SOUTH SLAVIC INSTITUTE OF Kyiv SLAVISTIC UNIVERSITY
Test
on the course: "Basics of imageology"
« What is an image?
Nikolaev
The problem of the image and technologies for its implementation is dealt with by the scientific and applied branch of human science called imageology. The main purpose of imageology is to scientifically substantiate how to create an attractive image, how to build models of decent behavior that are adequate to the topics life situations in which we find ourselves.
Imagelogy is a call to everyone to be charming and to be able to bring light to people. It contributes to the external manifestation of the deep human need to be a worthy person.
Priority Destination imageology as the science of personal charm technology– equip people of different ages with image knowledge and assist in mastering and skillfully using them in building interpersonal and business relationships. The more we succeed in creating a positive image, the richer the repertoire of our behavior and more efficient management human impressions, the more successfully we can design various spheres social communication to arouse sympathy for oneself, to be respected.
The concept of "image" has been around for a long time. Surprising as it may seem, it was entrepreneurial economists who were the first to actively work with him. This fact is known American economist Baldwing in the 60s of the XX century introduced the concept of "image" into business circulation and substantiated its usefulness for business success.
In our time, the image has become a hot commodity for everyone who is engaged in entrepreneurship and especially political activity. For its acquisition during election events in the country, huge cash tens of thousands of dollars. The image is in high demand in the stage and theater. Thanks to the image, political and commercial advertising has become one of the developed service industries. The growing demand for the image has given rise to a new profession - the image maker. This is a specialist in constructing the image of a person, business and political structures (for example, political party or community organization).
Image – external reflection human image, a visual-expressive "cut" of his personal characteristics. In this regard, its attributes such as behavior patterns, clothing, hairstyle have great value in his statement.
Undoubtedly image It's not just about changing clothes. Pursuing the goal of looking in a certain way in the eyes of others and influencing them, we adjust our gestures, postures, manner of speaking, select the accessories we use (from a lighter to a car), think over the interior in which we are seen. Of course, we take into account the characteristics of those for whom it is designed: age, gender, social status, interests and needs of people. You also need to know the “laws of the genre”, that is, the specifics of the area in which our image will “work”: business life, artistic bohemia, student audiences, etc. But each of these areas has its own characteristics. The method of influence is also determined - shocking or trusting, mysteriously - detached or accessible.
Image is a collective concept. This is a look, a form of a person's life manifestation, thanks to which powerful personal and business qualities are exhibited “on people”. The image also acts as a human recognition, evaluative attitude. The image is formed both consciously and involuntarily.
Creating an image
The man himself His environmentconsciously involuntarily consciously involuntarily
Imaging technology:
1. Behavior Model Optimization
2. Choosing the Right Role
3. Making communication playful
Exist the following types image:
1) personal;
2) professional;
3) kinetic;
4) verbal;
5) dimensional;
6) materialized;
7) environmental;
8) mental.
Image is a holistic image composed of many factors. Psychologists, PR specialists, advertisers, recorders, sociologists, choreographers, stylists, make-up artists, and producers are working on its creation. When they talk about the image of a person, they mean environment image (what his office, office, car looks like), reified image (items he created), verbal image (from lat. verbalis - "verbal"; this is his manner of speaking and writing), kinetic image (his gestures, facial expressions and body movements), dimensional image (from Latin habitus - "external"; includes a suit, hairstyle, jewelry, etc.) mental (your worldview and moral and ethical positions).
Possible types of image (according to role orientation):
1. Image - native "I"
2. Image - ideal, desired "I"
3. Image - necessary, but someone else's "I"
Image
Situational Permanent
Without changing its essence, about - For friends, family,
hanging out with different people, jobs, etc.
man adjusts
under the expectations of a partner and
for their purposes (puts on
Stages of creating an image:
1. Imitation image- the work of the imagination, mental analysis, incarnation perfect image on paper, audio and videotape, selection of manners, analysis of their compatibility with one's personality.
2. role image- practical development, acquisition of the primary experience of "being" in the image. Building manners, training in mastering them, generalization, evaluation.
3. lifestyle- a stereotype of behavior in the created image, full habituation. Running in manners, fixing, adjusting.
For the success of the image, it is necessary to consider:
Its brightness, attractiveness;
recognition;
Its compliance with the expectations of the social environment (tastes, hopes, traditions, etc.)
In our time - the time of the cult of intellect and spiritual strength, - priority characteristics, the components of the image stereotype are:
culture;
Erudition;
Professionalism.
Their skillful presentation in their own unique manner in any social environment reliably works on the approval of a personal image. The skill of presenting yourself can be developed if desired. A person is also able to change his image, win his favor and recognition of people. Beyond awareness self-importance, this requires vivid imagery and the release of emotional energy. In communication, the one who gives people pleasure in the form of emotional ecstasy, satisfies (and sometimes first stimulates) people's need for psychological interaction and empathy. A healthy mentality is of no small importance for the successful creation of an image. Good luck accompanies those who know how to control their psyche, using self-regulation, self-relaxation and self-hypnosis. The result of this skill is a stable vitality, manifested in the form of goodwill and a restrained response to troubles.
Translated from English image is an image, an image. In fact, it is directly or deliberately created visual impression about a person or social structure. It is an impression, and not an assessment, as a rational fact of the activity of consciousness. The image most often ends with such a preliminary operation of our knowledge, which is recognized performance. The image, as a rule, is “located” in the lower floors of our psyche - in its subconscious sphere or in the layers of everyday consciousness, which is its extraordinary accessibility for people to perceive and the tenacity of presence in their minds. If we talk about the image as a specific psychological products then he acts like social attitude, as a value stereotype, as a fashionable symbol. The possibility of its simultaneous manifestation in all the named spheres of the human psyche is not ruled out.
