in the form of a cow, pyramidal tomatoes or square potatoes.

The Japanese came up with square watermelons, -.

In the end, the solution came: square eggs. And he "developed" boiled square eggs with a yolk inside, with a shelf life of 21 days, suitable for heating in microwave oven(how they compare favorably with ordinary eggs, which “explode” at the same time). Needless to say, OV'Action was confident that Americans would immediately rush to snap up amazing new food as soon as it was on sale.

Leonardo da Vinci Method

Leonardo da Vinci's way of generating ideas was as follows: he closed his eyes, completely relaxed and streaked a sheet of paper with arbitrary lines and scribbles. Then he opened his eyes and looked for images and nuances, objects and phenomena in the painted. Many of his inventions were born from such sketches.

Here is a plan of action on how you can use the Leonardo da Vinci method in your work:

Write the problem down on a piece of paper and reflect on it for a few minutes.

Relax. Give your intuition the opportunity to create images that reflect the current situation. You don't need to know what the drawing will look like before you draw it.

Give shape to your challenge by delineating its boundaries. They can be of any size and take shape as you wish.

Practice drawing unconsciously. Let the lines and scribbles dictate how you draw and position them.

If the result does not satisfy you, take another sheet of paper and make another drawing, and then another - as many as you need.

Explore your drawing. Write down the first word that comes to mind for each image, squiggle, line, or structure.

Tie all the words together by writing short note. Now see how the writing relates to your task. Have new ideas emerged?

Be attentive to the questions that arise in your mind. For example: “What is this?”, “Where did it come from?” If you feel the need to find answers to specific questions, then you are on the right way leading to a solution to the problem.

And finally, remember that great ideas are often in the air and come to the mind of several people at once. How to catch ideas out of thin air and make money on them, will tell you

Article subject - how to find an idea, is quite relevant for creative and enterprising people. We live in the age of ideas. Ideas destroy and create civilizations. Ideas change political regimes states and entire continents. They drive progress and create huge fortunes. Ideas help people stand out from the crowd. Show your uniqueness and self-sufficiency. Be creative and original. Realize your potential.

An idea is what is of great value in the 21st century.

Sometimes an idea comes to a person unexpectedly, spontaneously. And sometimes, she has to give birth in heavy agony. Where do ideas come from? Where to get an idea when is it needed?

Each of us has special moments in life when we are literally overwhelmed with new ideas. Often they come spontaneously. And if you pay attention to sayings and aphorisms about people and ideas ever uttered by the great ones, interesting judgments can be found.

So, according to the philosopher Lev Shestov, the spontaneity of the emergence of an idea is explained by its own existence - “ Ideas live and function, like living beings, in a life completely independent and free from man. They take over the human soul". The thinker was convinced that it is not a person who chooses ideas for himself, but ideas take possession of a person fatally, against his will, with irresistible, often elemental force. They come and go as they please».

Indeed, ideas often do not have a clear explanation, they appear in an unexpected place and in an unpredictable way. One discovered the law gravity after being stunned by an apple that fell on his head. Another saw the principle of the electric machine, looking at the sun at noon, after his brains melted from the heat. The third found the law of energy transfer by observing lightning discharges and listening to thunder. There is none similar story but something still unites them. And here's what:

First: An idea comes to the mind that can let it in and see it. That is, if you have puzzled your head, if it is working, trying to find the answer to a specific question, only in this case will it be able to see the idea in the breath of the breeze, in the sparks of the rainbow. Hear it in the sound of rain or in the rustle of the oncoming waves.

Second: Ideas love silence. Often they come when our brain is off, even for a fraction of a second. After the mental stirrer is silent, there comes an instant feeling of delight and a bright flash of awareness of the idea. Everyone knows the legend that tells how Mendeleev for the first time periodic table chemical elements saw in a dream. It was then that he managed to bring together all the observations on the formation of which he had been working for years.

Where to get a new idea?

1. People, ideas are in the air, now more than ever there is a lot of information in the world. Read new and old magazines, books, browse websites. Reading is one of the most better ways find new ideas.
2. Ask around. They can see what you can't see. Sometimes their answers can lead you to a new idea.
3. Change your habits. Try visiting new sites, reading new authors, meeting new people. Get out of your familiar territory, look for new ideas in new places.
4. A good way to get a fresh idea is to listen to the people around you. Sometimes we get so caught up in a conversation that we only hear ourselves. When talking to someone, try to talk less, try to listen more. Do not wait for the interlocutor to finish the phrase and you can insert your word. No wonder it is written in the bible about people who have ears, but do not hear, have eyes, but do not see.
5. Take some time to look at your life and your actions from the outside. Take a look at the past, present, future. What are you doing? Where are you going? Who are you? Why is all this necessary? What's important? What do you want to achieve? What are you doing - good and evil? Ask yourself these similar questions. Such an analysis can lead you to a dozen fresh ideas.
6. You are unable to create new idea? It's OK. There are many ideas in the world that you can try to study and analyze, creating your own idea based on it. You don't have to come up with something new. Try use someone else's idea, change and improve what others have come up with.
7. You can find a new idea, or rather generate it, using methods such as - brainstorm, synectics, six hat method, method focal objects, morphological box, etc.

Ideas come to people from books they read and films they watch, from conversations and seminars they listen to. Each person is a breeding ground for an idea to be born. We must watch what enters our eyes, our ears and our consciousness. So wherever you are and whoever you meet, be ready to receive new ideas. And don't forget write down thoughts and ideas visiting you.