In political advertising and show business, the image often acts as an image endowed with characteristics that lie outside the spiritual essence of the individual. It is no coincidence that the image is understood as a "legend" or as an idol of time. In show business, such concepts as playboy, superman, star are known. All this, however, is unacceptable for management activities, because this type of activity is not a theatrical stage and not a political arena. It has other rules for communicating with people and exerting targeted influence on them. Meanwhile, this does not free the manager, especially the higher administrative levels(commanders), from underestimating the role of personal image in business practice and the need for painstaking work on it.
Scheme of image components.
| Visual perception of a person | degree of physical attractiveness; the degree of expressiveness of manners and their attractiveness; clothing and accessories (as a reflection of personal originality, elegance) |
| Intellectual perception of a person | Impressive Personality Characteristics Shown in Talk and Action |
| Status perception of a person | Assessment of his stratification status (position in society); Profession; Job title; |
| Social background influencing the perception of a particular person | Personal characteristics of the environment: family, friends, acquaintances, colleagues; Stratification characteristics of the environment (to which social group also refers to the degree of prestige of the position of this group) |
| The influence of the interior on human perception | Quality, style; Color design; Sound design; Spatial characteristics |
Thus, the choice of clothing color and its correlation with the background against which the subject appears largely determines his image and success.
Concessions and failures are nothing. Image and reputation are everything.
We selected excerpts about reputation and image from Simon Vine's book “Success is not an accident. Laws of Career Development, which is published in February by Alpina Publisher.
Simon Vine is the Managing Director of Alfa-Bank and leads the Fixed Income and Derivatives Markets division. He is considered one of the leading specialists in Russia in financial consulting, trading and investment operations.
Distinguish between reputation and image
Reputation is a meaningful part of the image, and it is "earned". Image"create". Often people with bad reputation have the image of successful people. In such cases, the image is a wrapper without candy. On the other hand, you may have a great reputation and yet lack the image of a person who "they" have to pay and promote, and therefore you do not feel fair, from your point of view, recognition.
The difference between these terms is explained by the observation that people do not buy chocolate truffles in torn wrappers. An exception is possible only if the buyer is hungry, or the candy is sold at a big discount.
Everyone will probably admit that you are doing a good job, but something is wrong with the wrapper. You are strange, with quirks. Or, it happens, laugh out of place. Or quarrelsome - "negative energy." That is, you have a good professional reputation, and, of course, you are essentially a truffle, but your wrapper is damaged.
The cost of promoting a product is often 70% of its value. Of these, a significant part goes to maintaining that very image. In other words, the cost of inventing and creating products is 30-40% of their total cost. Why should it be any different for a product called "labor"?
If we generally agree with this logic, the reputation of a professional is not the main thing in success.
Admit how much time you spend growing vocational training compared to working on the image? Many times more, right? Then another question: what image do you have now and what, in your opinion, should it be? People rarely ask themselves the first question, because they believe that others think of them in the same way that they think of themselves, which, as a rule, is not true. But even if asked, it is difficult to get an answer to it. The easiest way is to ask people around, but it also largely depends on their friendly attitude towards you.
In general, understanding how you look in the eyes of others is not an easy task. But you need it! So look for a way.
But even if you still can't catch this important point still need to work on it. And one of the first rules to improve the image -
First rule: do not show sadness and confusion
In 2008, we had the opportunity to observe on TV the behavior senior leaders companies that are in trouble. Particularly expressive were Lloyd Blankfein, head of the American Goldman Sachs, and Tony Hayward, head of the English oil company BP. Both were under extreme stress, but Goldman did not look depressed.
It's hard to say what impact the image had on their careers at the time, but for the average person at the moment of failure, a show of confidence and benevolence is crucial: no one wants to own or hold a damaged product, which is how a person with a bad mood is perceived.
The second rule: you should control the tone of your communication
Think critically about the text of your e-mails and guess in what tone the recipient might read them. The use of words with double meanings can provoke conflict or confusion. Your posts represent you and help build your image. Make sure that the letter sounds polite and demonstrates the qualities of you that you are going to convey to people.
The third rule: do not forget to talk about your achievements
Don't assume that anyone remembers them or will rightly attribute them to you.
For example, it was not Columbus who created a legend about himself, but Amerigo Vespucci: he put his name under the maps and actually introduced himself as the discoverer, because, in the absence of the Internet, contemporaries decided that he was the discoverer of outlandish lands. He died rich and famous, while Columbus died poor and much less known to his contemporaries. So remember Golda Meir's advice: "Don't be so humble: you're not that great."
Fourth rule: present your image profitably
Think of how to compose an interesting message, highlighting your strengths.
Fifth rule: own opinion, but not own facts
When you argue, you need to remember the words of politician Daniel Moynihan: "You are entitled to your own opinion, but not to your own facts." People notice and appreciate that you do not distort the truth in order to defend your point of view. The expectation that you will act honestly in difficult situations is an important trait that opens up many opportunities.
How to control external factors
Above, we talked about meaningful work on your image. But that's only half the story. The other half is controlling the influence of others on your image.
Tough situations at work often feel like advanced versions of the game of "broken phone" that you've probably watched with a laugh.
The "broken phone" is ubiquitous. To avoid this effect, double-check how your potential critics (that is, everyone involved in the project) understand what you said.
Given this effect, your ideas must be stated simply and read unambiguously, otherwise they will be distorted.
If someone starts to criticize your thoughts, which he heard in someone else's presentation, ask him to repeat what exactly, in his opinion, you said and in what context.
Most likely, it will turn out that the thought is distorted.
In addition to controlling attempts to actively and passively distort your words, you should make efforts not to get into situations that end badly, even if it is not your fault. And you need to do this constantly.
For example, after analyzing a failed situation in which it was not your fault, you should tell everyone that your fault was not found, and not rely on the correct presentation of information by third parties. You have to “cleanse” the minds of others from distorted ideas about you and your ideas. But this should not be done spontaneously, not immediately after the discovery of a distortion, but at a convenient moment after some time.
Being 5% wrong means being 50% guilty.
This rule is contrary to any idea of justice, and therefore is perceived extremely painfully. Recall one of the investigations into organizational failure. Usually these "exercises" are officially called "analysis of how to avoid similar problems in the future", but often they turn into a witch hunt. Reports rarely note who was right. But initially they suspect that everyone was to some extent to blame!
Try to understand this situation: you were deceived, but not by someone, but by a member of your own team, so the whole team risks not reaching the finish line. Others see that your partner is to blame in general, but the team didn’t come! This is how you become an accomplice to failure. And point!
Of course, you will immediately point your finger at him, and the boss will say something like this: “Learn to find a compromise”, “You are out of luck”, “You are always right, but everyone is wrong” or “You turn people against you, so next to they do stupid things with you." That is, the partner is to blame, but the task is frustrated with your participation. It turns out that you are dirty too ...
That's why, even if you have emails confirming the fact that you are not guilty, someone will find words in them that will cast doubt on your alibi. And even without this, you can be accused of inaccuracies. That is, there is always a way to write off 5% of the blame on you, but because of them you will be on the list of the guilty.
Because such reports most often do not mention the proportion of guilt, and only knows that you are also to blame. This kind of social cruelty, where lack of guilt is mixed with actual guilt, is one of the main reasons why it is better to find a mediocre solution to the conflict than to later explain that you did everything possible to avoid failure, and thereby tarnish your image.
Don't Forget the Importance of Openness
In Schellenberg's memoirs, chapters foreign intelligence Nazi Germany, the next episode is available. Soviet experts, invited to the exhibition of the latest weapons of the Reich, were not particularly interested in the latest developments in German tank building. Because of their sluggish reaction, the Nazi intelligence officers watching them concluded that the USSR had better developments. They were not mistaken: in the USSR, the beginning of production of the T-34, the best tank of the Second World War, was on its way.
In a career, many seek to develop an image " open person seeking promotion, someone's love or respect.
There are those who think that by demonstrating in certain moment their friendliness, they thereby neutralize some misdeeds. Some believe in the generally accepted advice that in order to be successful, you must constantly be "yourself" - both on and off the workplace. Therefore, while the military hide their secret developments with all their might, at the same time trying to unravel the plans of the enemy by hints, in the career field people are striving with might and main to show their “true self”.
Is it right for the sake of appearing "one's own" or "principled", to fully reveal one's essence? The beginning of the chapter suggests the answer. However, this “no” is forgotten when a sudden desire for recognition or regret arises.
"Seductive" situations often develop at trainings or corporate games when people are relaxed. Behavior in such situations has a disproportionate effect on the image, as the participants themselves raise their visor, expecting to see the naked soul of others. And perhaps because of this, expectations are made based on observations more important findings than the situation really allows.
In all circumstances, try to maintain the image in which you want to be remembered.
For example, by in the coach's scenario, you have the role of a violator of some order. You instantly got used to the image and came up with ten ways to avoid responsibility for a misconduct. At the same time, you wanted to show your ingenuity or ability to transform, entertain others and earn praise. As a result, you received praise, and everyone discovered an actor in you ... However, now everyone is convinced that you are capable of duplicity and concealment of facts!
Another variant: as part of a self-flagellation exercise, the boss invited you to say what you think about him.
And "Ostap suffered." But the five-minute openness is over, and then you will live with your boss for the rest of your life.
In other words, at the moment when everyone expects others to behave openly, it's time to enter into the image of the "ideal hero" and surprise with your integrity, devotion to corporate values, and so on, and not get drunk, care for colleagues of the opposite sex and tell vulgar jokes to present yourself as a "shirt-guy".
To improve the image, avoid conflicts
The epigraph to this chapter can be the people's advice on this topic: "if you see a drunk - move away, if you see a fight - go around."
Straightforwardness as a means of achieving goals in our time is valued only in a peaceful context.
Those who resort to "military" actions risk being seen as quarrelsome or undiplomatic people. Then even after achieving the goal of a particular project, they are removed from success.
Recall that our perception own actions may differ sharply from the perception of the same by others because, in particular, your views may "offend" the ideas of others.
In some cases, people achieve success by being principled and, from their point of view, "knights", but more often they find that, despite their best efforts to build railroad tracks into a new future, achievements are attributed to other employees or the team as a whole. And when management, often not privy to all the details, notes that these "knights" annoy the "community", they are paid less for the most important achievements for the organization.
Tactics of someone who achieves goals while remaining pleasant to cooperate
Reception "Give way half a slice"
The simplest algorithm for avoiding conflict in order to maintain an image is the rule “give up half a slice”, that is, step back from an uncompromising position. This rule means that you should not assume that everything will happen according to your scenario, since your partner or opponent may expect the same from their side.
Following this logic, conflict situations it is better to avoid and seek a compromise, even giving up part of what is personally due to you - your “half-chunk”.
As already mentioned, in a world of constant quality control of teamwork, tactically, it is better to ignore the unprofessionalism or insufficient level of responsibility of a partner and give in to something than to run into a joint failure.
Reception "Swap shoes"
Put yourself in the place of someone whose functions may put him in an uncomfortable position, or invite your partner to imagine himself in your place.
The recommendation to put yourself in the place of others is crucial in understanding that in someone else's shoes you will feel like yourself. The effect of different sensations from one situation is most often reduced with the help, as already mentioned, of direct communication. A simple conversation with others about how they understand common task, clearly shows the difference in the perception of the problem, and not the lack of desire to cooperate.
Reception "Do not demand loyalty from others"
There are people who do not show hostility towards you personally, but are at enmity with your friends. In such situations, you should not succumb to the emotions of friends, but you need to maintain your image as mature person who knows how to maintain an even relationship.
To build an image, you have to make a lot of concessions. But it is important not to perceive them as losses, but to remember why you are doing them.
This is what Stalin did when he gained power over the more popular Trotsky because Trotsky divided those around him into those who were “for” and “against” him. Acting on the principle "who is not with me, he is against me," he amassed much more opponents than Stalin, who in the early stages "fought" only with direct rivals. One of the key reasons for Trotsky's defeat in political struggle there was an excessive demand for the loyalty of others.
"Don't fight on two fronts" technique
If conflicts do break out, don't fight on two fronts. When delays in work or the mistakes of others are repeated or accumulated, your "internal fuse" can fail, and the accumulated irritation can develop into a conflict with several people at the same time. If this happens, at best there will be no one who will reconcile you with the antagonist; at worst, your enemies will unite against you.
In this case, even if your arguments are justified, you will create the image of a neurotic. “Something happened to him,” people will say, forgetting to mention the essence of the problem. There will be no one to explain the episode to you, because everyone will be against you, and the leadership will announce to you that “everyone cannot be wrong at the same time, you are probably the cause of the problem.” Do you need such an image?
1.1. The concept of image.
The word "image" comes from English concept"representation", "image". Image in the generally accepted sense is understood as the impression made by a specific person or company, organization, on others. Usually the word "image" is applied to people.
The origin of the concept of "image" very accurately characterizes its meaning: an image is not what a person really is, not a set of his personal characteristics, but an image that is created in relation to this person by the people around him, or people who create an impression of him with the help of mass media. Often the image of a person is very different from the personality itself.
In recent decades, the issue of image formation has become very great importance. Human influence on most environment is carried out precisely through the image, therefore right choice image is the key to the success of many events. The problem of creating an image is especially important for politicians, representatives of show business, people creative professions. But these people are traditionally engaged in image creation. IN Lately society has realized that image formation is also important for representatives of other professions and social groups. The importance of image in business has increased. There are many agencies around the world that specialize in creating an image. In Russia, this business is just beginning to take shape.
In politics, the importance of the image is difficult to overestimate. For example, in the United States, all presidential campaigns in this century, with the exception of one (when Jimmy Carter won), were won by a taller candidate. And the reluctance of Michael Dukakis, the Democratic nominee in 1988, to wear shoulder pads to make himself look bigger was cited by the press as one of the decisive factors who determined the position of his party. The wives of politicians also have to find the “right” image, for example, Hillary Clinton has turned from a “mouse with glasses” into a “blonde with a magnificent bust”. Margaret Thatcher changed her hair, teeth, dressing style and even her voice.
As politicians increasingly turn to the media to publicize themselves instead of touring for live communication, the way they present their image will become increasingly important. The mass media deal mainly with the image, their representatives know how to present people and events and how readers, listeners and viewers will perceive them.
It is for this reason that many organizations now send their employees to training courses on how to stand in front of a TV camera and talk to journalists. However, learning to communicate with media representatives loses all meaning if the speaker does not take into account such an important point as self-presentation. The reputation of an organization or company can go down or up depending on how its employees portray themselves in the media.
People, as well as the media, approach the assessment of society in terms of image. With the help of the image, a person shows what place in society he assigns to himself. For example, a female entrepreneur may in various situations present herself as a feminist, as an entrepreneur, or as a working mother, and use these labels in order to better understand which cell of society she is in.
At any given time, society has a particular value system. The image that a person demonstrates in society shows how these values are consonant with his beliefs. For example, in the sixties, many people chose the image of rebels, protesting against the conservatism of the fifties. In the eighties, the image of a smart businessman became fashionable, then it became fashionable to be an informal professing alternative views.
1.2 Self-image. Factors influencing the formation of the image.
The image presented by a person to the world around him is often perceived by other people as a reflection of his level of self-esteem. Demonstration of interest in self-improvement, expressed in the desire to gain a clear understanding of own psychology or the desire to correct their self-presentation shows that a person has reached a certain level of self-esteem, has taken place as a person and has the potential for growth and improvement.
The ability to present oneself includes the ability to appreciate one’s positive aspects and understand what weak spots. What a particular person may perceive as a disadvantage is not necessarily so for others. For example, if two meet shy person, their timidity helps them feel sympathy for each other. A person may be overweight and be ashamed of their size. But fat man A person who takes his complexes for granted, is healthy and cheerful, dresses with taste and realizes that he loves to communicate, can have a completely attractive image.
Self-image is subject to all sorts of influences, and most strong influence it is provided by parents and upbringing. The child is largely shaped by the parents, providing him with a certain view of himself. If a person was not sufficiently encouraged in childhood by parents and caregivers, he may develop a tendency to excessive self-criticism. Such a person will establish for himself and for others too high standards behavior and be upset because of the impossibility of achieving them.
Another factor influencing the formation of a person's idea of himself is life experience. Many people, having only once experienced the unpleasant experience of speaking in front of an audience, consider themselves completely unsuitable for public speaking. The disapproving remarks of others only strengthen them in this opinion. If from day to day a person learns own experience and by the reaction of others that he is not appreciated, then self-esteem may be too heavy for him. The only counterbalance to this can be a sufficient supply of self-respect and awareness of one's achievements.
If self-esteem is too low, improving the "external" image will only have a limited effect. In this case, the problem should be solved with the help of a professional consultant, psychotherapist or psychoanalyst.
The level of self-esteem can be increased by working on the presentation of the image as a whole. For example, if a person has learned to overcome nervousness while speaking in public, others will notice his confidence and begin to react accordingly. The audience will be looking forward to what he has to say next. If a person cares about his appearance, others conclude that he respects and appreciates himself as an individual, and therefore is able to appreciate others.
At the heart of people's assessment of the appearance, statements and behavior of other people are two basic needs - identification and expression of individuality. People need belonging and identification with their own kind, and at the same time, they feel the need to assert their individuality. All people have both of these needs. They have a decisive influence on the desire of a person to present himself and his interaction with others.
A person can express belonging and identification with other people in the following ways:
Appearance. Clothing can signal that a person seeks to merge with certain group people that he is a member of a clan.
Posture and body language. Representatives of the same social group have similar mannerisms.
The manner of speaking. It is human nature to imitate in this the representatives of social groups attractive to him.
language. Many social groups have their own slang, incomprehensible to representatives of other groups.
Accessories. Membership in a particular social group can be indicated mobile phone, a certain style of tie, watch, etc.
By your surroundings. The latest interior design for a home or office may indicate that its owner considers himself to be among a select group of fashion leaders.
Individuality can be expressed using the same means, but using them in a slightly different way:
Appearance. Provocative clothes and an unusual haircut separate a person from others, especially if he is engaged in some traditional business at work.
Posture and body language. In a situation where a person is at odds with others, body language (facial expressions, gestures, posture), he can show that he thinks differently than the rest of the group.
language. To establish superiority over others, some introduce complex language constructions into speech.
Accessories. Diamond pendants, hand-painted scarves, antique pocket watches and other trinkets reflect the successes and show the level of social and financial position.
By your surroundings. Personality is sometimes expressed through interesting works art, unusual furniture, etc.
The two basic needs are joined by others. fundamental needs. The strength of the desire to win approval and recognition from other people, the desire to adapt to their needs is associated with the need for belonging and identification. The desire to emphasize individuality is associated with such tasks as highlighting oneself, emphasizing one's successes and demonstrating the presence of one's own reasoned opinion.
All actions and actions of a person, including those performed during the presentation of the image, are determined by balancing two basic needs.
Subordinates, corresponding to the prevailing type corporate culture. Conclusion The purpose of the course research is achieved through the implementation of the tasks. As a result of the study on the topic "The image of the head of a state institution, and a joint-stock company, LLC (not state structures)", a number of conclusions can be drawn. The image is a complex multifactorial phenomenon, and when it ...
He lost because he wore short black socks and during an important interview he showed a piece of an open leg between the trouser leg and the sock. part of the corporate image, ...
For example, if a person has short stature, it can be shown on television, shooting from below, or away from tall people. 2.2 Internal and external image of the leader As mentioned above, the image of the leader can be divided into "internal" and "external". The "internal" image is characterized by the relationship between the head and the staff of the organization, more precisely, the perception of the head ...
Many people, no doubt, have heard more than once about the image, about how important it is for a person, about its creation, change, etc. Most do not even realize that this is not only appearance or style of dress. And this term applies not only to a person, but also to various objects, companies or entire organizations. Let's take a detailed look at what it is.
The very word "image" came from in English and in translation means face, image, image. This is the impression that a particular object makes on others. And the attitude and trust to you depends on it. But do not be confused, the image is not at all a mirror of the soul of a person and his internal qualities, is an external picture projected in the minds of other people. Usually the image and personality of a person differ significantly. But this does not negate its importance, because what we demonstrate to others has no small influence in our lives. And that is why, your success depends on the correct creation of the image.
The image of a person is his business card. Some of its facets are given to us from birth: appearance, abilities, talents, intellect, and some have to be honed for a long time. Learn to produce good first impression, maintain and subsequently improve your image. It is very difficult to become what you want, but it all starts with a very strong desire change and readiness to begin to develop their abilities, hone their demeanor, ability to hold on, develop cheerfulness and optimism.
“You need to be able to change yourself in time! Image change is a fundamental step towards favorable change.”
The wider the circle with which a person needs to contact, the more global the level of tasks assigned to him, the more important his business image is. That is why this issue is especially relevant for people specific area activities, for businessmen, show business stars, politicians, leaders. But still, the image is important for each person, the scale of the influence of the image created by him simply differs.
The main components of the image
Appearance: clothes, accessories, style, hairstyle, manicure - these are the first things that catch people's eyes. Do not forget that "they are met by clothes ..." therefore, always watch yourself. The first opinion, the further impression of others, and the formation of your image depend on how you look.
Posture, gait, gestures, movements - these are all components of the kinetic image. According to research, the verbal part of communication is -35%, but the non-verbal part is as much as -65%. Hopping, slouching or shuffling, and excessive gesticulation will not help you create a positive image. If you don't like the way you walk or posture, sign up for a dance or sports class, you'll see changes in your body very soon. better side.
Facial expressions, smiles, facial expressions are the components of the mimic image of a person. Track how well you master facial expressions, because the face is a reflection of your feelings, emotional state. Stand in front of the mirror and rehearse some phrases, see what happens to the eyebrows, forehead, lips, nose. Were you able to convey with facial expressions what you wanted to convey in words, and how do they correspond to each other?
The most important component of the mimic image is, of course, the eyes. You should make eye contact with the interlocutor as often as possible. Imagine: he has a dot on his forehead and look there when talking - this will show your attention and serious attitude and improve your image. 70% of communication depends on the look. Have you ever noticed how hard it is to communicate with a person in the sun goggles, but with an absent look? So never forget about this rule when creating an image.
Underestimate the importance of lip position. Closed lips - an indicator of isolation, a raised corner - sarcasm or doubt, stretched in a smile - joy, goodwill. Do not forget about the magic of a smile: people do not like gloomy, gloomy, harsh interlocutors. As soon as you smile, you are immediately credited as pleasant and pretty.
Here are some speech rules that will help create a positive image:
Respect the interlocutor. This means not only listening and not interrupting, but also your appearance, mood matters.
- Avoid templates and clichés, try to be original.
- Use living speech, use metaphors, comparisons more often, rhetorical questions- this contributes to the creation of a modern image.
- Lower the tone, its change highlights the desired phrase well.
- When working with the public it is better to avoid impersonal verbs. Instead of "a wide range of products is offered" it is better to say "I offer you a wide range of products."
- Know how to dilute your speech with an appropriate joke, because humor helps to bring the audience closer, and the speaker will create a positive image.
- As already mentioned, do not forget about the look, it should be directed to the audience, if you were asked a question, do not look away to better concentrate, by doing this you can create an image of an insincere person.
- Use less subjunctive moods if you don't want to appear insecure or indecisive.
Surrounding or material image - your office, room, car. This, like the exterior, and the interior - the style of the house as a whole, the color of the wallpaper, furniture, books, paintings. All this complements and tells more about you as a person. So take a look around and think about whether your home or office can create an unfavorable impression of you or, on the contrary, contribute to a change in image.
Mental image - outlook on life, ethical and moral values, religiosity, worldviews, stereotypes. All the words you say shape your personality in the eyes of others.
Accompanying or background image - reviews about you, from the lips of others. Simply put, what will be said about you when you leave the room. If a person is public, then newspapers, magazines, television, the Internet (that is, the media) are added to this list.
Orthobiosis or healthy lifestyle life - support for the physical and mental health. Health affects not only well-being, but also appearance, image, performance, mood. As the Latin expression, familiar to all, says: healthy body- a healthy mind. You will have more opportunity earn a positive image if you radiate charm and attractiveness.
Eat regularly, preferably less, but more often, take into account seasonal, age and climatic features. In addition, it helps to maintain normal body weight, which also plays a significant role in the image of a person. To maintain good physical shape, you need not only proper nutrition but regular visits to the gym.
What else do you need to know about the image
First of all, it is integrity, each of the components creates an overall picture. One has only to remove one component, as a multi-layered image will collapse. None of the components should negate each other, but rather harmoniously complement.
Do not forget that the image and the first impression is formed in the mind of a person in a few seconds, and it will take a very long time to change something later, so be always ready to show the created image.
It is necessary that the external manifestations of the image correspond to the internal state. Everything that you put on display must be drawn from you.
Analyze yourself, because everything starts with self-knowledge, highlight your own abilities and shortcomings, having studied them, you can consciously control yourself and improve yourself. You must own all the indicators of the image, and not just demonstrate them.
The created image either helps you to establish and consolidate success in relationships with people, or vice versa, it keeps and hinders you. Therefore, the image should be logical, consistent and prepared in advance, and not random and spontaneous.
Image and style
Contrary to popular belief, image and style are two different concepts, but they cannot coexist without each other. If the image is a role, then the style is a reflection of the inner "I" of a person, his way of self-expression. Competent style is the ability to express yourself in the language of clothes and be understood. As soon as a person finds his style, he finds himself, his point of view and can demonstrate and defend it. If you are careful, then by a haircut, a cut of a jacket or a pattern on a shirt, you can easily calculate the style that a person prefers and the image that he aspires to. Do not deprive attention and accessories, such as watches, earrings, a bracelet or a scarf, can say more than any words about the owner. The chosen spirits reveal the individuality of the person, and who he wants to appear. The relationship between the external and internal "I" of a person is displayed precisely in style. And style shapes the image.
Reception and use of criticism
It is impossible to improve or change your image without contact with people. Naturally, being in society, we hear criticism addressed to us. If you present yourself as confident, successful, bright person, and understand that your image is successfully accepted by the public, then your image receives confirmation. But if others perceive you as insecure, dependent and unreliable, then your image may be shaken. In other words, to maintain the image, you need outside support and the approval of other people.
business person image
Due to the increasing competition in the labor market, it is no longer enough to be competent and qualified specialist your business. If you want to move forward career ladder or keep the long-awaited position already received, you must carefully and deliberately create your image.
In addition to all of the above, the image of the firm or organization itself affects the image of its employees. The image of the company consists of: trust, respect, status, financial position, authority, quality of services provided, etc. From this, the image of the company is formed and customers understand what kind of organization it is and what its goals are.
An important role is occupied by the image of the leader, a holistic and consistent image must correspond to values and expectations target group, in this case the collective. Thus, the creation of the image takes place in order to model the way the boss is evaluated in the minds of subordinates. According to reviews, employees want to see a good mentor and protector in their boss. That is why, in office legends, the leader is spoken of in this way.
Another important point of image formation business man- this is the depth of knowledge in the area where you directly work. Seek to learn as much as you can about the organization you work for, its competitors, and your fellow managers. Learn internal politics, image and rules. Stay up to date with developments and new developments in the industry in which the company rotates.
You must not only be a competent professional in your field, but be able to carry on a conversation on other topics. Whether it's the results football match, this season's fashion, a modern image, a film just released, or environmental pollution problems. Or advise a colleague in what style to decorate the room for the upcoming holiday. The breadth of your knowledge is the next factor that is important for the image of a modern person.
Also, never forget about sincerity, honesty and enthusiasm in the performance of official duties. If your colleagues and subordinates feel your positive spirit, they unwittingly pick up on it, which, among other things, favorably affects your image and reviews.
There are three types of image - positive, negative and veiled. Most tend to create a positive image, but there are many examples of a scandalous and negative image: these are politicians and representatives of show business, and less often heads of commercial structures. A veiled image has its place, but is created more to support intrigue and mystery and is soon revealed.
The main function of the image of a business person is the correspondence of the leader's actions with the expectations of his employees. The stimulating and motivating function encourages subordinates to follow the leader and develop. normative function image lies in the fact that the head sets the rules and norms of interaction in the organization. If they are supported by the majority of employees, this contributes to further team building, creating a pleasant climate and improving efficiency. Representative function - consists of the "internal" and "external" image of the leader. Internal image is the relationship directly within the company with employees. The internal image already forms the external image or positioning of the company in external environment. This is a relationship, both with customers, customers and persons in contact with the organization, and with the public, which does not come into contact with it in any way.
By the way, one of the fundamental factors of the image of a business person is marital status. This should not be neglected, because it shows what kind of person you are, your seriousness and purposefulness. Family values, spread by the leader, are positively added to the formation of his business image.
Psychology and temperament
Now let's deal with the psychology of image formation.
Ever since the lessons at school, we know that there is no clear division into extroverts or introverts, it’s just that some indicators prevail more in some people. It is the ratio of introversion and extraversion that plays big role in image formation.
Introverts are immersed in their own, inner reality. It is a great pleasure for them to spend time alone, to reflect, during which their goals and objectives are formed. His understanding of his image includes the acceptance by others of his own ideas.
Extroverts are in external reality. They spend time with great pleasure in a large company, they want to please others, unlike introverts, they are people of action. Understanding one's image includes recognition by others of his knowledge of people.
Do not forget about temperament, he plays huge role in shaping the image of both a business person and a person in general. Anyone can become a leader, regardless of the type of temperament, you just need to learn the strengths and weak sides their type and use them correctly in a given situation.
You have to make different efforts when creating an image for people in leadership positions with various types temperaments. For representatives of the melancholic type of temperament, this is the most difficult thing to do, but it is they who least of all strive to be leaders. The most suitable temperament for the position of a leader is a sanguine person, but his representatives need to make additional efforts in shaping the image.
You will not be able to change your temperament, but, having studied yourself, you can easily disguise your weaknesses and emphasize your strengths. In different situations, the same sides can be both a weak and a strong side in creating an image. An important point is the choice right profession with your type of temperament. Most make their choice at the level of intuition, but if it let you down or you feel difficult in choosing the type of activity, then you can seek help from a psychologist.
We all know that a leader is always a leader, but depending on the temperament, the areas in which he will be useful can differ significantly. Choleric is very successful in the field of marketing, if he successfully creates a team with a phlegmatic, from which there will be an excellent analyst. This will help him maintain a positive image in the eyes of subordinates. The phlegmatic will also be able to control the process of work and the leader himself. He will help the leader avoid mistakes that may arise due to his impulsiveness. A person with a phlegmatic temperament type in the position of leader will successfully manage the scientific department.
Basically, when they talk about the image of a woman, they only affect the image of a business woman. But after all, a housewife, a teacher, and a secretary can also successfully create their own image.
Create a positive image for yourself by developing your communication skills, monitor your appearance and hone your manners.
Appearance
A woman with an image should always look perfect, whether it's a trip to a nearby store for bread, a business meeting with partners or a date with a loved one. This means daily hygiene procedures, beautiful styling, clean underwear, ironed shirt, polished nice shoes. No broken, bitten nails or peeling polish. Excess hair is always subject to immediate removal, pedicure, elbows, knees, feet, heels are subject to regular care. If you don't want to lose your image modern woman. Make-up should always be in moderation, emphasize the dignity and hide the flaws of the face. Elegantly defined eyebrows can change the proportions of the face for the better and draw attention to the eyes. Do not adjust makeup or comb in public. A woman should take care of her appearance and take care of her appearance and image always, and not just on the eve of an important meeting.
But looking great isn't always enough.
A graceful, confident gait, a straight back and a radiant smile will help you look worthy in the eyes of others. All these are important components of the female image.
As soon as a woman is satisfied with her appearance, her self-esteem rises and she feels comfortable. This attracts the positive attention of others.
When forming an image both in personal life and in a career, every word, movement, gesture, mood play an important role. No wonder Napoleon Bonaparte said that one who does not speak the word will not climb the career ladder. Pleasant, melodious, gentle voice, combined with clear articulation and good pronunciation- a guarantee that you will be heard by the interlocutor and attract the attention of others. This is one of the important points when creating an image. Maintain proper posture while talking - this will improve the airflow, and the voice will become more pleasant, and it will be easier to speak.
There are many people who are not satisfied with their voice. Of course, you need to work on it. Of course, there are voices that you like, listen to them, try to reproduce them in your head and then pronounce them. Read aloud for 20 minutes daily. Do not ignore tongue twisters, they will improve articulation, and you will not be afraid to get into any embarrassment or destroy your image. Pay attention to the timbre, tempo, beat, expressiveness, try to record yourself on a voice recorder. Listen and try to understand what is wrong, what is the problem and repeat it for as long as you like the recorded voice.
woman at work
A woman must remain a woman in any conditions, she must always maintain femininity and dignity. It is unlikely that anyone will like the image of a rude "mutch" when choosing a business partner or employee. A married woman will certainly experience pressure: on the one hand - family circumstances on the other hand, workers. Businesswoman she must always carefully do her job, but with all this, it is on her fragile shoulders that household chores fall. To maintain a positive image, it is better to carefully mask the problems in your personal life and continue to work in good faith, and preferably better than your male colleagues. Unfortunately, I don’t want to admit it, but practically not a single woman, having abandoned her family, has not yet found happiness. So, having taken on a responsible position, do not allow work to the detriment of your family.
Your appearance should not contradict the workplace and image. Lace stockings, plunging necklines, and flashy make-up are not allowed. In winter, have spare office shoes, do not sit in outerwear or a headdress, this is not nice, both in relation to customers and employees.
Image change
We have already talked about creating an image, let's look at changing the image, in what cases it is necessary and why. If you changed jobs, moved to a new team, climbed the career ladder, realized that you had changed a lot internally, changed social status or moved into a new age-old category (for example, a woman who has crossed the 30-year mark no longer fits the image that was before). Also, a change of image is a good cure for depression, it helps to open up new sides of your personality and look at the world with different eyes.
You can change the image yourself or use the services of image makers, but not everyone can afford the latter. So how do you do it yourself? To begin with, think about the image you are striving for, write it down in detail on paper, or type on the computer what you want to change or add. Be guided by your desires, but do not forget about the environment where you live - work, family, social status. Now compare your current image and the one you are striving for. Do not skip this stage, because this way you can catch the weaknesses of your image and avoid mistakes in the future, as well as save time and money.
It is desirable that the list be compiled in ascending order, from the smallest changes to significant and drastic ones, so it will be easier for you to get used to changes in the image and achieve your goal. But if you have plans for significant weight loss, training oratory, then you need to start right away with them, because this is a long process that will take a lot of time and effort. It's not two shopping trips and one to the hairdresser. So you can change the style, but not the image.
To get started, you can start with a general cleaning of your home. Immediately get rid of old or unnecessary things, they are not needed in your new life. It is not for nothing that the Eastern sages say: "cleanse your house, cleanse your mind." After that, the second phase of change begins - the cleansing of memory. Forget old grievances, step over it, because the negative energy inside you harms you and your image in the first place.
After getting rid of internal and external ballasts, you should rethink life guidelines. Do what you have been putting off, what you have been dreaming of for so long. Read books, learn about other cultures, go to the gym, attend an image training class, take a photography class, or start crocheting. In general, do everything to expand your horizons, do not let the daily routine drag you into your depths. Try to keep a diary where you write down your thoughts, what you did from your list of changes. You will see positive changes in your image and when you give up and decide to quit - flip through its pages and you will see how long you have been walking and how stupid it would be to stop halfway.
Another important step in changing the image is a change in appearance. All change happens when a person changes his image. After all, your appearance reflects your personality. All changes are harmoniously interconnected: there will be no external changes, there will be no internal changes, and vice versa. You can buy a couple of magazines or watch a program about changing your image and appearance. Also, now there are a lot of training videos with practical advice on the Internet. But if you are afraid to get into trouble, seek advice from the salon. A professional will help, taking into account your individual characteristics, choose makeup, haircut, hair color, which will create a positive image for you. He will share advice on the style that suits you, the style and cut that will hide flaws and emphasize your strengths.
Be ready for change and let new sensations and emotions into your life. And you won't regret it!
The image of a person is made up of various components. Moreover, what is very important, all of them must be coordinated with each other.
The external image of a person is a hairstyle, clothes, accessories and other attributes (piercing, tattoos, etc.) that can tell a lot about their owner. Clothing can say a few words for a person before he opens his mouth.
In addition, it is necessary to pay attention to personal hygiene and well-groomed appearance. Others pay attention to trimmed clean nails, fresh breath, no dandruff on the head, a clean-shaven face for men, neat makeup for women, and much more. The image of a person is primarily influenced by his appearance. Therefore, you need to constantly take care of yourself, do not forget that grooming is evaluated by people first of all.
The mimic image of a person is a facial expression, smile, facial expression. Nothing reflects the feelings and impulses of a person's soul so much as his look and facial expression.
It is worth examining your face in front of a mirror, finding out what happens to your eyebrows, lips and forehead at the moment of pronouncing various emotional (funny, friendly, funny, sad, tragic, contemptuous, etc.) phrases. It should be monitored how much facial expressions change, whether it correctly conveys the corresponding emotions.
The kinetic image of a person is posture and gait, gestures and movements. People who walk with a pompous look, hop around with a shuffling gait, stoop, make a negative impression on others. Also, a person can make an unfavorable impression if he sits in a chair, huddled, or throwing his leg over the armrest or in another inappropriate position.
Various closed postures (such as folded arms and protective gestures) are also often repulsive to people. You need to walk and sit straight, but without tension. If the posture and gait is far from ideal, it is useful to do special exercises or dances, this should help.
The verbal image is expressed in the voice, in a characteristic manner of speaking, in the style of speech and verbal turns that a person uses in a conversation, in his vocabulary(you can convey the same idea to the interlocutor different words). Also, such an image depends on the choice of intonation and the right words.
In order for a person to make a favorable impression on others, he should use mainly words that will emphasize his conscientiousness and reliability. For greater effect, you can use a pause or intonation to focus on the most important words. For example, a sudden decrease or increase in tone well emphasizes a whole phrase or single word. Speech should be persuasive, logical and justified, it should contribute to correct understanding.
The mental image is a person's worldview, his principles, religious beliefs, ethical attitudes, social stereotypes. You can conditionally divide people into idealists and materialists, destroyers and creators, pessimists and optimists, skeptics and expecting a miracle, believing in the power of relationships or the power of money, etc.
The background image of a person is information that can be obtained about a person from various third-party sources - for example, from the media, from business partners, clients, acquaintances, etc. This is human "rumor" that runs ahead of man. It turns out that at first the personality works for the image, and then vice versa.
The material image of a person is everything that a person has: a personal car, a bed, dishes, the appearance of the house, the furnishings in it (paintings on the walls, generic values, books, family albums). All this also tells a lot about a person. Therefore, before inviting guests to the house, it is worth considering whether the home can improve, spoil or consolidate the created image.
What else you need to know about image formation
Like the first impression of a person, his image is formed over a very short period of time. To change it later, you will need to try a lot. Therefore, it is better to be always ready to demonstrate your image.
The image that the person himself creates, or helps him to strengthen and develop success in interpersonal relationships, or slows him down in this. It is necessary to make every effort so that it is not accidental and spontaneous, but carefully thought out and conscious.
And, finally, another important component of a person's image is to strive to really be, and not just seem. This means that you need to try to master all of the above elements of your image, and not just demonstrate them.
